Awareness
Awareness to Maximize Your Connections
Once your authority is established, we will begin the awareness-building process. We start with an in-depth evaluation of your audiences’ characteristics and needs. We will construct a 360-degree view of your targets’ unique interests, behaviors, and interactions across web, email, social, events, call centers, and mobile channels.
When we thoroughly understand your audiences, we will assess and validate your marketing position and confirm the viability of your marketing claims. Next, we will structure or adjust your visual brand and codify your brand voice.
Efforts focused on your customers’ interests
When all of these marketing basics are in place, we will:
- Segment your audiences for maximum impact
- Create appealing and relevant content
- Foster conversations across all social channels and connect you to your key audiences
- Track and measure all social media connections
- Engage with relevant healthcare populations to educate and inform
- Connect with social and influencer outlets to ensure ideal exposure for your voice
- Choose advertising wisely and cost-effectively
All of these efforts are focused on your customers’ interests, health behaviors, and the stage of their healthcare journey—in every case, across every channel they use.
With Tidal, your conversations with healthcare customers will be exceptionally personalized and highly effective, because you will really know them.