Podcast
Show notes:
In this episode, host Bryan Cush engages with Saul Marquez, CEO of Outcomes Rocket, as they delve into the nuances of brand strategy in healthcare. Through their conversation, they unpack the intersection of corporate experience and entrepreneurship, emphasizing the pivotal role that strategy plays in achieving impactful marketing outcomes. Saul shares his journey from a fruitful career in medical devices to launching Outcomes Rocket, underlining the importance of having clear brand messaging and understanding the personas of your target audience.
This discussion is rich with insights into how effective brand marketing can drive performance, conversion, and retention within the healthcare and health tech sectors. Saul elaborates on the foundational elements of a robust brand strategy, including the necessity of constructing a concise brand house consisting of promises, attributes, and pillars. On the tactical level, he advises on leveraging both qualitative and quantitative data to optimize web conversions and overall marketing performance. He also touches on the significance of learning from mentors, the essential practice of mindfulness, and accepting personal challenges to overcome entrepreneurial fears.
Learn more about Saul Marquez:
Learn more about Tidal Health Group:
Learn more about Bryan Cush, MS:
About the Guest:
Saul Marquez is a prominent figure in healthcare digital marketing, serving as the founder and CEO of Outcomes Rocket, a global digital marketing agency serving healthcare clients exclusively. With over twenty years of experience in sales and marketing within the healthcare sector, Saul’s journey began in sales and leadership roles at major players like Stryker, NuVasive, and Medtronic. Recognizing significant gaps that companies were faced with in strategy, digital marketing, and commercialization during his career, Saul established Outcomes Rocket to address these challenges head-on. The consultancy focuses on helping healthcare brands and businesses scale and thrive in the digital age.
Additionally, Saul hosts the Outcomes Rocket Podcast, a daily show featuring over 1,700 interviews and boasting a 4.8-star rating. The podcast attracts a diverse range of guests, from health tech entrepreneurs to hospital CEOs, offering valuable insights into the ever-evolving landscape of healthcare.
Co-Founder of Tidal Health Group
Host
CEO of Outcomes Rocket
Guest
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