Patient Attribution

Connecting with your customers online is massively important to the success of your business, but how can you tell which of your digital healthcare marketing efforts are actually bringing in customers? If you don’t have an effective way of measuring your return on investment, it can be tough to tell which tools make the best use of your digital marketing budget and which ones don’t.

Tidal Health Group takes a data-driven approach, using exclusive healthcare marketing technology to give you the answers to these questions.

Patient Attribution is a unique process technology which leverages HealthAuthority™ CMS  — our unique, healthcare content management system (healthcare CMS) — to follow your customers from their first interaction with your website to their first confirmed visit.

By providing full attribution between digital and phone, form and chat inquiries, we have the unique ability to demonstrate the actual value of each part of your healthcare marketing strategy. We can prove the return on investment (ROI) of each tool at your disposal so that you spend your marketing and ad budget on what actually grows your business.

We can help your healthcare business using features such as:

  • Call Tracking
  • “Ecommerce” source attribution
  • 1st Party Cookie Tracking
  • Ad Budget Optimization
  • Integrated Ads Landing Page Technology

While many companies waste time and money chasing unclear and often misleading metrics like clicks, impressions, and page visits, our tracking is based on what really matters to your business: converting online consumers into real-life patients and customers. 

Our patient attribution technology also allows us to continually improve on the digital marketing strategy of our healthcare industry clients, making sure that future campaigns will be smarter and more accurately targeted.

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