Patient acquisition in specialty healthcare doesn't follow general marketing rules. The decisions that move the needle - how a practice structures its entity content, where paid search budget actually converts, what schema types earn rich results for medical procedures - come from working across hundreds of practices and studying what works in this specific environment. This blog documents what Tidal Health Group has learned: tactical guides, industry analysis, and the thinking behind our approach to healthcare SEO, web development, PPC, and digital authority.
Blog
|Podcasts
Podcast Title: Make Waiting Room Times Suck Less Hosted by Matthew Zachary Bryan Cush and Brian Dragich are the co-founders of Tidal Health, an agency that focuses on healthcare and practice management. Their job is to help their practices better navigate the nonsense that patients face, like scheduling, wait times, EMR distractions, insurance nightmares, billing, […]
Blog
Onboarding new clients in the healthcare digital marketing industry involves managing different moving parts. Having a process to help transition the client from the point of sale into operations will help move timelines along seamlessly while also providing transparency to all parties involved. We’ll walk through how to onboard for medical website design and development. It […]
Blog
|Podcasts
Taylor and Flaviu speak with Bryan Cush of Tidal Health Group, a digital agency focused on companies in the healthcare space. We talked Bryan’s learnings from working on a cruise ship, to how Tidal helps doctor groups with key insights and SEO. Subscribe to receive emails when new episodes are released. Listen on YouTube
Blog
Creating a YouTube channel with consistent content isn’t just as easy as recording and uploading. From hiring your medical videographer, to researching the video topic, to releasing it on your channel – there are data-driven steps which should be taken the entire way. Specifically, we’ll be looking at the exact anatomy of a YouTube video […]
Blog
Introduction to Local Healthcare SEO In the past, local search engine optimization (SEO) efforts for doctors and healthcare professionals have been distinctly different from more general SEO efforts. This still holds true even as the fields have become more intertwined over time. While all of your SEO steps should be incorporated within a broader strategy, […]
Blog
Introduction The distinction between general search engine optimization (SEO) services and healthcare or medical SEO services is important to understand. With the more recent introduction of search engine concepts like E.A.T. (Expertise, Authority, and Trust) and Y.M.Y.L. (Your Money, Your Life), Google has made it clear that websites that speak about health related topics are held to […]
Healthcare-exclusive digital marketing agency. We help practices close the gap between their clinical reputation and how they appear online, turning that into consistent, measurable patient growth.
