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Estimated Reading Time: 12 Minutes Terms like the retailization, consumer experience, and customer journey are not new ones. But, especially in this COVID world, they are becoming new again in healthcare. Rightfully so, healthcare needs to understand and communicate to its customers in an improved and more efficient manner. Healthcare is just another consumer industry […]
Hosted by Jared Johnson & Peter Balistrieri, our Co-founder, Bryan Cush, discussed how you and your health content can be viewed as trustworthy. In this episode, you’ll learn the building blocks for your healthcare content to compete in search, how to match your digital expertise with your physical, and how Google’s quality rater guidelines apply […]
During episode 63 of Passionate Pioneers with Mike Biselli, Mike had the opportunity to spend time with a former healthcare industry outsider who is now making a sizable impact for providers and the patients they serve. Bryan Cush is the President and Co-Founder of Tidal Health Group, a specialized agency focused on the digital representation […]
Co-Founder of Tidal Health Group, Bryan Cush, talks to Search Engine Land about implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user experience. Seeing search results as real estate is nothing new. Digital marketers are constantly trying to gain “share” of that […]
As a co-founder of a healthcare marketing agency, we are constantly in the process of communication to “qualify” our clients as a voice of authority or expertise. This evolving process can be explicitly seen by the ever-changing and updating policies (here and here) in regards to healthcare advertising. If you are in this space and don’t have […]
How do you handle communicating real-time changes to your patients? How do you handle a rapid increase in inbound inquiries to your healthcare business? For healthcare and medical businesses there is no question that these confusing times have been an operational and financial burden to their businesses. We are approaching this unprecedented challenge from two […]