Tidal Health Group's Definition of OMS Referral-to-Review Workflow
An automated communication sequence for oral and maxillofacial surgery practices that maps dentist referral through procedure and recovery to systematic post-procedure review capture.
How OMS Referral-to-Review Workflow Is Used
For a multi-location OMS practice receiving the majority of its patients through dentist referrals but capturing reviews from fewer than 8 percent of completed procedures, Tidal Health Group built a Referral-to-Review Workflow with communication touchpoints at referral receipt, consultation confirmation, post-procedure day 3, and day-14 recovery milestone. Review capture rate increased to 31 percent over the following quarter without any change to the front-desk process.
Why OMS Referral-to-Review Workflow Matters
OMS practices are uniquely positioned to capture post-procedure reviews because patients consistently receive excellent outcomes from elective procedures and are motivated to share their experience. A structured workflow that asks at the right moment in recovery captures a high share of that review potential without requiring staff-driven follow-up.
Who This Is For
Oral surgery practice managers and marketing teams at OMS practices with strong procedure outcomes but low online review density relative to the volume of patients treated.
What Problem OMS Referral-to-Review Workflow Solves
OMS practices that rely on organic review generation receive reviews from a self-selected subset of highly motivated patients, missing the broader population of satisfied patients who would review if asked at the right time. The workflow systematically captures that majority with minimal front-desk involvement.
