Patient acquisition in specialty healthcare doesn't follow general marketing rules. The decisions that move the needle - how a practice structures its entity content, where paid search budget actually converts, what schema types earn rich results for medical procedures - come from working across hundreds of practices and studying what works in this specific environment. This blog documents what Tidal Health Group has learned: tactical guides, industry analysis, and the thinking behind our approach to healthcare SEO, web development, PPC, and digital authority.
Blog
The concept of E.A.T. (Expertise, Authority, Trust) was introduced by Google as a ranking factor that they highlight in the quality raters guideline internally used. The subjective concept is meant to help provide guidance when identifying content that has a high bar on who is producing it. This is broadly applied to all health related […]
Blog
The E-A-T parameter impacts a lot to the medical industry. Many websites can’t grow because of low expertise, authority, and trust. How to increase E-A-T? Watch or listen to the entire episode with Bryan Cush to know a lot more.
Blog
RustyBrick CEO, Barry Schwartz, interviewed our Co-founder, Bryan Cush, MS on his Youtube Channel, Search Engine Roundtable. Bryan Cush, the co-founder of Tidal Health Group, a healthcare marketing company, stopped by my office to chat SEO and healthcare marketing. Bryan is pretty technical and is able to bridge that with his deep understand of medical […]
Marketing
Bryan Cush, Co-Founder of Tidal Health Group is on a mission to change the way consumers find providers. Backed with a strong purpose and the courage to try, he and his team are tackling the large task at hand. Listen along as Bryan shares a bit on his background, the company’s mission and some key […]
Marketing
|Reputation Management
Bryan Cush is the President and Co-Founder of Tidal Health Group, which is a specialized agency working within the medical and healthcare marketing field. Tidal Health Group focuses on the digital representation of quality doctors and the care they provide. By showcasing a doctor’s expertise and patient experience online they are able to better connect […]
Marketing
|Video
|SEO
We’re excited to be teaming up with our partner Doctor.com, a Press Ganey Solution, to give an introductory course on SEO. It was hosted by our Co-Founder, Bryan Cush and DDC Client Success Manager, Michael Hamburg. You will learn: Watch the full seminar below!
Healthcare-exclusive digital marketing agency. We help practices close the gap between their clinical reputation and how they appear online, turning that into consistent, measurable patient growth.
