For more than a decade, Tidal Health Group has helped healthcare organizations turn real-world clinical authority into predictable, compliant patient demand online.
Choosing a doctor or specialty service is one of the highest-stakes decisions someone makes online.
Our co-founder, Bryan, lived that first-hand. A long, confusing journey to get a parent properly diagnosed showed him just how hard it is for patients to find the right care, and how messy the digital side of healthcare really is.
Tidal Health Group exists to fix that.
We connect quality providers with the patients who need them most by making their expertise visible, understandable, and trustworthy online.
When your digital presence reflects the quality of your care, everyone wins: patients, providers, and the business.
We partner with healthcare organizations that:
Deliver specialized, high-quality care and want their digital presence to match it.
Are growing locations or service lines and need patient volume to keep pace.
Have internal teams or agencies that aren’t fluent in healthcare and compliance.
Are tired of chasing short-term tactics and want a long-term growth partner.
Our typical clients include physician-founded groups, multi-location practices, and healthcare enterprises with executive sponsors in roles like CMO, COO, CEO, and Marketing Director.
In healthcare, clicks and impressions don’t pay the bills. Patients do.
We build everything around two pillars:
Your clinical expertise, reputation, and patient experience – clearly presented in the language real patients use.
The systems that turn that authority into net new patient visits, stronger service lines, and sustainable growth.
Focusing on 1–2 core business metrics (like net new visits or booked procedures), not vanity numbers.
Building a compliant, stable digital foundation before scaling spend.
Prioritizing long-term trust-building over gimmicky, short-lived tactics.
We’re not a generalist agency with a healthcare tab.
Healthcare-only, 10+ years. We’ve been focused exclusively on consumer healthcare services since day one.
Built-for-healthcare technology. Our HealthAuthority CMS and AuthorityInsite™ platform are designed to present your expertise clearly, track the full patient journey, and stay compliant.
Deep SEO, analytics, and performance chops. From technical SEO to HIPAA-adjacent analytics setups, we make sure your data is accurate, reliable, and usable.
Results that show up in patient volume. Our clients have seen measurable gains in organic visibility, booked appointments, and the strength of priority service lines.
We bring together strategy, technology, and execution to make your digital presence an asset the whole leadership team can trust.
Our team of thinkers, leaders, and doers is dedicated to enhancing and conveying your authority. With a blend of quality services, advanced ideas, and unswerving dedication, we’re here to guide you through the complex healthcare customer acquisition process.
After witnessing his parent suffer from an undiagnosed illness, Bryan was determined to make a difference in the healthcare system. With his extensive experience in loyalty programming, data management and digital finance, Bryan has the insight and ability to create sensible processes that benefit both patients and care providers.
Petr leads technology and innovation at Tidal Health Group. He designed and built the HealthAuthority CMS and the Graph ID Backbone plugin, a schema infrastructure that transforms provider, service, and location data into machine-readable entities that search engines and AI models can interpret without ambiguity. His focus is on scalable systems that make healthcare organizations discoverable, authoritative, and correctly represented across every surface where patients search.
He is a master of data analysis, process optimization and creating value for businesses. He ha modernized his family’s multimillion-dollar business and has run his own marketing agency. Now at Tidal Health, he takes pride in collaborating with clients to provide the best service for their patients.
As a former Engineering Systems Divisional Leader in the U.S. Navy, he built and led high-accountability systems centered on performance, readiness, and continuous improvement. He now applies that same systems-driven approach within SaaS and marketing agencies, architecting operational frameworks that enhance service delivery, increase scalability, and drive cross-functional execution.
She is a healthcare marketing expert with 10+ years of experience in managing large healthcare organization accounts, specializing in data-driven strategies to optimize performance and drive growth. She excels at crafting impactful campaigns and leveraging analytics to deliver measurable results.
He is a growth minded marketer, including both SEO and PPC. In search, Alex has managed teams and six-figure monthly budgets for national and regional healthcare brands, demonstrating expertise in Google Ads, Bing Ads, and various social media marketing platforms.
We’ve spent more than a decade:
Building and maintaining healthcare websites that are fast, accessible, and compliant.
Running SEO programs that surface your physicians, locations, and conditions the way patients actually search.
Managing PPC campaigns that deliver booked visits, not just clicks.
Implementing analytics and call tracking that connect marketing activity to real patient outcomes.
That focus means we understand the realities of your world – from scheduling and call center constraints to referral patterns and payer mix.
Healthcare-exclusive digital marketing agency. We help practices close the gap between their clinical reputation and how they appear online, turning that into consistent, measurable patient growth.
