Healthcare Marketing Agency

Manhattan Cardiology Case Study

Manhattan Cardiology is the leading private cardiology practice in the heart of New York City serving tens of thousands of patients in the big apple for decades. The practice has grown from its flagship midtown location to 4 hub practices serving all communities.

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At a Glance: Impactful Results & Client Voices

136%
Increase YOY Ads Conversions

34%
Decrease in YOY Cost Per Conversion

33%
Increase in YOY Organic New Users

The Path from Challenges to Solutions and Success

Understanding the Challenge

Manhattan Cardiology is the premier private cardiology practice with tremendous reputation in the original neighborhood it served. Understanding the density and travel patterns of New Yorkers we had to establish new “market” marketing campaigns as the practice opened new locations in neighborhoods that weren’t exposed to the brands reputation and value.

Crafting the Solution

We implemented our custom HealthAuthority CMS that is built with local SEO in mind. An audit of provider and location data was performed to build out schema coded pages. Which were then audited against local listings to make sure proper linking strategies were implemented. Additionally we added call tracking to all paid traffic to improve total conversion metrics through our landing page builder features. This foundational work established a true reporting cadence with which our search team was able to optimize ad campaigns resulting in dramatic shifts in CPA and total conversions metrics.

Achieving Success

The use of HealthAuthority CMS data structure caused a 33% increase in organic web sessions. With the implementation of call tracking and dedicated landing pages a 136% increase in total conversions and a 34% decrease in cost per acquisition.

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