Auditing Your Authority is Essential
Our Insite process delivers comprehensive audits of your organization’s level of authority, including organizational reputation, brand credibility, and every aspect of your digital profile. You get a precise picture of your reputation and credibility, while learning about your strengths and limitations, in depth.
Importantly, your audit also shows you which types of customers are finding you—and how you have been found. We then compare that real-world data against who should be finding you. We provide exclusive, detailed analytical reports, tailored to your needs. You will get a detailed roadmap that tells you exactly where you are, where you should be going, and how to get there.
Your audit will include analysis of your:
- Brand and organization’s level of authority and online reputation
- Scientific and business achievements
- Business and financial transparency
- Professional certifications
- Research activities, publications, and citation recency
- Justification of claims
- Advertising spend and efficiency
- Media coverage
Authority Insight’s digital audit component
Our comprehensive evaluation also supplies a new sense of digital focus for your entire organization. You will improve your digital presence and gain a range of online benefits. Your digital authority evaluation rates your:
- Content coverage and attribution
- Website technology and structure
- Keyword rankings, internal/external links, thought leadership status, and Google E.A.T.* levels.
- Consumer search behavior
- Personal online information
- Healthcare content standards
- Legal standards
We examine a host of technical aspects, while also providing competitor analysis, link analysis and a thorough assessment of your online reputation. We compare and contrast your online presence against industry standards set by Google, HonCode, Bing and others.
You will receive exhaustive analytical reports, assessing:
- Audience characteristics
- Technological capabilities
- Consumer search behavior
- Digital health information consumption analysis
- Online reputation ranking
- Page speed analysis
- Healthcare content standards measures
- Quality of customer relationships
- Overall organizational level of authority
Who benefits from digital audits?
Authority Insite’s digital audits can make a dramatic difference for any healthcare enterprise—especially one with an online presence: Practices, clinics, hospitals and medical centers, pharmaceutical companies and medical device manufacturers, allied health, health technology, life sciences, health media, and others.
Your audit will define benchmarks and achievement targets, describe your organizational strengths and how to maximize them, and offer best practices and recommendations to boost your authority.