Authority
Authority is the Pivot Point
Authority is our focus because it is the pivot point in healthcare. Establish your credibility, gain the trust of your customers, and success is nearly inevitable.
Social media and technology platforms increasingly demand accurate, trustworthy information, especially in healthcare. They know that, with people’s health, credibility is crucial.
We know it too. We will establish you as a steadfast source of truth, so you can seize every opportunity to thrive—both online and in every aspect of your organization.
We will help you amplify your authority
- Involve your experts and your expertise deeply in the digital experience
- Produce unique content (audio, video, written) in engaging and digestible formats
- Partner with patient communities
- Support your best-practice execution across emerging areas of marketing emphasis such as customer engagement, patient satisfaction, IT integration, and front-end/office operations
- Align your enterprise with brands that have highly-engaged followings
Our leading-edge authority-building tools include:
- Digital analytics
- Online “expertise, authority and trustworthiness” control
- Organizational audits
- Authoritative events
- Customer interaction and experience enhancement
- Awareness and recognition-building
- Reputation management
- Acquisition support
Products and Services to Build Your Authority
- Web design
- Web development
- Branding
- Reputation management
- Social media management
- Public relations
- Videography and photography
- Digital audits
- Digital summits
- Health risk assessments
- Consulting
Healthcare’s self-reinforcing credibility cycle
The greater your level of authority, the more consumers you can attract. → The more consumers you attract, the more important your level of authority becomes. … And the circle continues.
At Tidal, we turn quality organizations into authorities. We turn authorities into leaders.