Weil Foot & Ankle Institute is revered as the leading podiatry practice in the country. The practice had an impressive physical presence but wasn’t fully leveraging that footprint digitally for local SEO, reputation and ultimately paid search marketing.
We implemented our custom HealthAuthority CMS that is built with local SEO in mind. An audit of provider and location data was performed to build out schema coded pages. Which were then audited against local listings to make sure proper linking strategies were implemented. Additionally we added call tracking to all paid traffic to improve total conversion metrics through our landing page builder features. This foundational work established a true reporting cadence with which our search team was able to optimize ad campaigns resulting in dramatic shifts in CPA and total conversions metrics.
The data audit and listing clean up allowed for the placement of over 7,000 reviews syndicated across partner directories. The use of HealthAuthority CMS data structure caused a 75% increase in organic web sessions. With the implementation of call tracking and dedicated landing pages a 142% increase in total conversions and a 62% decrease in cost per acquisition.