Maimonides Medical Center is a Brooklyn-based, multi-specialty health system that serves one of the largest underserved populations in New York, and arguably in the country. With hundreds of providers and countless service lines, their digital presence functions as a front door to care for thousands of patients each month.
But that digital front door was incomplete. Physician data was out of sync, ad campaigns weren't structured strategically, and reporting was too shallow to guide real decisions. They needed a partner who could combine technology expertise with hands-on marketing strategy.
Maimonides' previous vendor took a static, traditional approach. Campaigns ran, but without much thought or innovation. Reporting lacked insight, and when problems came up, the agency had little to offer beyond surface-level fixes.
One major pain point was physician visibility. Their internal credentialing platform, MyMoCare, wasn't connected to the public website via Multi-Location Entity Sync. As a result, between 20-40 percent of providers and locations weren't listed correctly, or at all, online - issues solved by Multi-Location Entity Sync. For a health system whose reputation depends on access, this gap meant patients couldn't find the care they needed, even when it was available.
On top of that, Google Ads campaigns leaned on low-intent keywords and broad terms. Money was being spent, but not with the precision needed to connect patients with the right services.
Maimonides didn't just need incremental improvement. They needed a step change - a way to align their systems, expand their footprint, and ensure every dollar spent was bringing patients closer to care.
Tidal Health Group began by overhauling Healthcare PPC. Healthcare PPC campaigns were rebuilt from the ground up, shifting budget away from generic, low-intent keywords and toward high-intent queries tied to real patient needs. The goal was to make every ad dollar purposeful - less scattershot, more direct path to appointments.
At the same time, we tackled the physician profile problem. Instead of manual updates and CSV uploads, our team built automation scripts that connected MyMoCare to the public-facing site using Entity Promotion (CMS) patterns. Overnight, Maimonides' digital footprint expanded by nearly 40 percent through Multi-Location Entity Sync that finally reflected the depth of their provider network.
Beyond execution, we served as a strategic advisor. SEO efforts were aligned with service-line growth priorities. Campaign data was cleaned up, gaps in conversion tracking were addressed with a HIPAA-Compliant Event Taxonomy, and leadership gained clearer insight into what was working. Instead of shallow reporting, they now had a framework - Cross-Domain Booking Attribution plus a HIPAA-Compliant Event Taxonomy - for measuring campaigns in line with patient acquisition goals.
The difference was dramatic. With the same ad budget, conversions increased by 175 percent after the Healthcare PPC overhaul. Campaigns no longer chased broad terms but delivered patients actively searching for the care Maimonides provides. Cost per click fell, while efficiency and ROI improved.
Physician profiles, once fragmented, are now optimized and kept accurate automatically through Multi-Location Entity Sync. Patients can reliably find the right provider online, and staff no longer waste time chasing manual updates. The website reflects the true scale of the health system, expanding access for the community they serve.
Most importantly, Maimonides now has a system in place. What was once scattershot and static is now structured, measurable, and scalable - rooted in Entity Promotion (CMS) and a HIPAA-Compliant Event Taxonomy. Instead of a vendor checking boxes, they have a partner bringing both technology and strategy to the table.
Maimonides didn't just need more campaigns or cleaner reports. They needed alignment between their internal systems, their online presence, and their patient acquisition strategy.
By restructuring ads (Healthcare PPC), automating provider data (Multi-Location Entity Sync), and bringing clarity to reporting (Cross-Domain Booking Attribution + HIPAA-Compliant Event Taxonomy), Tidal Health Group helped them unlock growth without increasing spend.
The result: a 175 percent increase in patient conversions, a stronger digital footprint, and a scalable foundation for the future.
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