Elaina loves bringing healthcare providers together with the people who need them. Her instinctive understanding of social media platforms makes her a whiz at finding the best possible way for Tidal’s clients to connect with their audience. A graduate of Stony Brook University with a background in digital advertising, Elaina knows how to use organic posting and paid advertising to build online communities and help people find the care options that are right for them. Her versatile skill set ranges from writing content to producing short videos, all in the service of crafting smart and effective campaigns. In her spare time, Elaina enjoys yoga, knitting, and playing with her cat.