Bryan spent ten years watching a parent move through an undiagnosed illness, and it shaped how he thinks about healthcare marketing. He now applies a background in data analytics, loyalty programming, and digital finance to help patients find the right provider the first time.
Bryan Cush is President and co-founder of Tidal Health Group, based in New York City, with more than 14 years of experience in healthcare marketing and communications. His specialty is the digital representation of quality doctors and the care they provide.
His focus on healthcare began with a personal experience. A parent's undiagnosed illness led the family through a confusing and often contradictory sequence of diagnostic approaches, tests, re-tests, treatments, and re-treatments that took a full ten years to resolve. That decade taught him how intimidated and confused patients and caregivers can feel, and gave him a first-hand view of the pressures running through the system.
That experience set his professional direction. He works to build systems where patients can identify the right doctor on the first attempt, avoiding the runaround while helping providers grow. His understanding of the internal mechanics of the industry lets him bring value across a range of healthcare-aligned organizations.
Bryan holds a Master of Science in Information Systems and Data Analytics from Baruch College, and a bachelor's degree in Communication and Media Studies from Iona University. He applies that training to build data-driven strategies that show a client's expertise and patient experience clearly online, connecting providers with the patients who need their care. Before healthcare, he worked across customer loyalty, sales, technology, and data management in several different industries, including a stint as a program director at Carnival Corporation and consulting work at Cambridge Corporate Services. That range is why he approaches marketing as a response to the motivations of real people rather than rows on a spreadsheet.
He speaks regularly on healthcare search and authority. His talks include "Healthcare SEO Demystified: Unlocking E.E.A.T. for Improved Authority" for the Carolina Healthcare Marketing and Public Relations Society, and "Building Your Authority: The Pivot Path to Growth" at the Healthcare Internet Conference.
Bryan also serves on the board of The B.A.R.T. Foundation, a non-profit advocating for awareness and insurance coverage of non-traditional treatment methods for traumatic brain injuries. The board brings together acquired brain injury survivors and their families, physicians and other healthcare providers, lawyers, and accountants. The work aligns with his broader interest in early intervention and appropriate care.
He lives on the Upper East Side with his wife and dog. A self-described foodie and an avid runner, he finished his first marathon in November 2019. He also speaks Spanish.
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