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Understanding Healthcare Customer Decisions

Understanding Healthcare Customer Decisions

Estimated Reading Time: 12 Minutes Terms like the retailization, consumer experience, and customer journey are not new ones. But, especially in this COVID world, they are becoming new again in healthcare. Rightfully so, healthcare needs to understand and communicate...

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Passionate Pioneers with Mike Biselli

Passionate Pioneers with Mike Biselli

During episode 63 of Passionate Pioneers with Mike Biselli, Mike had the opportunity to spend time with a former healthcare industry outsider who is now making a sizable impact for providers and the patients they serve. Bryan Cush is the President and Co-Founder of...

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Shift in Healthcare Search

Shift in Healthcare Search

As a co-founder of a healthcare marketing agency, we are constantly in the process of communication to “qualify” our clients as a voice of authority or expertise. This evolving process can be explicitly seen by the ever-changing and updating policies (here and here)...

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Google Takes Medical Appointments

Google Takes Medical Appointments

Google Will See You Now In the online medical space, ZocDoc is clearly the gorilla in the room when it comes to medical appointment scheduling. Their market share is tremendous and they often dominate search results for doctors' names and specialty searches within a...

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Video – Private Medical Practice

How to start a medical practice In the first video of the "Start a Medical Practice" series you will learn about Identity and start up costs. Video 1:(31 minutes) Identity and Start Up Costs for a Private Practice Doctor -How to Incorporate your business -What are the...

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Health Questions Need Answers

Medical Information First Being sold to when you are not looking to purchase always puts a bad taste in your mouth. This is especially true in the healthcare/medical industry. The public will quickly judge your practice depending on how you present information to them...

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Medical Marketing, Think Like a Patient

The business of Medical Marketing A private medical practice is a business just like any other. The offerings of a medical business are highly educated and beneficial, but they are a product that must be showcased none the less. As a doctor you should have an...

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Fake Medical Reviews, Lose Your License

The effects of fake Medical reviews With the professional nature of the review constantly being stripped down to almost non-existence people are anxious to control their reputation. Particularly within the medical and healthcare industry their is a confusion or...

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Medical Marketing Resources

Medical Marketing Articles MD.com has recently launched a resource blog for all things Medical Marketing related. We were honored to be requested to be one on the first agencies showcased. An article called, "The Search Terms Your Practice Website Should Be Targeting"...

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