Show notes: In this insightful episode, Bryan meets with Stephan Johnsen from Golden Tide Consulting who dives deep into the evolving landscape of SEO, especially in the realm of backlinks and the impact of AI on search dynamics. The discussion kicks off with an overview of Stephan’s background and the unique dynamic of working with…
Show notes:
In this insightful episode, Bryan meets with Stephan Johnsen from Golden Tide Consulting who dives deep into the evolving landscape of SEO, especially in the realm of backlinks and the impact of AI on search dynamics. The discussion kicks off with an overview of Stephan’s background and the unique dynamic of working with his family in a niche industry. He elaborates on the changing role of backlinks in SEO and how current trends in AI and search interfaces are reshaping strategic approaches in digital marketing.
Stephan shares his practical insights into the nuanced strategies required for successful SEO in the medical industry. From the importance of citations and geographically relevant backlinks to leveraging Google Business Profiles, Stephan provides a comprehensive look at how local SEO can drive traffic and enhance brand visibility. He illustrates how health care practitioners can benefit from these strategies by ensuring their digital footprints are broadened and consistent across various platforms. Throughout the episode, Stephan emphasizes the need for a tactical shift toward more multimedia formats, adapting to AI’s increasing role in content consumption and search engine results.
About the Guest:
Stephan Johnsen, born in the scenic town of Fredrikstad, Norway, initiated his journey with computers at a young age, transitioning from old DOS systems to installing Windows 3.1 using multiple floppy disks and upgrading whenever possible. Stephan is not just a technophile; he is an avid reader and a perpetual learner, digesting dozens of books annually on a diverse array of subjects, including but not limited to business, sales, marketing, and self-development.
This unending appetite for knowledge, coupled with hands-on experience, has been the cornerstone of his education and professional development. In 2019, Stephan co-founded Golden Tide Consulting, where he eagerly handles the technical aspects crucial to the success of their client websites. He loves putting into practice what he learns and owns and manages websites in many different niches in several different countries.
Learn more about Tidal Health Group:
Learn more about Bryan Cush, MS:
Co-Founder of Tidal Health Group
Host
Co-Founder
Golden Tide Consulting
Guest
Healthcare-exclusive digital marketing agency. We help practices close the gap between their clinical reputation and how they appear online, turning that into consistent, measurable patient growth.
