Breaking the Mold: From Order Takers to Strategic Marketing Leaders

Show notes:

In this episode, Bryan Cush sits down with marketing experts Jerry Hobbs and Carrie Turansky, as they delve into the evolving landscape of healthcare marketing. This episode highlights the vital shift from basic communication tactics to a more scientific, data-driven approach in marketing strategies. Both Jerry and Carrie emphasize the importance of understanding operational workflows and patient needs as a foundation for successful healthcare marketing. By sharing their extensive experience, they offer insights into how healthcare organizations can build robust marketing teams and strategies that align with broader business goals.

Healthcare marketing is no longer a question of mere ads and communications. Jerry and Carrie discuss how the integration of data, consumer insights, and research can transform the role of marketing within health systems. They share anecdotes that illustrate the significance of brand building and the need for a balanced approach between brand presence and digital performance marketing. The conversation also touches upon the growing influence of AI in healthcare marketing and how it reshapes consumer interactions with brands, offering new opportunities for building authority and patient engagement.

Learn more about Jerry Hobbs:

Learn more about Prairie Dog:

Learn more about Carrie Turansky:

Learn more about WellBe:

Learn more about Tidal Health Group:

Learn more about Bryan Cush, MS:

Bryan Cush, MS

Co-Founder of Tidal Health Group

Host

Jerry Hobbs

President & Co-Founder
Prairie Dog

Guest

Carrie Turansky

Marketing Director
WellBe Senior Medical

Guest