Healthcare Marketing Agency

Manhattan Cardiology’s SEO Success: Increasing Organic New Users by 33% Case Study

Manhattan Cardiology is the leading private cardiology practice in the heart of New York City serving tens of thousands of patients in the big apple for decades. The practice has grown from its flagship midtown location to 4 hub practices serving all communities.

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At a Glance: Impactful Results & Client Voices

Growing Cardiology Care
Finding a growth balance in the hyper competitive NYC market.

Implemented Comprehensive SEO Strategies to Boost Organic Visibility

Increase in Organic Traffic

The Path from Challenges to Solutions and Success

Understanding the Challenge

Manhattan Cardiology is the premier private cardiology practice with tremendous reputation in the original neighborhood it served. Understanding the density and travel patterns of New Yorkers we had to establish new “market” marketing campaigns as the practice opened new locations in neighborhoods that weren’t exposed to the brands reputation and value.

Crafting the Solution

We implemented our custom HealthAuthority CMS that is built with local SEO in mind. An audit of provider and location data was performed to build out schema coded pages. Which were then audited against local listings to make sure proper linking strategies were implemented.

Achieving Success

The use of HealthAuthority CMS data structure caused a 33% increase in organic web sessions. With the implementation of call tracking and dedicated landing pages a 136% increase in total conversions and a 34% decrease in cost per acquisition.

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