In this Healthcare RAP episode, Bryan Cush sits down with VA industry specialist Bob Lachance. The conversation covers bryan cush and bob lachance on using virtual assistants to scale clinical operations and marketing without adding to the practice payroll and translates the discussion into concrete adjustments that healthcare marketing teams can apply to their content, technical, and measurement operations.

Bryan Cush and Bob Lachance on using virtual assistants to scale clinical operations and marketing without adding to the practice payroll
Healthcare marketing teams and practice leaders use this episode's frameworks in their strategy planning. Tidal Health Group surfaces relevant takeaways as linked reference content within related service and specialty pages on the site, extending the episode's value beyond the original recording.
Practices constrained by payroll cannot scale marketing or administrative operations without a clear model for doing so efficiently. This episode provides that model with specific frameworks for VA selection, onboarding, and protocol design in clinical environments.
Practice owners and office managers evaluating whether virtual assistant support can extend their marketing and administrative capacity without a full-time hire.
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