Patient acquisition in specialty healthcare doesn't follow general marketing rules. The decisions that move the needle - how a practice structures its entity content, where paid search budget actually converts, what schema types earn rich results for medical procedures - come from working across hundreds of practices and studying what works in this specific environment. This blog documents what Tidal Health Group has learned: tactical guides, industry analysis, and the thinking behind our approach to healthcare SEO, web development, PPC, and digital authority.
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Introduction to Local Healthcare SEO In the past, local search engine optimization (SEO) efforts for doctors and healthcare professionals have been distinctly different from more general SEO efforts. This still holds true even as the fields have become more intertwined over time. While all of your SEO steps should be incorporated within a broader strategy, […]
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Introduction The distinction between general search engine optimization (SEO) services and healthcare or medical SEO services is important to understand. With the more recent introduction of search engine concepts like E.A.T. (Expertise, Authority, and Trust) and Y.M.Y.L. (Your Money, Your Life), Google has made it clear that websites that speak about health related topics are held to […]
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The concept of E.A.T. (Expertise, Authority, Trust) was introduced by Google as a ranking factor that they highlight in the quality raters guideline internally used. The subjective concept is meant to help provide guidance when identifying content that has a high bar on who is producing it. This is broadly applied to all health related […]
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The E-A-T parameter impacts a lot to the medical industry. Many websites can’t grow because of low expertise, authority, and trust. How to increase E-A-T? Watch or listen to the entire episode with Bryan Cush to know a lot more.
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RustyBrick CEO, Barry Schwartz, interviewed our Co-founder, Bryan Cush, MS on his Youtube Channel, Search Engine Roundtable. Bryan Cush, the co-founder of Tidal Health Group, a healthcare marketing company, stopped by my office to chat SEO and healthcare marketing. Bryan is pretty technical and is able to bridge that with his deep understand of medical […]
Marketing
Bryan Cush, Co-Founder of Tidal Health Group is on a mission to change the way consumers find providers. Backed with a strong purpose and the courage to try, he and his team are tackling the large task at hand. Listen along as Bryan shares a bit on his background, the company’s mission and some key […]
Healthcare-exclusive digital marketing agency. We help practices close the gap between their clinical reputation and how they appear online, turning that into consistent, measurable patient growth.
