Blog

We strive to produce great content and update you with the latest news from Tidal Health Group. 

Bryan Cush, MS was featured on RustyBrick’s Search Vlog

Bryan Cush, MS was featured on RustyBrick’s Search Vlog

RustyBrick CEO, Barry Schwartz, interviewed our Co-founder, Bryan Cush, MS on his Youtube Channel, Search Engine Roundtable. https://www.youtube.com/watch?v=IG6WpzyJYWw&ab_channel=RustyBrickBarrySchwartzSearchEngineRoundtable Bryan Cush, the co-founder of Tidal...

Changing The Provider Experience

Changing The Provider Experience

Bryan Cush, Co-Founder of Tidal Health Group is on a mission to change the way consumers find providers. Backed with a strong purpose and the courage to try, he and his team are tackling the large task at hand. Listen along as Bryan shares a bit on his background, the...

Anatomy of a Search Result | Doctor.com | Tidal Health Group

Anatomy of a Search Result | Doctor.com | Tidal Health Group

We're excited to be teaming up with our partner Doctor.com, a Press Ganey Solution, to give an introductory course on SEO. It was hosted by our Co-Founder, Bryan Cush and DDC Client Success Manager, Michael Hamburg. You will learn: What SEO is and why it matters What...

What Did You Learn + Tidal Health Group

What Did You Learn + Tidal Health Group

Co-Founder Bryan Cush and Brian Dragich, sat down with Ahava Leibtag, MA, President and Founder of Aha Media Group. They discuss how handling the COVID-19 pandemic was for them and their clients. To learn more about Aha Media Group, visit their website...

Understanding Healthcare Customer Decisions

Understanding Healthcare Customer Decisions

Estimated Reading Time: 12 Minutes Terms like the retailization, consumer experience, and customer journey are not new ones. But, especially in this COVID world, they are becoming new again in healthcare. Rightfully so, healthcare needs to understand and communicate...

Healthcare Rap Podcast – Does the internet see you as an expert?

Healthcare Rap Podcast – Does the internet see you as an expert?

Hosted by Jared Johnson & Peter Balistrieri, our Co-founder, Bryan Cush, discussed how you and your health content can be viewed as trustworthy. In this episode, you’ll learn the building blocks for your healthcare content to compete in search, how to match your...

Passionate Pioneers with Mike Biselli

Passionate Pioneers with Mike Biselli

During episode 63 of Passionate Pioneers with Mike Biselli, Mike had the opportunity to spend time with a former healthcare industry outsider who is now making a sizable impact for providers and the patients they serve. Bryan Cush is the President and Co-Founder of...

Shift in Healthcare Search

Shift in Healthcare Search

As a co-founder of a healthcare marketing agency, we are constantly in the process of communication to “qualify” our clients as a voice of authority or expertise. This evolving process can be explicitly seen by the ever-changing and updating policies (here and here)...

Google Takes Medical Appointments

Google Takes Medical Appointments

Google Will See You Now In the online medical space, ZocDoc is clearly the gorilla in the room when it comes to medical appointment scheduling. Their market share is tremendous and they often dominate search results for doctors' names and specialty searches within a...

Video – Private Medical Practice

How to start a medical practice In the first video of the "Start a Medical Practice" series you will learn about Identity and start up costs. Video 1:(31 minutes) Identity and Start Up Costs for a Private Practice Doctor -How to Incorporate your business -What are the...

Health Questions Need Answers

Medical Information First Being sold to when you are not looking to purchase always puts a bad taste in your mouth. This is especially true in the healthcare/medical industry. The public will quickly judge your practice depending on how you present information to them...

Medical Marketing, Think Like a Patient

The business of Medical Marketing A private medical practice is a business just like any other. The offerings of a medical business are highly educated and beneficial, but they are a product that must be showcased none the less. As a doctor you should have an...

Medical Marketing Resources

Medical Marketing Articles MD.com has recently launched a resource blog for all things Medical Marketing related. We were honored to be requested to be one on the first agencies showcased. An article called, "The Search Terms Your Practice Website Should Be Targeting"...

Medical Marketing Digital “TouchPoints”

The conversation always start the same, 'I don't like Yelp' or 'Those bad reviews are fake anyway'. Seemingly every doctor or medical practitioner we speak with has the same lament about the perception of their online persona. To them the idea of Medical Reputation...

Healthcare’s Self-reinforcing cycle

The Greater your level of Authority, the more consumers you can attract.

The more consumers you attract, the more important your level of Authority Becomes.

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