Blog
We strive to produce great content and update you with the latest news from Tidal Health Group.
Youtube Furthers Healthcare Content Production
The concept of E.A.T. (Expertise, Authority, Trust) was introduced by Google as a ranking factor that they highlight in the quality raters guideline internally used. The subjective concept is meant to help provide guidance when identifying content that has a high bar...
Featured on UNMISS Podcast hosted by Anatolii Ulitovskyi, Bryan Cush Talks E-A-T.
The E-A-T parameter impacts a lot to the medical industry. Many websites can’t grow because of low expertise, authority, and trust. How to increase E-A-T? Watch or listen to the entire episode with Bryan Cush to know a lot more.
Bryan Cush, MS was featured on RustyBrick’s Search Vlog
RustyBrick CEO, Barry Schwartz, interviewed our Co-founder, Bryan Cush, MS on his Youtube Channel, Search Engine Roundtable. Bryan Cush, the co-founder of Tidal Health Group, a healthcare marketing company, stopped by my office to chat SEO and healthcare marketing....
Changing The Provider Experience
Bryan Cush, Co-Founder of Tidal Health Group is on a mission to change the way consumers find providers. Backed with a strong purpose and the courage to try, he and his team are tackling the large task at hand. Listen along as Bryan shares a bit on his background, the...
Healthcare Marketing During Covid and the Power of Agency Specialization
Bryan Cush is the President and Co-Founder of Tidal Health Group, which is a specialized agency working within the medical and healthcare marketing field. Tidal Health Group focuses on the digital representation of quality doctors and the care they provide. By...
Anatomy of a Search Result | Doctor.com | Tidal Health Group
We're excited to be teaming up with our partner Doctor.com, a Press Ganey Solution, to give an introductory course on SEO. It was hosted by our Co-Founder, Bryan Cush and DDC Client Success Manager, Michael Hamburg. You will learn: What SEO is and why it matters What...
What Did You Learn + Tidal Health Group
Co-Founder Bryan Cush and Brian Dragich, sat down with Ahava Leibtag, MA, President and Founder of Aha Media Group. They discuss how handling the COVID-19 pandemic was for them and their clients. To learn more about Aha Media Group, visit their website...
How pharma giants, non-profits, government agencies and corporations are working to convince Americans to get vaccinated
Our Co-Founder, Bryan Cush, was featured in a Business Insider article where he was asked about how he is working with clients to help them educate their patients and the public on the importance of getting the COVID-19 vaccine. He is mentioned here - "Hospitals and...
Healthcare Rap Podcast – Is Consumer-Centered Healthcare Possible?
Our Co-Founder, Bryan Cush, was featured on the Healthcare Rap podcast as the "Flava of the Week" about the destination where we want to go with the the Digital Transformation Movement. For more information on Healthcare Rap, please visit their website at:...
Understanding Healthcare Customer Decisions
Estimated Reading Time: 12 Minutes Terms like the retailization, consumer experience, and customer journey are not new ones. But, especially in this COVID world, they are becoming new again in healthcare. Rightfully so, healthcare needs to understand and communicate...
Healthcare Rap Podcast – Does the internet see you as an expert?
Hosted by Jared Johnson & Peter Balistrieri, our Co-founder, Bryan Cush, discussed how you and your health content can be viewed as trustworthy. In this episode, you’ll learn the building blocks for your healthcare content to compete in search, how to match your...
Passionate Pioneers with Mike Biselli
During episode 63 of Passionate Pioneers with Mike Biselli, Mike had the opportunity to spend time with a former healthcare industry outsider who is now making a sizable impact for providers and the patients they serve. Bryan Cush is the President and Co-Founder of...
Table Of Contents Can Provide Additional Link Options In Organic Search
Co-Founder of Tidal Health Group, Bryan Cush, talks to Search Engine Land about implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user experience. Seeing search results as real estate is nothing...
Shift in Healthcare Search
As a co-founder of a healthcare marketing agency, we are constantly in the process of communication to “qualify” our clients as a voice of authority or expertise. This evolving process can be explicitly seen by the ever-changing and updating policies (here and here)...
Healthcare Communication Challenges: Providing Proper Individual and Community Care
How do you handle communicating real-time changes to your patients? How do you handle a rapid increase in inbound inquiries to your healthcare business?For healthcare and medical businesses there is no question that these confusing times have been an operational and...
Google Takes Medical Appointments
Google Will See You Now In the online medical space, ZocDoc is clearly the gorilla in the room when it comes to medical appointment scheduling. Their market share is tremendous and they often dominate search results for doctors' names and specialty searches within a...
Video – Private Medical Practice
How to start a medical practice In the first video of the "Start a Medical Practice" series you will learn about Identity and start up costs. Video 1:(31 minutes) Identity and Start Up Costs for a Private Practice Doctor -How to Incorporate your business -What are the...
Health Questions Need Answers
Medical Information First Being sold to when you are not looking to purchase always puts a bad taste in your mouth. This is especially true in the healthcare/medical industry. The public will quickly judge your practice depending on how you present information to them...
Medical Marketing, Think Like a Patient
The business of Medical Marketing A private medical practice is a business just like any other. The offerings of a medical business are highly educated and beneficial, but they are a product that must be showcased none the less. As a doctor you should have an...
Medical Marketing Resources
Medical Marketing Articles MD.com has recently launched a resource blog for all things Medical Marketing related. We were honored to be requested to be one on the first agencies showcased. An article called, "The Search Terms Your Practice Website Should Be Targeting"...
Medical Marketing Digital “TouchPoints”
The conversation always start the same, 'I don't like Yelp' or 'Those bad reviews are fake anyway'. Seemingly every doctor or medical practitioner we speak with has the same lament about the perception of their online persona. To them the idea of Medical Reputation...