The AuthorityInsite Audit is Tidal Health Group's authority and reputation diagnostic for healthcare organizations. It inventories on-site evidence (content, schema, authorship), third-party corroboration (profiles, citations, directory listings), and technical posture (site speed, crawlability, structured data errors), then sequences the resulting fixes into a prioritized action plan ranked by estimated impact and implementation effort.
An authority and reputation diagnostic that inventories on-site evidence, third-party corroboration, and technical signals across a healthcare organization's digital presence, then produces a sequenced, impact-ranked action roadmap.
For a multi-location dermatology group whose branded search performance had plateaued, Tidal Health Group ran an AuthorityInsite Audit to benchmark the group's authority signals against three direct competitors. The audit identified gaps in provider schema, inconsistent NAP data across 14 directory listings, and missing third-party corroboration for the group's published clinical research. The resulting roadmap prioritized fixes that moved both branded and non-branded discovery metrics within 60 days.
Most healthcare organizations have authority problems they cannot see because the gaps are distributed across dozens of third-party profiles, partially indexed schema blocks, and inconsistently attributed content. An audit makes those gaps visible and sequences fixes so effort is concentrated on the changes with the highest return.
Healthcare marketing directors and practice administrators who know their organic performance is underperforming their clinical reputation but lack a clear picture of where the gap is and what to fix first.
Without a systematic audit, healthcare organizations often invest in content and paid media while leaving foundational authority signals broken. The AuthorityInsite Audit identifies those foundation issues before additional spend is layered on top of them.
Healthcare-exclusive digital marketing agency. We help practices close the gap between their clinical reputation and how they appear online, turning that into consistent, measurable patient growth.
