Medical Billing Meets Medical Marketing.
Increase Revenue / Decrease Time
Your billing data shouldn’t just collect you money once, it should be constantly crafting your brand and marketing efforts.
Use your medical billing data to your advantage. You are sitting on a pile of medical billing data that most often once a code is submitted and claimed never sees the light of day again. But why should medical billing and medical marketing be seen as two separate entities. Tidal Health Group has been gathering and partnering with billing agencies for years to utilize all that data and craft a more proactive and intelligent marketing campaign on behalf of its clients.
What do I want to be doing?
What makes the practice money?
Non-insurance is straightforward. What are the cash payment procedures that treatments that are most profitably and have demand for them. Insurance based requires digging deeper and understanding what insurances along with what CPT codes are most profitable. Creating a running list of the top insurance plans and CPT codes provides a valuable insight in many ways. In the perspective of medical marketing we can start to create a demographic around the ideal patient for your practice. This can revolve around the personal activities that a patient can be doing that could cause a need for your medical attention. To a demographic of location, age, profession, gender and much more. Creating a profile of your ideal patient allows you to be acutely aware of how to present yourself along with how to build an intelligent medical marketing machine.
Optimal Marketing Focus
Having those ICD-10 codes we walk backwards on the path of the patients search journey until we connect to the layman terms that potential patients are searching for online that directly correspond to those ICD-10 codes and eventually to the CPT codes we initially laid out as what you want to attract.
That initial profile of treatment and patient need to be repeated throughout every medium that is connected to you. The patient photos you post, the content you write, the reviews about you, the associations you align yourself with, they all need to distinguish you and the leader in the exact field you want to be in.
Many times doctors we work with and are just starting to help market already carry that esteem within their community. That is position all doctors should hope to be in but realize has its limitation in reach. Patients can not always consult with someone who has a medical background. Medical professionals can not know who to always refer to, or have motivations to refer elsewhere. So that medical community prestige must be translated and represented in the online world through intelligent medical marketing.
