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Show notes:
In this episode, Bryan Cush interviews Dale Bertrand, CEO of Fire and Spark, to discuss purpose-driven SEO and how healthcare organizations can leverage authority and engagement to meet Google’s high standards. They explore strategies to future-proof SEO in the age of AI and evolving consumer search behavior.
Bertrand highlights the importance of showcasing authority signals and fostering engagement to improve rankings, while Cush emphasizes brand amplification as a key to digital marketing success. The conversation also delves into Google’s rigorous standards for medical content, the rise of zero-click searches, and the transformative impact of AI on SEO. Packed with actionable insights, this episode is a must-listen for healthcare marketers navigating the fast-changing SEO landscape.
Learn more about Dale Bertrand:
Learn more about Fire&Spark:
Learn more about Tidal Health Group:
Learn more about Bryan Cush, MS:
About the Guest:
Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.
Co-Founder of Tidal Health Group
Host
Founder & Chief Executive Officer
Fire and Spark
Guest
