Show notes: In this episode, host Bryan Cush sits down with Jason Barnard for an eye-opening conversation on the powerful intersection of personal branding and digital algorithms. Together, they unpack how online personas can — and should — be intentionally designed to reflect and reinforce real-world credibility. Jason breaks down his signature framework, “Claim, Frame, […]
November 13, 2025 by Tidal Health Group
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Show notes: On this episode, Bryan Cush sits down with Rob Klein, who brings decades of experience analyzing the ever-evolving healthcare sector, to explore the transformative role of AI in healthcare marketing. They discuss how emerging technologies are reshaping consumer interactions with hospital websites and influencing decision-making. Rob shares his perspective on building authentic brand […]
October 7, 2025 by Tidal Health Group
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Show notes: In this episode, host Bryan Cush speaks with Eliyah Finkelstein, co-founder of Vitalsphere Digital, about his journey from general app development to building impactful healthcare technology. Eliyah shares how Vitalsphere simplifies outdated systems to create user-friendly, HIPAA-compliant tools that improve patient care and streamline operations. They discuss the challenges of health tech, the […]
September 22, 2025 by Tidal Health Group
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Show notes: In this episode, Bryan Cush sits down with Dr. John Oberg, founder of Precina Health, to discuss how his team is transforming chronic disease care—especially for type 2 diabetes—through a highly personalized, tech-driven model. Dr. Oberg shares how his background and vision led to a 98% success rate in improving patient outcomes by […]
September 10, 2025 by Tidal Health Group
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Show notes: In this episode, host Bryan Cush sits down with Bob Lachance to explore how Virtual Assistants (VAs) are revolutionizing the way medical practices run and grow. Known for helping businesses boost efficiency, Bob shares how VAs are solving one of healthcare’s biggest pain points: hiring and retaining talent. The conversation covers how VAs […]
August 25, 2025 by Tidal Health Group
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Show notes: In this episode, host Bryan Cush sits down with Kirsten Lecky, Executive Vice President of Insights and Growth at WG Content, to explore the power of empathy in healthcare marketing. As AI, data, and technology continue to reshape the industry, they discuss why keeping the human element at the forefront is more important […]
August 11, 2025 by Tidal Health Group
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Show notes: In this episode, Bryan Cush interviews Dale Bertrand, CEO of Fire and Spark, to discuss purpose-driven SEO and how healthcare organizations can leverage authority and engagement to meet Google’s high standards. They explore strategies to future-proof SEO in the age of AI and evolving consumer search behavior. Bertrand highlights the importance of showcasing […]
July 28, 2025 by Tidal Health Group
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Show notes: In this episode, Bryan Cush discusses transformative approaches in healthcare marketing and patient engagement with Jessica Walker, CEO of CareSherpa. Walker shares her insights on bridging the gap between patient interest and appointment booking, emphasizing the critical “last mile” of healthcare as a consumer journey. This conversation explores the challenges faced by healthcare […]
July 14, 2025 by Tidal Health Group
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Show notes: In this episode, host Bryan Cush is joined by Evan Steele, Founder and CEO of Rater8, as they delve into the nuances of online reputation and authority in the health sector. The discussion opens with Evan introducing Rater8 and his extensive background in healthcare IT. As a leader in reputation management, Evan emphasizes […]
June 30, 2025 by Tidal Health Group
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Show notes: In this episode, host Bryan Cush engages with Saul Marquez, CEO of Outcomes Rocket, as they delve into the nuances of brand strategy in healthcare. Through their conversation, they unpack the intersection of corporate experience and entrepreneurship, emphasizing the pivotal role that strategy plays in achieving impactful marketing outcomes. Saul shares his journey […]
June 16, 2025 by Tidal Health Group
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Navigating the Challenges of Healthcare Branding and Authority In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-making processes in the healthcare industry. Listen in as Dean delves into the challenges […]
October 24, 2023 by Tidal Health Group
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EEATing Up Credibility: Navigating Healthcare SEO with Lily Ray Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google’s EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the healthcare industry. Lily decodes how Google’s algorithms lean on its Knowledge Graph to […]
October 10, 2023 by Tidal Health Group
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The Evolution of Consumer-Centered Experiences in Healthcare Join hosts Bryan Cush and Jay Parkinson with guest Jared Johnson, a 30-year healthcare marketing veteran and host of Healthcare Rap podcast, as they discuss the importance of meeting evolving consumer expectations in healthcare. Jared highlights the shift from consumer choices to expectations, the demand for consumer-friendly options, […]
September 25, 2023 by Tidal Health Group
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Putting Patients First: Customization and Personalization in Healthcare In this episode, hosts Bryan and Jay welcome guest speaker Dr. Zeev Neuwirth to discuss the importance of putting patients first and embracing customization in healthcare. Dr. Neuwirth emphasizes the need to recognize individual patient needs, moving away from a one-size-fits-all approach. He highlights successful examples of […]
September 12, 2023 by Tidal Health Group
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Staying Relevant in Healthcare: Audience Understanding, Marketing Process, and Brand Building In this episode, Bryan Cush interviews Jerry Hobbs, a seasoned healthcare marketer with over 30 years of experience. Jerry is the co-founder and CEO of Prairie Dog|TCG, a healthcare marketing agency that specializes in creating market-oriented strategies for healthcare organizations.Jerry and Bryan discuss the […]
August 29, 2023 by Tidal Health Group
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Unveiling the Broken Healthcare System: Empowering Patients through Consumer-Centric Strategies Join Bryan Cush and Jay Parkinson in this captivating podcast episode as they interview Bethany, a seasoned marketer with a strong background in consumer-focused industries. The conversation centers around the imperative of being consumer-first, with a particular focus on the healthcare industry. Bethany sheds light […]
August 14, 2023 by Tidal Health Group
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Transforming Patient Care: Nurturing Journeys Beyond the Appointment Join hosts Bryan and Jay as they discover a world of care journeys and patient experiences in an engaging podcast episode featuring Teri Sun, Chief Strategy Officer at White Rhino. With a background in neuroscience and psychology, Teri provides valuable insights into the significance of emotional support […]
August 2, 2023 by Tidal Health Group
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Survey Uncovers Counterintuitive Insights on Role of Online Reviews in Healthcare Join co-hosts Bryan Cush and Jay Parkinson as they delve into the latest healthcare consumer habits and trends with Reed Mollins, Senior VP of Digital Services at Press Ganey, in this episode. The conversation covers the rise of online research as the primary source […]
July 18, 2023 by Tidal Health Group
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Understanding User Journey and Appointment Drop-off in Healthcare Marketing In this episode, Bryan & Jay speak with Marc Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Marc shares insights on common problems in healthcare marketing and how his platform helps marketers track the effectiveness of their efforts by analyzing the digital […]
July 18, 2023 by Tidal Health Group
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Reimagining the Dental Experience: A Consumer-First Approach to Healthcare In this podcast episode, Bryan & Jay speak with Matt Fitzgerald, the Chief Marketing Officer of Tend, and discuss the challenges of patient acquisition in the healthcare industry and how patient expectations are increasing due to technological improvements and increased investment. Matt also emphasizes the importance […]
July 14, 2023 by Tidal Health Group
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