ENHANCE YOUR AUTHORITY THROUGH PAID SEARCH
Targeting specific user-generated keywords on search engines like Google is one of the most essential tools available for reaching consumers in the digital marketing space. Paid search, also referred to as pay-per-click (PPC), allows you to track your return on investment based on the number of visitors you attract from different search queries. Our challenge as a healthcare PPC agency is to understand a healthcare consumer’s intent and leverage this knowledge into successful campaigns.
Healthcare PPC is one of the core services offered by Tidal Health Group to assist your medical company in patient acquisition. The success of a paid search campaign depends on proper tracking, ad page experience, and effective advertising content. We are able to draw on our extensive experience, as well as exclusive healthcare marketing technology, to optimize your healthcare search engine marketing efforts.
- Keyword Research – Our keyword research uses advanced analytics to pinpoint the highest-priority target search keywords for paid search, as well as page content on your website
- Funnel Strategy
- Landing Page Development
- Full Attribution Tracking
Paid search is the highest-performing channel available in digital marketing, with conversion rates across all industries sometimes reaching above 20%. Our team is able to implement advanced user tracking and build a data-driven funnel strategy to help your medical search engine marketing efforts succeed.