Understanding User Journey and Appointment Drop-off in Healthcare Marketing

Understanding User Journey and Appointment Drop-off in Healthcare Marketing

In this episode, Bryan & Jay speak with Marc Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Marc shares insights on common problems in healthcare marketing and how his platform helps marketers track the effectiveness of their efforts by analyzing the digital user journey. They dive into the data from a Doctor Finder experience to show the importance of understanding where users drop off and creating a better user experience.

Learn more about Marc Needham:

Learn more about Tidal Health Group:

Learn more about Jay Parkinson, MD:

Learn more about Bryan Cush, MS:

Bryan Cush, MS

Co-Founder of Tidal Health Group

Host

Jay Parkinson, MD

Chief Medical Officer of Sana

Host

Marc Needham

Chief Growth Officer at Combinaut

Guest