Healthcare Marketing Agency

Weil Foot & Ankle Institute: Enhancing Local SEO for National Recognition Case Study

Weil Foot & Ankle Institute is a trusted, multi-state podiatry practice headquartered in Mount Prospect, IL. With over 50 years of brand value and 25+ locations the practice is one of the nation’s leading in the foot and ankle speciality.

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Weil Foot & Ankle Institute

At a Glance: Impactful Results & Client Voices

Strategic Location/Brand Growth
Developing systems to seamless integrate acquistion and grow underperforming markets.

Executed Holistic SEO Strategy to Increase Organic Traffic

Increase in YOY Organic New Users

Healthcare SEO results for multi local podiatry practice

The Path from Challenges to Solutions and Success

Understanding the Challenge

Weil Foot & Ankle Institute is revered as the leading podiatry practice in the country. The practice had an impressive physical presence but wasn’t fully leveraging that footprint digitally for local SEO, reputation and ultimately paid search marketing.

Crafting the Solution

We implemented our custom HealthAuthority CMS that is built with local SEO in mind. An audit of provider and location data was performed to build out schema coded pages. Which were then audited against local listings to make sure proper linking strategies were implemented.

Achieving Success

The data audit and listing clean up allowed for the placement of over 7,000 reviews syndicated across partner directories. The use of HealthAuthority CMS data structure caused a 75% increase in organic web sessions.

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