The Podiatry Condition to Treatment Navigator is an interactive decision-support tool that Tidal Health Group builds for podiatry websites. It guides patients from a selected condition including plantar fasciitis, bunions, hammertoe, and heel pain through to the relevant treatment options offered by the practice, displaying conservative and surgical pathways with appropriate clinical context so patients understand their options before requesting a consultation.
Interactive decision-support tool for podiatry websites guiding patients from selected conditions through conservative and surgical treatment options with clinical context.
For a gastroenterology clinic that had acquired a podiatry practice, Tidal Health Group built a Condition to Treatment Navigator for the podiatry service line with 14 conditions mapped to relevant treatment pathways. Patients entering the navigator from search landed on condition-specific pages and followed a guided path to the treatment options relevant to their situation. Time on site for navigator sessions was significantly higher than for standard service page visits, and these sessions produced a higher booking initiation rate.
Podiatry patients often present for consultation without clarity on what treatment options are available or whether their condition requires surgical intervention. A navigator that explains treatment options proactively produces more informed consultation requests, reduces consultation time spent on basic education, and increases patient confidence in the scheduling decision.
Podiatry practice managers and marketing teams at practices where patient-facing content explains what conditions are treated but does not guide patients through the treatment option landscape before their first consultation.
Podiatry patients who cannot easily find treatment option information for their specific condition either delay booking while continuing to research or arrive at consultations with significant unresolved questions about surgical risk that the consultation must address before clinical assessment can begin. The navigator resolves both patterns.
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