Sinus Surgeon Marketing Results
Medical Practice Branding
This doctor had an existing website and established brand. He was looking to shift his focus towards only one specialty that he served. Wanting to break away from the dual specialty presence he currently had Tidal Wave Marketing proposed a brand redesign along with a new website that would be established with content only focuses on one specialty.
Medical Practice Web Design
Being a specialists within his field this client wanted to make sure his differences were highlighted and potential patients understood that he was very focused in what he treated. The website needed a clear message that those looking at it immediately associated with him particular medical focus. Besides being an educational tool for those looking for a specify treatment it needed to highlight the press and awards the doctor received within his field.
Doctor Reputation Management
This doctor had an established reputation online. He was looking to build it our in attracting more review and attracting more reviews across key sites. Additionally with the revamp of his brand and practice website certain business and medical information needed to be updated. Medical taxonomies and categories needed to be changed or removed to reflect the shift in the doctors focus within his practice.
Before
Reputation Management System and Training Set Up
After
Digital Marketing for Doctors
WIth a full marketing campaign in swing Tidal Wave Marketing was able to use a blend of paid channels (Adwords, Bing, Yelp) along with proper SEO (search engine optimization) to increase traffic to the site. Most importantly conversions measurement were in place to track new patients inquiries.
Traffic / Conversions from organic searches
Traffic from Yelp Searches
Patient Video Testimonials
With such drastic results in his surgical patients Tidal Wave Marketing proposed the production of patient video testimonials. The patient video testimonials not only served as a connection between existing and potential patients but it was produced with marketing and exposure as a goal. Research and preparation is done to ask the specifically worded questions that people are already searching for online. This is done with the purpose of being able to repurpose the video into text and image content as well.
Male Surgical Patient Video Testimonial
Testimonial Transcript Article
Female Surgical Patient Video Testimonial
Medical Content Creation
Our experience staff of writers can produce content for a range of medical audiences. Whether we are producing referenced scholarly articles for publication submission or medical content for the layman our staff can handle it all. Medical content has a fine balance between a need to be informative and educational but also associate the provider with enough difference to be seen as an experience specialist in their field. For this doctor many technical and highly specialized procedures needed to be explain in a digestible manner. Copywriting for the website itself needed to be engaging and mark him as the specialist in his field.
Viral vs Bacterial Sinus Infections
Turbinate Hypertrophy
Nasal Polpys Surgery
Pay Per Click (PPC) Advertising
After identifying the top CPT codes the doctor was looking to attract Tidal Wave Marketing did exhaustive research. Connecting the online search queries (layman terms) to the medical terminology in those codes in a mixture of data research and insights. Between doctor, staff, and patient interviews the data compiled was then cross referenced over search data. Constantly tweaking the ad language and keywords targeted we were able to reduce the existing ad spend by over 80% and increase surgical volumes by over 25%.