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Weil Foot & Ankle Institute: Cutting Cost Per Conversion by 62% with Targeted PPC Case Study

Weil Foot & Ankle Institute is a trusted, multi-state podiatry practice headquartered in Mount Prospect, IL. With over 50 years of brand value and 25+ locations the practice is one of the nation’s leading in the foot and ankle speciality.

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Weil Foot & Ankle Institute

At a Glance: Impactful Results & Client Voices

Strategic Location/Brand Growth
Developing systems to seamless integrate acquistion and grow underperforming markets.

Optimized PPC Bidding Strategies and Ad Placement to Maximize Conversions

Increase YOY Ads Conversions with the same budget

Podiatry Healthcare PPC results

The Path from Challenges to Solutions and Success

Crafting the Solution

Adding call tracking to all paid traffic to improve total conversion metrics through our landing page builder features. This foundational work established a true reporting cadence with which our search team was able to optimize ad campaigns resulting in dramatic shifts in CPA and total conversions metrics.

Achieving Success

With the implementation of call tracking and dedicated landing pages a 142% increase in total conversions and a 62% decrease in cost per acquisition.

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