In this Healthcare RAP episode, Bryan Cush sits down with digital health strategist Jared Johnson. The conversation covers bryan cush and jared johnson on the shift in patient expectations toward consumer-grade digital healthcare experiences and what health systems and practices must do to meet those expectations and translates the discussion into concrete adjustments that healthcare marketing teams can apply to their content, technical, and measurement operations.
Bryan Cush and Jared Johnson on the shift in patient expectations toward consumer-grade digital healthcare experiences and what health systems and practices must do to meet those expectations
Healthcare marketing teams and practice leaders use this episode's frameworks in their strategy planning. Tidal Health Group surfaces relevant takeaways as linked reference content within related service and specialty pages on the site, extending the episode's value beyond the original recording.
Patients who are accustomed to consumer digital experiences bring those expectations to healthcare. Practices that deliver patient-facing digital experiences designed for the previous decade face increasing disadvantage in patient acquisition and retention as digital-native competitors raise the bar.
Healthcare marketing and patient experience leaders at health systems and practices assessing how consumer expectation shifts are affecting their patient acquisition and retention metrics.
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