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As a co-founder of a healthcare marketing agency, we are constantly in the process of communication to “qualify” our clients as a voice of authority or expertise. This evolving process can be explicitly seen by the ever-changing and updating policies (here and here) in regards to healthcare advertising. If you are in this space and don’t have […]
How do you handle communicating real-time changes to your patients? How do you handle a rapid increase in inbound inquiries to your healthcare business? For healthcare and medical businesses there is no question that these confusing times have been an operational and financial burden to their businesses. We are approaching this unprecedented challenge from two […]
Google Will See You Now In the online medical space, ZocDoc is clearly the gorilla in the room when it comes to medical appointment scheduling. Their market share is tremendous and they often dominate search results for doctors’ names and specialty searches within a region. But Google has quietly taken a stab at integrating your appointment booking […]
How to start a medical practice In the first video of the “Start a Medical Practice” series you will learn about Identity and start up costs. Video 1:(31 minutes) Identity and Start Up Costs for a Private Practice Doctor -How to Incorporate your business-What are the Tax Benefits and implications-What are the differences between Group and […]
Medical Information First Being sold to when you are not looking to purchase always puts a bad taste in your mouth. This is especially true in the healthcare/medical industry. The public will quickly judge your practice depending on how you present information to them on a digital scale. It is important to position yourself as […]
The business of Medical Marketing A private medical practice is a business just like any other. The offerings of a medical business are highly educated and beneficial, but they are a product that must be showcased none the less. As a doctor you should have an understanding of what you are best at treating and […]
Medical Marketing Articles MD.com has recently launched a resource blog for all things Medical Marketing related. We were honored to be requested to be one on the first agencies showcased. An article called, “The Search Terms Your Practice Website Should Be Targeting” was written by one of our experienced staff members. The article focuses on […]
The conversation always start the same, ‘I don’t like Yelp’ or ‘Those bad reviews are fake anyway’. Seemingly every doctor or medical practitioner we speak with has the same lament about the perception of their online persona. To them the idea of Medical Reputation Management isn’t foreign but more so restricted to the confines of […]