Alex has spent his career on both sides of search. He has managed six-figure monthly budgets and led analyst teams for national brands, including work in the health insurance sector, with depth across Google Ads, Bing Ads, and paid social.
Alex Wolfgram leads paid media at Tidal Health Group. He is a growth marketing director with experience across search engine marketing in both directions, organic and paid, and he has managed six-figure monthly budgets for corporate clients including companies in the health insurance sector.
His paid media work covers Google Ads, Bing Ads, Yahoo Ads, Meta and Instagram, TikTok, and Amazon PPC, with day-to-day depth in split testing, ad copy, negative keyword management, conversion rate optimization, and end-to-end attribution reporting. He has served as lead senior PPC analyst for portfolios of corporate clients across real estate, e-commerce, SaaS, finance, and health insurance, and has run large-scale national brand initiatives.
On the organic side he has worked as lead senior SEO analyst covering keyword strategy, on-page optimization, technical SEO monitoring, local SEO, and competitive analysis. His technical experience includes site migrations, XML and HTML sitemaps, JavaScript best practices, page speed, breadcrumbs, siloing, and interlinking. He also built a local SEO program from the ground up and led local strategies for service-based businesses, including national brands operating more than 100 locations.
He has led teams as well as accounts. In earlier roles he managed six direct reports as acting marketing director, led a team of paid search strategists, and grew an SEO department from one person to a team of eight, performing more than 50 SEO audits for B2C and B2B clients along the way. His reported results include consistent top-five rankings for competitive, high-converting keywords, and organic traffic growth in the range of 30 to 150 percent year over year with corresponding gains in revenue and lead generation.
Alex began his career in Asia, leading international marketing and running SEO and content strategy for the China and Taiwan markets. He holds an MBA earned in Taipei, attended on full scholarship, along with a bachelor's degree in Asian Languages and Literatures with a minor in history, and a Mandarin degree from a university in Beijing. He reads simplified and traditional Chinese fluently and speaks Mandarin. He carries certifications across Google Analytics, Google Ads, Google Display, YouTube, Meta, Moz, Amazon PPC, and HubSpot.
Outside of search, he directed and researched an internationally recognized documentary on foreign worker migration trends in Asia, and raised 100,000 dollars to build a public park in his community, which he later designed.
Healthcare-exclusive digital marketing agency. We help practices close the gap between their clinical reputation and how they appear online, turning that into consistent, measurable patient growth.
