Problem
Manhattan Cardiology is the premier private cardiology practice with tremendous reputation in the original neighborhood it served. Understanding the density and travel patterns of New Yorkers we had to establish new “market” marketing campaigns as the practice opened new locations in neighborhoods that weren’t exposed to the brands reputation and value.
Solution
We implemented our custom HealthAuthority CMS that is built with local SEO in mind. An audit of provider and location data was performed to build out schema coded pages. Which were then audited against local listings to make sure proper linking strategies were implemented. Additionally we added call tracking to all paid traffic to improve total conversion metrics through our landing page builder features. This foundational work established a true reporting cadence with which our search team was able to optimize ad campaigns resulting in dramatic shifts in CPA and total conversions metrics.
The Result
The use of HealthAuthority CMS data structure caused a 33% increase in organic web sessions. With the implementation of call tracking and dedicated landing pages a 136% increase in total conversions and a 34% decrease in cost per acquisition.
136%
Increase YOY Ads Conversions
34%
Decrease in YOY Cost Per Conversion
33%
Increase in YOY Organic New Users
Our Client Testimonial
“Between Manhattan Cardiology and Medical Offices of Manhattan, we’re pretty much the largest private medical group in Manhattan. So we don’t take it lightly who we trust. To us, they’re best in the business, which is why we’ve been with them for 10 years and hope to be with them for 10 years longer..”
Craig Gruen, Marketing Manager
Start Attracting More Patients Now
Website Development & Design
A website is the business’ window to the digital business. Creating a design that not only fits the aesthetic of the business but also is technically robust to measure new patient generation has been critical to Dr. Mourad’s success.
Paid Search
The success of a paid search campaign depends on proper tracking, ad page experience, and effective advertising content. We are able to draw on our extensive experience, as well as exclusive healthcare marketing technology, to optimize your healthcare search engine marketing efforts.
Organic Search Optimization / SEO
As search algorithms have become smarter and website SEO competition increases it is vital to have a strong SEO strategy. We implement a specific schema which is the way data is structured on the Internet and on web pages, to ensure proper indexing. In conjunction, we also use keyword research to ensure our client’s websites are organically ranking for specific keywords.
Organic Social
Our social media marketing services help develop the conversation between you and potential patients. This amplified exposure ultimately turns into more leads and more qualified patients.
Paid Social
By creating unique audiences for each procedure, potential patients get served ads specifically for what they’re looking for. Lookalike audiences using past patient data which speeds us the patient acquisition.
Content Writing
We have expert copywriters who write content that will perform well for organic search and paid search. Using keyword research and search console, our copywriters write content that increase organic traffic and increase ad quality scores on paid search.
Photography/Videography
We offer high-quality visual content creation for businesses and individuals, including product photography, corporate headshots, event photography, and promotional videos.
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