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Show notes:
In this episode, Bryan Cush discusses transformative approaches in healthcare marketing and patient engagement with Jessica Walker, CEO of CareSherpa. Walker shares her insights on bridging the gap between patient interest and appointment booking, emphasizing the critical “last mile” of healthcare as a consumer journey. This conversation explores the challenges faced by healthcare providers in converting leads to appointments, revealing how much potential revenue is lost due to inefficiencies in this process.
The episode delves into strategies to rectify these gaps, such as mystery shopping and understanding patient inquiries through the lens of consumer behavior. Walker stresses the importance of treating patients like consumers, emphasizing the need for effective communication and understanding of the patient’s journey. They discuss how traditional healthcare approaches must adapt to ensure a seamless consumer experience, using strategic touchpoints and technology to prevent potential revenue leaks and improve patient satisfaction.
Learn more about Jessica Walker:
Learn more about Care Sherpa:
Learn more about Tidal Health Group:
Learn more about Bryan Cush, MS:
About the Guest:
Jessica Walker brings a unique blend of hospitality expertise and healthcare innovation to her role as Founder and CEO of Care Sherpa. With a career spanning from revitalizing hospitality operations at Hilton Hotels to pioneering patient engagement strategies at Gallup, Jessica’s journey into healthcare was driven by a passion for elevating service standards and enhancing patient experiences.
At Care Sherpa, Jessica focuses on bridging the gap between patient engagement and revenue growth. Her entrepreneurial journey, catalyzed by Nashville’s vibrant ecosystem, has positioned Care Sherpa as a leader in tech-enabled patient engagement services. Jessica’s visionary leadership and commitment to healthcare innovation have earned Care Sherpa accolades including recognition in the Nashville Entrepreneur Center’s Project Healthcare Cohort and the Nashville Business Journal’s Healthcare Innovation Awards.
Co-Founder of Tidal Health Group
Host
Founder & Chief Executive Officer
Guest
