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Google has stated that over 70% of medical searches were name specific. Patients are looking for you by name. With multiple review and directory outlets doctors must ensure that key contact information like address, name spelling, specialty and more are up-to-date and uniformed across all those outlets. When this area is overlooked many times you could be losing a direct off-line referral or be losing that referral to another doctor doing online marketing towards your specialty.

The meandering path of patient research can go through dozens of “digital touchpoints” where you are being judged by prospective patients before they even meet you. Your outstanding patient care and command of speciality must extend from the walls of your office. Firstly, simple paths must be established for your patients to review you in key outlets. Secondly, those and other source data outlets must be constantly monitored to maintain your positive reputation. Medical reputation management is key to building the first connection of patient trust.

Google created a directory for the web and now areas of the web are being funneled down with specialized channels. Aside from your personal website the top three results usually interchange between Yelp, LinkedIN, Google Plus, Healthgrades and more. Maintainting your information on those sites will capture people searching directly for you. Marketing yourself to specific procedures and ailments within these channels will allow you to capture patients looking for your expertise.