Solutions to Elevate Your Success

When growth is your goal, you need a solid basis to build on. Tidal Health’s five pillars will become the robust, sturdy substructure that supports your immediate growth—and long-term success.
As your partner in growth, Tidal Health Group will ensure that our strategic advice and practical, hands-on assistance truly fulfill your goals.
Tidal will deliver a detailed roadmap to your successful future. You will know exactly where you’re going —and how to get there.

5 Fundamental Pillars






Success begins when Tidal applies innovative, in-depth analytics and our data-first mindset to all aspects of your organization. Detailed measurement and thorough data analysis is laced through all aspects of our work.
You get:

  • Advanced customer/audience analyses
  • Comprehensive audits of digital and traditional media usage
  • Incisive, engaging content
  • Precise ad targeting
  • In-depth understanding of customers’ needs and priorities
  • Ongoing research to align user queries to industry terminology
We isolate and examine exceptionally granular data to ensure your every step is fully grounded. And our customized, real-time reporting creates actionable insights, leading to measurable achievements and powerful communications.
When you provide excellent experiences for your customers—from their first digital touchpoint to their most recent in-person interaction—it builds your reputation and advances your credibility. To be direct, our team knows what works in healthcare and what doesn’t. We work with you every step of the way, employing best practices and applying our wealth of experience.
The goal? Your customer connections are consistently positive and your authority grows over time.

As experts in building, enhancing and maintaining authority, we know it is the pivot point in healthcare. Obvious? Sure, but it bears repeating. Without a positive reputation, even a highly capable healthcare organization cannot prosper. And it certainly can’t achieve a leadership position.

At Tidal, we have worked with dozens of impressive healthcare organizations, enhancing their digital authority and aligning their in-person, physical presence to position them for consistent credibility.

Tidal turns quality organizations into authorities. And we turn authorities into leaders.

Once your authority is established, we know how to spread the word.
  • We segment every audience for maximum impact
  • We create content that connects
  • We attack social media aggressively, following key audiences across social channels
  • We engage with healthcare populations throughout social and influencer outlets to ensure ideal exposure for your voice
  • We choose advertising wisely and cost-effectively
With Tidal, you will deliver exactly what customers need, when they need it. We will construct a 360-degree view of your targets’ unique interests, behaviors, and interactions across web, email, social, events, call centers, and mobile channels.
Your conversations with healthcare customers will be extremely personalized and highly effective, because you will really know them.
Healthcare customer acquisition is complex. Effective acquisition is a multistep process.
At Tidal, we understand acquisition psychology. Whether your customers are patients or professionals, we begin by comprehending their mindset. We will:
  • Perform in-depth analyses
  • Recognize customers’ needs and concerns
  • Engage them in ways that are meaningful to them
  • Employ multi-touchpoint marketing strategies to create a lasting sense of trust
Then, to ensure retention, we continue the process of helping you become a consistent, reliable source of truth. This projects additional authority, and augments the positive cycle you’re creating. You get evergreen improvements that organically sustain the long-lasting impact of our efforts.

Healthcare’s Self-reinforcing cycle

The Greater your level of Authority, the more consumers you can attract.

The more consumers you attract, the more important your level of Authority Becomes.

Work With
The Best

Become The