Medical Group Marketing Results

Medical Website and Content Creation Results

A 3 locations 11 doctors medical suite has a lot of name and brand recognition that should be utilized. By crafting a modern website with the brand at the focus along with all the doctors beneath we were able to create a central source to find all the information needed for patients online. Additionally we determine which physicians in the practice were able to refer the most internally. With that we were able to build out content and marketing channels to increase their patient volumes and in turn the practices volumes.

medical group marketing siteAgeonics Medical, PC – click to visit

Goals:

  • Update Site to a Modern Design on a Content Management System
  • Capture Brand and Doctor Traffic of 11 Staff Physicians
  • Build and Optimize Paid Campaigns
  • Create Medical Content around largest referring specialities

 

Approach:

  • Design and rebrand practice for a uniformed look
  • Optimize content and pages to capture branded search traffic
  • Research/Work with billing to determine the highest internal referring doctors
  • Create content around the specialities for high volume referrers

 

Results:

  • Immediate capture of relocated doctors patients volume
  • 300% increase in direct bookings over paid outlets
  • 8-10% increase month to month in natural traffic from medical content