Health Questions Need Answers

Medical Information First

Being sold to when you are not looking to purchase always puts a bad taste in your mouth. This is especially true in the healthcare/medical industry. The public will quickly judge your practice depending on how you present information to them on a digital scale. It is important to position yourself as a educated, versed leader within your health speciality. ThinkWith Google is an insightful platform that shows trends and progression in all industries. VP of Search Marketing Josh Palau, has a succinct and appropriate response to marketing within health based queries. He says, “The more you can answer a users question, and resist the sale, the better the user experience will be.” To expand on that further, the user will now associate the source, you, as a credible and relevant outlet for their medical needs.

Patients Need Medical Answers

The first results a potential patient should see when they search for medical diagnosis online should be an answer. It is a very personal and intimate process when someone types medical queries into search engines. If someone is being sold a solution to something they are only started to learn about they will disregard that source immediately. In the longer picture it is beneficial to position yourself as a highly informative and truthful source. The association made to your name or practice by providing relevant medical answers will create a connection between your practice and the potential patient. You will already be labeled and seen as a trustworthy source of medical knowledge.

Medical Marketing Content

The craft of writing medical content with the goal of marketing towards prospective patients in unique. Firstly the content must be compliant to federal standards and private marketing standards within the likes of Google and Bing. Secondly the voice and verbiage must create a delicate balance between informative and leading. The content must provide answers to what the person is seeking. It also needs to make a connection to that individual in a manner where you are deemed trustworthy and they believe your expertise is needed. Tidal Wave Marketing, Medical Marketing Specialists, focuses in the development of content that is suited to fits those needs.

Bryan Cush, MS was featured on RustyBrick’s Search Vlog

Bryan Cush, MS was featured on RustyBrick’s Search Vlog

RustyBrick CEO, Barry Schwartz, interviewed our Co-founder, Bryan Cush, MS on his Youtube Channel, Search Engine Roundtable. Bryan Cush, the co-founder of Tidal Health Group, a healthcare marketing company, stopped by my office to chat SEO and healthcare marketing....

Changing The Provider Experience

Changing The Provider Experience

Bryan Cush, Co-Founder of Tidal Health Group is on a mission to change the way consumers find providers. Backed with a strong purpose and the courage to try, he and his team are tackling the large task at hand. Listen along as Bryan shares a bit on his background, the...

Healthcare’s Self-reinforcing cycle

The Greater your level of Authority, the more consumers you can attract.

The more consumers you attract, the more important your level of Authority Becomes.

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