Problem
Weil Foot & Ankle Institute is revered as the leading podiatry practice in the country. The practice had an impressive physical presence but wasn’t fully leveraging that footprint digitally for local SEO, reputation and ultimately paid search marketing.
Solution
We implemented our custom HealthAuthority CMS that is built with local SEO in mind. An audit of provider and location data was performed to build out schema coded pages. Which were then audited against local listings to make sure proper linking strategies were implemented. Additionally we added call tracking to all paid traffic to improve total conversion metrics through our landing page builder features. This foundational work established a true reporting cadence with which our search team was able to optimize ad campaigns resulting in dramatic shifts in CPA and total conversions metrics.
The Result
The data audit and listing clean up allowed for the placement of over 7,000 reviews syndicated across partner directories. The use of HealthAuthority CMS data structure caused a 75% increase in organic web sessions. With the implementation of call tracking and dedicated landing pages a 142% increase in total conversions and a 62% decrease in cost per acquisition.
142%
Increase YOY Ads Conversions
62%
Decrease in YOY Cost Per Conversion
75%
Increase in YOY Organic New Users
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Website Development & Design
A website is the business window to the digital business. Creating a design that not only fits the aesthetic of the business but also is technically robust to measure new patient generation has been critical to Dr. Mourad’s success.
Paid Search
The success of a paid search campaign depends on proper tracking, ad page experience, and effective advertising content. We are able to draw on our extensive experience, as well as exclusive healthcare marketing technology, to optimize your healthcare search engine marketing efforts.
Organic Search Optimization / SEO
As search algorithms have become smarter and website SEO competition increases it is vital to have a strong SEO strategy. We implement a specific schema which is the way data is structured on the Internet and on web pages, to ensure proper indexing. In conjunction, we also use keyword research to ensure our client’s websites are organically ranking for specific keywords.
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Authority