ENHANCE YOUR AUTHORITY
THROUGH PAID SEARCH
Paid Search, or pay-per-click (PPC) advertising, is acquisition. Targeting a user’s keyword on search engines such as Google and Bing have been leading acquisition channels within the digital marketing space. Paid Search carries the acronym of PPC (pay per click) which allows for immediate and trackable ROI because you are paying per click. Understanding a healthcare consumer’s intent is key to a campaign’s success.
Healthcare PPC is a core service we offer to help speed up patient acquisition. For the success of a healthcare paid search campaign several things need to be in place. Proper tracking, ad page experience, and ad content all need to work together for paid search efforts to be successful. Because of this, we went ahead and solved it for our clients.
With paid search, it’s possible to track ROI and reach target consumers by using specific keywords on search engines. Our approach involves advanced analytics for researching keywords, developing funnel strategies and landing pages, as well as full attribution tracking.
Our paid search campaigns aim to increase patient leads while driving down cost per conversion.
A key tool for PPC in healthcare is our unique HealthAuthorityCMS™ website platform and its built-in ads landing page technology. Here are the steps that we take to ensure that your medical entity is getting the most possible bang for its buck:
- Keyword Research – Our keyword research uses advanced analytics to pinpoint the highest-priority target search keywords for paid search, as well as page content on your website
- Funnel Strategy
- Landing Page Development
- Full Attribution Tracking
Paid search is the highest-performing channel available in digital marketing, with conversion rates across all industries sometimes reaching above 20%. Our team is able to implement advanced user tracking and build a data-driven funnel strategy to help your medical search engine marketing efforts succ