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Weil Foot & Ankle Institute: Cutting Cost Per Conversion by 62% with Targeted PPC Case Study
Weil Foot & Ankle Institute is a trusted, multi-state podiatry practice headquartered in Mount Prospect, IL. With over 50 years of brand value and 25+ locations the practice is one of the nation’s leading in the foot and ankle speciality.
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At a Glance: Impactful Results & Client Voices
Strategic Location/Brand Growth
Developing systems to seamless integrate acquistion and grow underperforming markets.
Optimized PPC Bidding Strategies and Ad Placement to Maximize Conversions
142%
Increase YOY Ads Conversions with the same budget
The Path from Challenges to Solutions and Success
Crafting the Solution
Adding call tracking to all paid traffic to improve total conversion metrics through our landing page builder features. This foundational work established a true reporting cadence with which our search team was able to optimize ad campaigns resulting in dramatic shifts in CPA and total conversions metrics.
Achieving Success
With the implementation of call tracking and dedicated landing pages a 142% increase in total conversions and a 62% decrease in cost per acquisition.
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