Solutions

Activation

It’s time to get you in front of the right audience and that starts by defining who they are. Through extensive digital and physical research this sets the foundation of where everything starts to build on. It is important to audit and see who and how people are finding and compare that against who should be finding you. 

Activation

It’s time to get you in front of the right audience and that starts by defining who they are. Through extensive digital and physical research this sets the foundation of where everything starts to build on. It is important to audit and see who and how people are finding and compare that against who should be finding you. 

Acquisition

Once we know who we should be talking to, it’s time to go out and find them. DTC and DTP acquisition is a multistep process. It’s understandable as we all want to feel informed and confident in our healthcare decisions. A multi-touchpoint marketing strategy is necessary to build trust. 

Acquisition

Once we know who we should be talking to, it’s time to go out and find them. DTC and DTP acquisition is a multistep process. It’s understandable as we all want to feel informed and confident in our healthcare decisions. A multi-touchpoint marketing strategy is necessary to build trust. 

Engagement

Once you start to build trust you need to fully engage your audience. A full scope of multimedia touchpoints will close the loop on making your voice the authority. Just like we are the thought leaders in healthcare marketing (says who? us obviously), you need to be the leader in your field. Deliver the most relevant content—based on their interests, health behaviors, and stage of their journey–in any channel they use.

Engagement

Once you start to build trust you need to fully engage your audience. A full scope of multimedia touchpoints will close the loop on making your voice the authority. Just like we are the thought leaders in healthcare marketing (says who? us obviously), you need to be the leader in your field. Deliver the most relevant content—based on their interests, health behaviors, and stage of their journey–in any channel they use.

Retention

After getting past the trust hurdle you need to keep educating. Patients and practitioners need to identify you as a consistent source of truth. The conversation needs to be personal, informative, and recent.

Retention

After getting past the trust hurdle you need to keep educating. Patients and practitioners need to identify you as a consistent source of truth. The conversation needs to be personal, informative, and recent.

Recall

Whether you have a new service line for the practice or need to remind patients you treat seasonal conditions, after having built trust you can now work to get the patient / provider back in front of you with a visit or other offering.

Recall

Whether you have a new service line for the practice or need to remind patients you treat seasonal conditions, after having built trust you can now work to get the patient / provider back in front of you with a visit or other offering.

Experience (Operations)

As consumers become more educated and saavy to every aspect of their healthcare journey that can become a burden or an opportunity. If you are able to provide an impactful experience from the first digital touchpoint to the last physical interaction you can build a reputation and advocates behind it. 

Experience (Operations)

As consumers become more educated and saavy to every aspect of their healthcare journey that can become a burden or an opportunity. If you are able to provide an impactful experience from the first digital touchpoint to the last physical interaction you can build a reputation and advocates behind it. 

Communications

To have personalized conversations with people about their healthcare needs, you need to really know them. Build a 360-degree view of their unique interests and interactions across web, email, social, events, call centers, and mobile channels.

Communications

To have personalized conversations with people about their healthcare needs, you need to really know them. Build a 360-degree view of their unique interests and interactions across web, email, social, events, call centers, and mobile channels.

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