Email Marketing

Email Marketing

If you’re trying to grow your healthcare practice’s success and authority, it’s important that you’re not just getting the attention of the patients you want, but continuing to engage with and cultivate your patient base once you’re already on their radar. As a healthcare marketing company, we understand this, and know how to use all digital channels available to stay connected and responsive to the interests and needs of your practice’s customers. 

While tools like social media have come further to the forefront in digital strategy over recent years, email marketing for medical practices is still a critical tool which can elicit a higher conversion rate than other marketing approaches. At Tidal Health Group, we know how to best utilize your mailing list in a number of ways to achieve more conversions and build a more informed and connected patient base. This gives your practice a stronger foundation for long-term growth.

Medical Practice Newsletter Campaigns

Effective use of newsletter campaigns can be tremendously helpful in maintaining regular contact with your patient base and generating website traffic that leads to conversions. Our medical email marketing experts know how to create engaging copy around topics that will attract clicks. This entails following trending topics in the healthcare industry and taking deep dives on relevant subjects to generate content that speaks to your patients’ interests. Working with Tidal Health Group also means that you will benefit from our expertise in using other digital marketing platforms to increase the reach and size of your mailing list.

As your medical practice grows and evolves, email marketing can also be a valuable tool for ensuring that your customers are not left behind. We collaborate with our physician practice clients to keep their patients abreast as you open new locations, hire new doctors, offer new services, or make any relevant changes to your operations or scheduling policies.

Individualized Email Sequences

The best approach to email marketing for doctors should also include connecting with patients individually to improve your conversion rate and gain strategic insight into what’s working and what isn’t. When someone books an appointment with your practice, automated followup emails can help to increase conversions and gain valuable patient feedback.

 

We have also employed email drip campaigns personalized to patient life events in order to encourage repeat visits for important check-ups and diagnostic procedures. We are able to monitor the response to these campaigns through every step of the email sequence so that you will know exactly where your customers are dropping off.

 

Throughout this whole process, our medical marketing team uses evidence-based analytics to make sure that your company is setting the right goals and reaching the success metrics that you want. Our partnership with ActiveCampaign, a HIPAA-compliant email marketing platform, also means that your communications with patients will be fully secure.

When you provide excellent experiences for your customers—from their first digital touchpoint to their most recent in-person interaction—it builds your reputation and advances your credibility. To be direct, our team knows what works in healthcare and what doesn’t. We work with you every step of the way, employing best practices and applying our wealth of experience.
The goal? Your customer connections are consistently positive and your authority grows over time.

As experts in building, enhancing and maintaining authority, we know it is the pivot point in healthcare. Obvious? Sure, but it bears repeating. Without a positive reputation, even a highly capable healthcare organization cannot prosper. And it certainly can’t achieve a leadership position.

At Tidal, we have worked with dozens of impressive healthcare organizations, enhancing their digital authority and aligning their in-person, physical presence to position them for consistent credibility.

Tidal turns quality organizations into authorities. And we turn authorities into leaders.

Once your authority is established, we know how to spread the word.
  • We segment every audience for maximum impact
  • We create content that connects
  • We attack social media aggressively, following key audiences across social channels
  • We engage with healthcare populations throughout social and influencer outlets to ensure ideal exposure for your voice
  • We choose advertising wisely and cost-effectively
With Tidal, you will deliver exactly what customers need, when they need it. We will construct a 360-degree view of your targets’ unique interests, behaviors, and interactions across web, email, social, events, call centers, and mobile channels.
Your conversations with healthcare customers will be extremely personalized and highly effective, because you will really know them.
Healthcare customer acquisition is complex. Effective acquisition is a multistep process.
At Tidal, we understand acquisition psychology. Whether your customers are patients or professionals, we begin by comprehending their mindset. We will:
  • Perform in-depth analyses
  • Recognize customers’ needs and concerns
  • Engage them in ways that are meaningful to them
  • Employ multi-touchpoint marketing strategies to create a lasting sense of trust
Then, to ensure retention, we continue the process of helping you become a consistent, reliable source of truth. This projects additional authority, and augments the positive cycle you’re creating. You get evergreen improvements that organically sustain the long-lasting impact of our efforts.

Healthcare’s Self-reinforcing cycle

The Greater your level of Authority, the more consumers you can attract.

The more consumers you attract, the more important your level of Authority Becomes.

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Become The
Authority