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Co-Founder of Tidal Health Group, Bryan Cush, talks to Search Engine Land about implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user experience. Seeing search results as real estate is nothing new. Digital marketers are constantly trying to gain “share” of that […]
As a co-founder of a healthcare marketing agency, we are constantly in the process of communication to “qualify” our clients as a voice of authority or expertise. This evolving process can be explicitly seen by the ever-changing and updating policies (Healthcare and medicines and Prescription drugs) in regards to healthcare advertising. If you are in this space […]
How do you handle communicating real-time changes to your patients? How do you handle a rapid increase in inbound inquiries to your healthcare business? For healthcare and medical businesses there is no question that these confusing times have been an operational and financial burden to their businesses. We are approaching this unprecedented challenge from two […]
Google Will See You Now In the online medical space, ZocDoc is clearly the gorilla in the room when it comes to medical appointment scheduling. Their market share is tremendous and they often dominate search results for doctors’ names and specialty searches within a region. But Google has quietly taken a stab at integrating your appointment booking […]
How to start a medical practice In the first video of the “Start a Medical Practice” series you will learn about Identity and start up costs. Video 1:(31 minutes) Identity and Start Up Costs for a Private Practice Doctor -How to Incorporate your business-What are the Tax Benefits and implications-What are the differences between Group and […]
Medical Information First Being sold to when you are not looking to purchase always puts a bad taste in your mouth. This is especially true in the healthcare/medical industry. The public will quickly judge your practice depending on how you present information to them on a digital scale. It is important to position yourself as […]