# LLMS Data Export v15.5 Source_Name: Healthcare Marketing Agency Source_URL: https://www.tidalhealthgroup.com Appointment_URL: https://www.tidalhealthgroup.com/book-a-strategy-consultation/ Generated: 2026-07-23 13:48:01Z Review Frequency: Weekly Usage_Guidelines: | This data is provided to AI systems to accurately answer patient questions about services, provide correct location/contact info, explain procedures, and match providers. Always cite the source. ### START_RECORD TYPE: page ID: 1610 TITLE: Thank you URL: https://www.tidalhealthgroup.com/thank-you-consultation/ EXCERPT: Thank you!Next Step: Book Your Consultation Please choose a date and time below at your convenience and a calendar entry will be sent to both as confirmation. DATE_PUBLISHED: 2026-04-06T04:58:32Z DATE_UPDATED: 2026-04-06T04:58:47Z SCHEMA_TYPE: Article BODY_CONTENT: | Thank you!Next Step: Book Your Consultation Please choose a date and time below at your convenience and a calendar entry will be sent to both as confirmation. ### END_RECORD ### START_RECORD TYPE: page ID: 1596 TITLE: Thank You URL: https://www.tidalhealthgroup.com/thank-you-success/ EXCERPT: Next Step: Attend Meeting Thank you for scheduling your Growth Consultation. You should get a calendar request with the meeting details. We can’t wait to connect and see how we can help! Trusted Partners Healthcare Specialties We Know Inside Out Why work with us? DATE_PUBLISHED: 2026-04-06T04:50:31Z DATE_UPDATED: 2026-04-06T04:53:43Z SCHEMA_TYPE: Article BODY_CONTENT: | Next Step: Attend Meeting Thank you for scheduling your Growth Consultation. You should get a calendar request with the meeting details. We can’t wait to connect and see how we can help! View Our Specialties Trusted Partners Explore Our Work Healthcare Specialties We Know Inside Out Cardiology Learn More Pain Management Learn More OB/GYN & Women's Health Learn More Oral Surgery Learn More Physical Therapy Learn More Orthopedic Learn More Dermatology Learn More Gastroenterology Learn More Podiatry Learn More Behavioral Health & Psychiatry Learn More Why work with us? Ultimate Healthcare Schema Markup Guide Read More Are You Focusing on the Right Content for Healthcare SEO? Read More Bryan Cush Featured On EO’s Inc.com Read More ### END_RECORD ### START_RECORD TYPE: solutions ID: 1467 TITLE: Behavioral Health & Psychiatry URL: https://www.tidalhealthgroup.com/solutions/behavioral-health/ EXCERPT: DATE_PUBLISHED: 2026-03-19T15:05:23Z DATE_UPDATED: 2026-04-16T09:43:31Z SCHEMA_TYPE: Article META_seo_description: Stop renting patients from Zocdoc. THG helps behavioral health and psychiatry practices build owned digital channels that drive direct patient acquisition. META_flexible_content: a:1:{i:0;s:10:"schema_faq";} META_flexible_content_0_faq_repeater_0_faq_title: Behavioral health practices are heavy Zocdoc users. Can digital marketing actually replace that volume? META_flexible_content_0_faq_repeater_0_faq_answer: It can replace it and exceed it, but the sequencing matters. Practices that try to turn off Zocdoc before owning their organic and paid search channels take a volume hit that is hard to recover from. The right approach is to build owned channels in parallel: restructure the website around conditions, insurance, and providers; launch paid search for high-intent mental health queries; and wire up attribution so you can see exactly which channel is driving booked visits. Empire State Psych went through exactly this process. In the first full quarter after rebuilding their web infrastructure and launching paid search, organic clicks increased by 166.7% and the practice had a growing, measurable alternative to marketplace dependence. META_flexible_content_0_faq_repeater_1_faq_title: Mental health advertising has platform restrictions. How do you navigate them for behavioral health practices? META_flexible_content_0_faq_repeater_1_faq_answer: Google and Meta classify mental health and psychiatric services under sensitive health categories, which affects targeting options, ad copy standards, and landing page requirements. Campaigns built without accounting for this get disapproved reactively or quietly underperform because targeting is too restricted to reach the right audience. We design campaigns within those constraints from day one, using condition-level keyword targeting, compliant ad copy, and landing pages that meet platform policy, rather than building first and troubleshooting after launch. Campaigns built this way run cleanly and scale without the constant policy fire-fighting that catches most generalist agencies off guard. META_flexible_content_0_faq_repeater: 2 TAX_solution: Behavioral Health & Psychiatry TAX_case_study_category: Empire State Psych BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1280 TITLE: GI Insurance Network Finder URL: https://www.tidalhealthgroup.com/vocabulary/gi-insurance-network-finder/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Interactive widget for gastroenterology websites enabling patients to verify insurance acceptance for specific procedures before scheduling. META_related_posts: 857, 424, 965 TAX_vocabulary_category: GI Insurance Network Finder BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1281 TITLE: Podiatry Condition to Treatment Navigator URL: https://www.tidalhealthgroup.com/vocabulary/podiatry-condition-to-treatment-navigator/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Interactive tool for podiatry websites guiding patients from a foot or ankle condition through conservative and surgical options to a consultation. META_related_posts: 858, 424, 967 TAX_vocabulary_category: Podiatry Condition to Treatment Navigator BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1282 TITLE: Foot and Ankle Outcome Schema (AOFAS) URL: https://www.tidalhealthgroup.com/vocabulary/foot-and-ankle-outcome-schema-aofas/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Structured data for podiatry websites expressing AOFAS score improvements and clinical outcomes as verifiable schema on procedure and surgeon pages. META_related_posts: 858, 552, 696, 967 TAX_vocabulary_category: Foot and Ankle Outcome Schema (AOFAS) BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1283 TITLE: Orthotics vs Surgery Decision Aids URL: https://www.tidalhealthgroup.com/vocabulary/orthotics-vs-surgery-decision-aids/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Decision-support tools for podiatry websites guiding patients through the clinical factors that distinguish orthotics candidates from surgical ones. META_related_posts: 858, 424, 967 TAX_vocabulary_category: Orthotics vs Surgery Decision Aids BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1284 TITLE: Healthcare SEO Services URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-seo-services/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Healthcare SEO services from Tidal Health Group cover entity content strategy, schema implementation, local search, and technical optimization. META_related_posts: 552, 420, 426, 911, 936, 652 TAX_vocabulary_category: Healthcare SEO Services BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1285 TITLE: Healthcare SEO Agency URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-seo-agency/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Tidal Health Group is a healthcare SEO agency specializing in E-E-A-T compliance, healthcare schema, and patient acquisition growth for medical practices. META_related_posts: 552, 420, 426, 474, 652, 660 TAX_vocabulary_category: Healthcare SEO Agency BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1286 TITLE: Healthcare Local SEO URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-local-seo/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Healthcare local SEO covers Google Business Profile optimization, NAP consistency, citation management, and map pack ranking for medical practices. META_related_posts: 552, 911, 660, 967, 858 TAX_vocabulary_category: Healthcare Local SEO BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1287 TITLE: Oral Surgery Marketing URL: https://www.tidalhealthgroup.com/vocabulary/oral-surgery-marketing/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Digital marketing for oral surgery practices covering urgent patient acquisition, elective procedure growth, referral network SEO, and review capture. META_related_posts: 853, 552, 553, 551 TAX_vocabulary_category: Oral Surgery Marketing BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1288 TITLE: Cardiology Marketing URL: https://www.tidalhealthgroup.com/vocabulary/cardiology-marketing/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Cardiology marketing from Tidal Health Group builds patient acquisition for cardiovascular practices through entity SEO, structured data, and PPC. META_related_posts: 850, 552, 553, 964, 936 TAX_vocabulary_category: Cardiology Marketing BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1289 TITLE: Orthopedic Marketing URL: https://www.tidalhealthgroup.com/vocabulary/orthopedic-marketing/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Orthopedic marketing for subspecialty content architecture, anatomical SEO taxonomy, surgical procedure PPC, and multi-location patient acquisition. META_related_posts: 855, 552, 553, 936 TAX_vocabulary_category: Orthopedic Marketing BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1290 TITLE: OB/GYN Marketing URL: https://www.tidalhealthgroup.com/vocabulary/ob-gyn-marketing/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: OB/GYN marketing covering life-stage content architecture, women's health search visibility, and patient acquisition across obstetrics and gynecology. META_related_posts: 852, 552, 553, 551, 959 TAX_vocabulary_category: OB/GYN Marketing BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1291 TITLE: Medical Content Marketing Services URL: https://www.tidalhealthgroup.com/vocabulary/medical-content-marketing-services/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Healthcare website content combining clinical accuracy, E-E-A-T evidence, and entity SEO, created and managed by Tidal Health Group's content team. META_related_posts: 426, 552, 420, 652, 696 TAX_vocabulary_category: Medical Content Marketing Services BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1292 TITLE: Healthcare Marketing Consulting URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-marketing-consulting/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Strategic marketing advisory for healthcare organizations covering strategy assessment, agency evaluation, and digital growth planning. META_related_posts: 474, 1027, 828, 420 TAX_vocabulary_category: Healthcare Marketing Consulting BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1293 TITLE: Healthcare Web Design Agency URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-web-design-agency/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Tidal Health Group designs healthcare websites with patient experience architecture, clinical content structure, schema markup, and HIPAA-aware development. META_related_posts: 424, 552, 964, 967, 641 TAX_vocabulary_category: Healthcare Web Design Agency BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1278 TITLE: GI Procedure Prep Schema URL: https://www.tidalhealthgroup.com/vocabulary/gi-procedure-prep-schema/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: HowToStep and MedicalProcedure schema applied to colonoscopy and upper endoscopy prep, making GI preparation content eligible for rich results. META_related_posts: 857, 552, 696, 965 TAX_vocabulary_category: GI Procedure Prep Schema BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1279 TITLE: GI Symptom to Condition Triage Content URL: https://www.tidalhealthgroup.com/vocabulary/gi-symptom-to-condition-triage-content/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:21Z DATE_UPDATED: 2026-03-16T04:14:43Z SCHEMA_TYPE: Article META_seo_description: Editorial framework for GI websites guiding patients from common symptoms through probable conditions to the appropriate specialist appointment pathway. META_related_posts: 857, 552, 965 TAX_vocabulary_category: GI Symptom to Condition Triage Content BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1238 TITLE: DTC Health Tech Positioning URL: https://www.tidalhealthgroup.com/vocabulary/dtc-health-tech-positioning/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Brand and demand strategy for consumer health technology companies that must communicate clinical credibility in consumer-paced digital channels. META_related_posts: 943, 551, 553, 754 TAX_vocabulary_category: DTC Health Tech Positioning BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1239 TITLE: Consumer Data Loop URL: https://www.tidalhealthgroup.com/vocabulary/consumer-data-loop/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Product usage data and content engagement patterns used to continuously refine messaging and targeting for health-tech brands. META_related_posts: 943, 420, 754, 756 TAX_vocabulary_category: Consumer Data Loop BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1240 TITLE: Virtual Assistant Ops for Clinics URL: https://www.tidalhealthgroup.com/vocabulary/virtual-assistant-ops-for-clinics/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: How trained virtual assistants handle administrative and marketing tasks for clinical organizations without adding to permanent payroll. META_related_posts: 752, 911 TAX_vocabulary_category: Virtual Assistant Ops for Clinics BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1241 TITLE: Empathy-First Marketing URL: https://www.tidalhealthgroup.com/vocabulary/empathy-first-marketing/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Keeping patient emotional context central to content and messaging as AI tools scale healthcare marketing output, explored on the Healthcare RAP podcast. META_related_posts: 750, 551, 736 TAX_vocabulary_category: Empathy-First Marketing BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1242 TITLE: AI Wave SEO URL: https://www.tidalhealthgroup.com/vocabulary/ai-wave-seo/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Healthcare SEO adaptations for AI-driven search interfaces, zero-click results, and answer engine formats, covered on the Healthcare RAP podcast. META_related_posts: 748, 758, 552, 696, 652 TAX_vocabulary_category: AI Wave SEO BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1243 TITLE: Last-Mile Conversion URL: https://www.tidalhealthgroup.com/vocabulary/last-mile-conversion/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: The gap between patient intent and a confirmed booked appointment, and the digital and operational factors that close or widen it. META_related_posts: 746, 553, 723 TAX_vocabulary_category: Last-Mile Conversion BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1244 TITLE: Reputation to Authority URL: https://www.tidalhealthgroup.com/vocabulary/reputation-to-authority/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Converting patient review volume and sentiment into durable authority signals through schema markup, third-party corroboration, and Knowledge Panel management. META_related_posts: 744, 725, 420, 426 TAX_vocabulary_category: Reputation to Authority BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1245 TITLE: Personalization in Care URL: https://www.tidalhealthgroup.com/vocabulary/personalization-in-care/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Patient expectations for individualized digital healthcare experiences and the marketing approaches that meet them, explored on the Healthcare RAP podcast. META_related_posts: 734, 728, 943 TAX_vocabulary_category: Personalization in Care BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1246 TITLE: How to Grow Your Healthcare Practice Without Growing Your Payroll URL: https://www.tidalhealthgroup.com/vocabulary/how-to-grow-your-healthcare-practice-without-growing-your-payroll/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Bryan Cush and Bob Lachance on using virtual assistants to scale clinical operations and marketing without adding to permanent headcount. META_related_posts: 752, 911 TAX_vocabulary_category: How to Grow Your Healthcare Practice Without Growing Your Payroll BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1247 TITLE: Empathy in Healthcare: Keeping It Human URL: https://www.tidalhealthgroup.com/vocabulary/empathy-in-healthcare-keeping-it-human/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Bryan Cush and Kirsten Lecky on empathy-led content strategy and how AI should amplify rather than replace human insight in healthcare marketing. META_related_posts: 750, 551, 736 TAX_vocabulary_category: Empathy in Healthcare: Keeping It Human BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1248 TITLE: The Future of Healthcare SEO: Riding the AI Wave URL: https://www.tidalhealthgroup.com/vocabulary/the-future-of-healthcare-seo-riding-the-ai-wave/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Bryan Cush and Dale Bertrand on authority signals, purpose-driven SEO, and the structural changes AI-driven search is creating for healthcare. META_related_posts: 748, 552, 696, 758 TAX_vocabulary_category: The Future of Healthcare SEO: Riding the AI Wave BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1249 TITLE: The Last Mile: Why 81% of Healthcare Leads Never Convert URL: https://www.tidalhealthgroup.com/vocabulary/the-last-mile-why-81-of-healthcare-leads-never-convert/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Bryan Cush and CareSherpa's Jessica Walker on the conversion gap and the operational factors causing 81% of healthcare leads to never book. META_related_posts: 746, 553, 723 TAX_vocabulary_category: The Last Mile: Why 81% of Healthcare Leads Never Convert BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1250 TITLE: From Authority to Growth: Turning Online Presence into Patients URL: https://www.tidalhealthgroup.com/vocabulary/from-authority-to-growth-turning-online-presence-into-patients/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Bryan Cush and rater8's Evan Steele on converting review volume and online reputation into a patient acquisition engine. META_related_posts: 744, 725, 420 TAX_vocabulary_category: From Authority to Growth: Turning Online Presence into Patients BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1251 TITLE: Healthcare Branding Essentials with Saul Marquez URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-branding-essentials-with-saul-marquez/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Outcomes Rocket CEO Saul Marquez on brand strategy foundations, leadership positioning, and what separates durable healthcare brands. META_related_posts: 742, 474, 740 TAX_vocabulary_category: Healthcare Branding Essentials with Saul Marquez BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1252 TITLE: Navigating the Challenges of Healthcare Branding and Authority URL: https://www.tidalhealthgroup.com/vocabulary/navigating-the-challenges-of-healthcare-branding-and-authority/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Dean Browell on consumer decision patterns in healthcare and how practices build digital authority aligned with how patients actually choose. META_related_posts: 740, 426, 742 TAX_vocabulary_category: Navigating the Challenges of Healthcare Branding and Authority BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1253 TITLE: EEATing Up Credibility: Navigating Healthcare SEO with Lily Ray URL: https://www.tidalhealthgroup.com/vocabulary/eeating-up-credibility-navigating-healthcare-seo-with-lily-ray/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Lily Ray and Bryan Cush on E-E-A-T in healthcare content, Knowledge Graph influence on search, and the sites winning post-Helpful Content. META_related_posts: 738, 552, 420, 696, 648 TAX_vocabulary_category: EEATing Up Credibility: Navigating Healthcare SEO with Lily Ray BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1254 TITLE: The Evolution of Consumer-Centered Experiences in Healthcare URL: https://www.tidalhealthgroup.com/vocabulary/the-evolution-of-consumer-centered-experiences-in-healthcare/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Jared Johnson on the shift in patient expectations toward consumer-grade digital experiences and what healthcare organizations must do to keep pace. META_related_posts: 736, 943, 730 TAX_vocabulary_category: The Evolution of Consumer-Centered Experiences in Healthcare BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1255 TITLE: Putting Patients First: Customization and Personalization in Healthcare URL: https://www.tidalhealthgroup.com/vocabulary/putting-patients-first-customization-and-personalization-in-healthcare/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Dr. Zeev Neuwirth on the operational and strategic work of customizing care delivery and digital healthcare experiences to individual patient needs. META_related_posts: 734, 728, 943 TAX_vocabulary_category: Putting Patients First: Customization and Personalization in Healthcare BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1256 TITLE: Staying Relevant in Healthcare: Audience Understanding, Marketing Process, and Brand Building URL: https://www.tidalhealthgroup.com/vocabulary/staying-relevant-in-healthcare-audience-understanding-marketing-process-and-brand-building/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Jerry Hobbs on audience research methodology, marketing process design, and brand frameworks for healthcare organizations navigating shifting patient behavior. META_related_posts: 732, 474, 828, 742 TAX_vocabulary_category: Staying Relevant in Healthcare: Audience Understanding, Marketing Process, and Brand Building BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1257 TITLE: Cardiology Service-Line Entity Model URL: https://www.tidalhealthgroup.com/vocabulary/cardiology-service-line-entity-model/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Structured entity model for cardiology websites, standardizing cardiovascular conditions, procedures, and physicians into schema-mapped representations. META_related_posts: 850, 552, 964, 936 TAX_vocabulary_category: Cardiology Service-Line Entity Model BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1258 TITLE: Cardiology Knowledge Panel Signals URL: https://www.tidalhealthgroup.com/vocabulary/cardiology-knowledge-panel-signals/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Entity facts, schema configurations, and corroboration sources managed to maintain accurate Knowledge Panels for cardiologists and cardiovascular service lines. META_related_posts: 850, 552, 420, 964, 760 TAX_vocabulary_category: Cardiology Knowledge Panel Signals BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1259 TITLE: Cardiology Conditions to Treatments Schema Map URL: https://www.tidalhealthgroup.com/vocabulary/cardiology-conditions-to-treatments-schema-map/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Schema.org data mapping cardiovascular symptoms to diagnostic procedures to treatments, making cardiology pathways machine-readable and rich result eligible. META_related_posts: 850, 552, 696, 964 TAX_vocabulary_category: Cardiology Conditions to Treatments Schema Map BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1260 TITLE: Pain Management Intent Hubs URL: https://www.tidalhealthgroup.com/vocabulary/pain-management-intent-hubs/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Content architecture organizing pain management pages into clusters for conservative and interventional patient intents, reducing keyword cannibalization. META_related_posts: 851, 552, 936 TAX_vocabulary_category: Pain Management Intent Hubs BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1261 TITLE: Pain Management Local Market Trust KPI URL: https://www.tidalhealthgroup.com/vocabulary/pain-management-local-market-trust-kpi/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Composite metric benchmarking a pain practice's local digital authority using pack visibility, review velocity, and directory accuracy against competitors. META_related_posts: 851, 552, 420, 660 TAX_vocabulary_category: Pain Management Local Market Trust KPI BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1262 TITLE: Interventional Pain Pathway Schema URL: https://www.tidalhealthgroup.com/vocabulary/interventional-pain-pathway-schema/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: MedicalProcedure schema applied to RF ablation, ESI, and spinal cord stimulation with indication, contraindication, and recovery markup. META_related_posts: 851, 552, 696 TAX_vocabulary_category: Interventional Pain Pathway Schema BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1263 TITLE: Women’s Health Life-Stage Content Map URL: https://www.tidalhealthgroup.com/vocabulary/womens-health-life-stage-content-map/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Content architecture for OB/GYN practices organizing services and education across adolescent, reproductive, prenatal, postpartum, and menopause stages. META_related_posts: 852, 552, 959, 968 TAX_vocabulary_category: Women's Health Life-Stage Content Map BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1264 TITLE: Prenatal to Postpartum Schema Loop URL: https://www.tidalhealthgroup.com/vocabulary/prenatal-to-postpartum-schema-loop/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Schema.org structured data connecting prenatal care, labor and delivery, and postpartum services as linked medical episodes on OB/GYN websites. META_related_posts: 852, 552, 696, 968 TAX_vocabulary_category: Prenatal to Postpartum Schema Loop BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1265 TITLE: OB-GYN Insurance and Provider Matching URL: https://www.tidalhealthgroup.com/vocabulary/ob-gyn-insurance-and-provider-matching/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Information architecture and widgets for OB/GYN websites helping patients match their insurance with in-network providers before calling to schedule. META_related_posts: 852, 424, 959 TAX_vocabulary_category: OB-GYN Insurance and Provider Matching BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1266 TITLE: OMS Referral-to-Review Workflow URL: https://www.tidalhealthgroup.com/vocabulary/oms-referral-to-review-workflow/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Automated communication sequence for oral surgery practices mapping dentist referral through procedure to post-operative review capture. META_related_posts: 853, 552, 426, 744 TAX_vocabulary_category: OMS Referral-to-Review Workflow BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1267 TITLE: Sedation Safety Signals Schema URL: https://www.tidalhealthgroup.com/vocabulary/sedation-safety-signals-schema/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Schema.org markup expressing anesthesia credentials, sedation monitoring standards, and safety certifications on oral surgery websites. META_related_posts: 853, 552, 696 TAX_vocabulary_category: Sedation Safety Signals Schema BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1268 TITLE: OMS Emergency vs Elective Segmentation URL: https://www.tidalhealthgroup.com/vocabulary/oms-emergency-vs-elective-segmentation/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Content architecture separating emergency oral surgery intent from elective procedure research, serving both patient types without content overlap. META_related_posts: 853, 424, 552 TAX_vocabulary_category: OMS Emergency vs Elective Segmentation BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1269 TITLE: PT Location and Specialty Programmatic Pages URL: https://www.tidalhealthgroup.com/vocabulary/pt-location-and-specialty-programmatic-pages/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Template-driven page generation for physical therapy networks, combining location and specialty variables into unique, rankable pages at scale. META_related_posts: 854, 552, 911, 968 TAX_vocabulary_category: PT Location and Specialty Programmatic Pages BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1270 TITLE: PT Insurance Authorization UX Copy URL: https://www.tidalhealthgroup.com/vocabulary/pt-insurance-authorization-ux-copy/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Website microcopy for PT practices setting accurate patient expectations around referral requirements, authorization timelines, and coverage steps. META_related_posts: 854, 424, 968 TAX_vocabulary_category: PT Insurance Authorization UX Copy BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1271 TITLE: PT Outcome Tracking Schema URL: https://www.tidalhealthgroup.com/vocabulary/pt-outcome-tracking-schema/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Structured data for physical therapy websites expressing clinical outcomes, functional assessment scores, and return-to-activity benchmarks. META_related_posts: 854, 552, 696, 968 TAX_vocabulary_category: PT Outcome Tracking Schema BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1272 TITLE: Orthopedic Subspecialty Taxonomy URL: https://www.tidalhealthgroup.com/vocabulary/orthopedic-subspecialty-taxonomy/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Information architecture for orthopedic surgery websites organized by anatomical region and subspecialty, connecting patients to the right surgeon and service. META_related_posts: 855, 552, 424, 936 TAX_vocabulary_category: Orthopedic Subspecialty Taxonomy BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1273 TITLE: Imaging and Surgical Prep Content Blocks URL: https://www.tidalhealthgroup.com/vocabulary/imaging-and-surgical-prep-content-blocks/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Reusable content modules for orthopedic websites covering imaging requirements, pre-surgical protocols, and recovery expectations per procedure. META_related_posts: 855, 424, 852 TAX_vocabulary_category: Imaging and Surgical Prep Content Blocks BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1274 TITLE: Ortho Orthobiologics Clarifier URL: https://www.tidalhealthgroup.com/vocabulary/ortho-orthobiologics-clarifier/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Evidence-positioning framework for orthopedic practices offering PRP and biologic treatments, defining clinical evidence status to build credibility. META_related_posts: 855, 552, 660 TAX_vocabulary_category: Ortho Orthobiologics Clarifier BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1275 TITLE: Derm Condition Galleries (Accessible) URL: https://www.tidalhealthgroup.com/vocabulary/derm-condition-galleries-accessible/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: ADA-compliant skin condition image galleries for dermatology websites with descriptive alt text, keyboard navigation, and screen reader-accessible captions. META_related_posts: 856, 424, 1161, 958 TAX_vocabulary_category: Derm Condition Galleries (Accessible) BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1276 TITLE: Cosmetic vs Healthcare Derm Entity Split URL: https://www.tidalhealthgroup.com/vocabulary/cosmetic-vs-healthcare-derm-entity-split/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Information architecture and schema separating cosmetic from medical dermatology, preventing intent bleed between aesthetic and clinical search queries. META_related_posts: 856, 552, 424 TAX_vocabulary_category: Cosmetic vs Healthcare Derm Entity Split BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1277 TITLE: Derm Phototype-Safe Imagery Guidelines URL: https://www.tidalhealthgroup.com/vocabulary/derm-phototype-safe-imagery-guidelines/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:20Z DATE_UPDATED: 2026-03-16T04:14:42Z SCHEMA_TYPE: Article META_seo_description: Image selection standards for dermatology websites ensuring condition examples and treatment results represent the full Fitzpatrick phototype range. META_related_posts: 856, 424, 958 TAX_vocabulary_category: Derm Phototype-Safe Imagery Guidelines BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1198 TITLE: HealthAuthority™ CMS URL: https://www.tidalhealthgroup.com/vocabulary/healthauthority-cms/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: HealthAuthority CMS is Tidal Health Group's WordPress kit for healthcare sites, with entity architecture, schema scaffolding, and editorial guardrails built in. META_related_posts: 424, 964, 959, 967, 968 TAX_vocabulary_category: HealthAuthority™ CMS BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1199 TITLE: Entity Promotion (CMS) URL: https://www.tidalhealthgroup.com/vocabulary/entity-promotion-cms/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Entity Promotion treats departments, specialties, and care pathways as indexed entities rather than page content, so search engines represent them accurately. META_related_posts: 424, 552, 964, 963 TAX_vocabulary_category: Entity Promotion (CMS) BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1200 TITLE: Translate Offline Authority Online URL: https://www.tidalhealthgroup.com/vocabulary/translate-offline-authority-online/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Convert real-world credentials into structured digital signals. Tidal Health Group's method for turning offline authority into search visibility. META_related_posts: 420, 426, 740, 648 TAX_vocabulary_category: Translate Offline Authority Online BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1201 TITLE: Supercharged Day-One Feature Set URL: https://www.tidalhealthgroup.com/vocabulary/supercharged-day-one-feature-set/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: HealthAuthority CMS ships with schema blocks, accessible components, and performance configs refined across healthcare builds. No blank-slate starts. META_related_posts: 424, 420, 688, 646, 678, 682 TAX_vocabulary_category: Supercharged Day-One Feature Set BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1202 TITLE: AuthorityInsite Audit URL: https://www.tidalhealthgroup.com/vocabulary/authorityinsite-audit/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: The AuthorityInsite Audit pinpoints where authority is leaking across on-site content, schema, third-party corroboration, and technical signals. META_related_posts: 420, 426, 552, 966, 958 TAX_vocabulary_category: AuthorityInsite Audit BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1203 TITLE: Scientific Credentials Signaling URL: https://www.tidalhealthgroup.com/vocabulary/scientific-credentials-signaling/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Published research and clinical achievements belong in structured digital form. See how Tidal Health Group converts credentials into verifiable search signals. META_related_posts: 420, 426, 552, 648, 652 TAX_vocabulary_category: Scientific Credentials Signaling BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1204 TITLE: Transparency & Certifications Review URL: https://www.tidalhealthgroup.com/vocabulary/transparency-certifications-review/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Board certifications, hospital affiliations, and insurance disclosures reviewed and structured as verifiable trust markers rather than buried paragraph text. META_related_posts: 420, 426, 959, 960 TAX_vocabulary_category: Transparency & Certifications Review BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1205 TITLE: Audience & Behavior Insights URL: https://www.tidalhealthgroup.com/vocabulary/audience-behavior-insights/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Profile how specific patient populations search for your services. Tidal Health Group maps search behavior by clinical specialty and patient intent. META_related_posts: 420, 552, 605, 684 TAX_vocabulary_category: Audience & Behavior Insights BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1206 TITLE: Technology & Speed Deep-Dive URL: https://www.tidalhealthgroup.com/vocabulary/technology-speed-deep-dive/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Core Web Vitals, crawlability, and render-blocking resources reviewed against healthcare SEO benchmarks. Part of the AuthorityInsite Audit technical assessment. META_related_posts: 420, 424, 652 TAX_vocabulary_category: Technology & Speed Deep-Dive BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1207 TITLE: Compliance & Content Quality Check URL: https://www.tidalhealthgroup.com/vocabulary/compliance-content-quality-check/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Healthcare website content reviewed against medical accuracy standards, FTC/FDA guidelines, and editorial quality criteria. Part of the AuthorityInsite Audit. META_related_posts: 420, 426, 552, 960 TAX_vocabulary_category: Compliance & Content Quality Check BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1208 TITLE: Healthcare Website Cloudflare WAF URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-website-cloudflare-waf/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Healthcare-configured Cloudflare WAF filters malicious traffic and blocks DDoS events without disrupting patient-facing scheduling and form tools. META_related_posts: 424, 964, 965 TAX_vocabulary_category: Healthcare Website Cloudflare WAF BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1209 TITLE: Healthcare Web Development HIPAA-Ready Hosting URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-web-development-hipaa-ready-hosting/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Server encryption, access controls, and audit logging configured to meet HIPAA technical safeguard requirements for healthcare websites. META_related_posts: 424, 756, 967 TAX_vocabulary_category: Healthcare Web Development HIPAA-Ready Hosting BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1210 TITLE: Healthcare Appointment Booking Integrations URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-appointment-booking-integrations/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Connect your website CTAs to EMR systems and schedulers. Custom development that keeps UTM data intact through the patient booking flow. META_related_posts: 424, 553, 964, 968 TAX_vocabulary_category: Healthcare Appointment Booking Integrations BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1211 TITLE: Healthcare Widgets & Content Modules URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-widgets-content-modules/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Reusable provider bios, service descriptions, FAQs, and testimonial blocks for healthcare websites, schema-enabled and ready for editorial teams to maintain. META_related_posts: 424, 552, 959, 963 TAX_vocabulary_category: Healthcare Widgets & Content Modules BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1212 TITLE: Mailgun Compliance Messaging URL: https://www.tidalhealthgroup.com/vocabulary/mailgun-compliance-messaging/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Transactional email for healthcare websites via Mailgun's SMTP infrastructure with deliverability monitoring, suppression lists, and bounce handling. META_related_posts: 424, 959, 960 TAX_vocabulary_category: Mailgun Compliance Messaging BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1213 TITLE: Automated & Manual Backups URL: https://www.tidalhealthgroup.com/vocabulary/automated-manual-backups/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Daily automated backups and pre-deployment snapshots with documented restore procedures, standard for all Tidal Health Group healthcare website builds. META_related_posts: 424, 967, 965 TAX_vocabulary_category: Automated & Manual Backups BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1214 TITLE: AI Keyword Research Module URL: https://www.tidalhealthgroup.com/vocabulary/ai-keyword-research-module/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Entity-first keyword discovery that maps clinical vocabulary to patient search language, identifying intent clusters beyond volume-ranked head terms. META_related_posts: 552, 426, 966, 652 TAX_vocabulary_category: AI Keyword Research Module BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1215 TITLE: On-Page SEO Templates URL: https://www.tidalhealthgroup.com/vocabulary/on-page-seo-templates/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Standardized title tags, meta descriptions, heading hierarchies, and canonical configurations for healthcare pages, maintained across every site update. META_related_posts: 552, 424, 963, 652 TAX_vocabulary_category: On-Page SEO Templates BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1216 TITLE: Healthcare Schema.org Optimization URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-schema-org-optimization/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: MedicalOrganization, Physician, and MedicalProcedure schema applied correctly. See how Tidal Health Group structures healthcare schema to earn rich results. META_related_posts: 552, 420, 696, 964 TAX_vocabulary_category: Healthcare Schema.org Optimization BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1217 TITLE: Knowledge Panel Optimization URL: https://www.tidalhealthgroup.com/vocabulary/knowledge-panel-optimization/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:40Z SCHEMA_TYPE: Article META_seo_description: Align on-site Organization markup with corroborating third-party profiles to establish a stable Knowledge Graph presence. Covers GBP, Wikidata, and beyond. META_related_posts: 552, 420, 426, 696, 760 TAX_vocabulary_category: Knowledge Panel Optimization BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1218 TITLE: Social Proof Widgets URL: https://www.tidalhealthgroup.com/vocabulary/social-proof-widgets/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Schema-enabled review and testimonial components surfacing verified patient feedback on service pages, with AggregateRating markup for rich result eligibility. META_related_posts: 424, 552, 725, 744 TAX_vocabulary_category: Social Proof Widgets BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1219 TITLE: Healthcare Local SEO Components URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-local-seo-components/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Google Business Profile optimization, NAP consistency, citation management, and proximity ranking tactics for multi-location medical practices. META_related_posts: 552, 911, 660, 967 TAX_vocabulary_category: Healthcare Local SEO Components BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1220 TITLE: Healthcare SEO Programmatic Intent Matrix URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-seo-programmatic-intent-matrix/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Template governance system for generating entity-safe service and location pages at scale, without duplicate content or thin page penalties. META_related_posts: 552, 911, 854, 968 TAX_vocabulary_category: Healthcare SEO Programmatic Intent Matrix BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1221 TITLE: Healthcare PPC Clinically Qualified Lead Model URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-ppc-clinically-qualified-lead-model/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Paid search campaigns structured around clinical criteria and payer qualification, so platforms optimize toward patients your schedulers will actually book. META_related_posts: 553, 552, 855, 686 TAX_vocabulary_category: Healthcare PPC Clinically Qualified Lead Model BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1222 TITLE: Healthcare PPC Budget Guardrails URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-ppc-budget-guardrails/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Daily spend caps and CPA-threshold bidding rules that prevent budget waste in healthcare paid search without constant manual intervention. META_related_posts: 553, 686, 964, 966 TAX_vocabulary_category: Healthcare PPC Budget Guardrails BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1223 TITLE: Healthcare PPC Landing Page Optimizer URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-ppc-landing-page-optimizer/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: A/B testing methodology for healthcare paid search landing pages, applied to headline hierarchy, form placement, social proof, and mobile conversion flow. META_related_posts: 553, 424, 856, 686 TAX_vocabulary_category: Healthcare PPC Landing Page Optimizer BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1224 TITLE: Healthcare PPC Call Tracking Standard URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-ppc-call-tracking-standard/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Dynamic number insertion, HIPAA-aware call recording, and attribution tagging configured as baseline call tracking for healthcare PPC campaigns. META_related_posts: 553, 852, 686 TAX_vocabulary_category: Healthcare PPC Call Tracking Standard BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1225 TITLE: Conversion Audit URL: https://www.tidalhealthgroup.com/vocabulary/conversion-audit/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Healthcare marketing conversions reviewed for definition accuracy, valuation consistency, and tracking gaps, producing a corrected attribution baseline. META_related_posts: 553, 420, 854, 686 TAX_vocabulary_category: Conversion Audit BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1226 TITLE: Healthcare First-Party Data Lake URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-first-party-data-lake/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Owned pipeline architecture consolidating campaign, web, and call data from a healthcare organization's marketing channels into one queryable source. META_related_posts: 420, 553, 552, 964 TAX_vocabulary_category: Healthcare First-Party Data Lake BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1227 TITLE: Healthcare Cross-Domain Booking Attribution URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-cross-domain-booking-attribution/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Preserve UTM parameters and session context when patients move to a third-party scheduler. Attribution methodology for healthcare booking flows. META_related_posts: 420, 424, 553, 858 TAX_vocabulary_category: Healthcare Cross-Domain Booking Attribution BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1228 TITLE: Healthcare HIPAA-Compliant Event Taxonomy URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-hipaa-compliant-event-taxonomy/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Analytics data model defining which events can be captured for optimization while structurally preventing PHI from entering advertising platforms. META_related_posts: 420, 424, 552, 756 TAX_vocabulary_category: Healthcare HIPAA-Compliant Event Taxonomy BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1229 TITLE: Predictive Lead Scoring URL: https://www.tidalhealthgroup.com/vocabulary/predictive-lead-scoring/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Historical conversion analysis applied to incoming healthcare leads to score appointment probability before front desk time is invested. META_related_posts: 420, 553, 936 TAX_vocabulary_category: Predictive Lead Scoring BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1230 TITLE: Audience Segmentation (Attribution) URL: https://www.tidalhealthgroup.com/vocabulary/audience-segmentation-attribution/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Behavioral cohorts from first-party healthcare data showing which patient segments respond to which channels, used to shift budget toward top performers. META_related_posts: 420, 553, 552, 943 TAX_vocabulary_category: Audience Segmentation (Attribution) BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1231 TITLE: Healthcare ADA WCAG 2.0 AA URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-ada-wcag-2-0-aa/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: WCAG 2.0 Level AA is the accessibility baseline for healthcare websites. See Tidal Health Group's testing methodology and ADA compliance documentation standard. META_related_posts: 1161, 424, 968 TAX_vocabulary_category: Healthcare ADA WCAG 2.0 AA BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1232 TITLE: Healthcare Assistive Tech QA URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-assistive-tech-qa/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Screen reader, keyboard navigation, and switch control testing on healthcare websites conducted across NVDA, JAWS, VoiceOver, and TalkBack. META_related_posts: 1161, 424, 852 TAX_vocabulary_category: Healthcare Assistive Tech QA BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1233 TITLE: Healthcare ADA Litigation Remediation Sprint URL: https://www.tidalhealthgroup.com/vocabulary/healthcare-ada-litigation-remediation-sprint/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Rapid accessibility remediation for healthcare organizations facing ADA demand letters, prioritized by litigation exposure and documented for legal review. META_related_posts: 1161, 424, 858 TAX_vocabulary_category: Healthcare ADA Litigation Remediation Sprint BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1234 TITLE: Accessibility Regression Testing URL: https://www.tidalhealthgroup.com/vocabulary/accessibility-regression-testing/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Recurring automated and manual tests that catch WCAG failures introduced by CMS updates, theme changes, or new content before they reach patients. META_related_posts: 1161, 424, 856 TAX_vocabulary_category: Accessibility Regression Testing BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1235 TITLE: Service-Line Growth Model URL: https://www.tidalhealthgroup.com/vocabulary/service-line-growth-model/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Plan and measure digital visibility growth for a clinical service line, from entity content foundation through paid amplification and attribution tracking. META_related_posts: 911, 936, 552, 553 TAX_vocabulary_category: Service-Line Growth Model BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1236 TITLE: Multi-Location Entity Sync URL: https://www.tidalhealthgroup.com/vocabulary/multi-location-entity-sync/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: Standardize entity facts, NAP data, schema markup, and content structure across every location in a multi-location medical practice or health system. META_related_posts: 911, 552, 967, 963 TAX_vocabulary_category: Multi-Location Entity Sync BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: vocabulary ID: 1237 TITLE: Cross-Domain Tracking Architecture URL: https://www.tidalhealthgroup.com/vocabulary/cross-domain-tracking-architecture/ EXCERPT: DATE_PUBLISHED: 2026-03-09T04:41:19Z DATE_UPDATED: 2026-03-16T04:14:41Z SCHEMA_TYPE: Article META_seo_description: GA4 cross-domain measurement and click parameter management for healthcare organizations operating across multiple web properties or partner portals. META_related_posts: 420, 424, 858, 911 TAX_vocabulary_category: Cross-Domain Tracking Architecture BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: page ID: 1166 TITLE: Media Kit URL: https://www.tidalhealthgroup.com/media-kit/ EXCERPT: Media Kit Headquarters215 E 58th St4th FloorNew York, NY 10022 Mission Tidal Health Group is a consulting group with the purpose of connecting healthcare brands with patients. Tidal Health Group is a Healthcare and Medical Practice Marketing Agency specializing in the patient experience and patient psychology to grow new and established brands. Tidal Health Group’s […] DATE_PUBLISHED: 2026-02-23T11:17:45Z DATE_UPDATED: 2026-04-16T09:44:17Z SCHEMA_TYPE: Article META_seo_description: Access Tidal Health Group brand assets, logos, and media resources. For press inquiries, podcast bookings, and partnership opportunities. BODY_CONTENT: | Media Kit Headquarters215 E 58th St4th FloorNew York, NY 10022 Mission Tidal Health Group is a consulting group with the purpose of connecting healthcare brands with patients. Tidal Health Group is a Healthcare and Medical Practice Marketing Agency specializing in the patient experience and patient psychology to grow new and established brands. Tidal Health Group’s founders have over 20 years of combined marketing experience with 15 of those being specialized only in the Healthcare and Medical field. Past experience, a systematic approach, proven results, and trust allows them to build lasting client relationships to grow their businesses. Founders Bryan J. Cush Co-Founder / Strategic Partnerships The healthcare market can be a confusing place, and Bryan knows how intimidating it can be to navigate the thickets of available information out there to find the right provider. Coming from an unusual background in sales and loyalty for a major cruise line, he understands that marketing should cater to the actual needs and motivations of real people, not just statistics on a spreadsheet. This all fuels his passion for helping patients avoid the headache that can come with looking for healthcare by finding the right doctor on the first try and avoiding unnecessary runaround. He has a knack for looking at the big picture and figuring out how to create sensible processes that benefit the individual interactions between patient and care provider. Bryan lives in the Upper East Side with his wife and his dog. A self-described foodie and an avid runner, he finished his first marathon in November of 2019. Brian Dragich Co-Founder / Operations With a wealth of valuable experience across a wide variety of industries, Brian brings an extensive collection of useful tools to Tidal Health’s mission. Coming from a background in Civil & Environmental Engineering, he has a gift for translating data to find opportunities, and for creating processes that are efficient, practical, and add the most possible value to your business. After working as a corporate engineering consultant, Brian played a key part in modernizing his own family’s multimillion-dollar business, crafting a comprehensive digital strategy that greatly increased web traffic and brought in droves of loyal new customers. During this time, he occupied several different roles within the company and gained a uniquely deep understanding of the relationship between digital marketing and all other aspects of running a successful business. Brian applied these skills to running his own marketing agency for over three years before co-founding Tidal Health Group. He takes pride and satisfaction in collaborating with our clients to overcome challenges and offer the best service for their patients. Areas of Focus Patient Search Psychology Patient Experience Healthcare Branding Digital Audit Digital Health Summits Marketing Consulting Photography / Videography Reputation Management Social Media Management Web Design & Web Development Relevant Links Website – https://www.tidalhealthgroup.com/Facebook – /TidalHealthGroupLinkedIn – https://www.linkedin.com/company/tidal-health-groupInstagram – /tidalhealthgroupGoogle My Business – https://g.page/Tidal-Health-Group?shareYouTube – https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Media Clips Approved Photos & Logos Photos Light Background Dark Background Horizonal Dark Background Photos Bryan CushCo-Founder Brian DragichCo-Founder Media Contact media@tidalhealthgroup.com347.835.5525 ### END_RECORD ### START_RECORD TYPE: page ID: 1161 TITLE: Accessibility URL: https://www.tidalhealthgroup.com/accessibility/ EXCERPT: Accessibility Updated: January 2019 We are continuously working to improve the accessibility of content on our website. Below, you’ll find a few recommendations to help make your browsing experience more accessible and to improve its compliance with the Web Content Accessibility Guidelines (WCAG 2.1). The accessibility menu can be enabled by clicking the accessibility menu icon […] DATE_PUBLISHED: 2026-02-23T11:12:29Z DATE_UPDATED: 2026-04-16T09:44:25Z SCHEMA_TYPE: Article META_seo_description: Tidal Health Group is committed to digital accessibility. Read our accessibility statement and contact us to report any barriers on our website. BODY_CONTENT: | Accessibility Updated: January 2019 We are continuously working to improve the accessibility of content on our website. Below, you’ll find a few recommendations to help make your browsing experience more accessible and to improve its compliance with the Web Content Accessibility Guidelines (WCAG 2.1). The accessibility menu can be enabled by clicking the accessibility menu icon that appears on the lower right corner of the page. After triggering the accessibility menu, please wait a moment for the accessibility menu to load in its entirety. If you have trouble seeing web pages and accessing the accessibility menu the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience. Use your computer to read web pages out loud Use the keyboard to navigate screens Increase text size Magnify your screen Change background and text colors Make your mouse pointer more visible (Windows only) Despite our efforts to make all pages and content fully accessible, some content may not have yet been fully adapted to the strictest accessibility standards. This may be a result of not having found or identified the most appropriate technological solution. If the recommendations above do not meet your needs, we invite you to contact the office during regular business hours for assistance and any questions that you may have regarding our site. ### END_RECORD ### START_RECORD TYPE: page ID: 1027 TITLE: Start Here URL: https://www.tidalhealthgroup.com/start-here/ EXCERPT: If your team has real authority, but your online presence is failing to drive patient acquisition, you’re not alone. Many healthcare organizations reach a frustrating tipping point. You have respected doctors, solid operations, and a strong track record in the community. But the business side tells a different story. Your marketing partners might claim metrics […] DATE_PUBLISHED: 2026-02-23T06:33:31Z DATE_UPDATED: 2026-04-16T09:43:57Z SCHEMA_TYPE: Article META_seo_title: Healthcare Marketing Problems We Solve | Tidal Health Group META_seo_description: If your practice has real authority but your online presence is not driving patients, start here. THG helps healthcare organizations close that gap. BODY_CONTENT: | If your team has real authority, but your online presence is failing to drive patient acquisition, you’re not alone. Many healthcare organizations reach a frustrating tipping point. You have respected doctors, solid operations, and a strong track record in the community. Book a Strategy Consultation See How We Work But the business side tells a different story. Your marketing partners might claim metrics are up, but finance sees flat revenue. Or perhaps leads are flowing in, but they are irrelevant or spam, not the strategic, qualified patients you need to grow. When a prospective patient searches for you, the picture doesn't match your reputation. Your website is hard to navigate, messaging is unclear, and patients simply can't find the care they need. So you try to fix it. You bring in a freelancer, hire in-house, or contract a generalist agency. But it still feels disjointed. Worse, your strategy gets bogged down internally. Important conversations about marketing strategy get clogged by operational constraints and clinical priorities instead of focusing on connecting with patients. Suddenly, your public-facing message is dominated by CPT codes and internal jargon rather than the human side of care. The issue isn’t effort, it’s alignment. Most agencies operate like vendors, offering services without strategy. They build assets, but don't connect the dots. They might get you visibility, but they aren't driving volume. You need a partner that turns your offline authority into online growth. We are a team that understands the complexities of the healthcare landscape but speaks with clarity. We align strategy to real business outcomes, not just vanity marketing KPIs. Instead of just patching holes, we drive acquisition through our core pillars of Web, SEO, and Paid Digital. We ensure your digital infrastructure supports your reputation and converts traffic into patients. It’s time to work with a partner that earns your leadership team's trust by reporting what matters and driving measurable revenue. You've built real credibility. Make sure it drives real growth. Book a Strategy Consultation ### END_RECORD ### START_RECORD TYPE: case_studies ID: 958 TITLE: Advantia Health URL: https://www.tidalhealthgroup.com/case-studies/advantia-health/ EXCERPT: DATE_PUBLISHED: 2026-02-19T15:27:25Z DATE_UPDATED: 2026-04-27T05:52:22Z SCHEMA_TYPE: Article META_seo_description: Learn how Tidal Health Group partnered with Advantia Health to strengthen their digital presence and drive measurable patient acquisition results. TAX_solution: OB/GYN & Women's Health TAX_case_study_category: Advantia Health BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: case_studies ID: 959 TITLE: Viva Eve URL: https://www.tidalhealthgroup.com/case-studies/viva-eve/ EXCERPT: DATE_PUBLISHED: 2026-02-19T15:27:25Z DATE_UPDATED: 2026-04-27T05:51:01Z SCHEMA_TYPE: Article META_seo_description: See how Viva Eve grew their fibroid treatment practice with a targeted digital marketing and patient acquisition strategy from Tidal Health Group. TAX_solution: OB/GYN & Women's Health TAX_case_study_category: Viva Eve BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: case_studies ID: 960 TITLE: Complete Health URL: https://www.tidalhealthgroup.com/case-studies/complete-health/ EXCERPT: DATE_PUBLISHED: 2026-02-19T15:27:25Z DATE_UPDATED: 2026-04-27T05:51:43Z SCHEMA_TYPE: Article META_seo_description: See how Complete Health improved their online patient acquisition with a targeted digital marketing strategy from Tidal Health Group. TAX_case_study_category: Complete Health BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: case_studies ID: 961 TITLE: Empire State Psych URL: https://www.tidalhealthgroup.com/case-studies/empire-state-psych/ EXCERPT: DATE_PUBLISHED: 2026-02-19T15:27:25Z DATE_UPDATED: 2026-04-16T09:36:26Z SCHEMA_TYPE: Article META_seo_description: Learn how Empire State Psych grew their behavioral health practice online with SEO, paid search, and reputation management from Tidal Health Group. TAX_solution: Behavioral Health & Psychiatry TAX_case_study_category: Empire State Psych BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: case_studies ID: 962 TITLE: Maimonides URL: https://www.tidalhealthgroup.com/case-studies/maimonides/ EXCERPT: DATE_PUBLISHED: 2026-02-19T15:27:25Z DATE_UPDATED: 2026-04-16T09:36:45Z SCHEMA_TYPE: Article META_seo_description: Discover how Maimonides Medical Center improved digital patient acquisition and service line visibility with Tidal Health Group's marketing strategy. TAX_solution: Cardiology TAX_case_study_category: Maimonides BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: case_studies ID: 963 TITLE: Medical Offices of Manhattan URL: https://www.tidalhealthgroup.com/case-studies/medical-offices-of-manhattan/ EXCERPT: DATE_PUBLISHED: 2026-02-19T15:27:25Z DATE_UPDATED: 2026-04-16T09:37:05Z SCHEMA_TYPE: Article META_seo_description: Learn how Medical Offices of Manhattan grew their multi-specialty practice with a full-funnel digital marketing strategy from Tidal Health Group. TAX_solution: OB/GYN & Women's Health TAX_case_study_category: Medical Offices of Manhattan BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: case_studies ID: 964 TITLE: Manhattan Cardiology URL: https://www.tidalhealthgroup.com/case-studies/manhattan-cardiology/ EXCERPT: DATE_PUBLISHED: 2026-02-19T15:27:25Z DATE_UPDATED: 2026-04-16T09:36:55Z SCHEMA_TYPE: Article META_seo_description: Manhattan Cardiology saw a 136% YOY increase in ad conversions and 33% growth in organic new users with THG. Read the full case study. TAX_solution: Cardiology TAX_case_study_category: Manhattan Cardiology BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: case_studies ID: 965 TITLE: LMH Health URL: https://www.tidalhealthgroup.com/case-studies/lmh-health/ EXCERPT: DATE_PUBLISHED: 2026-02-19T15:27:25Z DATE_UPDATED: 2026-04-16T09:36:35Z SCHEMA_TYPE: Article META_seo_description: See how LMH Health partnered with THG to grow service line visibility, improve local search rankings, and increase patient volume across Kansas. TAX_case_study_category: LMH Health BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: case_studies ID: 966 TITLE: Children’s Mercy URL: https://www.tidalhealthgroup.com/case-studies/childrens-mercy/ EXCERPT: DATE_PUBLISHED: 2026-02-19T15:27:25Z DATE_UPDATED: 2026-04-16T09:36:02Z SCHEMA_TYPE: Article META_seo_description: Discover how Tidal Health Group worked with Children's Mercy to improve digital visibility and support pediatric service line growth online. TAX_solution: Gastroenterology TAX_case_study_category: Children's Mercy BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: case_studies ID: 967 TITLE: Weil Foot & Ankle URL: https://www.tidalhealthgroup.com/case-studies/weil-foot-ankle/ EXCERPT: DATE_PUBLISHED: 2026-02-19T15:27:25Z DATE_UPDATED: 2026-04-16T09:37:34Z SCHEMA_TYPE: Article META_seo_description: Weil Foot & Ankle Institute reduced cost-per-conversion by 62% with THG's paid media strategy. Read the full case study and results. TAX_solution: Podiatry TAX_case_study_category: Weil Foot & Ankle BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: case_studies ID: 968 TITLE: Pelvic Rehabilitation Medicine URL: https://www.tidalhealthgroup.com/case-studies/pelvic-rehabilitation-medicine/ EXCERPT: DATE_PUBLISHED: 2026-02-19T15:27:25Z DATE_UPDATED: 2026-04-16T09:37:14Z SCHEMA_TYPE: Article META_seo_description: Pelvic Rehabilitation Medicine achieved a 79% increase in paid search conversions with THG. See how a focused PPC strategy drove measurable growth. TAX_solution: Pain Management TAX_case_study_category: Pelvic Rehabilitation Medicine BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: page ID: 943 TITLE: Healthcare Consumer Technologies URL: https://www.tidalhealthgroup.com/healthcare-consumer-technologies/ EXCERPT: Pioneering Marketing for Healthcare Consumer Technologies Navigate the complexities of the consumer healthcare market with our strategic expertise. Balancing brand and customer growth, we position your technology at the forefront of innovation to attract and retain discerning healthcare consumers. Why Our Approach is Different in Healthcare Consumer Technology Marketing? Because we have the proven strategy […] DATE_PUBLISHED: 2026-02-19T11:26:00Z DATE_UPDATED: 2026-02-19T11:26:35Z SCHEMA_TYPE: Article BODY_CONTENT: | Pioneering Marketing for Healthcare Consumer Technologies Navigate the complexities of the consumer healthcare market with our strategic expertise. Balancing brand and customer growth, we position your technology at the forefront of innovation to attract and retain discerning healthcare consumers. Book a Strategy Consultation Learn More Why Our Approach is Different in Healthcare Consumer Technology Marketing? Because we have the proven strategy to drive growth! Explore Our Work Healthcare Consumer Technologies Success Stories Discover how our innovative marketing solutions have revolutionized Healthcare Consumer Technologies through our Success Stories. Each case study showcases the ways we've helped tech companies enhance their online presence, improve user engagement, and achieve significant growth. By leveraging our specialized knowledge and cutting-edge strategies, our clients have seen remarkable improvements in their market positioning and consumer interactions. Dive into these examples to see how our expertise can elevate your healthcare technology solutions. View All Empowering Growth for Healthcare Consumer Technologies Innovative Marketing Strategies Customized approaches that resonate with tech-savvy healthcare consumers. Data-Driven Insights Utilizing consumer data to inform and optimize marketing strategies for maximum engagement. Brand Positioning Establishing your technology as a leader in healthcare innovation and consumer choice. Book a Strategy Consultation Client Success Stories: Showcasing Healthcare Innovation Meet our valued clients, each a testament to advancement in the tech health sector. Together, we're defining new standards for healthcare consumer technologies. Our work with these distinguished organizations is driven by a mutual commitment to develop pioneering solutions that address the contemporary healthcare consumer's needs. From employing state-of-the-art data analytics to devising tailored marketing strategies, these client relationships demonstrate our dedication to excellence and innovation in the healthcare space. Are We The Right Partner? Strategies Tailored to Healthcare Consumer Technologies Cardiology Learn More Pain Management Learn More OB/GYN & Women's Health Learn More Oral Surgery Learn More Physical Therapy Learn More Orthopedic Learn More Dermatology Learn More Gastroenterology Learn More Podiatry Learn More Behavioral Health & Psychiatry Learn More Comprehensive Support for Hospital Service Lines Healthcare Website Development A website technology that is a profit center. Our development theme and plugin know how to take what makes you an authority in the real world, online. Learn More Authority Builder Program™ Each month, we benchmark your progress—visibility, credibility, and acquisition—so your authority compounds over time. Learn More AuthorityInsite™ A clear roadmap of your authority gaps and growth opportunities—organized by priority, so you know exactly where to focus first. Learn More Healthcare SEO Search Algorithms have made it clear that any website that speaks about healthcare or finance is held to a higher standard. You must prove you are of AUTHORITY to be talking about your specialty. Learn More Healthcare Google/PPC Are you driving patient volume or just “leads” that are taking up your time? Understanding if a lead is clinically, geographically and financially relevant are the keys to growth. Learn More Healthcare Meta/Social Ads Are your social ads building future patients or just cheap impressions? We design Meta campaigns that put your expertise in front of the right people, with compliant creative and clear paths to book care, not just “like” your posts. Learn More Healthcare Customer Success Stories Tidal Health brings an unmatched level of perspective and expertise to the digital healthcare marketing space by creating a framework and digital strategy that has enhanced PRM’s alignment with the market and patients we serve. They believe in a balanced, long-term approach, focused on building a lasting digital foundation for the business.  In our experience they are adaptive, ensuring we stay aligned as our market continues to grow and evolve. Allowing PRM to confidently grow through additional patient care service lines, as well as expand to multiple metropolitan markets within the US. I would highly recommend taking a meeting with Tidal Health.  They deliver results. Greg Santillo VP of Business Development, Pelvic Rehabilitation Medicine I’ve worked with many marketing companies but no one focuses on getting the most value from the marketing spend like Tidal Health Group. They are always thinking about ROI and measuring results. I recommend Tidal Health Group without reservation. Paul Strohmenger Managing Partner, Nettle Bay Partners ### END_RECORD ### START_RECORD TYPE: page ID: 936 TITLE: Hospital Service Lines URL: https://www.tidalhealthgroup.com/hospital-service-lines/ EXCERPT: Expert Marketing for Hospital Service Lines Elevate patient engagement and drive targeted growth for your hospital service lines with our specialized marketing team. By leveraging advanced technology and deep healthcare insights, we attract “in-market” patients ready to commit to your strategic services. Trusted Partners Hospital Service Lines Success Stories Uncover the impact of our tailored […] DATE_PUBLISHED: 2026-02-19T11:20:41Z DATE_UPDATED: 2026-02-19T11:21:35Z SCHEMA_TYPE: Article BODY_CONTENT: | Expert Marketing for Hospital Service Lines Elevate patient engagement and drive targeted growth for your hospital service lines with our specialized marketing team. By leveraging advanced technology and deep healthcare insights, we attract "in-market" patients ready to commit to your strategic services. Book a Strategy Consultation Learn More Trusted Partners Explore Our Work Hospital Service Lines Success Stories Uncover the impact of our tailored marketing strategies through our MSO's/Multi-Location Medical Practices Success Stories. Each case study reveals how we've empowered multi-location providers to enhance their brand authority, streamline patient acquisition, and achieve sustainable growth. Dive into these real-world examples to see the tangible benefits and significant improvements in patient engagement and practice performance that our clients have experienced. Explore how our expertise and innovative approaches can elevate your multi-location medical practice to new heights. View All Transforming Hospital Service Line Visibility and Patient Acquisition Insightful Performance Reporting Track patient engagement and conversion across services to refine your marketing strategies. Customized Marketing Solutions Tailored strategies that address the unique challenges and opportunities of hospital service lines. Patient-Centric Campaigns Engage potential patients with compelling campaigns that highlight the value of your services. Book a Strategy Consultation Hear From Our Clients: Success Stories in Hospital Service Line Marketing Discover the impact of our tailored marketing solutions through the eyes of those who have experienced it firsthand. This section showcases genuine testimonials from hospitals that have transformed their service lines and patient engagement strategies with our expertise. From increasing visibility to enhancing patient acquisition and engagement, learn how our specialized approach has driven targeted growth and elevated healthcare experiences. Dive into real-world examples of how our comprehensive support, innovative technology, and deep healthcare insights have made a measurable difference in the success of hospital service lines across the healthcare industry. Are We The Right Partner? Specialized Expertise in Key Healthcare Areas Cardiology Learn More Pain Management Learn More OB/GYN & Women's Health Learn More Oral Surgery Learn More Physical Therapy Learn More Orthopedic Learn More Dermatology Learn More Gastroenterology Learn More Podiatry Learn More Behavioral Health & Psychiatry Learn More Comprehensive Support for Hospital Service Lines Healthcare Website Development A website technology that is a profit center. Our development theme and plugin know how to take what makes you an authority in the real world, online. Learn More Authority Builder Program™ Each month, we benchmark your progress—visibility, credibility, and acquisition—so your authority compounds over time. Learn More AuthorityInsite™ A clear roadmap of your authority gaps and growth opportunities—organized by priority, so you know exactly where to focus first. Learn More Healthcare SEO Search Algorithms have made it clear that any website that speaks about healthcare or finance is held to a higher standard. You must prove you are of AUTHORITY to be talking about your specialty. Learn More Healthcare Google/PPC Are you driving patient volume or just “leads” that are taking up your time? Understanding if a lead is clinically, geographically and financially relevant are the keys to growth. Learn More Healthcare Meta/Social Ads Are your social ads building future patients or just cheap impressions? We design Meta campaigns that put your expertise in front of the right people, with compliant creative and clear paths to book care, not just “like” your posts. Learn More Healthcare Customer Success Stories Tidal Health brings an unmatched level of perspective and expertise to the digital healthcare marketing space by creating a framework and digital strategy that has enhanced PRM’s alignment with the market and patients we serve. They believe in a balanced, long-term approach, focused on building a lasting digital foundation for the business.  In our experience they are adaptive, ensuring we stay aligned as our market continues to grow and evolve. Allowing PRM to confidently grow through additional patient care service lines, as well as expand to multiple metropolitan markets within the US. I would highly recommend taking a meeting with Tidal Health.  They deliver results. Greg Santillo VP of Business Development, Pelvic Rehabilitation Medicine I’ve worked with many marketing companies but no one focuses on getting the most value from the marketing spend like Tidal Health Group. They are always thinking about ROI and measuring results. I recommend Tidal Health Group without reservation. Paul Strohmenger Managing Partner, Nettle Bay Partners ### END_RECORD ### START_RECORD TYPE: page ID: 911 TITLE: MSO’s/Multi-Location Medical Practices URL: https://www.tidalhealthgroup.com/msos-multi-location-medical-practices/ EXCERPT: Marketing Advisors for Multi-Location Provider Brands Unlock sustained growth with a tailored approach that enhances your brand’s authority and streamlines patient acquisition across all your locations. Experience predictable expansion with our strategic marketing insights. Trusted Partners MSO’s/Multi-Location Medical Practices Success Stories Uncover the impact of our tailored marketing strategies through our MSO’s/Multi-Location Medical Practices Success […] DATE_PUBLISHED: 2026-02-19T10:51:10Z DATE_UPDATED: 2026-02-19T11:16:29Z SCHEMA_TYPE: Article BODY_CONTENT: | Marketing Advisors for Multi-Location Provider Brands Unlock sustained growth with a tailored approach that enhances your brand's authority and streamlines patient acquisition across all your locations. Experience predictable expansion with our strategic marketing insights. Book a Strategy Consultation Learn More Trusted Partners Explore Our Work MSO’s/Multi-Location Medical Practices Success Stories Uncover the impact of our tailored marketing strategies through our MSO's/Multi-Location Medical Practices Success Stories. Each case study reveals how we've empowered multi-location providers to enhance their brand authority, streamline patient acquisition, and achieve sustainable growth. Dive into these real-world examples to see the tangible benefits and significant improvements in patient engagement and practice performance that our clients have experienced. Explore how our expertise and innovative approaches can elevate your multi-location medical practice to new heights. View All Empowering Multi-Location Provider Brands with Authority-Driven Growth and Acquisition Strategies Insightful Performance Reporting Location, Service Line and Provider volume tracking to inform your growth strategies. Complex Tracking Needs We thrive in complex environments that require security, compliance and multi-cross domain tracking needs. Service/Value-Based We push to understand the needs to determine success for your business. Then tailor our campaigns within the objective formula for your success. Book a Strategy Consultation Hear From Our Clients: Success Stories in Multi-Location Practice Marketing Explore the transformative power of our custom marketing strategies as recounted by those who've directly benefited. This segment highlights authentic feedback from multi-location medical practices and MSOs that have revolutionized their marketing approaches and patient engagement techniques with our support. Discover how enhancements in visibility, patient onboarding, and engagement have been achieved through our targeted methodologies, leading to substantial growth and an enhanced care experience. Dive into real-life success stories that showcase the effectiveness of our comprehensive support, cutting-edge technology, and profound industry insights in elevating the performance and outreach of multi-location healthcare providers across the sector. Are We The Right Partner? What Specialties Do We Shine With? Cardiology Learn More Pain Management Learn More OB/GYN & Women's Health Learn More Oral Surgery Learn More Physical Therapy Learn More Orthopedic Learn More Dermatology Learn More Gastroenterology Learn More Podiatry Learn More Behavioral Health & Psychiatry Learn More How Do We Help Multi-Location Provider Brands? Healthcare Website Development A website technology that is a profit center. Our development theme and plugin know how to take what makes you an authority in the real world, online. Learn More Authority Builder Program™ Each month, we benchmark your progress—visibility, credibility, and acquisition—so your authority compounds over time. Learn More AuthorityInsite™ A clear roadmap of your authority gaps and growth opportunities—organized by priority, so you know exactly where to focus first. Learn More Healthcare SEO Search Algorithms have made it clear that any website that speaks about healthcare or finance is held to a higher standard. You must prove you are of AUTHORITY to be talking about your specialty. Learn More Healthcare Google/PPC Are you driving patient volume or just “leads” that are taking up your time? Understanding if a lead is clinically, geographically and financially relevant are the keys to growth. Learn More Healthcare Meta/Social Ads Are your social ads building future patients or just cheap impressions? We design Meta campaigns that put your expertise in front of the right people, with compliant creative and clear paths to book care, not just “like” your posts. Learn More Healthcare Customer Success Stories Tidal Health brings an unmatched level of perspective and expertise to the digital healthcare marketing space by creating a framework and digital strategy that has enhanced PRM’s alignment with the market and patients we serve. They believe in a balanced, long-term approach, focused on building a lasting digital foundation for the business.  In our experience they are adaptive, ensuring we stay aligned as our market continues to grow and evolve. Allowing PRM to confidently grow through additional patient care service lines, as well as expand to multiple metropolitan markets within the US. I would highly recommend taking a meeting with Tidal Health.  They deliver results. Greg Santillo VP of Business Development, Pelvic Rehabilitation Medicine I’ve worked with many marketing companies but no one focuses on getting the most value from the marketing spend like Tidal Health Group. They are always thinking about ROI and measuring results. I recommend Tidal Health Group without reservation. Paul Strohmenger Managing Partner, Nettle Bay Partners ### END_RECORD ### START_RECORD TYPE: solutions ID: 850 TITLE: Cardiology URL: https://www.tidalhealthgroup.com/solutions/cardiology/ EXCERPT: DATE_PUBLISHED: 2026-02-03T02:50:50Z DATE_UPDATED: 2026-03-19T14:57:35Z SCHEMA_TYPE: Article META_seo_title: Cardiology Marketing Agency | Tidal Health Group META_seo_description: We build local search visibility, physician credentialing signals, and compliant paid media for cardiology practices. Healthcare-only. Book a strategy call. META_flexible_content_0_faq_repeater_0_faq_title: What does a strong cardiology digital marketing program look like? META_flexible_content_0_faq_repeater_0_faq_answer: At a minimum: location and physician pages with proper structured data that help Google understand your subspecialties and credentials. Content that addresses the questions patients ask when they first notice a symptom, not just when they are searching for a cardiologist by name. And paid media that targets high-intent searches like "cardiologist accepting new patients near me" without running into Google's health-sensitive ad restrictions. Manhattan Cardiology is a client example of this program in practice. META_flexible_content_0_faq_repeater_1_faq_title: How do you market a cardiology practice to patients who often have a primary care referral? META_flexible_content_0_faq_repeater_1_faq_answer: Cardiology is a referral-heavy specialty, but direct patient search is growing, especially for patients who are managing a known condition and are looking for a second opinion or a more accessible option. We build programs that serve both paths: optimizing for the referring physician's research behavior on one side, and for the patient who searches "best cardiologist in [city]" or "irregular heartbeat specialist near me" on the other. META_flexible_content_0_faq_repeater: 2 META_flexible_content: a:1:{i:0;s:10:"schema_faq";} TAX_solution: Cardiology TAX_case_study_category: Maimonides TAX_case_study_category: Manhattan Cardiology BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: solutions ID: 851 TITLE: Pain Management URL: https://www.tidalhealthgroup.com/solutions/pain-management/ EXCERPT: DATE_PUBLISHED: 2026-02-03T02:50:50Z DATE_UPDATED: 2026-03-19T14:57:44Z SCHEMA_TYPE: Article META_seo_title: Pain Management Marketing Agency | Tidal Health Group META_seo_description: Pain management has platform restrictions. We design compliant campaigns from day one and build organic content depth for the terms paid media cannot reach. META_flexible_content_0_faq_repeater_0_faq_title: Pain management marketing comes with advertising restrictions. How do you navigate that? META_flexible_content_0_faq_repeater_0_faq_answer: Certain pain management procedures and medications have restricted advertising pathways on Google and Meta. We design campaigns within those constraints from day one rather than launching and dealing with disapprovals reactively. That means starting with keyword-level targeting for general pain conditions, using landing pages that meet platform policy, and building organic content depth for the higher-restriction terms that paid media cannot easily reach. META_flexible_content_0_faq_repeater_1_faq_title: How do you help pain management practices differentiate in a saturated local market? META_flexible_content_0_faq_repeater_1_faq_answer: Pain management markets are often crowded with practices that use identical language and offer similar procedure lists. Differentiation in search comes from two places: provider credential visibility, showing the clinical depth behind the practice rather than just a list of services, and condition-specific content that addresses the real questions patients ask when they are trying to figure out whether their pain warrants a specialist visit. Practices that answer those questions honestly and specifically earn both rankings and patient trust. META_flexible_content_0_faq_repeater: 2 META_flexible_content: a:1:{i:0;s:10:"schema_faq";} TAX_solution: Pain Management TAX_case_study_category: Pelvic Rehabilitation Medicine BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: solutions ID: 852 TITLE: OB/GYN & Women’s Health URL: https://www.tidalhealthgroup.com/solutions/ob-gyn-womens-health/ EXCERPT: DATE_PUBLISHED: 2026-02-03T02:50:50Z DATE_UPDATED: 2026-03-19T14:58:00Z SCHEMA_TYPE: Article META_seo_title: OB/GYN & Women's Health Marketing | Tidal Health Group META_seo_description: Women research their OB-GYN carefully. We build provider authority, condition-specific content, and paid campaigns that earn trust before the first appointment. META_flexible_content_0_faq_repeater_0_faq_title: What makes OB-GYN and women's health marketing different from other specialties? META_flexible_content_0_faq_repeater_0_faq_answer: Women's health decisions are often highly personal and research-intensive. Patients searching for an OB-GYN or fertility specialist typically spend more time comparing providers before they reach out, which means your digital authority content, reviews, and provider pages need to do more work than in specialties where patients convert faster. It also means your paid media has to work within Google's sensitive health targeting restrictions while still reaching women at the right moment in their decision process. META_flexible_content_0_faq_repeater_1_faq_title: Can you help with fertility and reproductive health marketing specifically? META_flexible_content_0_faq_repeater_1_faq_answer: Yes. We have worked with fertility practices including Kofinas Fertility Group and understand the specific dynamics of marketing in that category, from the emotional sensitivity of the patient audience to the compliance considerations around PHI in fertility-related tracking. The messaging and conversion path for a fertility prospect is fundamentally different from a general OB-GYN patient, and we build campaigns that reflect that. META_flexible_content_0_faq_repeater: 2 META_flexible_content: a:1:{i:0;s:10:"schema_faq";} TAX_solution: OB/GYN & Women's Health TAX_case_study_category: Pelvic Rehabilitation Medicine TAX_case_study_category: Medical Offices of Manhattan TAX_case_study_category: Advantia Health TAX_case_study_category: Viva Eve BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: solutions ID: 853 TITLE: Oral Surgery URL: https://www.tidalhealthgroup.com/solutions/oral-surgery/ EXCERPT: DATE_PUBLISHED: 2026-02-03T02:50:50Z DATE_UPDATED: 2026-03-19T14:49:19Z SCHEMA_TYPE: Article META_seo_title: Oral Surgery Digital Marketing | Tidal Health Group META_seo_description: General dentists and patients both search for oral surgeons online. We build the presence that strengthens your referral channel and captures direct patient demand. META_flexible_content_0_faq_repeater_0_faq_title: What are the biggest digital marketing opportunities for oral surgery practices right now? META_flexible_content_0_faq_repeater_0_faq_answer: Oral surgery occupies an interesting position where a large share of cases come through dental referrals, but direct patient search for procedures like wisdom tooth removal, implants, and jaw surgery is growing significantly. The practices that invest in condition and procedure-specific content, combined with local SEO that gets each surgeon and location visible in map results, are capturing both paths. The referral relationship still matters, but a strong digital presence strengthens it rather than competing with it. META_flexible_content_0_faq_repeater_1_faq_title: How do you market an oral surgery practice that relies heavily on referrals from general dentists? META_flexible_content_0_faq_repeater_1_faq_answer: The referral relationship is part of the digital strategy, not separate from it. General dentists and dental offices research the oral surgeons they refer to online, the same way physicians research specialists. A strong surgeon profile page, updated Google Business Profiles for each location, and a referral-partner-facing section of the website that makes case coordination easy all strengthen the referral channel. We build for both audiences in every oral surgery engagement. META_flexible_content_0_faq_repeater: 2 META_flexible_content: a:1:{i:0;s:10:"schema_faq";} TAX_solution: Oral Surgery BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: solutions ID: 854 TITLE: Physical Therapy URL: https://www.tidalhealthgroup.com/solutions/physical-therapy/ EXCERPT: DATE_PUBLISHED: 2026-02-03T02:50:50Z DATE_UPDATED: 2026-03-19T14:49:33Z SCHEMA_TYPE: Article META_seo_title: Physical Therapy Marketing Agency | Tidal Health Group META_seo_description: PT practices need two strategies: one for physician referrals, one for direct patient search. We build programs for both, including pelvic floor and specialized PT. META_flexible_content_0_faq_repeater_0_faq_title: Physical therapy is a high-referral specialty. Should we focus on patient search or physician referrals? META_flexible_content_0_faq_repeater_0_faq_answer: Both, but the mix depends on your referral sources and growth goals. If your volume is heavily physician-driven, the bigger opportunity is often in the digital signals that influence a referring orthopedist or primary care doctor, including how your providers appear in search results, what your Google Business Profiles show, and whether your clinical outcomes are visible. If direct patient acquisition is the goal, condition and symptom-specific content for things like post-surgical rehab, pelvic floor therapy, or sports injury recovery tends to outperform general "physical therapy near me" targeting. META_flexible_content_0_faq_repeater_1_faq_title: How do you approach digital marketing for specialized PT practices, like pelvic floor or pediatric PT? META_flexible_content_0_faq_repeater_1_faq_answer: Sub-specialties within physical therapy are often strong SEO opportunities because the competition is lower and the search intent is highly specific. Pelvic floor physical therapy, for example, attracts patients who are highly motivated and have often been searching for months before they find a provider. We have worked with Pelvic Rehabilitation Medicine on exactly this kind of program, building content and paid campaigns around the specific vocabulary patients use when searching for pelvic health care. META_flexible_content_0_faq_repeater: 2 META_flexible_content: a:1:{i:0;s:10:"schema_faq";} TAX_solution: Physical Therapy BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: solutions ID: 855 TITLE: Orthopedic URL: https://www.tidalhealthgroup.com/solutions/orthopedic/ EXCERPT: DATE_PUBLISHED: 2026-02-03T02:50:50Z DATE_UPDATED: 2026-03-19T14:49:49Z SCHEMA_TYPE: Article META_seo_title: Orthopedic Marketing Agency | Tidal Health Group META_seo_description: Orthopedic is one of healthcare's most contested search categories. We build condition-specific content and physician authority pages that rank and convert. META_flexible_content_0_faq_repeater_0_faq_title: Why is orthopedic SEO so competitive? META_flexible_content_0_faq_repeater_0_faq_answer: Orthopedics is one of the highest-revenue specialties in outpatient care, which means the market for orthopedic marketing services is saturated with generalist agencies making generic promises. The practices that actually rank well have invested in condition-specific content hubs, physician entity pages with real credentials, and local SEO that ties provider expertise to specific procedures and locations. It is not more complicated than that, but it takes more depth than most agencies produce. META_flexible_content_0_faq_repeater_1_faq_title: How do you market orthopedic services to both patients and referring physicians? META_flexible_content_0_faq_repeater_1_faq_answer: They are different audiences with different search behaviors and different conversion paths. Patients search by symptom, body part, and procedure name. Referring physicians look for specialist credentials, outcomes data, and ease of coordination. A strong orthopedic digital presence serves both, with patient-facing service pages built around search intent and a provider profile section built around clinical authority signals that support physician referral decisions. META_flexible_content_0_faq_repeater: 2 META_flexible_content: a:1:{i:0;s:10:"schema_faq";} TAX_solution: Orthopedic BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: solutions ID: 856 TITLE: Dermatology URL: https://www.tidalhealthgroup.com/solutions/dermatology/ EXCERPT: DATE_PUBLISHED: 2026-02-03T02:50:50Z DATE_UPDATED: 2026-03-19T14:50:23Z SCHEMA_TYPE: Article META_seo_title: Dermatology Marketing Agency | Tidal Health Group META_seo_description: Medical and cosmetic dermatology need separate digital strategies. We build the content, reputation signals, and paid campaigns that serve both without overlap. META_flexible_content_0_faq_repeater_0_faq_title: How do you split dermatology marketing between medical and cosmetic services? META_flexible_content_0_faq_repeater_0_faq_answer: Medical and cosmetic dermatology attract different patients with different decision timelines and different competitive environments. Medical patients search by condition: acne, eczema, skin cancer screening, psoriasis. Cosmetic patients search by procedure or concern: Botox near me, filler consultation, laser resurfacing. The SEO and paid media strategy for each is distinct, and mixing them on a single undifferentiated page dilutes performance for both. We build content and campaign architecture that serves each audience without cannibalizing the other. META_flexible_content_0_faq_repeater_1_faq_title: What role does reputation management play in dermatology marketing? META_flexible_content_0_faq_repeater_1_faq_answer: More than in almost any other specialty. Cosmetic dermatology is a high-trust purchase where patients read reviews carefully and compare providers before booking a consultation. A practice with 4.9 stars and 200 reviews outperforms a practice with 3.8 stars and 20 reviews even if the lower-rated practice runs more aggressive paid media. Building a steady review cadence through your EMR workflows is one of the highest-ROI things a dermatology practice can do, and it is part of what we build into every program. META_flexible_content_0_faq_repeater: 2 META_flexible_content: a:1:{i:0;s:10:"schema_faq";} TAX_solution: Dermatology BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: solutions ID: 857 TITLE: Gastroenterology URL: https://www.tidalhealthgroup.com/solutions/gastroenterology/ EXCERPT: DATE_PUBLISHED: 2026-02-03T02:50:50Z DATE_UPDATED: 2026-03-19T14:58:11Z SCHEMA_TYPE: Article META_seo_title: Gastroenterology Marketing Agency | Tidal Health Group META_seo_description: GI patients search by symptom, not procedure code. We close the gap so your practice ranks for the searches that bring new patients to the right specialist. META_flexible_content_0_faq_repeater_0_faq_title: Why do gastroenterology practices struggle to rank even when they have strong local reputations? META_flexible_content_0_faq_repeater_0_faq_answer: Usually because their websites describe the practice from the inside out rather than from the patient's perspective. A practice that lists "colonoscopy, EGD, capsule endoscopy" on their procedures page is not targeting the searches patients actually use, like "blood in stool doctor", "acid reflux specialist", or "Crohn's disease treatment near me". Rebuilding the content architecture around patient search intent, backed by the clinical credentials your physicians already have, is where the biggest visibility gains typically come from. META_flexible_content_0_faq_repeater_1_faq_title: How do you approach GI marketing for a practice that also wants to capture referring physician volume? META_flexible_content_0_faq_repeater_1_faq_answer: The referral physician audience searches differently from patients, but they do search. A hospitalist looking to refer a complex IBD case wants to see evidence of subspecialty depth, provider credentials, and turnaround time. We build pages and profiles that serve both audiences without creating two separate content programs. The structure is different; the underlying authority signals are the same. META_flexible_content_0_faq_repeater: 2 META_flexible_content: a:1:{i:0;s:10:"schema_faq";} TAX_solution: Gastroenterology TAX_case_study_category: Children's Mercy BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: solutions ID: 858 TITLE: Podiatry URL: https://www.tidalhealthgroup.com/solutions/podiatry/ EXCERPT: DATE_PUBLISHED: 2026-02-03T02:50:50Z DATE_UPDATED: 2026-03-19T14:58:18Z SCHEMA_TYPE: Article META_seo_title: Podiatry Marketing Agency | Tidal Health Group META_seo_description: Most podiatry practices rank only for their name. We build content that maps your expertise to how patients search for plantar fasciitis, bunions, and foot care. META_flexible_content_0_faq_repeater_0_faq_title: What search terms actually bring patients to podiatry practices? META_flexible_content_0_faq_repeater_0_faq_answer: The high-volume terms are condition and symptom-driven: heel pain, plantar fasciitis, bunion treatment, toenail fungus, diabetic foot care. Most podiatry practices rank for their own name and not much else, because their service pages use clinical terminology that patients do not search. A content architecture that maps to the words patients actually use, and then connects those pages to the provider and practice entity, is where the biggest search visibility gains come from. META_flexible_content_0_faq_repeater_1_faq_title: How do you handle digital marketing for multi-location podiatry groups? META_flexible_content_0_faq_repeater_1_faq_answer: Multi-location podiatry groups need location pages that actually rank independently, not a single page with a list of addresses. That means each location has its own page with distinct content, schema markup, and a Google Business Profile tuned to match. We have done this for groups scaling from a handful of locations to practices with presence across multiple states. META_flexible_content_0_faq_repeater: 2 META_flexible_content: a:1:{i:0;s:10:"schema_faq";} TAX_solution: Podiatry TAX_case_study_category: Weil Foot & Ankle BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: page ID: 828 TITLE: Process URL: https://www.tidalhealthgroup.com/process/ EXCERPT: A Defined Sequence. Measurable Results. Healthcare organizations that come to THG usually share the same problem: their marketing is active but disconnected from a real strategy. We work in a defined sequence because the order matters. Each phase feeds the next, and the groundwork laid early is what makes late-stage execution produce results worth reporting. […] DATE_PUBLISHED: 2026-02-03T02:08:29Z DATE_UPDATED: 2026-04-16T09:43:45Z SCHEMA_TYPE: Article META_seo_title: Digital Authority Vital Signs™ Framework | Tidal Health Group META_seo_description: THG's Digital Authority Vital Signs framework is a defined sequence for healthcare marketing. From audit to execution, every phase is measured and accountable. BODY_CONTENT: | A Defined Sequence. Measurable Results. Healthcare organizations that come to THG usually share the same problem: their marketing is active but disconnected from a real strategy. We work in a defined sequence because the order matters. Each phase feeds the next, and the groundwork laid early is what makes late-stage execution produce results worth reporting. Start with an AuthorityInsite™ Audit See Case Studies The Digital Authority Vital Signs™ Framework You wouldn’t diagnose a patient without vitals. Why grow your practice without a clear diagnosis of your digital presence? Too often, respected healthcare organizations with great doctors, strong reputations, and years of patient impact look like just another provider online. When that happens, it affects everything: Ideal patients choose competitors. Referring providers get confused or disengaged. Leadership questions the ROI of marketing. And internal teams spin their wheels without clarity or traction. That’s why we created Digital Authority Vital Signs™ Framework, a structured way to diagnose, prescribe, and treat the digital issues holding your growth back. It’s not a list of tactics. It’s a proven process to: Align your online presence with your clinical reputation Make trust easier to earn (because your authority is visible) And give your team a repeatable system, not scattered guesses Why We Built This Most agencies want to “do more marketing.” In contrast, we help you build a trustworthy digital foundation, the kind that turns your expertise into real-world growth across visibility, referrals, and patient volume. The Digital Authority Vital Signs™ Framework acts like a strategic health check for your entire digital ecosystem, showing you exactly what’s in alignment and what needs attention. What We Measure The Digital Authority Vital Signs™ Framework evaluates your online presence through five key signals that directly impact patient trust and provider referrals.Each one is a lens for understanding how clearly your reputation shows up before a patient ever calls your front desk. Vital SignWhat We’re Really AssessingTrustDoes your digital presence signal credibility the moment someone lands on your site or Googles your name? Are you showing up with consistency across platforms?VisibilityCan patients and referring providers actually find you online? Do you appear in the right searches, directories, and map results when it matters most?ProofAre there compelling signals, like patient testimonials, case studies, accreditations, and press, that back up your reputation? Or are you asking people to just take your word for it?ExpertiseDo you look like the expert in your specialty area? Is your content reinforcing clinical depth and clarity, or getting lost in generic marketing noise?ExperienceWhen someone engages with you online, does the experience reflect the quality of care they can expect in person? Is it seamless, intuitive, and reassuring, or confusing and generic? How the Framework Works Diagnose We run a full Authority Insite™ Assessment to benchmark your Vital Signs. You’ll see a clear picture of what’s working, what’s lagging, and where to focus next. Deliverable: A visual diagnostic + top priorities to address Prescribe In healthcare, clicks and impressions don't pay the bills. Patients do. We don’t throw tactics at you. Based on the diagnosis, we co-create a right-sized plan tailored to your goals, resources, and stage of growth. Deliverable: 90-Day Strategic Growth Plan Treat You can execute the plan in-house, with your existing vendors, or we can step in. Either way, we stay in the loop, ensuring progress, tracking results, and adjusting as needed. Deliverable: Ongoing support, accountability, and optimizatio The Result Digital presence that finally matches your clinical reputation. → Clearer messaging → Higher patient volume → Stronger provider referrals → Greater visibility → Confidence in your marketing And perhaps most important, a system you can trust, not a collection of one-off tactics. Who It’s For The Digital Authority Vital Signs™ Framework is built for: MSOs/Multi-location practices with 50+ FTEs Growth-minded leadership (CMOs, COOs, CEOs) Groups with strong reputations offline who are tired of looking generic online Teams who want to invest in marketing but don’t want to manage marketers If you’ve said things like: “We know we’re the best, but you’d never know it from our site…” “We’ve grown through referrals, but now we’re ready to scale.” “Our competitors are out-marketing us, even if we’re better clinically.” …then this was built for you. ### END_RECORD ### START_RECORD TYPE: page ID: 706 TITLE: Blog URL: https://www.tidalhealthgroup.com/blog/ EXCERPT: DATE_PUBLISHED: 2026-01-30T04:22:14Z DATE_UPDATED: 2026-03-16T06:40:49Z SCHEMA_TYPE: Article META_seo_title: Healthcare Marketing Blog | Healthcare Marketing Agency META_seo_description: Healthcare marketing insights from Tidal Health Group. Tactical guides on healthcare SEO, schema, PPC, and patient acquisition strategy for medical practices. BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: procedures ID: 553 TITLE: Healthcare Google/PPC URL: https://www.tidalhealthgroup.com/services/healthcare-google-ppc/ EXCERPT: Healthcare PPC that fills schedules, without creating compliance headaches. Capture ready-to-book demand on Google with intent-based targeting, HIPAA-aware measurement, and landing pages built for speed, phones, and insurance filters. Healthcare Pay-Per-Click Built to Fill Appointment Books Ad spend without the right structure produces reports, not patients. See how we build and manage paid search programs […] DATE_PUBLISHED: 2026-01-29T04:33:36Z DATE_UPDATED: 2026-04-16T09:43:17Z SCHEMA_TYPE: MedicalProcedure SCHEMA_PROCEDURE_TYPE: pay-per-click advertising META_seo_description: HIPAA-aware Google Ads management for healthcare. Intent-based targeting, compliant tracking, and landing pages built to fill schedules. Request a proposal. META_flexible_content: a:1:{i:0;s:10:"schema_faq";} META_flexible_content_0_faq_repeater_0_faq_title: What makes healthcare PPC harder to manage than PPC in other industries? META_flexible_content_0_faq_repeater_0_faq_answer: Three things. First, Google has specific restrictions on health-sensitive targeting that most agencies hit without realizing it until an ad gets disapproved or an account gets flagged. Second, HIPAA requires you to handle conversion tracking differently from a standard setup. Third, a "lead" in healthcare is not a revenue event. You need to know whether the person who filled out the form is clinically appropriate for your service, geographically reachable, and covered by your accepted insurance. Most agencies optimize for form fills. We optimize for qualified patient appointments. META_flexible_content_0_faq_repeater_1_faq_title: How do you measure return on ad spend in healthcare? META_flexible_content_0_faq_repeater_1_faq_answer: We track cost per acquisition by service line and location, connected to actual bookings rather than just form submissions. That means wiring together call tracking, form events, and scheduler data in a HIPAA-aware measurement stack. We report on CAC and payback window, not impressions and click-through rates. If you cannot see a line from ad spend to booked visits, the reporting is not done. META_flexible_content_0_faq_repeater_2_faq_title: Can we run Google Ads for sensitive conditions like mental health or addiction? META_flexible_content_0_faq_repeater_2_faq_answer: Yes, with the right account setup and creative approach. Google's sensitive interest policies restrict personalized targeting for certain health categories, but search campaigns based on keywords rather than audience profiles are generally permissible when handled correctly. We design campaigns to pass policy from day one, not as an afterthought after disapprovals start accumulating. META_flexible_content_0_faq_repeater_3_faq_title: Is Meta still worth running alongside Google Ads for a medical practice? META_flexible_content_0_faq_repeater_3_faq_answer: Yes, for the right purpose. Google captures patients who are actively searching. Meta creates awareness and demand among people who are not searching yet. For specialties where patients do not always know to look, like pelvic floor physical therapy or complex GI conditions, Meta builds the top-of-funnel that feeds your Google campaigns. The key is designing Meta campaigns around Meta's 2025 data-sharing restrictions, which we do by default. META_flexible_content_0_faq_repeater: 4 TAX_procedure: Healthcare Google/PPC BODY_CONTENT: | Healthcare PPC that fills schedules, without creating compliance headaches. Capture ready-to-book demand on Google with intent-based targeting, HIPAA-aware measurement, and landing pages built for speed, phones, and insurance filters. Book a Growth Session See Case Studies Healthcare Pay-Per-Click Built to Fill Appointment Books Ad spend without the right structure produces reports, not patients. See how we build and manage paid search programs specifically for healthcare practices, where compliance, intent, and conversion all have to work together. Trusted Partners Explore Our Work More booked visits at a sane CAC Search that matches real intent: service, symptom, and “near me” clusters with geo & insurance qualifiers. Landing pages that convert: sub-2.5s mobile LCP, insurance + hours above the fold, click-to-call, short forms. (Speed helps both Quality Score and conversions.) Tight waste control: negatives for non-covered insurance, out-of-area zip codes, and low-value visit types. Lower legal & platform risk HIPAA-aware analytics & consent with documented data flows; we follow the evolving HHS/OCR landscape (and the 2024 ruling that narrowed parts of the tracking guidance). Google policy native: we respect health “sensitive interest” limits for personalized ads and only use HCP lists where allowed. Meta reality-proofed: we design around Meta’s 2025 data-sharing restrictions. Full-funnel measurement you can trust Call attribution (PHI-safe), form tracking, and scheduler events mapped to compliant conversions. ROAS you can defend: CAC by service line/location + payback window. (We’ll show it on the first review.) How we run Healthcare PPC Diagnose & plan – Demand model by service line, coverage, and geography; audit Google Ads/Meta, landing pages, and tracking risk. Build & launch – Campaigns, ad groups, negatives, HCP vs consumer segmentation, landing pages, consent/analytics hardening. Optimize & scale – Bid & budget tuning, query mining, page tweaks, phone handling tests, and monthly compliance checks. Work That Speaks For Itself Healthcare organizations hire us when the gap between their current performance and their potential is too wide to ignore. The case studies below document what happened when we closed that gap: the strategies applied, the decisions made, and the numbers that followed. Viva Eve How Viva Eve Turned a 'Rat's Nest' of Marketing Tech Into Clarity and Growth Learn More Medical Offices of Manhattan How Medical Offices of Manhattan Built a Scalable Digital System That Fueled Multi-Specialty Growth Learn More Manhattan Cardiology How Manhattan Cardiology Scaled from a Single Office to a Comprehensive Cardiology Center Learn More Who we serve Cardiology Learn More Pain Management Learn More OB/GYN & Women's Health Learn More Oral Surgery Learn More Physical Therapy Learn More Orthopedic Learn More Dermatology Learn More Gastroenterology Learn More Podiatry Learn More Behavioral Health & Psychiatry Learn More Explore All Specialties Frequently Asked Questions Behavioral health practices are heavy Zocdoc users. Can digital marketing actually replace that volume? It can replace it and exceed it, but the sequencing matters. Practices that try to turn off Zocdoc before owning their organic and paid search channels take a volume hit that is hard to recover from. The right approach is to build owned channels in parallel: restructure the website around conditions, insurance, and providers; launch paid search for high-intent mental health queries; and wire up attribution so you can see exactly which channel is driving booked visits. Empire State Psych went through exactly this process. In the first full quarter after rebuilding their web infrastructure and launching paid search, organic clicks increased by 166.7% and the practice had a growing, measurable alternative to marketplace dependence.Mental health advertising has platform restrictions. How do you navigate them for behavioral health practices? Google and Meta classify mental health and psychiatric services under sensitive health categories, which affects targeting options, ad copy standards, and landing page requirements. Campaigns built without accounting for this get disapproved reactively or quietly underperform because targeting is too restricted to reach the right audience. We design campaigns within those constraints from day one, using condition-level keyword targeting, compliant ad copy, and landing pages that meet platform policy, rather than building first and troubleshooting after launch. Campaigns built this way run cleanly and scale without the constant policy fire-fighting that catches most generalist agencies off guard. ### END_RECORD ### START_RECORD TYPE: procedures ID: 552 TITLE: Healthcare SEO URL: https://www.tidalhealthgroup.com/services/healthcare-seo/ EXCERPT: Healthcare SEO that gets found, and stays compliant. Capture demand from patients and referrers with findable pages, credible content (E-E-A-T), WCAG-accessible UX, and HIPAA-aware analytics you can trust. What Healthcare SEO Actually Looks Like Most SEO programs treat healthcare like any other industry. We don’t. Watch how Tidal Health Group approaches search visibility for medical […] DATE_PUBLISHED: 2026-01-29T04:33:27Z DATE_UPDATED: 2026-04-09T16:00:29Z SCHEMA_TYPE: MedicalProcedure SCHEMA_PROCEDURE_TYPE: search engine optimization META_seo_description: Looking to improve your website's visibility and ranking on search engines? Tidal Health Group offers expert SEO services to boost your online presence. META_flexible_content: a:1:{i:0;s:10:"schema_faq";} META_flexible_content_0_faq_repeater_0_faq_title: How is healthcare SEO different from regular SEO? META_flexible_content_0_faq_repeater_0_faq_answer: Healthcare falls into what Google calls YMYL — Your Money or Your Life. Pages that help people make healthcare decisions are held to a higher standard for quality, expertise, and trustworthiness. That means keyword placement alone does not move the needle. Google wants to see named clinicians with credentials, medically reviewed content, cited sources, and a site structure that makes your specialties and locations findable. Thin or generic pages do not perform in this category the way they might in other verticals. META_flexible_content_0_faq_repeater_1_faq_title: How long before we see results from healthcare SEO? META_flexible_content_0_faq_repeater_1_faq_answer: Meaningful movement typically starts between 3 and 6 months for technical and local SEO work. Content authority, which drives the bigger wins, takes 6 to 12 months to compound. This is not unique to Tidal. It is how Google's systems work for YMYL content. We show you the baseline Vital Signs score at the start of every engagement so you have a real benchmark, not just a promise. META_flexible_content_0_faq_repeater_2_faq_title: What does E-E-A-T mean for a medical practice? META_flexible_content_0_faq_repeater_2_faq_answer: E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In practice for healthcare, it means every page should have a named author with visible credentials, any clinical claims should cite sources, and your providers should have professional profiles that connect their real-world reputation to your website. A site where no one is named and every page reads like a brochure scores poorly on E-E-A-T regardless of how good your keyword targeting is. META_flexible_content_0_faq_repeater_3_faq_title: Can we use AI to produce all our SEO content? META_flexible_content_0_faq_repeater_3_faq_answer: Not for healthcare, and not at scale. AI-generated content can pass basic checks but typically lacks the clinical specificity and source-backed accuracy that Google's quality raters flag positively. More practically, undifferentiated AI content does not build the entity signals or physician authority that drives long-term rankings in a competitive specialty market. We use AI as a production tool with human expert review and clinical accuracy checks built in. META_flexible_content_0_faq_repeater: 5 META_flexible_content_0_faq_repeater_4_faq_title: Does HIPAA affect how we track SEO performance? META_flexible_content_0_faq_repeater_4_faq_answer: Yes. Standard Google Analytics and Meta Pixel setups can pass protected health information in URLs or event parameters, which creates compliance risk. We implement HIPAA-aware analytics with clean data flows, consent mechanisms, and documented decisions. You get accurate reporting without the legal exposure. TAX_procedure: Healthcare SEO BODY_CONTENT: | Healthcare SEO that gets found, and stays compliant. Capture demand from patients and referrers with findable pages, credible content (E-E-A-T), WCAG-accessible UX, and HIPAA-aware analytics you can trust. Book a Growth Session See Case Studies What Healthcare SEO Actually Looks Like Most SEO programs treat healthcare like any other industry. We don't. Watch how Tidal Health Group approaches search visibility for medical practices, built around clinical authority rather than generic keyword volume. Trusted Partners Explore Our Work More qualified patient inquiries Build top-3 visibility for services, symptoms, and “near me” terms with location/physician/condition hubs mapped to real search intent. Improve click-through with structured data (clinic, physician, condition, FAQ) and clean titles/meta that match how people search. Faster pages that meet Core Web Vitals benchmarks—because speed lifts both rankings and conversions. Local presence that drives calls Google Business Profile tuning (categories, services, UTM, Q&A, review ops). Location pages that mirror GBP data and actually rank. (Most bookings still start with a local query.) Real authority for a YMYL category E-E-A-T signals: named clinicians, credentials, bylines, medical review notes, citations, and data-backed pages. Content model that prioritizes “people-first” guidance over boilerplate—aligned with Google’s own documentation. How we run Healthcare SEO How we get you live Diagnose & model demand Keyword/entity research tied to service lines, symptoms, and referrer queries. Audit E-E-A-T gaps, GBP, CWV, accessibility, and tracking risk. Build the foundation Information architecture, location/physician/condition templates, schema, internal links, GBP ops, speed work, consent/analytics hardening. Publish & improve (ongoing) Editorial calendar with SME reviews, link outreach (ethical/earned), CRO on forms/phone routing, monthly CWV + accessibility + local pack reporting. Work That Speaks For Itself Healthcare organizations hire us when the gap between their current performance and their potential is too wide to ignore. The case studies below document what happened when we closed that gap: the strategies applied, the decisions made, and the numbers that followed. Viva Eve How Viva Eve Turned a 'Rat's Nest' of Marketing Tech Into Clarity and Growth Learn More Complete Health How Complete Health Began Building Digital Authority in a Value-Based Care Market Learn More Empire State Psych How Empire State Psych Broke Free from Zocdoc and Built an Ownable Patient Growth Engine Learn More Who we serve Cardiology Learn More Pain Management Learn More OB/GYN & Women's Health Learn More Oral Surgery Learn More Physical Therapy Learn More Orthopedic Learn More Dermatology Learn More Gastroenterology Learn More Podiatry Learn More Behavioral Health & Psychiatry Learn More Explore All Specialties Frequently Asked Questions Behavioral health practices are heavy Zocdoc users. Can digital marketing actually replace that volume? It can replace it and exceed it, but the sequencing matters. Practices that try to turn off Zocdoc before owning their organic and paid search channels take a volume hit that is hard to recover from. The right approach is to build owned channels in parallel: restructure the website around conditions, insurance, and providers; launch paid search for high-intent mental health queries; and wire up attribution so you can see exactly which channel is driving booked visits. Empire State Psych went through exactly this process. In the first full quarter after rebuilding their web infrastructure and launching paid search, organic clicks increased by 166.7% and the practice had a growing, measurable alternative to marketplace dependence.Mental health advertising has platform restrictions. How do you navigate them for behavioral health practices? Google and Meta classify mental health and psychiatric services under sensitive health categories, which affects targeting options, ad copy standards, and landing page requirements. Campaigns built without accounting for this get disapproved reactively or quietly underperform because targeting is too restricted to reach the right audience. We design campaigns within those constraints from day one, using condition-level keyword targeting, compliant ad copy, and landing pages that meet platform policy, rather than building first and troubleshooting after launch. Campaigns built this way run cleanly and scale without the constant policy fire-fighting that catches most generalist agencies off guard. ### END_RECORD ### START_RECORD TYPE: procedures ID: 551 TITLE: Healthcare Meta/Social Ads URL: https://www.tidalhealthgroup.com/services/healthcare-meta-social-ads/ EXCERPT: Appointment-driving social ads for healthcare, built for compliance. Create demand with education-first ads, target the right zip codes and insurance fit, and measure results with HIPAA-aware analytics. No policy landmines. No data drama. Trusted Partners More qualified consults at a sane CAC Demand creation the right way Lower legal & platform risk How we run […] DATE_PUBLISHED: 2026-01-29T04:33:21Z DATE_UPDATED: 2026-04-09T16:00:41Z SCHEMA_TYPE: MedicalProcedure SCHEMA_PROCEDURE_TYPE: social media advertising META_seo_description: Maximize your social media reach with our targeted advertising solutions. We specialize in social media advertising for healthcare brands. Learn more! META_flexible_content: a:1:{i:0;s:10:"schema_faq";} META_flexible_content_0_faq_repeater_0_faq_title: Can we target by specific conditions or patient traits? META_flexible_content_0_faq_repeater_0_faq_answer: In consumer healthcare, that’s where policies get strict. We use education + geography to reach the right people without crossing lines, and we still fill schedules. META_flexible_content_0_faq_repeater_1_faq_title: Can’t we just boost posts? META_flexible_content_0_faq_repeater_1_faq_answer: Boosting is spray-and-pray. We build campaigns with proper audiences, creative testing, landing pages, and real conversion tracking. That’s how you hit CAC targets. META_flexible_content_0_faq_repeater_2_faq_title: Do we need new landing pages? META_flexible_content_0_faq_repeater_2_faq_answer: Yes. Sending paid traffic to generic pages wastes money. We use phone-first, insurance-forward LPs that convert, and they load fast on mobile. META_flexible_content_0_faq_repeater_3_faq_title: Can we keep our tracking the way it is? META_flexible_content_0_faq_repeater_3_faq_answer: Not in healthcare. We implement HIPAA-aware consent and analytics and remove PHI from URLs/events. You’ll get a simple data-flow doc for Legal. META_flexible_content_0_faq_repeater_4_faq_title: Is Meta even worth it for healthcare? META_flexible_content_0_faq_repeater_4_faq_answer: Yes, if you lead with education, tune geo/insurance fit, and measure to booked visit CAC (not vanity clicks). It’s great for demand creation; search captures the rest. META_flexible_content_0_faq_repeater_5_faq_title: Can we retarget everyone who visited condition pages? META_flexible_content_0_faq_repeater_5_faq_answer: We avoid retargeting tied to sensitive behavior. Instead, we use policy-safe engagement signals (e.g., video views on educational content) and strong creative to bring people back. META_flexible_content_0_faq_repeater: 6 TAX_procedure: Healthcare Meta/Social Ads BODY_CONTENT: | Appointment-driving social ads for healthcare, built for compliance. Create demand with education-first ads, target the right zip codes and insurance fit, and measure results with HIPAA-aware analytics. No policy landmines. No data drama. Book a Growth Session See Case Studies Trusted Partners Explore Our Work More qualified consults at a sane CAC Zip- and radius-based reach around your draw area. Insurance + location messaging up front to avoid bad leads. Phone-first landing paths (click-to-call, short forms, hours above the fold). Demand creation the right way Education-led creative (symptoms, prep, FAQs) that builds trust without condition-chasing. Clinician authority signals: faces, credentials, clear next step. Lower legal & platform risk HIPAA-aware consent + analytics (no PHI in URLs/events). Policy-safe event design and conservative audience strategy to avoid disapprovals. How we run Meta for healthcare Diagnose & plan – Define service-line priorities, draw areas, insurance constraints, creative angles, landing page needs, and tracking risk. Build & launch – Audience setup, creative production (video + statics), policy review, landing pages, consent/analytics hardening. Optimize & scale – Budget/bid tuning, creative rotation, LP tweaks, phone handling tests, monthly compliance checks. Work That Speaks For Itself Healthcare organizations hire us when the gap between their current performance and their potential is too wide to ignore. The case studies below document what happened when we closed that gap: the strategies applied, the decisions made, and the numbers that followed. Viva Eve How Viva Eve Turned a 'Rat's Nest' of Marketing Tech Into Clarity and Growth Learn More Maimonides How Maimonides Expanded Its Digital Reach and Grew Patient Conversions by 175% Learn More Medical Offices of Manhattan How Medical Offices of Manhattan Built a Scalable Digital System That Fueled Multi-Specialty Growth Learn More Who we serve Cardiology Learn More Pain Management Learn More OB/GYN & Women's Health Learn More Oral Surgery Learn More Physical Therapy Learn More Orthopedic Learn More Dermatology Learn More Gastroenterology Learn More Podiatry Learn More Behavioral Health & Psychiatry Learn More Explore All Specialties Frequently Asked Questions Behavioral health practices are heavy Zocdoc users. Can digital marketing actually replace that volume? It can replace it and exceed it, but the sequencing matters. Practices that try to turn off Zocdoc before owning their organic and paid search channels take a volume hit that is hard to recover from. The right approach is to build owned channels in parallel: restructure the website around conditions, insurance, and providers; launch paid search for high-intent mental health queries; and wire up attribution so you can see exactly which channel is driving booked visits. Empire State Psych went through exactly this process. In the first full quarter after rebuilding their web infrastructure and launching paid search, organic clicks increased by 166.7% and the practice had a growing, measurable alternative to marketplace dependence.Mental health advertising has platform restrictions. How do you navigate them for behavioral health practices? Google and Meta classify mental health and psychiatric services under sensitive health categories, which affects targeting options, ad copy standards, and landing page requirements. Campaigns built without accounting for this get disapproved reactively or quietly underperform because targeting is too restricted to reach the right audience. We design campaigns within those constraints from day one, using condition-level keyword targeting, compliant ad copy, and landing pages that meet platform policy, rather than building first and troubleshooting after launch. Campaigns built this way run cleanly and scale without the constant policy fire-fighting that catches most generalist agencies off guard. ### END_RECORD ### START_RECORD TYPE: page ID: 474 TITLE: About URL: https://www.tidalhealthgroup.com/about/ EXCERPT: We Turn Healthcare Expertise Into Patient Growth For more than a decade, Tidal Health Group has helped healthcare organizations turn real-world clinical authority into predictable, compliant patient demand online. Why We Exist Choosing a doctor or specialty service is one of the highest-stakes decisions someone makes online. Our co-founder, Bryan, lived that first-hand. A long, […] DATE_PUBLISHED: 2026-01-28T19:53:35Z DATE_UPDATED: 2026-04-09T06:39:01Z SCHEMA_TYPE: Article META_seo_title: About Tidal Health Group | Healthcare Marketing Agency META_seo_description: Discover the Tidal Health Group difference - a leading healthcare marketing agency providing innovative solutions to connect patients with your expertise. BODY_CONTENT: | We Turn Healthcare Expertise Into Patient Growth For more than a decade, Tidal Health Group has helped healthcare organizations turn real-world clinical authority into predictable, compliant patient demand online. Book a Strategy Consultation See Our Work Why We Exist Choosing a doctor or specialty service is one of the highest-stakes decisions someone makes online. Our co-founder, Bryan, lived that first-hand. A long, confusing journey to get a parent properly diagnosed showed him just how hard it is for patients to find the right care, and how messy the digital side of healthcare really is. Tidal Health Group exists to fix that. We connect quality providers with the patients who need them most by making their expertise visible, understandable, and trustworthy online. When your digital presence reflects the quality of your care, everyone wins: patients, providers, and the business. Who We Work With We partner with healthcare organizations that: Deliver specialized, high-quality care and want their digital presence to match it. Are growing locations or service lines and need patient volume to keep pace. Have internal teams or agencies that aren’t fluent in healthcare and compliance. Are tired of chasing short-term tactics and want a long-term growth partner. Our typical clients include physician-founded groups, multi-location practices, and healthcare enterprises with executive sponsors in roles like CMO, COO, CEO, and Marketing Director. How We Think About Growth In healthcare, clicks and impressions don’t pay the bills. Patients do. We build everything around two pillars: Authority Your clinical expertise, reputation, and patient experience – clearly presented in the language real patients use. Acquisition The systems that turn that authority into net new patient visits, stronger service lines, and sustainable growth. Focusing on 1–2 core business metrics (like net new visits or booked procedures), not vanity numbers. Building a compliant, stable digital foundation before scaling spend. Prioritizing long-term trust-building over gimmicky, short-lived tactics. What Makes Tidal Health Group Different We’re not a generalist agency with a healthcare tab. Healthcare-only, 10+ years. We’ve been focused exclusively on consumer healthcare services since day one. Built-for-healthcare technology. Our HealthAuthority CMS and AuthorityInsite™ platform are designed to present your expertise clearly, track the full patient journey, and stay compliant. Deep SEO, analytics, and performance chops. From technical SEO to HIPAA-adjacent analytics setups, we make sure your data is accurate, reliable, and usable. Results that show up in patient volume. Our clients have seen measurable gains in organic visibility, booked appointments, and the strength of priority service lines. We bring together strategy, technology, and execution to make your digital presence an asset the whole leadership team can trust. Meet Our Leadership: The Force Behind Your Success Our team of thinkers, leaders, and doers is dedicated to enhancing and conveying your authority. With a blend of quality services, advanced ideas, and unswerving dedication, we're here to guide you through the complex healthcare customer acquisition process. Bryan J. Cush, MS After witnessing his parent suffer from an undiagnosed illness, Bryan was determined to make a difference in the healthcare system. With his extensive experience in loyalty programming, data management and digital finance, Bryan has the insight and ability to create sensible processes that benefit both patients and care providers. Petr Benadik Petr leads technology and innovation at Tidal Health Group. He designed and built the HealthAuthority CMS and the Graph ID Backbone plugin, a schema infrastructure that transforms provider, service, and location data into machine-readable entities that search engines and AI models can interpret without ambiguity. His focus is on scalable systems that make healthcare organizations discoverable, authoritative, and correctly represented across every surface where patients search. Brian Dragich, MS He is a master of data analysis, process optimization and creating value for businesses. He ha modernized his family’s multimillion-dollar business and has run his own marketing agency. Now at Tidal Health, he takes pride in collaborating with clients to provide the best service for their patients. Johan Olarte As a former Engineering Systems Divisional Leader in the U.S. Navy, he built and led high-accountability systems centered on performance, readiness, and continuous improvement. He now applies that same systems-driven approach within SaaS and marketing agencies, architecting operational frameworks that enhance service delivery, increase scalability, and drive cross-functional execution. Elaina Connors She is a healthcare marketing expert with 10+ years of experience in managing large healthcare organization accounts, specializing in data-driven strategies to optimize performance and drive growth. She excels at crafting impactful campaigns and leveraging analytics to deliver measurable results. Alex Wolfgram He is a growth minded marketer, including both SEO and PPC. In search, Alex has managed teams and six-figure monthly budgets for national and regional healthcare brands, demonstrating expertise in Google Ads, Bing Ads, and various social media marketing platforms. A Decade of Healthcare-Only Focus We’ve spent more than a decade: Building and maintaining healthcare websites that are fast, accessible, and compliant. Running SEO programs that surface your physicians, locations, and conditions the way patients actually search. Managing PPC campaigns that deliver booked visits, not just clicks. Implementing analytics and call tracking that connect marketing activity to real patient outcomes. That focus means we understand the realities of your world – from scheduling and call center constraints to referral patterns and payer mix. ### END_RECORD ### START_RECORD TYPE: procedures ID: 426 TITLE: Authority Builder Program™ URL: https://www.tidalhealthgroup.com/services/authority-builder-program/ EXCERPT: Execute. Measure. Compound. Turn your AuthorityInsite™ roadmap into a predictable patient growth engine. Trusted Partners The Problem: Activity Without Alignment Most healthcare organizations don’t suffer from a lack of marketing ideas. They suffer from a lack of follow-through. You have vendors pulling in different directions, half-finished initiatives, and marketing teams chasing metrics that don’t match […] DATE_PUBLISHED: 2026-01-28T17:59:36Z DATE_UPDATED: 2026-04-16T09:43:04Z SCHEMA_TYPE: MedicalProcedure SCHEMA_PROCEDURE_TYPE: ongoing marketing program META_seo_description: The Authority Builder Program turns your AuthorityInsite roadmap into ongoing execution. Monthly SEO, content, paid media, and reporting to compound growth. META_flexible_content: a:1:{i:0;s:10:"schema_faq";} META_flexible_content_0_faq_repeater_0_faq_title: Do we have to do AuthorityInsite™ first? META_flexible_content_0_faq_repeater_0_faq_answer: Yes. The Authority Builder Program™ is built on the baseline data and roadmap created during the audit. Without that diagnosis, we are just guessing like everyone else. META_flexible_content_0_faq_repeater_1_faq_title: What is the commitment? META_flexible_content_0_faq_repeater_1_faq_answer: We recommend a 12–24 month horizon to see the full compounding impact of SEO and reputation building, though we measure and report on progress monthly. META_flexible_content_0_faq_repeater_2_faq_title: Can our current agency stay involved? META_flexible_content_0_faq_repeater_2_faq_answer: Absolutely. We often work alongside creative or PR agencies. The Authority Builder Program™ gives all partners a shared scoreboard and clear direction. META_flexible_content_0_faq_repeater_3_faq_title: What if we only want PPC or SEO? META_flexible_content_0_faq_repeater_3_faq_answer: We offer a la carte services, but this program is designed for organizations that want a connected system where all channels work together to drive authority. META_flexible_content_0_faq_repeater: 4 TAX_procedure: Authority Builder Program™ BODY_CONTENT: | Execute. Measure. Compound. Turn your AuthorityInsite™ roadmap into a predictable patient growth engine. Book a Growth Session See Case Studies Trusted Partners Explore Our Work The Problem: Activity Without Alignment Most healthcare organizations don’t suffer from a lack of marketing ideas. They suffer from a lack of follow-through. You have vendors pulling in different directions, half-finished initiatives, and marketing teams chasing metrics that don't match the financial reality. You don't need "more marketing." You need a system. The Solution: A Digital Operating System The Authority Builder Program™ is where your strategy gets built, tracked, and refined. We act as your long-term digital growth partner, taking the roadmap from your AuthorityInsite™ audit and turning it into a recurring cycle of execution. We stop the random acts of marketing and start building a machine that compounds over time. "Think of it as the operating system for your patient growth." How The Program Works We move from the "Snapshot" of the audit to the "Movie" of ongoing growth. The Foundation (Implementation) We don’t just hand you a plan; we build the infrastructure required to execute it. Web & CMS: Upgrading your site using HealthAuthority CMS to ensure speed, compliance, and structure. Entity Structure: Organizing your content around what patients actually search for (Services, Conditions, Providers, Locations). Conversion Paths: Fixing the broken forms, phone numbers, and booking links that are leaking revenue. The Engine (Ongoing Optimization) Once the foundation is set, we drive volume through focused monthly execution. Reputation Management: Systematizing review generation to build social proof that backs up your clinical authority. Healthcare SEO: Building content that answers patient questions and ranks for high-value conditions. Precision PPC: Managing campaigns that target clinically and financially relevant patients—not just "clicks." The Scoreboard (Vital Signs™ Reviews) You stop getting "activity reports" (lists of things we did) and start getting outcome reports. Every quarter, we review your Digital Authority Vital Signs™: Visibility: Are we appearing for more conditions? Clarity: Is the message resonating? Conversion: Are visitors becoming patients? Data Health: Is our tracking clean and compliant? We answer three simple questions: What moved? What stalled? What do we double down on next? What Progress Looks Like While every organization is different, Authority Builder clients typically see a shift in how they grow: From "Rented" to "Owned": More patient demand comes through organic search and brand reputation, reducing reliance on paid ads. From "Leads" to "Patients": Targeting tightens around your clinical strengths, improving the quality of inquiries. From "Guesswork" to "Confidence": Leadership finally has a trusted scoreboard to make investment decisions. The goal isn’t just volume. It’s compounding authority that makes every future marketing dollar work harder. How We Fit Into Your Team We are not here to replace your internal team; we are here to empower them. Internal Marketing: We handle the heavy technical lifting (SEO, Paid, Analytics), freeing them to focus on comms and brand. Physician Liaisons: We provide the data and collateral they need to drive referrals. Other Agencies: We act as the "Acquisition Spine," ensuring your PR, creative, and media agencies are all feeding into a single, measurable system. Frequently Asked Questions Do we have to do AuthorityInsite™ first? Yes. The Authority Builder Program™ is built on the baseline data and roadmap created during the audit. Without that diagnosis, we are just guessing like everyone else. What is the commitment? We recommend a 12–24 month horizon to see the full compounding impact of SEO and reputation building, though we measure and report on progress monthly. Can our current agency stay involved? Absolutely. We often work alongside creative or PR agencies. The Authority Builder Program™ gives all partners a shared scoreboard and clear direction. What if we only want PPC or SEO? We offer a la carte services, but this program is designed for organizations that want a connected system where all channels work together to drive authority. ### END_RECORD ### START_RECORD TYPE: procedures ID: 424 TITLE: Healthcare Website Development URL: https://www.tidalhealthgroup.com/services/healthcare-website-development/ EXCERPT: Ready for A Healthcare Website that Books. More Patients, and Stays Compliant? Design, build, and maintain a fast, accessible site that converts, protects PHI, and plays nicely with your EMR, phones, and analytics. Healthcare Websites Built Around the Patient’s Next Step A healthcare website has one job: turn the right visitors into booked appointments. Watch […] DATE_PUBLISHED: 2026-01-28T17:59:30Z DATE_UPDATED: 2026-04-09T16:01:08Z SCHEMA_TYPE: MedicalProcedure SCHEMA_PROCEDURE_TYPE: website development META_seo_description: Create a strong online presence with Tidal Health Group's web design and development services. Find out how we can craft a custom medical website for you. META_flexible_content: a:1:{i:0;s:10:"schema_faq";} META_flexible_content_0_faq_repeater_0_faq_title: Why does a healthcare website need to be built differently from other websites? META_flexible_content_0_faq_repeater_0_faq_answer: Several reasons that matter from day one. Compliance: HIPAA governs how patient data flows through your forms, analytics, and scheduler integrations. ADA and WCAG accessibility are legal requirements, not optional add-ons. Performance: Google's Core Web Vitals thresholds affect both rankings and conversion rates, and healthcare sites with heavy EMR embeds and image content typically fail without intentional engineering. And SEO: a healthcare site needs structured data for physicians, locations, and conditions to have any chance of ranking against established players. META_flexible_content_0_faq_repeater_1_faq_title: How long does a healthcare website build typically take? META_flexible_content_0_faq_repeater_1_faq_answer: A full build from audit through launch typically runs 12 to 20 weeks depending on the size of the site, number of locations, and how much content needs to be created or migrated. Projects with clean existing content and fast internal review cycles run faster. Projects that involve multi-location architecture, complex EMR integrations, or a full content overhaul take longer. We scope this at the start based on your situation. META_flexible_content_0_faq_repeater_2_faq_title: Can we keep our existing website design and just fix the technical issues? META_flexible_content_0_faq_repeater_2_faq_answer: Sometimes, yes. If the information architecture is sound, the content is strong, and the conversion paths work, a technical and compliance layer can deliver real gains without a full redesign. More often, the design and technical problems are intertwined. Slow load times come from bloated templates. Poor rankings come from flat page structures. Conversion problems come from how calls-to-action and insurance information are presented. We tell you honestly which situation you are in during the audit phase. META_flexible_content_0_faq_repeater_3_faq_title: Will you integrate with our existing EMR or patient scheduling system? META_flexible_content_0_faq_repeater_3_faq_answer: Yes. We build around your scheduler, not instead of it. That means designing the booking path so that insurance, location, and provider selection are visible before a patient clicks into the scheduler, click-to-call is prominent for patients who prefer the phone, and there is a compliant fallback when the EMR's own UX creates friction. A scheduler embed is not a conversion solution by itself. The path around it is. META_flexible_content_0_faq_repeater: 4 TAX_procedure: Healthcare Website Development BODY_CONTENT: | Ready for A Healthcare Website that Books. More Patients, and Stays Compliant? Design, build, and maintain a fast, accessible site that converts, protects PHI, and plays nicely with your EMR, phones, and analytics. Book a Growth Session See Case Studies Healthcare Websites Built Around the Patient's Next Step A healthcare website has one job: turn the right visitors into booked appointments. Watch how Tidal Health Group builds web experiences that support patient decision-making, reflect clinical credibility, and hold up under the technical standards search engines actually reward. Trusted Partners Explore Our Work More Booked Visits Online + phone conversion tuned for healthcare: clear CTAs, short forms, click-to-call, hours/insurance above the fold, location pages that rank. EMR/scheduler integrations or custom request-an-appointment flow. Fast pages that meet Core Web Vitals. Lower legal and IT risk WCAG 2.2 AA build, continuous monitoring, and human QA (no “overlay only” promises). HIPAA-aware analytics and consent flows; we implement tracking the right way given the latest HHS/DOJ landscape. Hardened stack: WAF, DDoS, backups, access controls. Better organic visibility Structured data for medical entities, physicians, and locations. Information architecture (IA) that mirrors how patients search by symptom, condition, and service line. Keep your existing security notes (Cloudflare, backups, Mailgun), but tuck them under these outcomes—don’t lead with them. The Process How we get you live Diagnose & define: audit content, information architecture, tech, risk; set conversion & compliance targets. Design & build: page templates, clinic/physician schemas, scheduler/phone flows, speed & accessibility baked in. Launch & improve (ongoing): analytics you can trust, CRO tests on forms/phone routing, monthly vitals & accessibility checks. Work That Speaks For Itself Healthcare organizations hire us when the gap between their current performance and their potential is too wide to ignore. The case studies below document what happened when we closed that gap: the strategies applied, the decisions made, and the numbers that followed. Viva Eve How Viva Eve Turned a 'Rat's Nest' of Marketing Tech Into Clarity and Growth Learn More Complete Health How Complete Health Began Building Digital Authority in a Value-Based Care Market Learn More Empire State Psych How Empire State Psych Broke Free from Zocdoc and Built an Ownable Patient Growth Engine Learn More Who we serve Cardiology Learn More Pain Management Learn More OB/GYN & Women's Health Learn More Oral Surgery Learn More Physical Therapy Learn More Orthopedic Learn More Dermatology Learn More Gastroenterology Learn More Podiatry Learn More Behavioral Health & Psychiatry Learn More Explore All Specialties Frequently Asked Questions Behavioral health practices are heavy Zocdoc users. Can digital marketing actually replace that volume? It can replace it and exceed it, but the sequencing matters. Practices that try to turn off Zocdoc before owning their organic and paid search channels take a volume hit that is hard to recover from. The right approach is to build owned channels in parallel: restructure the website around conditions, insurance, and providers; launch paid search for high-intent mental health queries; and wire up attribution so you can see exactly which channel is driving booked visits. Empire State Psych went through exactly this process. In the first full quarter after rebuilding their web infrastructure and launching paid search, organic clicks increased by 166.7% and the practice had a growing, measurable alternative to marketplace dependence.Mental health advertising has platform restrictions. How do you navigate them for behavioral health practices? Google and Meta classify mental health and psychiatric services under sensitive health categories, which affects targeting options, ad copy standards, and landing page requirements. Campaigns built without accounting for this get disapproved reactively or quietly underperform because targeting is too restricted to reach the right audience. We design campaigns within those constraints from day one, using condition-level keyword targeting, compliant ad copy, and landing pages that meet platform policy, rather than building first and troubleshooting after launch. Campaigns built this way run cleanly and scale without the constant policy fire-fighting that catches most generalist agencies off guard. ### END_RECORD ### START_RECORD TYPE: procedures ID: 420 TITLE: AuthorityInsite™ URL: https://www.tidalhealthgroup.com/services/authorityinsite/ EXCERPT: Stop Guessing. Start Growing. Get an unbiased, 360-degree diagnosis of your patient acquisition engine. Trusted Partners The Problem You’re Flying Blind Most healthcare organizations are making critical growth decisions without a shared picture of reality. Leadership gets conflicting reports from vendors that don’t match the P&L. Marketing sees traffic spikes, but Operations isn’t seeing the […] DATE_PUBLISHED: 2026-01-28T17:59:15Z DATE_UPDATED: 2026-04-09T16:01:29Z SCHEMA_TYPE: MedicalProcedure SCHEMA_PROCEDURE_TYPE: digital marketing audit META_seo_description: Discover insights and strategies to increase your organization's authority. Find out more about Tidal Health Group's healthcare marketing services. META_flexible_content: a:1:{i:0;s:10:"schema_faq";} META_flexible_content_0_faq_repeater_0_faq_title: What exactly is the AuthorityInsite audit and what do we get at the end? META_flexible_content_0_faq_repeater_0_faq_answer: It is a full diagnostic of your patient acquisition engine across five areas: visibility, clarity, proof, conversion, and data health. You start with a working session where we align on your priority service lines and revenue targets. We then audit your website, SEO, paid media, and reputation against those goals and benchmark you against your top three competitors. You walk away with a prioritized action plan organized into three horizons: what to fix in the first 90 days, what to build over the next 3 to 12 months, and what to invest in beyond that. The format is designed to be useful whether you hire us for execution or not. META_flexible_content_0_faq_repeater_1_faq_title: How is this different from the free audits other agencies offer? META_flexible_content_0_faq_repeater_1_faq_answer: Most free audits are automated reports dressed up as analysis. They flag technical issues but cannot tell you which ones actually affect patient volume, or why your marketing spend is not showing up in scheduled appointments. The AuthorityInsite audit involves our team doing hands-on diagnostic work tied to your specific service lines, geography, and competitive environment. It produces a single source of truth that aligns leadership, marketing, and operations rather than a report that one person reads and files away. META_flexible_content_0_faq_repeater_2_faq_title: Can we purchase the AuthorityInsite audit without committing to an ongoing engagement? META_flexible_content_0_faq_repeater_2_faq_answer: Yes. It is a standalone engagement. Some clients use it to evaluate what Tidal would do before deciding on ongoing work. Others use it to build an internal roadmap or to brief a different agency. Either way, you leave with a clear picture of where you stand and what to do next. META_flexible_content_0_faq_repeater_3_faq_title: How long does the AuthorityInsite audit take? META_flexible_content_0_faq_repeater_3_faq_answer: Typically three to four weeks from intake session to delivery of the action plan. The exact timeline depends on the complexity of your organization, how many locations and service lines are in scope, and how quickly your team can complete the intake materials we send beforehand. META_flexible_content_0_faq_repeater: 4 TAX_procedure: AuthorityInsite™ BODY_CONTENT: | Stop Guessing. Start Growing. Get an unbiased, 360-degree diagnosis of your patient acquisition engine. Book a Growth Session See Case Studies Trusted Partners Explore Our Work The Problem You’re Flying Blind Most healthcare organizations are making critical growth decisions without a shared picture of reality. Leadershipgets conflicting reports from vendors that don't match the P&L.Marketingsees traffic spikes, but Operations isn't seeing the patient volume.Providersfeel their real-world reputation isn't reflected online. You don't need another generic report. You need to know exactly where your authority is leaking and where your revenue is hiding. The Solution A Clinical Workup for Your Digital Presence The AuthorityInsite™ is Tidal Health Group’s diagnostic audit. It measures your credibility and visibility through the only lens that matters: The Patient’s. We strip away the vanity metrics and jargon to answer three questions: Are you visible when it matters? Do you look like the expert you actually are? Is your traffic converting into booked appointments? "Think of it as a comprehensive clinical workup before we prescribe the treatment plan." What We Analyze: The Vital Signs™ We don't just "look at your SEO." We score your organization across the Digital Authority Vital Signs™—the core metrics that actually drive patient demand. Vital SignWhat It Means for YouVisibilityAre you dominating the high-intent searches for your specific conditions and locations?ClarityCan a patient figure out exactly what you treat and if you take their insurance in under 5 seconds?ProofDo your reviews and third-party profiles validate your clinical expertise, or undermine it?ConversionIs the path from "click" to "appointment" frictionless, or full of dead ends?Data HealthAre we tracking real patient acquisition, or just clicks? Is HIPAA compliance blocking your view? How It Works Intake & Alignment We don't guess at your goals. We start with a working session to map your priority service lines, operational constraints, and revenue targets. We align the audit to your business reality, not a template. The Deep-Dive Diagnosis Our team goes to work. We audit your entire ecosystem—Website, SEO, Paid Media, and Reputation—identifying technical blockers, content gaps, and the "silent killers" of conversion. We also benchmark you against your top 3 competitors to see who is actually winning the searches you care about. The Diagnosis & Roadmap We don’t hand you a 200-page generic "doorstop" document. You get a Prioritized Action Plan focused on impact: Now (0–90 days): Fast fixes to plug the biggest revenue leaks immediately. Next (3–12 months): Structural improvements to build long-term authority. Later (12+ months): Strategic bets for market dominance. What You Walk Away With By the end of the AuthorityInsite™ engagement, you’ll have: A Single Source of Truth A shared, objective view of your digital presence that aligns Leadership, Marketing, and Operations. A Scoreboard A Baseline Vital Signs™ report you can revisit to measure real progress. Clarity on Spend A clear answer on what to cut, what to keep, and where to double down. Whether you hire us to fix it, use your internal team, or hire another partner—you will finally have a grounded plan instead of guesswork. Is AuthorityInsite™ Right for You? This is not for everyone. It is designed for: Multi-location practices or Service Lines With aggressive growth targets. Leaders Who feel their clinical quality is superior to their online presence. Organizations Spending real money on marketing but seeing flat patient volume. Stop wondering why your marketing isn't working. Frequently Asked Questions What exactly is the AuthorityInsite audit and what do we get at the end? It is a full diagnostic of your patient acquisition engine across five areas: visibility, clarity, proof, conversion, and data health. You start with a working session where we align on your priority service lines and revenue targets. We then audit your website, SEO, paid media, and reputation against those goals and benchmark you against your top three competitors. You walk away with a prioritized action plan organized into three horizons: what to fix in the first 90 days, what to build over the next 3 to 12 months, and what to invest in beyond that. The format is designed to be useful whether you hire us for execution or not.How is this different from the free audits other agencies offer? Most free audits are automated reports dressed up as analysis. They flag technical issues but cannot tell you which ones actually affect patient volume, or why your marketing spend is not showing up in scheduled appointments. The AuthorityInsite audit involves our team doing hands-on diagnostic work tied to your specific service lines, geography, and competitive environment. It produces a single source of truth that aligns leadership, marketing, and operations rather than a report that one person reads and files away.Can we purchase the AuthorityInsite audit without committing to an ongoing engagement? Yes. It is a standalone engagement. Some clients use it to evaluate what Tidal would do before deciding on ongoing work. Others use it to build an internal roadmap or to brief a different agency. Either way, you leave with a clear picture of where you stand and what to do next.How long does the AuthorityInsite audit take? Typically three to four weeks from intake session to delivery of the action plan. The exact timeline depends on the complexity of your organization, how many locations and service lines are in scope, and how quickly your team can complete the intake materials we send beforehand. ### END_RECORD ### START_RECORD TYPE: page ID: 276 TITLE: Patient Reviews URL: https://www.tidalhealthgroup.com/patient-reviews/ EXCERPT: DATE_PUBLISHED: 2026-01-27T07:42:20Z DATE_UPDATED: 2026-01-27T07:42:20Z SCHEMA_TYPE: Article BODY_CONTENT: | ### END_RECORD ### START_RECORD TYPE: podcast ID: 760 TITLE: Claim, Frame, Prove: Jason Barnard on Shaping Digital Brand Personas URL: https://www.tidalhealthgroup.com/podcast/claim-frame-prove-jason-barnard-on-shaping-digital-brand-personas/ EXCERPT: Show notes: In this episode, host Bryan Cush sits down with Jason Barnard for an eye-opening conversation on the powerful intersection of personal branding and digital algorithms. Together, they unpack how online personas can — and should — be intentionally designed to reflect and reinforce real-world credibility. Jason breaks down his signature framework, “Claim, Frame, […] DATE_PUBLISHED: 2025-11-13T07:10:44Z DATE_UPDATED: 2026-04-16T09:38:08Z SCHEMA_TYPE: Article META_seo_description: Jason Barnard joins Bryan Cush to discuss personal branding, Knowledge Panels, and how healthcare organizations can shape their digital brand identity. META_name: Claim, Frame, Prove: Jason Barnard on Shaping Digital Brand Personas META_datepublished: 13 nov. 2025 META_timerequired: PT00H55M15S META_description: In this episode, host Bryan Cush sits down with Jason Barnard for an eye-opening conversation on the powerful intersection of personal branding and digital algorithms. Together, they unpack how online personas can — and should — be intentionally designed to reflect and reinforce real-world credibility. Jason breaks down his signature framework, “Claim, Frame, and Prove,” which guides brands to take control of how they’re perceived by both AI systems and search engines. Drawing from Kalicube’s database of more than 9.4 billion data points, he explains how data-driven brand intelligence fuels visibility, trust, and authority in the digital landscape. Listeners will gain a deeper understanding of how to use SEO, AI, and digital brand strategy to not only rank higher but resonate stronger — transforming online perception into tangible business success. META_contenturl: https://www.tidalhealthgroup.com/podcast/claim-frame-prove-jason-barnard-on-shaping-digital-brand-personas/ META_sameas: https://podcasts.apple.com/us/podcast/claim-frame-prove-jason-barnard-on-shaping-digital/id1692559615?i=1000736068972, https://player.fm/series/health-impressions-authority-acquisition-retention/claim-frame-prove-jason-barnard-on-shaping-digital-brand-personas, https://open.spotify.com/episode/1xwhQnf6s3iAuK79xjzTr7, https://www.iheart.com/podcast/338-health-impressions-authori-118974770/episode/claim-frame-prove-jason-barnard-on-305961544/, https://www.youtube.com/watch?v=1JLr3gwZbZE, https://music.amazon.com/podcasts/f12914bd-a1d1-44f4-979d-0339dc671e3d/episodes/795919ec-143e-4a91-9400-567d44300752/health-impressions-authority-acquisition-retention-claim-frame-prove-jason-barnard-on-shaping-digital-brand-personas META_thumbnail: 761 META_author: Bryan Cush, MS + Jason Barnard META_podcast_iframe: none BODY_CONTENT: | Show notes: In this episode, host Bryan Cush sits down with Jason Barnard for an eye-opening conversation on the powerful intersection of personal branding and digital algorithms. Together, they unpack how online personas can — and should — be intentionally designed to reflect and reinforce real-world credibility. Jason breaks down his signature framework, “Claim, Frame, and Prove,” which guides brands to take control of how they’re perceived by both AI systems and search engines. Drawing from Kalicube’s database of more than 9.4 billion data points, he explains how data-driven brand intelligence fuels visibility, trust, and authority in the digital landscape. Listeners will gain a deeper understanding of how to use SEO, AI, and digital brand strategy to not only rank higher but resonate stronger — transforming online perception into tangible business success. Learn more about Jason Barnard: Learn more about Jason Barnard: Learn more about Tidal Health Group: Learn more about Bryan Cush, MS: About the Guest: Jason Barnard is a serial entrepreneur, award-winning innovator, bestselling author and acclaimed keynote speaker. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Jason Barnard Founder + CEO of Kalicube Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 758 TITLE: From Search to Trust: How AI Is Changing the Patient Journey URL: https://www.tidalhealthgroup.com/podcast/from-search-to-trust-how-ai-is-changing-the-patient-journey/ EXCERPT: Show notes: On this episode, Bryan Cush sits down with Rob Klein, who brings decades of experience analyzing the ever-evolving healthcare sector, to explore the transformative role of AI in healthcare marketing. They discuss how emerging technologies are reshaping consumer interactions with hospital websites and influencing decision-making. Rob shares his perspective on building authentic brand […] DATE_PUBLISHED: 2025-10-07T05:24:08Z DATE_UPDATED: 2026-04-16T09:39:10Z SCHEMA_TYPE: Article META_seo_description: Rob Klein joins Bryan Cush to explore how AI is reshaping the healthcare patient journey, from initial search through provider trust and selection. META_name: From Search to Trust: How AI Is Changing the Patient Journey META_datepublished: 07 oct. 2025 META_timerequired: PT00H41M00S META_description: On this episode, Bryan Cush sits down with Rob Klein, who brings decades of experience analyzing the ever-evolving healthcare sector, to explore the transformative role of AI in healthcare marketing. They discuss how emerging technologies are reshaping consumer interactions with hospital websites and influencing decision-making. Rob shares his perspective on building authentic brand messaging in an AI-driven world, outlining the shift from traditional keyword-focused strategies to more meaningful, content-led engagement. He emphasizes the balance between brand building and performance marketing, and the importance of connecting with consumers beyond transactional exchanges. Key topics include the challenges of creating transparent patient experiences, the power of consumer reviews in shaping brand perception, and tactical strategies for engaging Gen Z in healthcare storytelling. META_contenturl: https://www.tidalhealthgroup.com/podcast/from-search-to-trust-how-ai-is-changing-the-patient-journey/ META_sameas: https://podcasts.apple.com/us/podcast/from-search-to-trust-how-ai-is-changing-the-patient-journey/id1692559615?i=1000730370336,https://open.spotify.com/episode/75NpCk7jYzj1pK7sYI2O0T,https://www.iheart.com/podcast/338-health-impressions-authori-118974770/episode/from-search-to-trust-how-ai-298667307/,https://www.youtube.com/watch?v=141OHV_W6ZM,https://music.amazon.com/podcasts/f12914bd-a1d1-44f4-979d-0339dc671e3d/episodes/fefc691d-99d3-446e-9c89-8fe652780c91/health-impressions-authority-acquisition-retention-from-search-to-trust-how-ai-is-changing-the-patient-journey META_thumbnail: 759 META_author: Bryan Cush, MS + Rob Klein BODY_CONTENT: | Show notes: On this episode, Bryan Cush sits down with Rob Klein, who brings decades of experience analyzing the ever-evolving healthcare sector, to explore the transformative role of AI in healthcare marketing. They discuss how emerging technologies are reshaping consumer interactions with hospital websites and influencing decision-making. Rob shares his perspective on building authentic brand messaging in an AI-driven world, outlining the shift from traditional keyword-focused strategies to more meaningful, content-led engagement. He emphasizes the balance between brand building and performance marketing, and the importance of connecting with consumers beyond transactional exchanges. Key topics include the challenges of creating transparent patient experiences, the power of consumer reviews in shaping brand perception, and tactical strategies for engaging Gen Z in healthcare storytelling. Learn more about Rob Klein: Learn more about Klein & Partners: Learn more about Tidal Health Group: Learn more about Bryan Cush, MS: About the Guest: Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in health care brand management and measurement; communications evaluation and measurement; and service line development, working with hospitals and health systems for 40 years. His focus on staying abreast with developments inside and outside of health care ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Rob Klein Founder & CEOKlein & Partners Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 756 TITLE: HIPAA and the Health Tech Hustle: Lessons from Eliyah Finkelstein URL: https://www.tidalhealthgroup.com/podcast/hipaa-and-the-health-tech-hustle-lessons-from-eliyah-finkelstein/ EXCERPT: Show notes: In this episode, host Bryan Cush speaks with Eliyah Finkelstein, co-founder of Vitalsphere Digital, about his journey from general app development to building impactful healthcare technology. Eliyah shares how Vitalsphere simplifies outdated systems to create user-friendly, HIPAA-compliant tools that improve patient care and streamline operations. They discuss the challenges of health tech, the […] DATE_PUBLISHED: 2025-09-22T06:29:09Z DATE_UPDATED: 2026-04-16T09:39:36Z SCHEMA_TYPE: Article META_seo_description: Eliyah Finkelstein of Vitalsphere Digital joins Bryan Cush to discuss HIPAA compliance, health tech development, and building products for clinical teams. META_name: HIPAA and the Health Tech Hustle: Lessons from Eliyah Finkelstein META_datepublished: 10 sep. 2025 META_timerequired: PT00H47M00S META_description: In this episode, host Bryan Cush speaks with Eliyah Finkelstein, co-founder of Vitalsphere Digital, about his journey from general app development to building impactful healthcare technology. Eliyah shares how Vitalsphere simplifies outdated systems to create user-friendly, HIPAA-compliant tools that improve patient care and streamline operations. META_contenturl: https://www.tidalhealthgroup.com/podcast/hipaa-and-the-health-tech-hustle-lessons-from-eliyah-finkelstein/ META_thumbnail: 757 META_author: Bryan Cush, MS + Eliyah Finkelstein BODY_CONTENT: | Show notes: In this episode, host Bryan Cush speaks with Eliyah Finkelstein, co-founder of Vitalsphere Digital, about his journey from general app development to building impactful healthcare technology. Eliyah shares how Vitalsphere simplifies outdated systems to create user-friendly, HIPAA-compliant tools that improve patient care and streamline operations. They discuss the challenges of health tech, the importance of design for patients and caregivers, and standout projects—including a $300 million acquisition and collaborations with nonprofits like Pathways.org and Serum.org. Eliyah also offers insight into his development philosophy: in-house teams, senior engineers, and high-quality execution. Learn more about Eliyah Finkelstein: Learn more about Vitalsphere Digital: Learn more about Tidal Health Group: Learn more about Bryan Cush, MS: About the Guest: Eliyah Finkelstein is the co-founder and CEO of Vitalsphere Digital, a software development agency focusing on healthcare technology. With over 15 years of experience in web and mobile app development, technical project management, and digital strategy, Eliyah has been committed to helping healthcare companies navigate the digital landscape. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Eliyah Finkelstein Co-Founder + CEOVitalsphere Digital Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 754 TITLE: How Precina Health Built a Brand on Outcomes, Not Just Appointments URL: https://www.tidalhealthgroup.com/podcast/how-precina-health-built-a-brand-on-outcomes-not-just-appointments/ EXCERPT: Show notes: In this episode, Bryan Cush sits down with Dr. John Oberg, founder of Precina Health, to discuss how his team is transforming chronic disease care—especially for type 2 diabetes—through a highly personalized, tech-driven model. Dr. Oberg shares how his background and vision led to a 98% success rate in improving patient outcomes by […] DATE_PUBLISHED: 2025-09-10T09:58:04Z DATE_UPDATED: 2026-04-16T09:39:49Z SCHEMA_TYPE: Article META_seo_description: Dr. John Oberg of Precina Health joins Bryan Cush to discuss outcomes-based branding and how chronic care management is shifting the marketing conversation. META_name: How Precina Health Built a Brand on Outcomes, Not Just Appointments META_datepublished: 10 sep. 2025 META_timerequired: PT00H39M22S META_description: In this episode, Bryan Cush sits down with Dr. John Oberg, founder of Precina Health, to discuss how his team is transforming chronic disease care—especially for type 2 diabetes—through a highly personalized, tech-driven model. Dr. Oberg shares how his background and vision led to a 98% success rate in improving patient outcomes by focusing on the human side of medicine while integrating AI to reduce inefficiencies. The conversation covers how meeting patients where they are—both emotionally and practically—can drive real change, and how even techniques from FBI negotiations are being used to improve patient engagement. META_contenturl: https://www.tidalhealthgroup.com/podcast/how-precina-health-built-a-brand-on-outcomes-not-just-appointments/ META_sameas: https://podcasts.apple.com/us/podcast/how-precina-health-built-a-brand-on-outcomes-not/id1692559615?i=1000725522808, https://open.spotify.com/episode/1A3al3LUya375Vn0OZ9Neg, https://www.iheart.com/podcast/338-health-impressions-authori-118974770/episode/how-precina-health-built-a-brand-292945536/, https://www.youtube.com/watch?v=SCFDbCYaznA, https://music.amazon.com/podcasts/f12914bd-a1d1-44f4-979d-0339dc671e3d/episodes/5443f51b-a72a-44a2-90f4-1d793b0f697a/health-impressions-authority-acquisition-retention-how-precina-health-built-a-brand-on-outcomes-not-just-appointments META_thumbnail: 755 META_author: Bryan Cush, MS + Dr. John Oberg BODY_CONTENT: | Show notes: In this episode, Bryan Cush sits down with Dr. John Oberg, founder of Precina Health, to discuss how his team is transforming chronic disease care—especially for type 2 diabetes—through a highly personalized, tech-driven model. Dr. Oberg shares how his background and vision led to a 98% success rate in improving patient outcomes by focusing on the human side of medicine while integrating AI to reduce inefficiencies. The conversation covers how meeting patients where they are—both emotionally and practically—can drive real change, and how even techniques from FBI negotiations are being used to improve patient engagement. Learn more about John Oberg: Learn more about Precina: Learn more about Tidal Health Group: Learn more about Bryan Cush, MS: About the Guest: John Oberg is a founder, CEO, board director, advisor, professor, and investor known for guiding organizations through growth, conflict, and change. He co-founded Precina Health with Dr. Dustyn Williams, where they developed a breakthrough approach to treating Type 2 Diabetes. Previously, John founded Sedera, an Austin-based medical cost-sharing company that ranked #193 on the Inc. 500. He currently serves on the boards of OnlineMedEd and Health Admins, and advises major institutions through his firm, John Oberg Advisory. He holds a doctorate in Social Work from USC and an MBA in Policy & Planning and Technology Management from the University of New Mexico. He is also an adjunct professor at USC. With over 30 years of experience, John has led teams of 1,000+, authored patents, and launched multiple companies. Born and raised in Los Angeles, he now lives in Austin with his family. He enjoys outdoor activities, SCUBA diving, golf, and holds a second-degree black belt in orthodox karate. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Dr. John Oberg FounderPrecina Health Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 752 TITLE: How to Grow Your Medical Practice Without Growing Your Payroll URL: https://www.tidalhealthgroup.com/podcast/how-to-grow-your-medical-practice-without-growing-your-payroll/ EXCERPT: Show notes: In this episode, host Bryan Cush sits down with Bob Lachance to explore how Virtual Assistants (VAs) are revolutionizing the way medical practices run and grow. Known for helping businesses boost efficiency, Bob shares how VAs are solving one of healthcare’s biggest pain points: hiring and retaining talent. The conversation covers how VAs […] DATE_PUBLISHED: 2025-08-25T13:32:38Z DATE_UPDATED: 2026-04-16T09:40:03Z SCHEMA_TYPE: Article META_seo_description: Bob Lachance joins Bryan Cush to discuss how virtual assistants are helping medical practices reduce overhead while scaling operations and patient volume. META_name: How to Grow Your Medical Practice Without Growing Your Payroll META_datepublished: 25 aug. 2025 META_timerequired: PT00H22M31S META_description: In this episode, host Bryan Cush sits down with Bob Lachance to explore how Virtual Assistants (VAs) are revolutionizing the way medical practices run and grow. Known for helping businesses boost efficiency, Bob shares how VAs are solving one of healthcare’s biggest pain points: hiring and retaining talent. The conversation covers how VAs can handle everything from front desk coordination and billing to SEO and social media—allowing in-house staff to focus on high-value work. Bob explains how VAs can drive patient acquisition through smarter marketing, while also helping practices stay competitive with a stronger digital presence. He also breaks down how VAs are seamlessly integrated into medical teams, including how AI tools help them match a doctor’s voice and communication style. Bob and Bryan discuss the cost savings and operational benefits of outsourcing, and why more healthcare organizations are turning to VAs as a scalable, long-term solution. Packed with actionable insights, this episode offers a fresh look at how virtual staffing is changing the game for modern medical practices META_contenturl: https://www.tidalhealthgroup.com/podcast/how-to-grow-your-medical-practice-without-growing-your-payroll/ META_sameas: https://podcasts.apple.com/us/podcast/how-to-grow-your-medical-practice-without-growing-your/id1692559615?i=1000723437588, https://open.spotify.com/episode/1JoMMAGK0EwMZpWtgp8fom, https://www.youtube.com/watch?v=6NCX6BC6fh0, https://music.amazon.com/podcasts/f12914bd-a1d1-44f4-979d-0339dc671e3d/episodes/f8ccfb1a-d22a-4bfd-b819-291e9d1ea843/health-impressions-authority-acquisition-retention-how-to-grow-your-medical-practice-without-growing-your-payroll META_thumbnail: 753 META_author: Bryan Cush, MS + Bob Lachance BODY_CONTENT: | Show notes: In this episode, host Bryan Cush sits down with Bob Lachance to explore how Virtual Assistants (VAs) are revolutionizing the way medical practices run and grow. Known for helping businesses boost efficiency, Bob shares how VAs are solving one of healthcare’s biggest pain points: hiring and retaining talent. The conversation covers how VAs can handle everything from front desk coordination and billing to SEO and social media—allowing in-house staff to focus on high-value work. Bob explains how VAs can drive patient acquisition through smarter marketing, while also helping practices stay competitive with a stronger digital presence. He also breaks down how VAs are seamlessly integrated into medical teams, including how AI tools help them match a doctor’s voice and communication style. Bob and Bryan discuss the cost savings and operational benefits of outsourcing, and why more healthcare organizations are turning to VAs as a scalable, long-term solution. Packed with actionable insights, this episode offers a fresh look at how virtual staffing is changing the game for modern medical practices. Learn more about Bob Lachance: Learn more about REVA Global: Learn more about Tidal Health Group: Learn more about Bryan Cush, MS: About the Guest: Bob Lachance is a nationally recognized speaker, mentor, and founder of REVA Global, a leading provider of Virtual Assistant (VA) solutions. With over a decade of experience in automation and outsourcing, Bob has helped businesses across multiple industries—especially in healthcare—streamline operations, cut costs, and scale without burnout. His expertise in virtual staffing and workflow optimization has made him a trusted partner for medical practices and healthcare organizations looking to reduce administrative burdens and improve efficiency. Under his leadership, REVA Global has developed a proven system for sourcing, training, and integrating highly skilled VAs who uphold strict standards of confidentiality and data security. Bob’s unique journey from professional athlete to business leader reflects his adaptability and strategic mindset, empowering businesses to focus on what matters most—growth, impact, and operational excellence. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Bob Lachance FounderREVA Global Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 750 TITLE: Empathy in Healthcare: Keeping It Human URL: https://www.tidalhealthgroup.com/podcast/empathy-in-healthcare-keeping-it-human/ EXCERPT: Show notes: In this episode, host Bryan Cush sits down with Kirsten Lecky, Executive Vice President of Insights and Growth at WG Content, to explore the power of empathy in healthcare marketing. As AI, data, and technology continue to reshape the industry, they discuss why keeping the human element at the forefront is more important […] DATE_PUBLISHED: 2025-08-11T05:50:57Z DATE_UPDATED: 2026-04-16T09:38:43Z SCHEMA_TYPE: Article META_seo_description: Kirsten Lecky of WG Content joins Bryan Cush to explore why empathy in healthcare marketing matters more than ever as AI reshapes patient communication. META_name: Empathy in Healthcare: Keeping It Human META_datepublished: 11 aug. 2025 META_timerequired: PT00H42M44S META_description: In this episode, host Bryan Cush sits down with Kirsten Lecky, Executive Vice President of Insights and Growth at WG Content, to explore the power of empathy in healthcare marketing. As AI, data, and technology continue to reshape the industry, they discuss why keeping the human element at the forefront is more important than ever. Kirsten shares her expertise on balancing technical efficiency with authentic, empathetic communication, emphasizing how storytelling and relationship-building lead to better outcomes and stronger trust—both within organizations and with patients. She also offers a fresh perspective on how AI can be leveraged as a tool for empathy, rather than a replacement for it, ensuring that technology enhances rather than diminishes human connection. Together, Bryan and Kirsten break down practical strategies for fostering an empathetic culture, from internal communication to patient engagement. They also tackle the fine balance between being found versus being chosen, revealing how healthcare marketers can create SEO-driven content that still feels personal, genuine, and patient-focused. META_contenturl: https://www.tidalhealthgroup.com/podcast/empathy-in-healthcare-keeping-it-human/ META_thumbnail: 751 META_author: Bryan Cush, MS + Kirsten Lecky BODY_CONTENT: | Show notes: In this episode, host Bryan Cush sits down with Kirsten Lecky, Executive Vice President of Insights and Growth at WG Content, to explore the power of empathy in healthcare marketing. As AI, data, and technology continue to reshape the industry, they discuss why keeping the human element at the forefront is more important than ever. Kirsten shares her expertise on balancing technical efficiency with authentic, empathetic communication, emphasizing how storytelling and relationship-building lead to better outcomes and stronger trust—both within organizations and with patients. She also offers a fresh perspective on how AI can be leveraged as a tool for empathy, rather than a replacement for it, ensuring that technology enhances rather than diminishes human connection. Together, Bryan and Kirsten break down practical strategies for fostering an empathetic culture, from internal communication to patient engagement. They also tackle the fine balance between being found versus being chosen, revealing how healthcare marketers can create SEO-driven content that still feels personal, genuine, and patient-focused. Learn more about Kirsten Lecky: Learn more about WG Content: Learn more about Tidal Health Group: Learn more about Bryan Cush, MS: About the Guest: As the EVP of Insights and Growth at WG Content, Kirsten partners with healthcare leaders to understand their challenges and build custom content solutions that deliver value. With 20+ years of experience in marketing and healthcare, she is passionate about supporting efforts that build trusting relationships with consumers, patients, employees and physicians. Kirsten hosts the video series Tips in Ten Minutes and has presented at numerous national, regional and state healthcare marketing conferences. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Kirsten Lecky EVP of Insights and GrowthWG Content Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 748 TITLE: The Future of Healthcare SEO: Riding the AI Wave URL: https://www.tidalhealthgroup.com/podcast/the-future-of-healthcare-seo-riding-the-ai-wave/ EXCERPT: Show notes: In this episode, Bryan Cush interviews Dale Bertrand, CEO of Fire and Spark, to discuss purpose-driven SEO and how healthcare organizations can leverage authority and engagement to meet Google’s high standards. They explore strategies to future-proof SEO in the age of AI and evolving consumer search behavior. Bertrand highlights the importance of showcasing […] DATE_PUBLISHED: 2025-07-28T05:37:40Z DATE_UPDATED: 2026-04-16T09:41:29Z SCHEMA_TYPE: Article META_seo_description: Dale Bertrand of Fire and Spark joins Bryan Cush to discuss purpose-driven SEO, AI's impact on search, and what healthcare marketers should prepare for next. META_name: The Future of Healthcare SEO: Riding the AI Wave META_datepublished: 28 jul. 2025 META_timerequired: PT00H42M44S META_description: In this episode, Bryan Cush interviews Dale Bertrand, CEO of Fire and Spark, to discuss purpose-driven SEO and how healthcare organizations can leverage authority and engagement to meet Google’s high standards. They explore strategies to future-proof SEO in the age of AI and evolving consumer search behavior. Bertrand highlights the importance of showcasing authority signals and fostering engagement to improve rankings, while Cush emphasizes brand amplification as a key to digital marketing success. The conversation also delves into Google's rigorous standards for medical content, the rise of zero-click searches, and the transformative impact of AI on SEO. Packed with actionable insights, this episode is a must-listen for healthcare marketers navigating the fast-changing SEO landscape. META_contenturl: https://www.tidalhealthgroup.com/podcast/the-future-of-healthcare-seo-riding-the-ai-wave/ META_sameas: https://podcasts.apple.com/us/podcast/the-future-of-healthcare-seo-riding-the-ai-wave/id1692559615?i=1000719450963, https://open.spotify.com/episode/1S5PL1wsYs6iZzICnSEcHV, https://music.amazon.com/podcasts/f12914bd-a1d1-44f4-979d-0339dc671e3d/episodes/ae3b9dba-38a3-45e6-b4ed-f636c410ecb2/health-impressions-authority-acquisition-retention-the-future-of-healthcare-seo-riding-the-ai-wave META_thumbnail: 749 META_author: Bryan Cush, MS + Dale Bertrand BODY_CONTENT: | Show notes: In this episode, Bryan Cush interviews Dale Bertrand, CEO of Fire and Spark, to discuss purpose-driven SEO and how healthcare organizations can leverage authority and engagement to meet Google’s high standards. They explore strategies to future-proof SEO in the age of AI and evolving consumer search behavior. Bertrand highlights the importance of showcasing authority signals and fostering engagement to improve rankings, while Cush emphasizes brand amplification as a key to digital marketing success. The conversation also delves into Google's rigorous standards for medical content, the rise of zero-click searches, and the transformative impact of AI on SEO. Packed with actionable insights, this episode is a must-listen for healthcare marketers navigating the fast-changing SEO landscape. Learn more about Dale Bertrand: Learn more about Fire&Spark: Learn more about Tidal Health Group: Learn more about Bryan Cush, MS: About the Guest: Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Dale Bertrand Founder & Chief Executive OfficerFire and Spark Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 746 TITLE: The Last Mile: Why 81% of Healthcare Leads Never Convert URL: https://www.tidalhealthgroup.com/podcast/the-last-mile-why-81-of-healthcare-leads-never-convert/ EXCERPT: Show notes: In this episode, Bryan Cush discusses transformative approaches in healthcare marketing and patient engagement with Jessica Walker, CEO of CareSherpa. Walker shares her insights on bridging the gap between patient interest and appointment booking, emphasizing the critical “last mile” of healthcare as a consumer journey. This conversation explores the challenges faced by healthcare […] DATE_PUBLISHED: 2025-07-14T13:37:56Z DATE_UPDATED: 2026-04-16T09:41:42Z SCHEMA_TYPE: Article META_seo_description: Jessica Walker of CareSherpa joins Bryan Cush to explain why 81% of healthcare leads never convert and what marketing teams can do to close the gap. META_name: The Last Mile: Why 81% of Healthcare Leads Never Convert META_datepublished: 14 jul. 2025 META_timerequired: PT00H37M40S META_description: In this episode, Bryan Cush discusses transformative approaches in healthcare marketing and patient engagement with Jessica Walker, CEO of CareSherpa. Walker shares her insights on bridging the gap between patient interest and appointment booking, emphasizing the critical "last mile" of healthcare as a consumer journey. This conversation explores the challenges faced by healthcare providers in converting leads to appointments, revealing how much potential revenue is lost due to inefficiencies in this process. META_contenturl: https://www.tidalhealthgroup.com/podcast/the-last-mile-why-81-of-healthcare-leads-never-convert/ META_sameas: https://podcasts.apple.com/us/podcast/the-last-mile-why-81-of-healthcare-leads-never-convert/id1692559615?i=1000717144421, https://open.spotify.com/episode/5FI57GWIkbZDWApqXceOBL, https://www.iheart.com/podcast/338-health-impressions-authori-118974770/episode/the-last-mile-why-81-of-285640202/, https://www.youtube.com/watch?v=-vB6OsGUjsE, https://music.amazon.com/podcasts/f12914bd-a1d1-44f4-979d-0339dc671e3d/episodes/8a55bd5d-6029-4a94-a3d3-74bad2e49f06/health-impressions-authority-acquisition-retention-the-last-mile-why-81-of-healthcare-leads-never-convert META_thumbnail: 747 META_author: Bryan Cush, MS + Jessica Walker BODY_CONTENT: | Show notes: In this episode, Bryan Cush discusses transformative approaches in healthcare marketing and patient engagement with Jessica Walker, CEO of CareSherpa. Walker shares her insights on bridging the gap between patient interest and appointment booking, emphasizing the critical "last mile" of healthcare as a consumer journey. This conversation explores the challenges faced by healthcare providers in converting leads to appointments, revealing how much potential revenue is lost due to inefficiencies in this process. The episode delves into strategies to rectify these gaps, such as mystery shopping and understanding patient inquiries through the lens of consumer behavior. Walker stresses the importance of treating patients like consumers, emphasizing the need for effective communication and understanding of the patient's journey. They discuss how traditional healthcare approaches must adapt to ensure a seamless consumer experience, using strategic touchpoints and technology to prevent potential revenue leaks and improve patient satisfaction. Learn more about Jessica Walker: Learn more about Care Sherpa: Learn more about Tidal Health Group: Learn more about Bryan Cush, MS: About the Guest: Jessica Walker brings a unique blend of hospitality expertise and healthcare innovation to her role as Founder and CEO of Care Sherpa. With a career spanning from revitalizing hospitality operations at Hilton Hotels to pioneering patient engagement strategies at Gallup, Jessica's journey into healthcare was driven by a passion for elevating service standards and enhancing patient experiences.  At Care Sherpa, Jessica focuses on bridging the gap between patient engagement and revenue growth. Her entrepreneurial journey, catalyzed by Nashville's vibrant ecosystem, has positioned Care Sherpa as a leader in tech-enabled patient engagement services. Jessica's visionary leadership and commitment to healthcare innovation have earned Care Sherpa accolades including recognition in the Nashville Entrepreneur Center's Project Healthcare Cohort and the Nashville Business Journal's Healthcare Innovation Awards. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Jessica Walker Founder & Chief Executive Officer Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 744 TITLE: From Authority to Growth: Turning Online Presence into Patients URL: https://www.tidalhealthgroup.com/podcast/from-authority-to-growth-turning-online-presence-into-patients/ EXCERPT: Show notes: In this episode, host Bryan Cush is joined by Evan Steele, Founder and CEO of Rater8, as they delve into the nuances of online reputation and authority in the health sector. The discussion opens with Evan introducing Rater8 and his extensive background in healthcare IT. As a leader in reputation management, Evan emphasizes […] DATE_PUBLISHED: 2025-06-30T08:25:20Z DATE_UPDATED: 2026-04-16T09:38:55Z SCHEMA_TYPE: Article META_seo_description: Evan Steele of Rater8 joins Bryan Cush to discuss how online reputation and digital authority drive real patient growth for healthcare practices. META_name: From Authority to Growth: Turning Online Presence into Patients META_datepublished: 30 jun. 2025 META_timerequired: PT00H41M35S META_description: In this episode, host Bryan Cush is joined by Evan Steele, Founder and CEO of Rater8, as they delve into the nuances of online reputation and authority in the health sector. The discussion opens with Evan introducing Rater8 and his extensive background in healthcare IT. As a leader in reputation management, Evan emphasizes the importance of maintaining an excellent online presence to enhance patient trust and engagement. META_contenturl: https://www.tidalhealthgroup.com/podcast/from-authority-to-growth-turning-online-presence-into-patients/ META_sameas: https://podcasts.apple.com/us/podcast/from-authority-to-growth-turning-online-presence-into/id1692559615?i=1000715106077, https://open.spotify.com/episode/0IQrpxvcpwZHob0yN1rXUl, https://www.youtube.com/watch?v=Tn3g4_TGdZ0, https://music.amazon.com/podcasts/f12914bd-a1d1-44f4-979d-0339dc671e3d/episodes/c73b9c5d-adc5-423f-b26f-dbd0717d5f0f/health-impressions-authority-acquisition-retention-from-authority-to-growth-turning-online-presence-into-patients META_thumbnail: 745 META_author: Bryan Cush, MS + Even Steele BODY_CONTENT: | Show notes: In this episode, host Bryan Cush is joined by Evan Steele, Founder and CEO of Rater8, as they delve into the nuances of online reputation and authority in the health sector. The discussion opens with Evan introducing Rater8 and his extensive background in healthcare IT. As a leader in reputation management, Evan emphasizes the importance of maintaining an excellent online presence to enhance patient trust and engagement. The central theme of the episode lies in differentiating between web authority and reputation authority in healthcare. Evan explains that while they may overlap, each requires distinct strategies to optimize them. He delves into the mechanics of how Google's algorithm evaluates online reputation, stressing the significance of frequent patient reviews, high star ratings, and active engagement through responding to reviews. This ecosystem not only impacts the SEO of healthcare providers' websites but can also heavily influence patient acquisition. The episode touches on how tools like Google Maps are integral in establishing a practice’s online presence and how careful management of listings can lead to increased patient trust and engagement. Learn more about Evan Steele: Learn more about Rater8: Learn more about Tidal Health Group: Learn more about Bryan Cush, MS: About the Guest: Evan Steele’s career in healthcare technology spans 25 years. He was a medical practice administrator for nine years before becoming the Founder and CEO of SRS Health, an electronic health records company focused on specialty physician practices. His focus on software ergonomics and his passion for customer service enabled high volume specialty physicians and practices to operate at peak efficiency. Evan brings that same dedication to rater8, the leader in healthcare reputation management. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Evan Steele Founder & Chief Executive Officer Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 742 TITLE: Healthcare Branding Essentials with Saul Marquez URL: https://www.tidalhealthgroup.com/podcast/healthcare-branding-essentials-with-saul-marquez/ EXCERPT: Show notes: In this episode, host Bryan Cush engages with Saul Marquez, CEO of Outcomes Rocket, as they delve into the nuances of brand strategy in healthcare. Through their conversation, they unpack the intersection of corporate experience and entrepreneurship, emphasizing the pivotal role that strategy plays in achieving impactful marketing outcomes. Saul shares his journey […] DATE_PUBLISHED: 2025-06-16T05:11:30Z DATE_UPDATED: 2026-04-16T09:39:23Z SCHEMA_TYPE: Article META_seo_description: Saul Marquez of Outcomes Rocket joins Bryan Cush to discuss brand strategy for healthcare organizations, from positioning to measurable growth. META_name: Healthcare Branding Essentials with Saul Marquez META_datepublished: 16 jun. 2025 META_timerequired: PT00H50M00S META_description: In this episode, host Bryan Cush engages with Saul Marquez, CEO of Outcomes Rocket, as they delve into the nuances of brand strategy in healthcare. Through their conversation, they unpack the intersection of corporate experience and entrepreneurship, emphasizing the pivotal role that strategy plays in achieving impactful marketing outcomes. Saul shares his journey from a fruitful career in medical devices to launching Outcomes Rocket, underlining the importance of having clear brand messaging and understanding the personas of your target audience. META_contenturl: https://www.tidalhealthgroup.com/podcast/healthcare-branding-essentials-with-saul-marquez/ META_sameas: https://podcasts.apple.com/us/podcast/healthcare-branding-essentials-with-saul-marquez/id1692559615?i=1000713066248, https://open.spotify.com/episode/7jBgn7c0bijPMaOAKeEVlZ, https://www.iheart.com/podcast/338-health-impressions-authori-118974770/episode/healthcare-branding-essentials-with-saul-marquez-281136104/, https://www.youtube.com/watch?v=LpVPrn3S7Kg, https://music.amazon.com/podcasts/f12914bd-a1d1-44f4-979d-0339dc671e3d/episodes/09b84450-dda1-4187-b107-b3b4f9ee2d94/health-impressions-authority-acquisition-retention-healthcare-branding-essentials-with-saul-marquez META_thumbnail: 743 META_author: Bryan Cush, MS + Saul Marquez BODY_CONTENT: | Show notes: In this episode, host Bryan Cush engages with Saul Marquez, CEO of Outcomes Rocket, as they delve into the nuances of brand strategy in healthcare. Through their conversation, they unpack the intersection of corporate experience and entrepreneurship, emphasizing the pivotal role that strategy plays in achieving impactful marketing outcomes. Saul shares his journey from a fruitful career in medical devices to launching Outcomes Rocket, underlining the importance of having clear brand messaging and understanding the personas of your target audience. This discussion is rich with insights into how effective brand marketing can drive performance, conversion, and retention within the healthcare and health tech sectors. Saul elaborates on the foundational elements of a robust brand strategy, including the necessity of constructing a concise brand house consisting of promises, attributes, and pillars. On the tactical level, he advises on leveraging both qualitative and quantitative data to optimize web conversions and overall marketing performance. He also touches on the significance of learning from mentors, the essential practice of mindfulness, and accepting personal challenges to overcome entrepreneurial fears. Learn more about Saul Marquez: Learn more about Tidal Health Group: Learn more about Bryan Cush, MS: About the Guest: Saul Marquez is a prominent figure in healthcare digital marketing, serving as the founder and CEO of Outcomes Rocket, a global digital marketing agency serving healthcare clients exclusively. With over twenty years of experience in sales and marketing within the healthcare sector, Saul’s journey began in sales and leadership roles at major players like Stryker, NuVasive, and Medtronic. Recognizing significant gaps that companies were faced with in strategy, digital marketing, and commercialization during his career, Saul established Outcomes Rocket to address these challenges head-on. The consultancy focuses on helping healthcare brands and businesses scale and thrive in the digital age. Additionally, Saul hosts the Outcomes Rocket Podcast, a daily show featuring over 1,700 interviews and boasting a 4.8-star rating. The podcast attracts a diverse range of guests, from health tech entrepreneurs to hospital CEOs, offering valuable insights into the ever-evolving landscape of healthcare. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Saul Marquez CEO of Outcomes Rocket Guest ### END_RECORD ### START_RECORD TYPE: post ID: 696 TITLE: Ultimate Healthcare Schema Markup Guide URL: https://www.tidalhealthgroup.com/ultimate-healthcare-schema-markup-guide/ EXCERPT: Importance of Schema Markup for Healthcare SEO This article will be dedicated to why schema is important from all the details around gathering and organizing schema types. But an equally important piece that is discussed less is, how schema should be connected to your website at large. Schema markup is a coding language that is […] DATE_PUBLISHED: 2024-11-27T06:27:29Z DATE_UPDATED: 2026-04-16T09:45:07Z SCHEMA_TYPE: Article META_seo_description: A complete guide to schema markup for healthcare websites. Learn which JSON-LD types to use, how to validate, and why structured data drives rich results. TAX_category: Blog BODY_CONTENT: | Importance of Schema Markup for Healthcare SEO This article will be dedicated to why schema is important from all the details around gathering and organizing schema types. But an equally important piece that is discussed less is, how schema should be connected to your website at large. Schema markup is a coding language that is directed towards search engines so they can easily read and digest information. It is not explicitly tied to the front end (users experience) of your website. Schema could be a mirrored placement of information to what a user sees on the front end. Or it can affect how information is presented to a user on a search result. But there is a large gap between what is marked on the back end and what, if anything, it does to that part of the site on the front end.  That disconnect is the important area of focus for us. We built our HealthAuthorityCMS and rooted our healthcare website development experience to not only ingest and tag schema markup but dynamically connect, where appropriate, to the front end experience as well. Traditionally a website is designed, developed on the front end then tagged/coded on the back end. The back end is for many things but that is where the schema markup lies. Our view of this process is that it is inefficient. Your business and its information is dynamic. We want to have a flexible connection between the schema markup and its corresponding front end experience.  Schema.org markup is essential for defining the structure of medical organizations and their departments, providers and more,  helping search engines understand the relationships between entities. The relationship between entities is another key distinction. Relationships are dynamic, so schema markup should be as well. Often schema markup is seen as a project that is statically applied once.  Did we tag our business hours? Did we add some reviews and mark them up?  But we see schema as a continual process. What are the relationships/connections between your specialties and providers? What actions are continuing to reinforce your authority on a particular condition or treatment? And so much more.  Common Schema Types for Healthcare Providers If you haven’t spent some time on Schema.org we would encourage you to click in and out of the healthcare directory. It is a structured source of information that can be used in many ways. Navigating through this directory is a treasure trove of information. We see it as a dynamic spreadsheet of information that if relevant to your business should be collected and associated (which we built our HealthAuthorityCMS to do).  There are so many prompts out of this that help us identify underutilized business data, content/structural gaps and more. This is one of the biggest for us.  Departments Vs Specialties We use departments as the clinical categorization and specialties as the consumer categorization. Obstetrics and gynecology is a department. Women’s Sexual Health is a specialty. By bringing the business/board certifications and consumer search to the table together you create a healthy discussion on how to represent and address both. It's clearly not just about the actual markup language but how you use its guidance in other areas.  The markup types we are focusing on area: MedicalOrganization – Home page MedicalClinic Image Logo Name Description Telephone URL Address (streetAddress, addressLocality, addressRegion, postalCode, addressCounty) Opening Hours Specification Potential Action (ReserveAction) Aggregate Rating Article mainEntityPage Headline thumbnailURL Image datePublished dateModified Author Published Description Hospital – Hospital pages IndividualPhysician – Physician pages LocalBusiness (Physician) MedicalCondition Name alternateName associatedAnatomy (AnatomicalStructure / AnatomicalSystem / SuperficialAnatomy, name) Cause (MedicalCause, name) riskFactor (MedicalRiskFactor, name) signOrSymptom (MedicalSympton, name) MedicalProcedure or MedicalTest– Medical Services pages DiagnosticProcedure / PalliativeProcedure / PhysicalExam / SurgicalExam / TherapeuticProcedure name alternateName bodyLocation Followup howPerformed Indication Preparation MedicalSpecialty MedicalScholarlyArticle  healthPlanNetworkID Why is Schema Markup Important for Healthcare Providers? Schema markup is important for healthcare providers and brands of any size. But the complexity and need increases the bigger the organization and the more you are pursuing ‘Authority’. You may be a single doctor primarily doing annual exams. Basic schema markup around your physical location will be valuable. You could also be a single doctor, researching and treating the long term side effects of lyme disease. Where the basic schema is still necessary but your day to day has more activity positioning you as an authority. Markup around the research, presentations, affiliations, publication, etc will be more valuable to you compared to the previous example.  Another way to think about it is the network node of communications visual. The more “entities” you have the exponentially increasing chance you are miscommunicating the relationship between all of them. If the search engines aren’t able to clearly digest the information of your business in a structured way then they will not be able to present it correctly to a user.  As your medical or healthcare organization increases in size there are more and more reasons to lead with a schema oriented mentality. The Importance of Schema.org for multi-brand and multi-location healthcare organizations can be seen in: Enhanced Search Visibility and Rich Snippets Improved Local SEO for Healthcare Organisations Increased Trust/Authority with Medical Schema Types Voice Search Optimization - Better Understanding and Support Support for Knowledge Graph Entities Clear relationship between specific schema.org types (MedicalOrganization, MedicalClinic, Person, MedicalSpecialty, MedicalProcedures, MedicalCondition) AI source attribution - as AI search and overviews increase in use the more structured information you have the better chance of you being cited and attributed as a source feeding the algorithm's response.  How to Implement and Test Schema Markup Two great and free tools around testing schema markup are:https://validator.schema.org/ - This is our preferred schema markup language. It is also the only external tool recommended by Google. Plug in any URL and it will populate any schema it detects and whether there are errors in how it was marked up. https://search.google.com/test/rich-results  - This tool from Google will test any URL as well but look for additional markup that could be presented as a ‘rich result.’ Benefits of HealthAuthority CMS for Healthcare Organizations As an agency that positions itself as specialists in healthcare the HealthAuthority CMS is the backbone of that specialization. We have built and continue to lead the development of the only open source healthcare specific CMS. Built on top of the open source Wordpress platform Tidal Health Group focuses on continually releasing features and functionality that define authority. We believe in an open source nature because we don’t lock our clients into a proprietary platform. The benefits of our experience and development evolve, below are a few foundations points of value: Data Control / “Source of Truth” - whether we become the initial step towards a centralized data control or tap into existing systems (provider data management, scheduling systems, etc) you will benefit from centralizing your website data control efforts. Our staging to live and live to staging connection allows for your data control to be dynamic as well. Commons events that will cause the need for a dynamic and scalable control system are: Physician recruitment and/or turnover New location growth or acquisitions Service line expansion Brand growth or acquisition Brand Investment/Control Measurable Results Relationship Markup/Connection to Front End Experience - this may be the largest area of growth and difference for us. The more connected your data and front end experience is the more unique web experiences you are able to offer like: Most related/local location presented - when a user is on a condition, provider, speciality or service page you can present the closest related location that that “entity” is available Implement awards or recognition at scale - as providers, departments or areas of the organization are recognized you can gather, relate and populate the information visually on the front end Programmatic SEO pages - as organic or paid queries are discovered you can easily populate related entity pages like: Location + speciality Insurance + speciality And many more Schema Markup for Healthcare Websites: Best Practices Add booking/scheduling system URL to schema Ensure the booking/scheduling system URL is included in the schema markup for relevant pages to enhance user experience and search visibility. Use the same URL across different schema types to maintain consistency and clarity for search engines. Consider adding the booking URL to both doctor profiles and location pages to facilitate easy appointment scheduling for users. Update hours format in schema to split into specific dates We recommend splitting opening hours into specific dates for clarity and precision. Structured data for hours can enhance search result snippets, providing users with accurate information. Using specific dates allows for different hours on different days, accommodating varied schedules. Advanced schema structure for location pages with tabs When updating schema structure for location pages with tabs, consider the following: Ensure each tab has a unique schema markup that reflects the specific services or departments associated with that location. Maintain a consistent medical organization schema markup in the header for the entire brand while updating the medical clinic schema for each tab. Use canonical tags judiciously to avoid content duplication, especially if each tab contains distinct information relevant to the services offered. Location Page Schema and Hours How to handle multiple locations for doctors Each doctor should have a dedicated page that includes their specialties, contact information, and associated locations. Utilize schema markup to define the relationship between doctors, their specialties, and the medical organization to enhance search engine visibility. Consider creating individual tabs for each specialty at a location, ensuring that each tab has unique content and can be indexed separately by search engines. Discussed format for entering hours of operation Hours of operation can be entered as free text, allowing flexibility in formatting. It is recommended to specify hours for each day separately if they differ, using structured data for clarity. If hours are consistent, a single text field with a clear format (e.g., "Monday 9 AM - 5 PM") can be used. Decided to manage hours both on website and Google listing Managing hours on both the website and Google listing ensures consistency in information presented to users. It allows for real-time updates across platforms, minimizing confusion for patients seeking appointment times. Having accurate hours on both platforms helps improve local SEO and enhances visibility in search results. Schema Details for Homepage and Doctor Profiles Use default contact information for doctors Use the default contact information for doctors to maintain consistency across the website. This is centered around Name, Address and Phone Number. Ex: Robert J. Smith, MD is a completely different entity then Dr. Robert Smith This approach simplifies the user experience by providing a single point of contact for each doctor. Default contact information can be updated centrally, ensuring accuracy and reducing administrative overhead. Agreed to include both image and logo in schema Including both image and logo in schema can enhance visibility in search results. Images and logos can be used by Google for rich snippets, improving click-through rates. Providing visual elements helps establish brand identity and recognition in search results. Schema details for doctor profiles, including works for attribute and medical specialty Outline the schema details for doctor profiles, including the "works for" attribute and medical specialty: Define the "works for" attribute to establish the relationship between the doctor and the medical organization, linking to the parent organization schema. Include the "medical specialty" property to specify the doctor's area of expertise, allowing for multiple specialties to be listed as separate values or comma-separated. Ensure that the doctor's credentials (e.g., MD) are incorporated as part of the name field, while the job title can be used to list their specialties. Schema Structure and Organization  Decided to use medical organization type for main brand and sub-brands The medical organization type serves as the primary schema markup for the main brand and its sub-brands, ensuring consistency in structured data across the website. This approach allows for clear hierarchical relationships, linking sub-organizations to the main medical organization, which enhances search engine understanding and indexing. Utilizing the medical organization type facilitates the inclusion of relevant details such as specialties, locations, and services, improving visibility in search results and user experience. Schema.org markup for medical organizations and departments Medical organizations should be marked up as "MedicalOrganization," with sub-organizations and departments defined using appropriate schema types to clarify their roles and services. Each department or specialty can be represented as a "Department" or "MedicalSpecialty," allowing for detailed descriptions of services, procedures, and associated medical professionals. Future of Schema Markup While the future of a particular markup language or type could easily be debated. We’ve seen types like review markup be abused by the SEO community. Where a visual difference in search results comes and goes based on a choice outside of our control. If you look at schema as a finite end result that you can check off or “win” at the future looks bleak. But if you look at schema markup as an attempt to create clean structured data that is as dynamic as your business the future is bright.  Tidal Health Group prides itself on being a partner to healthcare organizations that are looking to lead the conversation on being an authority in every sense of the word. Some areas of interest that we are already researching or just excited about are: Full automation of the process of schema.org creation (procedures, conditions, departments, etc.) Build connections to verifiable public medical AI models to generate the relevant, related and verified content for medical pages  Increase the speed and efficiency of schema generation. Close the gaps of information and time between your physical and digital authority.  Schema.org structure we use vs Future use cases (Medical schema.org markup combined with Knowledge graph logic) Extract specific information from a block of text (e.g. contact details) Parse unstructured data (from the long form text) into a table/structured form with predefined structure (real use case for our needs - auto-generate the schema.org data from the page content on a site) Learn more about our HealthAuthorityCMS and healthcare website development experience. Partner with the leading healthcare SEO agency that is pushing the boundaries of building authority as much as you are.  ### END_RECORD ### START_RECORD TYPE: post ID: 690 TITLE: Are You Focusing on the Right Content for Healthcare SEO? URL: https://www.tidalhealthgroup.com/are-you-focusing-on-the-right-content-for-healthcare-seo/ EXCERPT: Introduction: Setting the Stage for Healthcare SEO We are always revisiting our strategic approach for our healthcare SEO efforts and attempting to find data to reinforce or alter our recommendations. Questions that are inevitably brought up to our team all center around the same thing, Where should we begin? There are many questions that should […] DATE_PUBLISHED: 2024-09-11T09:02:14Z DATE_UPDATED: 2026-04-16T09:44:49Z SCHEMA_TYPE: Article META_seo_description: Not all healthcare content drives rankings. Learn how to identify which pages matter most for SEO and where to focus your content investment. TAX_category: Blog BODY_CONTENT: | Introduction: Setting the Stage for Healthcare SEO We are always revisiting our strategic approach for our healthcare SEO efforts and attempting to find data to reinforce or alter our recommendations. Questions that are inevitably brought up to our team all center around the same thing, Where should we begin? There are many questions that should be asked to answer that uniquely for each client and scenario. But we charge ourselves with presenting a baseline answer to that question. Something to start with and adapt on the specifics of each scenario but a foundation based on experience and data. Analyzing the Effectiveness of Page Types We are going on the assumption that the effective place to begin is measured against driving patient volume. As a niche agency we have the collective benefit of delivering for a specific vertical. All our clients are in healthcare, deliver some form of care and are looking to establish themselves as an authority while driving patient acquisition volume. So we are looking at that question with the lens of, what will drive the most patient volume? The question we pose to ourselves is, ‘In what order would you sequence optimization of page types for effectiveness’ (most to least)?Page “types” are “themes” or “groupings” of pages that fit under one category. Since all the websites we manage share an industry focus and business goal we have an overview of a large amount of relevant data. Our healthcare website development technology implements custom page types and healthcare schema. With this we are able to organize data across multiple websites into ‘like’ page “themes”. (ie - all location page data across hundreds of domains). The main categories are listed below in order of most “valuable”. We included 4 data points. The data is from the lens of the entrance landing page and which page “type” it falls under. Total Traffic  Conversion Rate Conversion Volume  Bounce Rate We ranked each page “type” from 1 to 10 in each of the 4 data points. 1 being the best and 10 being the worst. Then we took the average of the 4 rankings to create a prioritized list. Sessions RankingCR RankingCV RankingBounce RankingAverageHomepage21111.25Location42433.25Team54344Departments93224Conditions355105.75Services66776.5Admin710657Blog1911118Insurance108988.75Reputation811899 Page Type Effort and Resource Considerations Like any good analysis, it opened up many questions.  How do you optimize the Homepage?  What do these results mean for brand building? Is the effort to optimize each page type equal? We attempted to try and answer these questions. We thought about the resources needed to optimize different page types. Looking at the list below we added notes on those initial questions.  Homepage Optimization: Where to Start Reviewing our internal onboarding processes our team felt confident that we accounted for optimizing the homepage in the initial months. The schema structure built into our healthcare website development technology creates what we call a ‘central source of truth’. Starting with all the sub data each of these page types requires but the relationship between all the page types as well. (ie - which departments exist at which locations, which providers/services are offered by which department at which location.) Attempting to bring more context to the “effort” required to optimize the different page types we added notes around the assets or work required differently of each one. Homepage - handled during onboarding/data gather Location - Ideally includes original media assets Team - Ideally includes original media assets Departments/Specialties - requires keyword research Conditions - requires keyword research Services - requires keyword research Admin Blog - requires keyword research Insurance Reputation Optimizing Location Pages: A Deeper Look When we look at a sample of an individual location page it gives a perfect example of where the details lie. While we ‘cover’ locations in the onboarding process, which optimizes the homepage, we are only confirming that the location exists and its relationship to the other page types. Many times projects don’t have the time and budget to fully optimize every single page within all page types. So we then create a page type prioritization that is sequentially focused on over time. We have already confirmed a ‘Midtown Manhattan’ location exists and who the providers, services and experiences are that relate to it. But now we focus down on the individual data needed for that specific location. Medical business schema data like address, hours, phone, fax, email, parking, cross streets, exits and description are text based. But equally important is the patient experience. Photos and videos of the expected experience are preferred to be ‘fully’ optimized. Medical Condition Pages: Different Resource Needs Compared to a medical condition page the resources needed are very different. While supporting visuals are helpful they are not necessarily unique to the practice. These page types do require some form of keyword research and content development though. The content research is framed through attempting to fill in all the medical condition schema in a readable format.  Associated Anatomy:  The anatomy of the underlying organ system or structures associated with this entity.  Anatomical Structure  Anatomical System  Superficial Anatomy Academic Support Publications/Texts/Research/Etc:  Overview Main Medical Condition Name:  Alternate Condition Names (Layman, Common Terms)*No limit: Causes:  Signs or Symptoms:  Risk Factors:  Possible Treatments:  Possible Procedures:  Preventative Steps/Measures:  Additional Optional Sections: Risks if untreated  Other related or parallel conditions listed out While we have a starting place of the recommended order to optimize page types these are a few factors that need to be considered.  Does the project have the creative resources for photos and videos? Does the project have the resources for research and content production? What is the current state of optimization for the different page types? We then shift our focus to the non technical/on site factors. What is it that makes the homepage and location pages the most effective? The Importance of Brand and Reputation Looking at the homepage the immediate thought shifts to brand. The traffic is exponentially more ‘valuable’ across the board in all metrics. From traffic, conversions, conversion rate and bounce rate. While the homepage is technically optimized the ‘quality’ of the traffic being directed to it is in a better state. It reinforces the value of brand building. Where users coming directly to the homepage are often already looking for the brand, been referred to the brand, done their initial research to come across the brand, been exposed to reputation for the brand and many other brand related scenarios.  The reputation piece starts to extend to the location page type as well. As businesses with brick and mortar locations that serve customers there are numerous review platforms that can be leveraged. Think google business profiles, Vitals, bing places, etc. When those profiles are optimized correctly (linking to the relevant individual location URL) and you have established a positive reputation the users landing on locations pages first are often primed already to be more ‘valuable’ traffic.While it is important to have a healthcare marketing agency that understands the industry, has a strategic approach to delivery, there are numerous factors that need to be considered within each project to ensure it is being delivered the most effective way possible. ### END_RECORD ### START_RECORD TYPE: post ID: 688 TITLE: Bryan Cush Featured On EO’s Inc.com URL: https://www.tidalhealthgroup.com/bryan-cush-featured-on-eos-inc-com/ EXCERPT: Bryan Cush, an Entrepreneurs’ Organization (EO) member in New York, is co-founder and CEO of Tidal Health Group, a full-service medical marketing agency that helps healthcare businesses reach the right consumers and then convert them into customers. We asked Bryan how businesses can differentiate their offerings by providing contextual, perspective-based content. Here’s what he shared: There’s a seismic […] DATE_PUBLISHED: 2024-04-05T07:02:53Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Revolutionize your content strategy with authentic perspectives. Discover how original storytelling sets your brand apart & connects with your audience. TAX_category: Blog BODY_CONTENT: | Bryan Cush, an Entrepreneurs' Organization (EO) member in New York, is co-founder and CEO of Tidal Health Group, a full-service medical marketing agency that helps healthcare businesses reach the right consumers and then convert them into customers. We asked Bryan how businesses can differentiate their offerings by providing contextual, perspective-based content. Here's what he shared: There's a seismic shift happening, and it will result in big changes to the content you and your business share each day. It's been 28 years since Bill Gates coined the phrase "Content is king." While those days are over, they had a big impact: Google estimates more than 60 percent of the Internet is duplicate content. If you want your business to grow and differentiate itself, it's time to stop churning out more of the same repetitive content that simply defines the areas you work within and provides a generalized understanding of them.  The shift from informative content to contextual content that reflects your experience is upon us. Differentiation now lies in the unique perspectives that a brand or individual brings to the table.  For example, our agency specializes in healthcare. Take any condition, treatment, or disease in the healthcare ecosystem and ask two doctors about their experience working with it. You will find commonalities, but there will also be differences, because their individual perspectives are simply that--individual. The prevalence of redundant content underscores the importance of original perspectives, making them not only valuable, but also significantly harder to copy. Embrace the shift The nuance of how people search, the state of their problems, and an allowance for more conversational interactions have brought about a shift. The Internet, flooded with duplicate marketing messages and generic content, demands a fresh approach. Encourage your team to view change not as a uniform challenge, but as a canvas for individual perspectives. The innovative solutions that arise from diverse viewpoints can set your brand apart in a sea of uniformity. Unearth uncommon insights In a digital world drowning in replicated data analyses, the power of a singular perspective in data-driven decision-making cannot be overstated. While algorithms may churn out similar conclusions, it's the human touch in interpretation that adds a layer of originality. Encourage your team to bring their distinctive perspectives to data analysis, unearthing uncommon insights that can shape your marketing strategy in ways that canned approaches cannot. Stand out in a sea of repetition Authentic storytelling is a beacon in the digital fog of sameness. Craft narratives that not only resonate, but also stand out amid the replicated tales of competitors. Share your brand's journey from a perspective that only you can offer. Authenticity becomes a rare commodity in a world saturated with similar stories, and it's this uniqueness that establishes a genuine connection with your audience. Offer a personal touch Interactive content, when infused with a brand or individual perspective, becomes an oasis of personalization in a desert of generic experiences. Static, canned interactions are easily forgotten, but collaborative content creates resonance. Our team mines the unique data we have access to, partners with clients to individualize the data further, and makes creating content a truly interactive process that defines perspective.  Humanize your brand While social media platforms might seem like echo chambers of replicated content, the human touch of individual perspectives remains a powerful force. Leverage your team's diverse viewpoints to create a social media presence that humanizes your brand. Engage with your audience authentically, share behind-the-scenes perspectives, and foster meaningful connections that set your brand apart. Don't be afraid to elevate the exceptional perspectives you have right at home. Spotlighting team members under the umbrella of your brand amplifies the level of perspective you bring to the table. It also has the benefit of building a culture of respect and differentiation.  Reach beyond keywords In a world where SEO is often reduced to keyword optimization, a brand's or individual's distinct perspective can be the game-changer. Create content that goes beyond the predictable, answering user queries with a distinctive voice. The internet is filled with duplicated information, but a personal perspective ensures that your content not only ranks well but also stands out as a valuable and original resource. Search itself has become a personalized experience in the most literal form. There are so many considerations and nuances to the results one person is served versus another. The more perspective and unique voice you can bring to a topic, the closer you are to connecting with that relevant searcher.  Embrace your team's perspective As businesses navigate the challenge of standing out, the collective mindset of your team becomes a crucial asset. Embrace innovation not just as a strategy but as a collective perspective. Encourage your team to contribute their unique viewpoints, fostering an environment where creativity and originality thrive. In unity, the collective perspectives within your team become the driving force behind marketing strategies that are not easily duplicated. Unleash the power of uniqueness Unleash the power of uniqueness The power of a brand's or individual's perspective becomes a formidable advantage. It's the key to unlocking innovation, differentiation, and lasting connections with your audience. As you navigate the dynamic marketing landscape, remember that while content can be duplicated, perspectives are inherently unique and significantly harder to replicate. Embrace the authenticity that stems from your brand's or team members' viewpoints, and watch as your company propels towards unparalleled success in the world of innovative marketing. Link to article: https://www.inc.com/entrepreneurs-organization/authentic-perspectives-will-revolutionize-your-content-strategy.html ### END_RECORD ### START_RECORD TYPE: post ID: 686 TITLE: When is it Appropriate to Start Ad Campaigns? URL: https://www.tidalhealthgroup.com/when-is-it-appropriate-to-start-ad-campaigns/ EXCERPT: Seize this chance to acquire actionable insights from the expertise of our Co-founder, Bryan Cush. In this session, you’ll learn to: DATE_PUBLISHED: 2023-11-08T20:33:44Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Watch our webinar to master ad campaign timing, leverage seasonal trends, align marketing with business goals, and outshine competitors for market expansion. TAX_category: Webinar BODY_CONTENT: | Seize this chance to acquire actionable insights from the expertise of our Co-founder, Bryan Cush. In this session, you'll learn to: Optimize ad campaign timing for maximum impact Utilize seasonal trends and industry events to boost visibility Align marketing with business goals for profitability Outmaneuver competitors and expand market presence ### END_RECORD ### START_RECORD TYPE: podcast ID: 740 TITLE: Navigating the Challenges of Healthcare Branding and Authority URL: https://www.tidalhealthgroup.com/podcast/navigating-the-challenges-of-healthcare-branding-and-authority/ EXCERPT: Navigating the Challenges of Healthcare Branding and Authority In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-making processes in the healthcare industry. Listen in as Dean delves into the challenges […] DATE_PUBLISHED: 2023-10-24T15:10:38Z DATE_UPDATED: 2026-04-16T09:40:16Z SCHEMA_TYPE: Article META_seo_description: Dean Browell of Discover Feedback joins Bryan and Jay to discuss healthcare branding challenges, market research, and building digital authority. META_name: Navigating the Challenges of Healthcare Branding and Authority META_datepublished: 23 oct. 2023 META_timerequired: PT00H51M17S META_description: In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-making processes in the healthcare industry. Listen in as Dean delves into the challenges of healthcare research and the vital importance of assessing available data for decision-makers. He advocates for a holistic approach that combines quantitative and qualitative insights to gain a profound understanding of consumer behavior. Dean questions the relevance of Net Promoter Scores (NPS) and encourages a deeper exploration of the gap between consumer statements and actions. He emphasizes understanding brand perception from the consumer's perspective. Join us to uncover the intricacies of healthcare consumer behavior and its impact on industry decision-making. META_contenturl: https://www.tidalhealthgroup.com/podcast/navigating-the-challenges-of-healthcare-branding-and-authority/#podcast META_sameas: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2hlYWx0aGltcHJlc3Npb25zL2ZlZWQueG1s/episode/aGVhbHRoaW1wcmVzc2lvbnMucG9kYmVhbi5jb20vY2Y5MmQ1NmYtMTlhNC0zYzkxLThhZmMtMjllZjZhNDkwODQ2?sa=X&ved=0CAUQkfYCahcKEwjonIK21dqFAxUAAAAAHQAAAAAQCg , https://open.spotify.com/episode/4cxUdiAlmY1092COFshged , https://healthimpressions.podbean.com/e/navigating-the-challenges-of-healthcare-branding-and-authority/ , https://www.youtube.com/watch?v=5089ZBVj8zg&list=PLZbLK2IjYB--dh_GXCF9rlmTZMvmv3QPd&index=1 META_thumbnail: 741 META_author: Bryan Cush, MS + Jay Parkinson, MD META_contributor: Dean Browell, PhD BODY_CONTENT: | Navigating the Challenges of Healthcare Branding and Authority In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-making processes in the healthcare industry. Listen in as Dean delves into the challenges of healthcare research and the vital importance of assessing available data for decision-makers. He advocates for a holistic approach that combines quantitative and qualitative insights to gain a profound understanding of consumer behavior. Dean questions the relevance of Net Promoter Scores (NPS) and encourages a deeper exploration of the gap between consumer statements and actions. He emphasizes understanding brand perception from the consumer's perspective. Join us to uncover the intricacies of healthcare consumer behavior and its impact on industry decision-making. Learn more about Dean Browell, PhD: Learn more about Tidal Health Group: Learn more about Jay Parkinson, MD: Learn more about Bryan Cush, MS: About the Guest: Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, and education. Dean served for six years as a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD) and is the President of the Board of Directors for The Poe Museum. A co-author of the book Don't You Forget About Gen X, Dean teaches Social Media Research at Virginia Commonwealth University's School of Business and is a co-founder of the cultural education project Hidden In Plain Site. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Jay Parkinson, MD Chief Medical Officer of Sana Host Dean Browell, PhD Chief Behavioral Officer Feedback ### END_RECORD ### START_RECORD TYPE: podcast ID: 738 TITLE: EEATing Up Credibility: Navigating Healthcare SEO with Lily Ray URL: https://www.tidalhealthgroup.com/podcast/eeating-up-credibility-navigating-healthcare-seo-with-lily-ray/ EXCERPT: EEATing Up Credibility: Navigating Healthcare SEO with Lily Ray Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google’s EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the healthcare industry. Lily decodes how Google’s algorithms lean on its Knowledge Graph to […] DATE_PUBLISHED: 2023-10-10T21:10:43Z DATE_UPDATED: 2026-04-16T09:38:23Z SCHEMA_TYPE: Article META_seo_description: Lily Ray joins Bryan Cush and Jay Parkinson to break down Google's E-E-A-T standards and what they mean for healthcare websites trying to rank and convert. META_name: EEATing Up Credibility: Navigating Healthcare SEO with Lily Ray META_datepublished: 9 oct. 2023 META_timerequired: PT00H37M58S META_description: Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google's EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the healthcare industry. Lily decodes how Google's algorithms lean on its Knowledge Graph to gauge content credibility. In healthcare, where accurate information is paramount, EEAT takes center stage. Discover how Google prioritizes trusted sources like Mayo Clinic and CDC for health-related searches. The trio explores challenges faced by smaller healthcare players in search visibility. Lily's advice? Forge a digital presence through personal websites, optimized profiles, and social media to establish credibility. Lily predicts Google's focus on individual experts, while spotlighting the ascendancy of video via platforms like YouTube and TikTok in healthcare marketing. META_contenturl: https://www.tidalhealthgroup.com/podcast/eating-up-credibility-navigating-healthcare-seo-with-lily-ray/#podcast META_sameas: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2hlYWx0aGltcHJlc3Npb25zL2ZlZWQueG1s/episode/aGVhbHRoaW1wcmVzc2lvbnMucG9kYmVhbi5jb20vNzRiMmNmNjUtYjQ0ZC0zNjQ0LWI5NzYtYTQ2MTQ5NjgwOWNl?sa=X&ved=0CAUQkfYCahcKEwjonIK21dqFAxUAAAAAHQAAAAAQCg , https://open.spotify.com/episode/0yWtXKeiSJBVzOjPwwwGBR , https://healthimpressions.podbean.com/e/eating-up-credibility-navigating-healthcare-seo-with-lily-ray/ , https://www.youtube.com/watch?v=zTd2rkhM6sw&list=PLZbLK2IjYB--dh_GXCF9rlmTZMvmv3QPd&index=2 META_thumbnail: 739 META_author: Bryan Cush, MS + Jay Parkinson, MD META_contributor: Lily Ray BODY_CONTENT: | EEATing Up Credibility: Navigating Healthcare SEO with Lily Ray Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google’s EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the healthcare industry. Lily decodes how Google’s algorithms lean on its Knowledge Graph to gauge content credibility. In healthcare, where accurate information is paramount, EEAT takes center stage. Discover how Google prioritizes trusted sources like Mayo Clinic and CDC for health-related searches. In healthcare, where accurate information is paramount, EAT takes center stage. Discover how Google prioritizes trusted sources like Mayo Clinic and CDC for health-related searches. The trio explores challenges faced by smaller healthcare players in search visibility. Lily's advice? Forge a digital presence through personal websites, optimized profiles, and social media to establish credibility. Lily predicts Google's focus on individual experts, while spotlighting the ascendancy of video via platforms like YouTube and TikTok in healthcare marketing. Learn more about Lily Ray: Learn more about Tidal Health Group: Learn more about Jay Parkinson, MD: Learn more about Bryan Cush, MS: About the Guest: Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Jay Parkinson, MD Chief Medical Officer of Sana Host Lily Ray Sr. Director, SEO & Head of Organic Research Amsive Digital ### END_RECORD ### START_RECORD TYPE: podcast ID: 736 TITLE: The Evolution of Consumer-Centered Experiences in Healthcare URL: https://www.tidalhealthgroup.com/podcast/the-evolution-of-consumer-centered-experiences-in-healthcare/ EXCERPT: The Evolution of Consumer-Centered Experiences in Healthcare Join hosts Bryan Cush and Jay Parkinson with guest Jared Johnson, a 30-year healthcare marketing veteran and host of Healthcare Rap podcast, as they discuss the importance of meeting evolving consumer expectations in healthcare. Jared highlights the shift from consumer choices to expectations, the demand for consumer-friendly options, […] DATE_PUBLISHED: 2023-09-25T20:26:10Z DATE_UPDATED: 2026-04-16T09:41:18Z SCHEMA_TYPE: Article META_seo_description: Jared Johnson of Healthcare Rap joins Bryan and Jay to trace how consumer expectations are reshaping healthcare marketing and patient experience strategy. META_name: The Evolution of Consumer-Centered Experiences in Healthcare META_datepublished: 25 sept. 2023 META_timerequired: PT00H42M10S META_description: Join hosts Bryan Cush and Jay Parkinson with guest Jared Johnson, a 30-year healthcare marketing veteran and host of Healthcare Rap podcast, as they discuss the importance of meeting evolving consumer expectations in healthcare. Jared highlights the shift from consumer choices to expectations, the demand for consumer-friendly options, and the role of accessibility, availability, and visibility. He also stresses the value of virtual care in simplifying healthcare for consumers without burdening providers. Discover how consumer-centered experiences shape healthcare's future. META_contenturl: https://www.tidalhealthgroup.com/podcast/the-evolution-of-consumer-centered-experiences-in-healthcare/#podcast META_sameas: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2hlYWx0aGltcHJlc3Npb25zL2ZlZWQueG1s/episode/aGVhbHRoaW1wcmVzc2lvbnMucG9kYmVhbi5jb20vZjRjMzVlOGQtZGRlZC0zYmViLWI4YTQtN2ViZTA0OGQ5N2Y4?sa=X&ved=0CAUQkfYCahcKEwjonIK21dqFAxUAAAAAHQAAAAAQCg , https://open.spotify.com/episode/52PTFHA0MW4tIH2dnsDWZg , https://healthimpressions.podbean.com/e/the-evolution-of-consumer-centered-experiences-in-healthcare/ , https://www.youtube.com/watch?v=8BzEJuM-vHA&list=PLZbLK2IjYB--dh_GXCF9rlmTZMvmv3QPd&index=3 META_thumbnail: 737 META_author: Bryan Cush, MS + Jay Parkinson, MD META_contributor: Jared Johnson BODY_CONTENT: | The Evolution of Consumer-Centered Experiences in Healthcare Join hosts Bryan Cush and Jay Parkinson with guest Jared Johnson, a 30-year healthcare marketing veteran and host of Healthcare Rap podcast, as they discuss the importance of meeting evolving consumer expectations in healthcare. Jared highlights the shift from consumer choices to expectations, the demand for consumer-friendly options, and the role of accessibility, availability, and visibility. He also stresses the value of virtual care in simplifying healthcare for consumers without burdening providers. Discover how consumer-centered experiences shape healthcare's future. Learn more about Jared Johnson: Learn more about Tidal Health Group: Learn more about Jay Parkinson, MD: Learn more about Bryan Cush, MS: About the Guest: Part consultant and part thought leader, Jared is one of the most influential voices working to accelerate the digital transformation of healthcare. When something new comes around, he’s the one who checks it out, which might explain why he frequently finds himself on the forefront of digital engagement. Jared is a digital transformation consultant, rapping keynote speaker, prolific content creator, #DigitalHealth Top 100 Influencer, host of the Healthcare Rap Podcast, and author of Connect the Docs: Put Digital Health Into Practice. When he isn’t playing digital hipster (he was podcasting before it was cool, or so he tells himself), he can be found running obstacle course races or hiking the Grand Canyon. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Jay Parkinson, MD Chief Medical Officer of Sana Host Jared Johnson Founder of Shift Forward Health Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 734 TITLE: Putting Patients First: Customization and Personalization in Healthcare URL: https://www.tidalhealthgroup.com/podcast/putting-patients-first-customization-and-personalization-in-healthcare/ EXCERPT: Putting Patients First: Customization and Personalization in Healthcare In this episode, hosts Bryan and Jay welcome guest speaker Dr. Zeev Neuwirth to discuss the importance of putting patients first and embracing customization in healthcare. Dr. Neuwirth emphasizes the need to recognize individual patient needs, moving away from a one-size-fits-all approach. He highlights successful examples of […] DATE_PUBLISHED: 2023-09-12T12:52:49Z DATE_UPDATED: 2026-04-16T09:40:28Z SCHEMA_TYPE: Article META_seo_description: Dr. Zeev Neuwirth joins Bryan and Jay to discuss patient-first care models and how personalization is reshaping the healthcare experience. META_name: Putting Patients First: Customization and Personalization in Healthcare META_datepublished: 12 sept. 2023 META_timerequired: PT00H37M2S META_description: In this episode, hosts Bryan and Jay welcome guest speaker Dr. Zeev Neuwirth to discuss the importance of putting patients first and embracing customization in healthcare. Dr. Neuwirth emphasizes the need to recognize individual patient needs, moving away from a one-size-fits-all approach. He highlights successful examples of specialized clinics for seniors and women's health. The conversation also explores the potential of virtual care and digital solutions for personalized and accessible healthcare. Dr. Neuwirth suggests healthcare can learn from industries like Amazon in terms of personalization and advocates for seamless integration of new digital solutions into traditional healthcare systems. META_contenturl: https://www.tidalhealthgroup.com/podcast/putting-patients-first-customization-and-personalization-in-healthcare/#podcast META_sameas: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2hlYWx0aGltcHJlc3Npb25zL2ZlZWQueG1s/episode/aGVhbHRoaW1wcmVzc2lvbnMucG9kYmVhbi5jb20vMDAwMzIxNGMtMjhmNS0zYmViLWEyZjAtZWU0MDgwODFiM2Vi?sa=X&ved=0CAUQkfYCahcKEwjonIK21dqFAxUAAAAAHQAAAAAQCg , https://open.spotify.com/episode/1ktwyGF0CI0bx4cdaWw2FQ , https://healthimpressions.podbean.com/e/putting-patients-first-customization-and-personalization-in-healthcare/ , https://www.youtube.com/watch?v=q3Lt8wBsUOs&list=PLZbLK2IjYB--dh_GXCF9rlmTZMvmv3QPd&index=4 META_thumbnail: 735 META_author: Bryan Cush, MS + Jay Parkinson, MD META_contributor: Dr. Zeev Neuwirth BODY_CONTENT: | Putting Patients First: Customization and Personalization in Healthcare In this episode, hosts Bryan and Jay welcome guest speaker Dr. Zeev Neuwirth to discuss the importance of putting patients first and embracing customization in healthcare. Dr. Neuwirth emphasizes the need to recognize individual patient needs, moving away from a one-size-fits-all approach. He highlights successful examples of specialized clinics for seniors and women's health. The conversation also explores the potential of virtual care and digital solutions for personalized and accessible healthcare. Dr. Neuwirth  suggests healthcare can learn from industries like Amazon in terms of personalization and advocates for seamless integration of new digital solutions into traditional healthcare systems. Learn more about Dr. Zeev Neuwirth: Order his book Learn more about Tidal Health Group: Learn more about Jay Parkinson, MD: Learn more about Bryan Cush, MS: About the Guest: Dr. Zeev Neuwirth is a healthcare executive with over 15 years of clinical practice and over 15 years of experience in clinical operations, process improvement, population health & Innovation. In August 2017, Dr. Neuwirth launched an award winning healthcare podcast entitled, Creating a New Healthcare, with over 150 episodes posted to date. In 2019, Dr. Neuwirth published his first book, Reframing Healthcare - A Roadmap for Creating Disruptive Change, which achieved #1 status on Amazon in the category of Hospital & Health Policy. In Sept 2023, Dr. Neuwirth published, Beyond The Walls - the Megatrends, Movements & Market Disruptors Transforming American Healthcare which achieved #1 status on Amazon in the category of Hospital Administration. Zeev is an alum of Tufts University and the University of Pennsylvania School of Medicine, and received a Masters in Healthcare Management from the Harvard School of Public Health. He is a popular lecturer at both the Harvard School of Public Health and the Yale School of Public Health. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Jay Parkinson, MD Chief Medical Officer of Sana Host Dr. Zeev Neuwirth Physician Executive, Author, Speaker & Podcast Host Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 732 TITLE: Staying Relevant in Healthcare: Audience Understanding, Marketing Process, and Brand Building URL: https://www.tidalhealthgroup.com/podcast/staying-relevant-in-healthcare-audience-understanding-marketing-process-and-brand-building/ EXCERPT: Staying Relevant in Healthcare: Audience Understanding, Marketing Process, and Brand Building In this episode, Bryan Cush interviews Jerry Hobbs, a seasoned healthcare marketer with over 30 years of experience. Jerry is the co-founder and CEO of Prairie Dog|TCG, a healthcare marketing agency that specializes in creating market-oriented strategies for healthcare organizations.Jerry and Bryan discuss the […] DATE_PUBLISHED: 2023-08-29T14:28:31Z DATE_UPDATED: 2026-04-16T09:40:54Z SCHEMA_TYPE: Article META_seo_description: Jerry Hobbs shares 30+ years of healthcare marketing insight with Bryan Cush, covering audience research, brand building, and staying relevant in a shifting market. META_name: Staying Relevant in Healthcare: Audience Understanding, Marketing Process, and Brand Building META_datepublished: 29 aug. 2023 META_timerequired: PT00H53M24S META_description: In this episode, Bryan Cush interviews Jerry Hobbs, a seasoned healthcare marketer with over 30 years of experience. Jerry is the co-founder and CEO of Prairie Dog|TCG, a healthcare marketing agency that specializes in creating market-oriented strategies for healthcare organizations.Jerry and Bryan discuss the importance of market orientation, the power of ignorance, and the marketing process. They also delve into the diagnosis strategy tactic, the importance of understanding the human problem behind the business problem, and the need for creativity in healthcare marketing. Additionally, they touch on the impact of COVID-19 on healthcare marketing and the rise of telemedicine, the future of the industry, and the value of staying relevant to consumers. META_contenturl: https://www.tidalhealthgroup.com/podcast/staying-relevant-in-healthcare-audience-understanding-marketing-process-and-brand-building/#podcast META_sameas: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2hlYWx0aGltcHJlc3Npb25zL2ZlZWQueG1s/episode/aGVhbHRoaW1wcmVzc2lvbnMucG9kYmVhbi5jb20vZTdkYjUzNTUtOTA5MS0zOWIzLThjNDctZmE2NTYwNTY3NzI0?sa=X&ved=0CAUQkfYCahcKEwjonIK21dqFAxUAAAAAHQAAAAAQCg , https://open.spotify.com/episode/1CUDRgxtAFpX5RZcnAByca , https://healthimpressions.podbean.com/e/staying-relevant-in-healthcare-audience-understanding-marketing-process-and-brand-building/ , https://www.youtube.com/watch?v=8Y4Fh5a0GWQ&list=PLZbLK2IjYB--dh_GXCF9rlmTZMvmv3QPd&index=5 META_thumbnail: 733 META_author: Bryan Cush, MS META_contributor: Jerry Hobbs BODY_CONTENT: | Staying Relevant in Healthcare: Audience Understanding, Marketing Process, and Brand Building In this episode, Bryan Cush interviews Jerry Hobbs, a seasoned healthcare marketer with over 30 years of experience. Jerry is the co-founder and CEO of Prairie Dog|TCG, a healthcare marketing agency that specializes in creating market-oriented strategies for healthcare organizations.Jerry and Bryan discuss the importance of market orientation, the power of ignorance, and the marketing process. They also delve into the diagnosis strategy tactic, the importance of understanding the human problem behind the business problem, and the need for creativity in healthcare marketing. Additionally, they touch on the impact of COVID-19 on healthcare marketing and the rise of telemedicine, the future of the industry, and the value of staying relevant to consumers. Learn more about Jerry Hobbs: Learn more about Bryan Cush, MS: Learn more about Tidal Health Group: About the Guest: Jerry Hobbs is the president and co-founder of Prairie Dog, a health care marketing group headquartered in Kansas City. Prairie Dog has consulted with more than 250 health systems, hospitals and healthcare organizations, working in all but five states. Prior to Prairie Dog, Jerry led strategy and marketing at a large Midwest health system. He also served as the service line director of a nationally-recognized women’s health service line. Jerry is a respected strategist and frequent speaker in the healthcare category. He earned an MBA from the University of Kansas. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Jerry Hobbs President at Prairie Dog Guest ### END_RECORD ### START_RECORD TYPE: post ID: 684 TITLE: The Changing Landscape of Healthcare: Insights from a Consumer Patient Trend Survey URL: https://www.tidalhealthgroup.com/the-changing-landscape-of-healthcare-insights-from-a-consumer-patient-trend-survey/ EXCERPT: It’s clear that the lagging state of change in healthcare is now having it’s moment to shine. More nimble industries like retail, ecommerce, and even banking have been running at full speed for years. Healthcare is finally being brought into the limelight and experiencing necessary change. Whether it is the desire to be more proactive, […] DATE_PUBLISHED: 2023-08-21T09:43:14Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Explore the evolving healthcare landscape! Insights from a survey reveal digital research's dominance, CXO's role, reputation impact, and more. TAX_category: Blog BODY_CONTENT: | It’s clear that the lagging state of change in healthcare is now having it’s moment to shine. More nimble industries like retail, ecommerce, and even banking have been running at full speed for years. Healthcare is finally being brought into the limelight and experiencing necessary change. Whether it is the desire to be more proactive, have a voice in your healthcare decisions, mixed format of care consumption or simply prioritizing the overall experience healthcare is changing.  Reed Mollins, the SVP Digital Services at Press Ganey, exposes us to the data from their yearly consumer trends report along with his own experiences and hopes for healthcare at large.  The Shift from Referrals to Online Research A primary and continually growing shift in healthcare is the information of digital research. Long gone are the days of a one directional conversation with your healthcare provider. Taking their recommendations and referrals as an edict.  According to a consumer patient trend survey, online research has surpassed referrals from doctors, friends, and family as the primary source of information for patients. This shift can be attributed to the rise of the internet as a trusted source of information and the growing influence of online reviews and ratings. Reed highlights the importance of this shift, stating that online research has become the preferred method for patients to gather information about healthcare providers. He notes that this trend is a result of the "Amazon effect," where consumers trust the collective wisdom of online reviews more than individual recommendations. This finding challenges the traditional notion that referrals are the most influential factor in choosing a healthcare provider. The survey also reveals that less than 2% of patients do not engage in any online research before making a healthcare decision. This indicates that online research has become an integral part of the patient journey, and healthcare organizations need to adapt their marketing and patient experience strategies accordingly. The Role of the Chief Experience Officer (CXO) To navigate this changing landscape, healthcare organizations need to have a holistic approach to patient experience and marketing. Reed emphasizes the importance of the CXO role in bridging the gap between these two functions. The CXO is responsible for both improving clinical care and ensuring that patients have a positive experience throughout their healthcare journey. This role requires a deep understanding of the patient journey and the ability to leverage data and technology to deliver personalized and relevant information to patients. Reed notes that the CXO role is relatively new in healthcare organizations, but it is becoming increasingly important as the industry shifts towards a consumer-centric model. He highlights the need for alignment between the patient experience and marketing departments, as well as a focus on data management and data-centric strategies. Healthcare organizations that have a centralized department and a joint ownership mindset are more likely to prioritize patient experience and marketing efforts. The Power of Reputation Management Reputation management plays a crucial role in shaping patient perceptions and influencing their decision-making process. Reed highlights the importance of reputation as the bridge between big brand and transactional value. He notes that reputation management has become a universal practice in healthcare organizations, as it is a trusted source of information for patients. The survey reveals that 85% of consumers read online reviews, and 65% consider reviews older than six months to be irrelevant. This indicates the need for healthcare organizations to have a strong online presence and ensure that their information is accurate and up to date. Interestingly, the survey also shows that the quality and completeness of a doctor's profile on websites and directories is now the most important ranking factor for patients. This finding challenges the traditional notion that reviews are the most influential factor in choosing a healthcare provider. Reed suggests that this shift is a result of the saturation of reviews in the healthcare industry. With most healthcare providers having enough reviews, patients are now looking for more detailed and accurate information about the doctors themselves. The Impact of Telemedicine and Virtual Care The rise of telemedicine and virtual care has been accelerated by the COVID-19 pandemic. However, the survey reveals that patients still prefer in-person visits over telemedicine and urgent care visits. Reed suggests that this preference may be due to the lack of emotional connection and personal relationship in telemedicine visits. He notes that most telemedicine visits are transactional and do not allow for the development of a meaningful doctor-patient relationship. He goes on to highlight the importance of design in telehealth experiences. He suggests that the current design of telehealth visits, which often involve random video visits for simple issues, may not be meeting patient expectations. He believes that a more comprehensive and personalized telehealth experience, where patients have consistent access to the same doctor over time, could change patient perceptions and preferences. The Role of Brand and Provider in Healthcare Decision-Making The survey reveals that patients still value the role of both brand and provider in their healthcare decision-making process. While brand reputation is important, patients also consider the reputation and expertise of individual doctors. He suggests that healthcare organizations need to strike a balance between building a strong brand presence and highlighting the expertise and quality of their individual providers. He emphasizes the need for healthcare organizations to actively manage their reputation and ensure that their information is accurate and complete. To dig into this concept further read the digest article or listen to a consumer with Matt Fitzgerald, the Chief Marketing Officer of Tend. A forward thinking dental brand that strikes a perfect balance of brand activation and provider retention.  The Future of Healthcare There is no doubt technology is bringing on change with healthcare. Whether that change is for technology sake or true adoption is yet to be seen. There is no doubting the continual shift of digital research being part of every healthcare decision. Learn more about consumer research trends at press ganey. ### END_RECORD ### START_RECORD TYPE: podcast ID: 730 TITLE: Unveiling the Broken Healthcare System: Empowering Patients through Consumer-Centric Strategies URL: https://www.tidalhealthgroup.com/podcast/unveiling-the-broken-healthcare-system-empowering-patients-through-consumer-centric-strategies/ EXCERPT: Unveiling the Broken Healthcare System: Empowering Patients through Consumer-Centric Strategies Join Bryan Cush and Jay Parkinson in this captivating podcast episode as they interview Bethany, a seasoned marketer with a strong background in consumer-focused industries. The conversation centers around the imperative of being consumer-first, with a particular focus on the healthcare industry. Bethany sheds light […] DATE_PUBLISHED: 2023-08-14T19:26:41Z DATE_UPDATED: 2026-04-16T09:42:39Z SCHEMA_TYPE: Article META_seo_description: Bryan and Jay interview Bethany on consumer-centric strategies that address systemic gaps in healthcare access and patient experience. META_name: Unveiling the Broken Healthcare System: Empowering Patients through Consumer-Centric Strategies META_datepublished: 15 aug. 2023 META_timerequired: PT00H54M27S META_description: Join Bryan Cush and Jay Parkinson in this captivating podcast episode as they interview Bethany Hale, a seasoned marketer with a strong background in consumer-focused industries. The conversation centers around the imperative of being consumer-first, with a particular focus on the healthcare industry. Bethany sheds light on the broken state of the US healthcare system and the intricate nature of the industry that poses challenges to prioritizing consumers. She emphasizes the paramount importance of understanding the needs and pain points of patients, while also stressing the significance of collaboration within the healthcare ecosystem to ensure the optimal patient experience. Bethany shares her personal journey, including her experience at Cedar, a health tech platform that tackled the issue of confusing and painful billing experiences for patients. Listeners gain valuable insights into the complexities of the healthcare industry and the critical role of consumer-centric approaches in providing effective and enjoyable experiences for both patients and healthcare providers. META_contenturl: https://www.tidalhealthgroup.com/podcast/unveiling-the-broken-healthcare-system-empowering-patients-through-consumer-centric-strategies/#podcast META_sameas: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2hlYWx0aGltcHJlc3Npb25zL2ZlZWQueG1s/episode/aGVhbHRoaW1wcmVzc2lvbnMucG9kYmVhbi5jb20vYmY4NWZhN2YtOTEwNC0zOTk2LWI4MDItNGMyZjM4ZTQ4YTcx?sa=X&ved=0CAUQkfYCahcKEwjonIK21dqFAxUAAAAAHQAAAAAQCg , https://open.spotify.com/episode/41ZTxEU27OJWc5KHw5MVKB , https://healthimpressions.podbean.com/e/unveiling-the-broken-healthcare-system-empowering-patients-through-consumer-centric-strategies/ , https://www.youtube.com/watch?v=t3U3eAYrs9M&list=PLZbLK2IjYB--dh_GXCF9rlmTZMvmv3QPd&index=6 META_thumbnail: 731 META_author: Bryan Cush, MS + Jay Parkinson, MD META_contributor: Bethany Hale BODY_CONTENT: | Unveiling the Broken Healthcare System: Empowering Patients through Consumer-Centric Strategies Join Bryan Cush and Jay Parkinson in this captivating podcast episode as they interview Bethany, a seasoned marketer with a strong background in consumer-focused industries. The conversation centers around the imperative of being consumer-first, with a particular focus on the healthcare industry. Bethany sheds light on the broken state of the US healthcare system and the intricate nature of the industry that poses challenges to prioritizing consumers. She emphasizes the paramount importance of understanding the needs and pain points of patients, while also stressing the significance of collaboration within the healthcare ecosystem to ensure the optimal patient experience. Bethany shares her personal journey, including her experience at Cedar, a health tech platform that tackled the issue of confusing and painful billing experiences for patients. Listeners gain valuable insights into the complexities of the healthcare industry and the critical role of consumer-centric approaches in providing effective and enjoyable experiences for both patients and healthcare providers. Learn more about Bethany Hale, MBA: Learn more about Tidal Health Group: Learn more about Jay Parkinson, MD: Learn more about Bryan Cush, MS: About the Guest: An award-winning expert creating resonant health-tech brands and impactful full stack marketing programs, Bethany Hale is currently the Chief Marketing Officer at tech-enabled insurance broker, Newfront. Bethany brings more than 25 years of experience across marketing strategy, brand development, digital marketing, and demand generation to this role. Prior to Newfront, Bethany served as Chief Marketing Officer for health-tech platform, Cedar, leading the company through several funding rounds and an acquisition, while supporting ARR growth of more than 8x over 3+ years. She’s a creative storyteller and thought leader who has worked with notable brands including IBM (Watson Health), American Express, Samsung Electronics, Pfizer, Adobe, and Microsoft. She’s also advised several start-up healthcare companies. Bethany earned an M.B.A. from Columbia Business School and a B.A. in Journalism from Michigan State University. She lives with her daughter and french bulldog in Brooklyn, NY and she fills her free time practicing new plant-based recipes and touring art galleries. Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Jay Parkinson, MD Chief Medical Officer of Sana Host Bethany Hale Chief Marketing Officer at Newfront Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 728 TITLE: Transforming Patient Care: Nurturing Journeys Beyond the Appointment URL: https://www.tidalhealthgroup.com/podcast/transforming-patient-care-nurturing-journeys-beyond-the-appointment/ EXCERPT: Transforming Patient Care: Nurturing Journeys Beyond the Appointment Join hosts Bryan and Jay as they discover a world of care journeys and patient experiences in an engaging podcast episode featuring Teri Sun, Chief Strategy Officer at White Rhino. With a background in neuroscience and psychology, Teri provides valuable insights into the significance of emotional support […] DATE_PUBLISHED: 2023-08-02T22:18:45Z DATE_UPDATED: 2026-04-16T09:42:16Z SCHEMA_TYPE: Article META_seo_description: Bryan and Jay explore care journey strategy and how healthcare organizations can keep patients engaged well beyond the initial appointment. META_name: Transforming Patient Care: Nurturing Journeys Beyond the Appointment META_datepublished: 1 aug. 2023 META_timerequired: PT00H45M19S META_description: Join hosts Bryan and Jay as they discover a world of care journeys and patient experiences in an engaging podcast episode featuring Teri Sun, Chief Strategy Officer at White Rhino. With a background in neuroscience and psychology, Teri provides valuable insights into the significance of emotional support and effective communication in healthcare. Together, they explore strategies to enhance communication, address information retention challenges, and optimize patient experiences. They delve into the impact of personalization in healthcare marketing on care journeys and unravel the keys to revolutionizing patient experiences. Tune in to this enlightening discussion and gain valuable perspectives on improving healthcare communication. META_contenturl: https://www.tidalhealthgroup.com/podcast/transforming-patient-care-nurturing-journeys-beyond-the-appointment/#podcast META_sameas: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2hlYWx0aGltcHJlc3Npb25zL2ZlZWQueG1s/episode/aGVhbHRoaW1wcmVzc2lvbnMucG9kYmVhbi5jb20vOWJkNzE1Y2EtYjEyYy0zOTc4LTg5OGQtNWVmNGQ4ZTRhMjAw?sa=X&ved=0CAUQkfYCahcKEwjonIK21dqFAxUAAAAAHQAAAAAQCg , https://open.spotify.com/episode/384tZBEWYcUv7vxUyvUlrq , https://healthimpressions.podbean.com/e/transforming-patient-care-nurturing-journeys-beyond-the-appointment/ , https://www.youtube.com/watch?v=WfgpidVztuI&list=PLZbLK2IjYB--dh_GXCF9rlmTZMvmv3QPd&index=7 META_thumbnail: 729 META_author: Bryan Cush, MS + Jay Parkinson, MD META_contributor: Teri Sun BODY_CONTENT: | Transforming Patient Care: Nurturing Journeys Beyond the Appointment Join hosts Bryan and Jay as they discover a world of care journeys and patient experiences in an engaging podcast episode featuring Teri Sun, Chief Strategy Officer at White Rhino. With a background in neuroscience and psychology, Teri provides valuable insights into the significance of emotional support and effective communication in healthcare. Together, they explore strategies to enhance communication, address information retention challenges, and optimize patient experiences. They delve into the impact of personalization in healthcare marketing on care journeys and unravel the keys to revolutionizing patient experiences. Tune in to this enlightening discussion and gain valuable perspectives on improving healthcare communication. Learn more about Teri Sun: Learn more about Tidal Health Group: Learn more about Jay Parkinson, MD: Learn more about Bryan Cush, MS: Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Jay Parkinson, MD Chief Medical Officer of Sana Host Teri Sun Chief Strategy Officer at White Rhino Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 725 TITLE: Survey Uncovers Counterintuitive Insights on Role of Online Reviews in Healthcare URL: https://www.tidalhealthgroup.com/podcast/survey-uncovers-counterintuitive-insights-on-role-of-online-reviews-in-healthcare/ EXCERPT: Survey Uncovers Counterintuitive Insights on Role of Online Reviews in Healthcare Join co-hosts Bryan Cush and Jay Parkinson as they delve into the latest healthcare consumer habits and trends with Reed Mollins, Senior VP of Digital Services at Press Ganey, in this episode. The conversation covers the rise of online research as the primary source […] DATE_PUBLISHED: 2023-07-18T12:53:18Z DATE_UPDATED: 2026-04-16T09:41:05Z SCHEMA_TYPE: Article META_seo_description: Bryan Cush and Jay Parkinson unpack new survey data on how online reviews actually influence healthcare decisions, with insights that challenge common assumptions. META_name: Survey Uncovers Counterintuitive Insights on Role of Online Reviews in Healthcare META_datepublished: 14 iul. 2023 META_timerequired: PT00H54M4S META_description: Join co-hosts Bryan Cush and Jay Parkinson as they delve into the latest healthcare consumer habits and trends with Reed Mollins, Senior VP of Digital Services at Press Ganey, in this episode. The conversation covers the rise of online research as the primary source for healthcare providers, the impact of friction on patient experience ratings, and the role of the Chief Experience Officer (CXO) in healthcare institutions. With the trend survey results indicating that Generation Z prioritizes ease of scheduling and after-hours availability, the discussion emphasizes the importance of healthcare providers adapting to meet the preferences and needs of this new generation of patients. This trend also reflects the growing consumerization of healthcare, where patients increasingly expect a retail-like experience. META_contenturl: https://www.tidalhealthgroup.com/podcast/survey-uncovers-counterintuitive-insights-on-role-of-online-reviews-in-healthcare/#podcast META_sameas: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2hlYWx0aGltcHJlc3Npb25zL2ZlZWQueG1s/episode/d2ViN2gucG9kYmVhbi5jb20vM2E2Y2I5ZTEtMWU5OS0zZmUyLTljNmQtMzlhYmU0MjQzZTQx?sa=X&ved=0CAUQkfYCahcKEwjonIK21dqFAxUAAAAAHQAAAAAQCg , https://open.spotify.com/episode/7FEnweQ2cQJIKp1XsJnyc7 , https://healthimpressions.podbean.com/e/survey-uncovers-counterintuitive-insights-on-role-of-online-reviews-in-healthcare/ , https://www.youtube.com/watch?v=wU8BsPlELAo&list=PLZbLK2IjYB--dh_GXCF9rlmTZMvmv3QPd&index=8 META_thumbnail: 726 META_author: Bryan Cush, MS + Jay Parkinson, MD META_contributor: Reed Mollins BODY_CONTENT: | Survey Uncovers Counterintuitive Insights on Role of Online Reviews in Healthcare Join co-hosts Bryan Cush and Jay Parkinson as they delve into the latest healthcare consumer habits and trends with Reed Mollins, Senior VP of Digital Services at Press Ganey, in this episode. The conversation covers the rise of online research as the primary source for healthcare providers, the impact of friction on patient experience ratings, and the role of the Chief Experience Officer (CXO) in healthcare institutions. With the trend survey results indicating that Generation Z prioritizes ease of scheduling and after-hours availability, the discussion emphasizes the importance of healthcare providers adapting to meet the preferences and needs of this new generation of patients. This trend also reflects the growing consumerization of healthcare, where patients increasingly expect a retail-like experience. Learn more about Reed Mollins: Learn more about Tidal Health Group: Learn more about Jay Parkinson, MD: Learn more about Bryan Cush, MS: Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Jay Parkinson, MD Chief Medical Officer of Sana Host Reed Mollins Senior VP of Digital Services at Press Ganey Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 723 TITLE: Understanding User Journey and Appointment Drop-off in Healthcare Marketing URL: https://www.tidalhealthgroup.com/podcast/understanding-user-journey-and-appointment-drop-off-in-healthcare-marketing/ EXCERPT: Understanding User Journey and Appointment Drop-off in Healthcare Marketing In this episode, Bryan & Jay speak with Marc Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Marc shares insights on common problems in healthcare marketing and how his platform helps marketers track the effectiveness of their efforts by analyzing the digital […] DATE_PUBLISHED: 2023-07-18T12:19:38Z DATE_UPDATED: 2026-04-16T09:42:27Z SCHEMA_TYPE: Article META_seo_description: Marc Needham of Combinaut joins Bryan and Jay to discuss user journey mapping, appointment drop-off patterns, and how to reduce patient fall-off online. META_name: Understanding User Journey and Appointment Drop-off in Healthcare Marketing META_datepublished: 14 iul. 2023 META_timerequired: PT00H51M33S META_description: In this episode, Bryan & Jay speak with Mark Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Mark shares insights on common problems in healthcare marketing and how his platform helps marketers track the effectiveness of their efforts by analyzing the digital user journey. They dive into the data from a Doctor Finder experience to show the importance of understanding where users drop off and creating a better user experience. META_contenturl: https://www.tidalhealthgroup.com/podcast/understanding-user-journey-and-appointment-drop-off-in-healthcare-marketing/#podcast META_sameas: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2hlYWx0aGltcHJlc3Npb25zL2ZlZWQueG1s/episode/d2ViN2gucG9kYmVhbi5jb20vNmNkMWQ1NWItMDZjNi0zMWU3LWE4ZTktMDViZGFhOGFlY2M1?sa=X&ved=0CAUQkfYCahcKEwjonIK21dqFAxUAAAAAHQAAAAAQCg , https://open.spotify.com/episode/1iev1c98FEAlNOGlxQfKQo , https://healthimpressions.podbean.com/e/understanding-user-journey-and-appointment-drop-off-in-healthcare-marketing/ , https://www.youtube.com/watch?v=cxbpPYTZN9c&list=PLZbLK2IjYB--dh_GXCF9rlmTZMvmv3QPd&index=9 META_thumbnail: 724 META_author: Bryan Cush, MS + Jay Parkinson, MD META_contributor: Marc Needham BODY_CONTENT: | Understanding User Journey and Appointment Drop-off in Healthcare Marketing In this episode, Bryan & Jay speak with Marc Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Marc shares insights on common problems in healthcare marketing and how his platform helps marketers track the effectiveness of their efforts by analyzing the digital user journey. They dive into the data from a Doctor Finder experience to show the importance of understanding where users drop off and creating a better user experience. Learn more about Marc Needham: Learn more about Tidal Health Group: Learn more about Jay Parkinson, MD: Learn more about Bryan Cush, MS: Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Jay Parkinson, MD Chief Medical Officer of Sana Host Marc Needham Chief Growth Officer at Combinaut Guest ### END_RECORD ### START_RECORD TYPE: podcast ID: 721 TITLE: Reimagining the Dental Experience: A Consumer-First Approach to Healthcare URL: https://www.tidalhealthgroup.com/podcast/reimagining-the-dental-experience-a-consumer-first-approach-to-healthcare/ EXCERPT: Reimagining the Dental Experience: A Consumer-First Approach to Healthcare In this podcast episode, Bryan & Jay speak with Matt Fitzgerald, the Chief Marketing Officer of Tend, and discuss the challenges of patient acquisition in the healthcare industry and how patient expectations are increasing due to technological improvements and increased investment. Matt also emphasizes the importance […] DATE_PUBLISHED: 2023-07-14T16:33:25Z DATE_UPDATED: 2026-04-16T09:40:42Z SCHEMA_TYPE: Article META_seo_description: Matt Fitzgerald, CMO of Tend, joins Bryan and Jay to discuss consumer-first dental branding and what healthcare marketers can learn from retail experience. META_name: Reimagining the Dental Experience: A Consumer-First Approach to Healthcare META_datepublished: 14 iul. 2023 META_timerequired: PT00H44M40S META_description: In this podcast episode, Matt Fitzgerald, the Chief Marketing Officer of Tend, discusses the challenges of patient acquisition in the healthcare industry and how patient expectations are increasing due to technological improvements and increased investment. He also emphasizes the importance of understanding consumer loyalty in healthcare. Matt explains his passion for healthcare and his desire to make a positive impact through his work at Tend, which aims to modernize and improve the dental experience. The conversation also touches on the importance of leading with the consumer and patient in healthcare. META_contenturl: https://www.tidalhealthgroup.com/podcast/reimagining-the-dental-experience-a-consumer-first-approach-to-healthcare/#podcast META_sameas: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2hlYWx0aGltcHJlc3Npb25zL2ZlZWQueG1s/episode/d2ViN2gucG9kYmVhbi5jb20vZDE3N2M5N2YtZjY2Zi0zYzhjLTg5NDItNGRiMjQ5YWVhN2Ji?sa=X&ved=0CAUQkfYCahcKEwjonIK21dqFAxUAAAAAHQAAAAAQCg , https://open.spotify.com/episode/0Ecw4NfA5tdR4nGLRiXysY , https://healthimpressions.podbean.com/e/reimagining-the-dental-experience-a-consumer-first-approach-to-healthcare/ , https://www.youtube.com/watch?v=AELwfKAHH7c&list=PLZbLK2IjYB--dh_GXCF9rlmTZMvmv3QPd&index=10 META_thumbnail: 722 META_author: Bryan Cush, MS + Jay Parkinson, MD META_contributor: Matt Fitzgerald BODY_CONTENT: | Reimagining the Dental Experience: A Consumer-First Approach to Healthcare In this podcast episode, Bryan & Jay speak with Matt Fitzgerald, the Chief Marketing Officer of Tend, and discuss the challenges of patient acquisition in the healthcare industry and how patient expectations are increasing due to technological improvements and increased investment. Matt also emphasizes the importance of understanding consumer loyalty in healthcare. Matt explains his passion for healthcare and his desire to make a positive impact through his work at Tend, which aims to modernize and improve the dental experience. The conversation also touches on the importance of leading with the consumer and patient in healthcare. Learn more about Matt Fitzgerald: Learn more about Tidal Health Group: Learn more about Jay Parkinson, MD: Learn more about Bryan Cush, MS: Watch on YouTube Speakers Bryan Cush, MS Co-Founder of Tidal Health Group Host Jay Parkinson, MD Chief Medical Officer of Sana Host Matt Fitzgerald Chief Marketing Officer at Tend Guest ### END_RECORD ### START_RECORD TYPE: post ID: 682 TITLE: Bryan Cush Featured on Physician’s Guide to Doctoring Podcast URL: https://www.tidalhealthgroup.com/bryan-cush-featured-on-physicians-guide-to-doctoring-podcast/ EXCERPT: Subscribe to receive emails when new episodes are released. Podcast Title: Connect With Your Patients Online With Bryan Cush, MS Hosted by Bradley Block How do you connect to your patients and your community? Dr. Block welcomes Bryan Cush, MS, Co-Founder of Tidal, a company that works on helping physicians connect to the right healthcare […] DATE_PUBLISHED: 2023-03-27T12:36:35Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Dr. Block and Bryan Cush, of Tidal Health, discuss connecting physicians with the right healthcare audience. Learn about asking for reviews, website SEO and more. TAX_category: Blog TAX_category: Podcasts BODY_CONTENT: | Subscribe to receive emails when new episodes are released. [gravityform id="2" title="false"] Podcast Title: Connect With Your Patients Online With Bryan Cush, MS Hosted by Bradley Block How do you connect to your patients and your community? Dr. Block welcomes Bryan Cush, MS, Co-Founder of Tidal, a company that works on helping physicians connect to the right healthcare audience. Learn about how to ask for reviews from your patients, what is the best platform for that, and if you really need to pay attention to your website’s SEO. Bryan’s focus on healthcare stems from a decade-long personal crusade. A parent suffering from an undiagnosed illness led him into an often bewildering and even contradictory maze of diagnostic approaches, tests, re-tests, treatments, and re-treatments that took a full ten years to resolve. This experience taught him how intimidated and confused patients and caregivers can feel. And he learned first-hand the stresses and challenges laced throughout the system. As a result, he wants to create systems where patients can more easily identify the right doctor on the first try. He is determined to help people avoid the headaches of the healthcare runaround while helping his clients gain increasing success. Bryan also understands the internal mechanisms of the industry, which allows him to bring value to a range of healthcare-aligned enterprises. ### END_RECORD ### START_RECORD TYPE: post ID: 680 TITLE: Bryan Cush & Brian Dragich Featured on Out of Patients Podcast URL: https://www.tidalhealthgroup.com/bryan-cush-brian-dragich-featured-on-out-of-patients-podcast/ EXCERPT: Podcast Title: Make Waiting Room Times Suck Less Hosted by Matthew Zachary Bryan Cush and Brian Dragich are the co-founders of Tidal Health, an agency that focuses on healthcare and practice management. Their job is to help their practices better navigate the nonsense that patients face, like scheduling, wait times, EMR distractions, insurance nightmares, billing, […] DATE_PUBLISHED: 2023-03-21T21:43:35Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Discover how Tidal Health is transforming healthcare management by making it less of a hassle for patients. Listen now on the podcast Out Of Patients. TAX_category: Blog TAX_category: Podcasts BODY_CONTENT: | Podcast Title: Make Waiting Room Times Suck Less Hosted by Matthew Zachary Bryan Cush and Brian Dragich are the co-founders of Tidal Health, an agency that focuses on healthcare and practice management. Their job is to help their practices better navigate the nonsense that patients face, like scheduling, wait times, EMR distractions, insurance nightmares, billing, overall satisfaction, and more. So, whether it's reputation management or showcasing medical expertise, their track record is fascinating, with some really interesting case studies showing how they are genuinely making healthcare suck less. Subscribe to receive emails when new episodes are released. [gravityform id="2" title="false"] ### END_RECORD ### START_RECORD TYPE: post ID: 641 TITLE: How To Successfully Onboard For Medical Website Design And Development URL: https://www.tidalhealthgroup.com/how-to-successfully-onboard-for-medical-website-design-and-development/ EXCERPT: Onboarding new clients in the healthcare digital marketing industry involves managing different moving parts. Having a process to help transition the client from the point of sale into operations will help move timelines along seamlessly while also providing transparency to all parties involved. We’ll walk through how to onboard for medical website design and development. It […] DATE_PUBLISHED: 2023-02-28T18:42:13Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Discover how to successfully onboard for medical website design and development with Tidal Health Group. Streamline your project and get results. TAX_category: Blog BODY_CONTENT: | Onboarding new clients in the healthcare digital marketing industry involves managing different moving parts. Having a process to help transition the client from the point of sale into operations will help move timelines along seamlessly while also providing transparency to all parties involved. We’ll walk through how to onboard for medical website design and development. It is one of the more complex projects to onboard for but with communication, goals and a solid process it can be less confusing and painful for both agency and client. Goals Of Onboarding  There are a few fundamental focus points that should be emphasized in each onboard for digital marketing in the healthcare world to help maintain a smooth and timely transition.  Align Sales With Operations Review internally to make sure that sales notes and itemizations are translated to the Operations and Development teams. It’s important to ensure that all services and goals are communicated effectively to understand the scope of digital marketing work that is being done.  Communicate Expectations And Timelines  Once services and goals are understood – meet internally with all departments to make sure that different teams involved (Sales, Operations, Development, etc) are clear and accommodating of the timelines in place. These will act as benchmarks throughout the onboard process to ensure a smooth transition for both your team and the client. Once Onboarding and Development timelines are in place make sure to communicate them with the client so they know what to expect moving forward.  Gathering ‘Source of Truth’ Data  Collect your client’s data that currently exists. Information including hours, addresses, phone numbers, and procedures and conditions treated are important to know in order to make that information uniform across the web.  Find our Data Onboard Checklist here. This checklist serves as a central place to collect and optimize data for when this information gets translated onto the new website. Having this collected before the project goes to Development will allow for a smooth handoff of information pertaining to the practice and/or doctor you are onboarding.  Identify & Fill Gaps In Content And Data Review the current content and see where improvements can be made based on client input, search data, and Medical Schema Guidelines. This is often the largest area of improvement when starting with a client. Healthcare digital marketing efforts often don’t speak the language of the potential patients they are trying to inform.  Bottom line: If there isn’t enough relevant content on the website speaking to both potential patients and the search engines then it won’t appear in search results.It’s important when onboarding a medical web design client to talk through organization goals and which conditions / symptoms / treatments they want to be found and known for. Once the gaps are identified then a marketing strategy is developed based on priority and site launch timelines. It’s pivotal that search engines understand the content on the website as it will help serve it to relevant potential patients on the web. Following the Medical Schema Guidelines will help search engines like Google identify what the content is speaking to so you are showing up in relevant searches.  Medical schema is so important to us, our HealthAuthority™ CMS has medical schema built into it, right out of the box. Each and every website development project we complete is filled with language only search engines can understand to help your organization get found online.   Gather Operational (Client) Information Coordinate with your client on which Procedures and Conditions they are looking to target and promote as well as any associations that can be made within the data. Understanding the areas your client’s practice is looking to grow into as well as where they currently stand will help you create a roadmap to success as well as act as a starting point for optimizing and creating content.  You’ll want to gather operational data on the client side as well in order for the digital marketing efforts to be successful. Below is a list of questions that are useful to have answered before launching your efforts:  Which contact should receive the appointment emails that are submitted through the website?  How soon is your team able to reply to the appointment emails?  Do you track inbound patient interactions from first touch to completed appointment? If so – do you do this by phone calls, emails, texts, etc.?  Is there a current system to follow up on patients who haven’t made an appointment? Having these items in place and answered will help your client to be prepared for the growth that the digital marketing efforts will bring.  Smooth Transition Of Data To Development  Once all of the data is collected and expectations with the client are in place the web design and  development team can begin building out and optimizing this information.  Onboarding Steps in Digital Marketing For Healthcare  Create Internal Assets  Make sure your new client has a presence in your internal platforms. Create a client drive to place documents and information pertaining to the client to keep everything accessible to the team and in one place. This can range from content, photos/videos, data collection, meeting notes, etc.  Having a ‘Project’ created in your project management software will help you and your team stay in the loop with project timelines and updates. Rather it be pertaining to Onboarding, Development, Launch and Post-Launch, Social or Paid Search – it’s important to have a central place for all marketing projects for each healthcare client. Always make updates to any information or timelines within this Project as necessary to ensure that the information is clear for everyone.  This is another area we often find a large gap in opportunity loss. We like to frame the question, “What are you doing in the real world that positions you as an authority?” Oftentimes the most valuable indications of your healthcare authority are there but just haven’t been translated into the digital world. Our HealthAuthorityCMS acts as an audit tool to gather efforts such as research, publications, presentations, authorship and more to represent and connect these assets online. Internal Team Meetings Over-communicate with the different teams involved in the project so everyone understands the services, marketing goals and timelines for the client. Weekly internal check-ins with involved team members will allow everyone to provide updates on the project as well as ask questions. You can use this time to discuss updates and adjustments for moving forward.  Research & Review Client Data Collect the data needed to create uniform information across all platforms for the client. Google My Business listings, platforms like HealthGrades, Vitals and WebMD and Yelp should all portray the same information about the healthcare practice you are working with.  You’ll also want to know which Doctors treat which Procedures and Conditions and which locations they serve at. This will help fill any gaps for new patients that are actively looking for care.  Gain Access To Website and Digital Marketing Platforms (If Existing)  Often times clients already have a website for their organization. So, before the Launch / Kickoff Meeting it’s good to get access to things like Hosting, Domain, Google Analytics, Google Tag Manager and the website. It is pivotal to get access to and/or connect these to the site prior to launch to uncover any technical issues prior to launching the project. It will help prevent any delays once the project is in development . These platforms help contribute to successful marketing campaigns as they provide the necessary marketing and operational data that is being generated from the front end of the website.  Client Launch/Kickoff Meeting Once the fundamental groundwork is in place from the initial onboarding steps – create a document that provides a summary of all the information pertaining to scope of work, timelines, next steps and contact information. This is a great place to also include internal processes and introductions. From here you can get a call scheduled to have a data review and design process digest with the client to keep timelines moving forward.  Be sure to invite all stakeholders to the meeting. It will align expectations, milestones, and timelines for everyone involved. From your internal team, be sure to include the sales team member who’s been interacting with the client for hand-off and any team leaders for each of the services you’re onboarding for. In the case of medical web design and development, we make sure to include the following, at a minimum: Sales, Project Manager, Graphic Designer / Web Designer, Web Developer. The Onboarding Presentation should be sent to the client after the call takes place. This outline will be important for the client to refer back to throughout onboarding and development as well as post-launch of the website.  Pass Information To Development Team  Once the operational information is gathered and confirmed by the client – the project can then shift to web design and development where the focus will be on implementing the new technology while also establishing a design process and theme for the website. If your client already has a brand guide in place – you’ll want access to that to make sure you are building out their website in accordance to what already exists. If this is a client that you are building a new website for or doesn’t currently have an existing brand guide – you may need to create that to make sure that all brand elements are the same.  Summary  In summary – onboarding new clients in the digital marketing sphere of healthcare requires a lot of communication, data collection as well as implementation. Having a process around onboarding will ensure a successful launch because it will help internal and external teams stay aligned and organized.  If this is something you or your company needs help with, book a consultation with Tidal Health Group to learn more about how we can assist! ### END_RECORD ### START_RECORD TYPE: post ID: 678 TITLE: Bryan Cush Featured on Founder Secrets – Doctors Spending $1 Million on Google Ads URL: https://www.tidalhealthgroup.com/bryan-cush-featured-on-founder-secrets-doctors-spending-1-million-on-google-ads/ EXCERPT: Taylor and Flaviu speak with Bryan Cush of Tidal Health Group, a digital agency focused on companies in the healthcare space. We talked Bryan’s learnings from working on a cruise ship, to how Tidal helps doctor groups with key insights and SEO. Subscribe to receive emails when new episodes are released. Listen on YouTube DATE_PUBLISHED: 2023-02-09T00:03:17Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: In this podcast episode, Taylor and Flaviu interview Bryan Cush, of Tidal Health Group, discussing insights and SEO strategies for healthcare companies. Listen now. TAX_category: Blog TAX_category: Podcasts BODY_CONTENT: | Taylor and Flaviu speak with Bryan Cush of Tidal Health Group, a digital agency focused on companies in the healthcare space. We talked Bryan’s learnings from working on a cruise ship, to how Tidal helps doctor groups with key insights and SEO. Subscribe to receive emails when new episodes are released. [gravityform id="2" title="false"] Listen on YouTube ### END_RECORD ### START_RECORD TYPE: post ID: 669 TITLE: Increase Your Views on YouTube URL: https://www.tidalhealthgroup.com/increase-your-views-on-youtube/ EXCERPT: Creating a YouTube channel with consistent content isn’t just as easy as recording and uploading. From hiring your medical videographer, to  researching the video topic, to releasing it on your channel – there are data-driven steps which should be taken the entire way. Specifically, we’ll be looking at the exact anatomy of a YouTube video […] DATE_PUBLISHED: 2023-02-01T21:56:43Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Maximize your YouTube views with Tidal Health's data-driven steps for optimization and healthcare SEO. Read more on our blog. TAX_category: Blog BODY_CONTENT: | Creating a YouTube channel with consistent content isn’t just as easy as recording and uploading. From hiring your medical videographer, to  researching the video topic, to releasing it on your channel – there are data-driven steps which should be taken the entire way. Specifically, we’ll be looking at the exact anatomy of a YouTube video and why it’s vital for optimization & healthcare SEO. First thought you may have is, “Why does YouTube Video matter?” Similar to Google, users go on YouTube to find the answers to their questions and it is the 2nd largest search engine behind Google. More recently, YouTube is now making it easier for users to find credible health-related information from authoritative sources. And yes, just like Google, users are going directly to YouTube searching for video content on various healthcare topics. All types of videos are being produced in the medical practice / healthcare space: informational condition videos, patient testimonial videos, and even detailed surgical video (just to name a few). Take for instance something we have produced with our client as specific as: “How to fix a nasal valve collapse.”  When writing a new content page on a website, specific keywords are added that will help lead users to the page and answer the questions they have. This is the same thought process we use when researching and uploading a YouTube video for our clients. What do you need when posting a YouTube Video? Relevant Title Short Main Description Relevant Keywords Hashtags Website & Social Links Timestamps for Key Moments Transcription of video Relevant Title The title of the YouTube video is important for two reasons. First, the title should be something that would draw the user’s attention to it. If it’s an informational video, it should already convey that the video contains the answer to the user’s question. If it is featuring a patient testimonial, the title should invoke a little wonder in the user. See the image below as an example. Secondly, the title should also contain at least 1-2 relevant keywords. Short description The first part of the overall description will contain a short description. This should only be about 2-3 sentences long conveying exactly what the video will be about or what the user may learn from watching the video. Relevant Keywords Relevant keywords can be used in the title, the short description, and within the transcription. To make sure relevant keywords are spoken in the video, these focus keywords are fed to the interviewee by the producer. Any word or keyword you include in the description can help you boost your video’s rankings in YouTube search (and Suggested Videos). Relevant keywords can also be repeated at least 2-3 times within the description.  Hashtags Like the Instagram algorithm, adding hashtags in video descriptions will help make the video more visible to the users. Hashtags are also another way to categorize your videos on your channel – similar to how playlists work. These hashtags should also be relevant to the content that is in the video and will help your videos rank higher on YouTube search. Hashtags can be added to the video descriptions or the title. Adding them to the video description is always best as you can add many more than in the title.  Website & Social Links If you are a brand or company and are trying to promote your products/services, you want to make sure you have relevant links to your website and social media. For example, a plastic surgeon creates a video on how to fix a deviated septum. The main metric when creating video content is brand awareness but a byproduct of it can also be conversions. You can see this referral data in Google Analytics. Having website links in the description will allow simplicity for the user if they want to learn more about the doctor or service. Social links can help boost their following there as well and it’s just another way to keep them in your ecosystem. Timestamps for Key Moments Adding timestamps to your videos will help your users find the exact answer to a question that they have and find even faster! These timestamps create what YouTube calls “Key Moments’ within the video. For example, if a user just wants to know what the treatment is for a nasal valve collapse, they can click on the key moment and get to that part of the video sooner. These key moments can be added manually but they can also be auto-populated. Best practice would be to add manually as they do not always auto-populate the best moments. You will see in the image below, key moments have been added manually.  Here is how they look on YouTube. They are shown at the bottom of your description: And they also show in a Google search: Transcription of Video: Including the transcription of the video is important for many reasons. One easy win here is having more relevant keywords in your description. This will make the video easier to search for and boosts its YouTube SEO performance. This can also optimize for SEO within a Google search as well. The video will start indexing which means it can appear in a Google search if the user is searching for that particular content. Transcribing videos also increases accessibility for users. This also creates a better user experience. Everyone digests information differently so it’s great to have options for users – some may prefer to watch the video and some may prefer reading about the contents of the video.  ### END_RECORD ### START_RECORD TYPE: post ID: 660 TITLE: Advanced Local Healthcare SEO Tactics URL: https://www.tidalhealthgroup.com/advanced-local-healthcare-seo-tactics/ EXCERPT: Introduction to Local Healthcare SEO  In the past, local search engine optimization (SEO) efforts for doctors and healthcare professionals have been distinctly different from more general SEO efforts. This still holds true even as the fields have become more intertwined over time. While all of your SEO steps should be incorporated within a broader strategy, […] DATE_PUBLISHED: 2022-11-01T16:37:43Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Looking to boost your healthcare website's SEO? Check out Tidal Health Group's advanced local healthcare SEO tactics, including content optimization and more. TAX_category: Blog BODY_CONTENT: | Introduction to Local Healthcare SEO  In the past, local search engine optimization (SEO) efforts for doctors and healthcare professionals have been distinctly different from more general SEO efforts. This still holds true even as the fields have become more intertwined over time. While all of your SEO steps should be incorporated within a broader strategy, there are still distinct steps to take when you are a business with a physical (local) presence. You can learn more about a more holistic healthcare SEO approach here (link), but for the purposes of this article we’ll be digging deeper into the specifics of local healthcare SEO. Local SEO Tracking Our team looks at tracking local healthcare SEO efforts in two ways; on-site and off-site.  On-site is the most straightforward, with local SEO success often being framed around the organic growth of your location pages. Whether you are a single- or multiple-location healthcare brand, it’s important to have a dedicated URL for each physical location you have. We recommend creating that URL under a “locations” folder as well.  youdomain.com/locations/123-Main-Street This provides a clear structural taxonomy to understand what is housed under that ‘locations’ folder. It also provides a static URL to link to from local profiles (ie – Google Business Profile) and an easy segmentation to track the traffic going to all pages under the /locations/ taxonomy.  In tools like Google Search Console, you can quickly segment traffic going just to that folder of URLs with a query filter like this.  This allows you to see only specific queries that are causing those URLs to show up in searches, as well as all the URLs that are being indexed under that folder structure. Traffic going to this segment of pages can give you some interesting datasets to analyze. A good place to start is by separating out queries that include or exclude your brand name.  While leaving in the page filter you can also apply a custom regex filter to include or exclude queries with your brand name in them.  It may take a few tries to capture all brand names or brand variations but you should get to the point of having a regex expression that looks something like this: Brand|brand2|brand3|brand4 The | expression functions as an OR statement where you can decide to include or exclude all of those queries. If you are looking to exclude brand-related keywords, your query results should end up looking something like this, where the keywords being reported are from users that didn’t search for your brand specifically. Using the same regex expression, you can also search for keywords which include your brand. This can be equally helpful for a variety of reasons, such as identifying brand awareness or brand lift while running campaigns that are focused on these goals.  Offsite local medical SEO efforts are more fragmented and complex to track. It takes a look at traffic or events involving digital footprints beyond the confines of your own website. This can include places like local profiles, (Google, Yelp, Bing, etc), social media or chat forums, and others. We are going to primarily focus on local profiles and Google Business Profiles.  Google Business Profile/Google My Business  Google Business Profiles, formally Google My Business, are the quickest and most effective local healthcare SEO step you can take. Setting up, claiming, and optimizing your profile is a simple and straightforward. We will discuss some important best practices further down, but it is important to understand that these local profiles are a Google property. That means your profile’s given placement and position in a search result are incomparable to any other local listing.  Taking advantage of all of your Google Business Profile’s features should constantly be at the forefront of your local medical SEO efforts. The three keys to focus on after claiming and building your profile are quality, quantity, and recency. Get great reviews, get a lot of great reviews, and continue to get a lot of great reviews over time. It’s very common for us to see a short-lived push to gather reviews during a brief period of time before the profile just ends up sitting dormant for months or years.  Google Posts Google posts are a more recent feature of Google Business Profiles. Google is giving you an outlet to post and promote time- or event-sensitive information directly to your local profile. Simply put, you should be taking advantage of any additional real estate Google is providing to you in a search result. Instead of your profile primarily being your static business data, Google posts allow you to showcase more detailed and dynamic content. Keyword Research  Foundational keyword research is highly important and should be informing all digital marketing efforts. A segment of that research can be categorized as local SEO efforts. Understanding the “high intent” keywords that drive people looking to take a local action can inform the content on your location pages, the description on your business profiles, and more.  If you already have a rich dataset of your own on a platform such as Google Search Console, that is a great place to start. While it doesn’t show you all possible data, it does give you insight into local search habits from which you can extrapolate. From the screenshot in the local SEO tracking section, you will start to see ‘common’ terms that trigger a local search result. Intuitively, terms like “near me” and “best” are on that list but you will also be able to start compiling a list of which terms are the most valuable. The most variety will come in geographic variations that are tied to your physical location.  Research will start to paint a picture of how “local” your efforts need to be. Following our previous example you can start to paint a local SEO picture. Each time you identify a different geographic intent (“chicago” vs “lincoln park”) it allows you to determine which are relevant and how different, or similar, the searches are.  NAP / Data Consistency NAP stands for name, address, phone number. While the acronym doesn’t exhaust all the data needed for a local healthcare SEO listing, the idea is to ensure the important static information about your business is correct and uniform across the board.  Our HealthAuthorityCMS (link) establishes a larger baseline of data that acts as a central source of truth for your information online. However, the concept can be managed with or without such an automated process. It’s important to decide on a uniform naming convention for your brand, providers, address structure, and public contact phone numbers.  Database Partnerships / Appointments The management of the NAP ecosystem has long been dominated by several players such as Yext, Moz Local, and more industry specific companies like Doctor.com. It’s become very difficult to manually manage all these listings separately, so we do recommend using an automated tool to manage the ‘common’ listings. We will go into more detail later on how to think about the uncommon listings.  A more recent development in the database partnerships within the local SEO world has been the ongoing land grab effort by various platforms to integrate appointment scheduling. Generally this can be seen with the “Bookings” tab in the backend of Google Business Profiles.  The more specific and less obvious partnerships that are specifically affecting local healthcare SEO efforts are behind the scenes connections. If you are a ZocDoc customer, there is a sneaky control feature in your ZocDoc account that will integrate your ZocDoc profile directly into your Google Business Profile. Within your ZocDoc provider profile there is a section labeled ‘Partner Syndication Feeds’ that could be toggled on without you knowing and actively promoting your patients into their platform through other online channels. Local Landing Pages As previously mentioned, it is important to have a static URL to be able to point to from local profiles. Using your previous keyword research as well you can start to plug in the content that is most relevant to that individual location or provider.  Multi Location There is a clear structured dataset needed for each location page, which we will be outlining further in the next section. Here we will tackle some of the unstructured data on that page. This refers to content or description sections. Carrying the previous example forward, you can start to think about the physical presence of your business. We have seen user geographical queries for Chicago and Lincoln Park. Whether or not you have a physical location in each community, or one that services both, will direct how you write about the areas that this location services.  Multi Provider  We can think about provider pages using the same lens. We saw variations of descriptions using terms like podiatrist, foot doctor, foot surgeon, foot and ankle specialist, and ankle specialist. Understanding which variations are appropriate to each ‘entity’ of a provider will allow you to assign appropriate keywords to their profile.  Schema Markup Schema is a third party structured markup language that allows search engines to organize data. Google is very clear on which forms of schema they recognize. It’s important to utilize the localbusiness type schema that is covered in the structured NAP section. We take schema further because there is a whole section dedicated to healthcare schema. While the localbusiness schema is all included in the medicalclinic schema, there are a lot more categories of information that could be collected. Even if you don’t have your developers code in the schema language, you can use the additional categories as a content guide.  While these things are not identified in the Google recognized local business schema, it can be very helpful to let potential customers know if you are accepting new patients, which insurance plans you are in network with, or which services are available at each location. Leverage Real World Local Relationships Often when strategy sessions about growing local healthcare SEO efforts happen, it’s through a digital or marketing lens first. Questions or comments like “where should we get our practice listed?” or “do we need to audit our business listings?” are discussed.  We like to shift the conversation to start with what differentiates our clients in the real world and how this can be effectively translated into the digital world. Questions like “what professional associations are you active in?” or “what local communities, groups, or organizations are you involved with?” should lead the conversation.  Local Link Building  As you start to think more about the physical presence that identifies you locally there are some universal healthcare domains that can help find a starting point.  Some of these channels have explicit locations to audit your listings and some are starting points to discover non-traditional places to help improve your local SEO footprint.  Professional Healthcare Industry:  Board Certifications Medical Association Memberships MedlinePlus.gov SAMHSA.gov Insurance search Local Reviews  All the efforts written about up to this point are tactics. Tactics can help you hone your approach and reach more people, but can never be a replacement for providing amazing customer service and getting your patients to talk about it. It’s important to talk to your patients on their level as much as possible. When you recognize the actual words and language your patients use, it only helps connect and identify with future patients even more. The recognition that ‘chronic lower back pain’ is light years away from ‘sacrocoxalgia’ or ‘lumbago’ is half the battle.  Summary Overall local healthcare SEO efforts boil down to providing great service and speaking your customers language. If you do nothing else, you will succeed on a local level. ### END_RECORD ### START_RECORD TYPE: post ID: 652 TITLE: Healthcare SEO: Advanced Tactics to Build Google’s E.A.T. URL: https://www.tidalhealthgroup.com/healthcare-seo-advanced-tactics-to-build-googles-e-a-t/ EXCERPT: Introduction The distinction between general search engine optimization (SEO) services and healthcare or medical SEO services is important to understand. With the more recent introduction of search engine concepts like E.A.T. (Expertise, Authority, and Trust) and Y.M.Y.L. (Your Money, Your Life), Google has made it clear that websites that speak about health related topics are held to […] DATE_PUBLISHED: 2022-10-05T20:29:09Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Gain valuable insights on how to enhance your healthcare SEO strategy by building Google's E-A-T. Learn advanced tactics from Tidal Health Group today. TAX_category: Blog BODY_CONTENT: | Introduction The distinction between general search engine optimization (SEO) services and healthcare or medical SEO services is important to understand. With the more recent introduction of search engine concepts like E.A.T. (Expertise, Authority, and Trust) and Y.M.Y.L. (Your Money, Your Life), Google has made it clear that websites that speak about health related topics are held to a higher standard than other types of content. Traditional agencies have attempted to create an effective healthcare SEO strategy in the past, but the results are typically minimal or difficult to track. SEO which will produce the best possible results in this space requires the expertise of an agency that solely specializes in healthcare.  Tidal Health Group has extensive and exclusive experience in healthcare SEO services. Our service efforts are rooted in technology – specifically, the development of our own Healthcare CMS platform. Our team is constantly testing and developing new functionality to understand if we are presenting each of our clients as an authority in the healthcare marketplace. This helps them continue to get more organic traffic from search engines over time. The modern healthcare SEO landscape can be very fragmented, with campaigns being cobbled together from multiple different agencies and technologies. Services like local SEO, schema markup, keyword research, page speed, user experience, and more need to all be carefully crafted together to perform an effective healthcare SEO campaign. If you aren’t familiar with the EAT and YMYL concepts, we have extensive articles which go further in-depth on these subjects. An important detail to know is that they were introduced through a document called the Google quality raters guideline. This document is constantly evolving and provides guidance to real people judging search engine results. A very recent and important update was made which further clarified the distinction of which page types fall under those two concepts.  YMYL We firmly believe any website that speaks about health care related topics falls under the “Your Money, Your Life” categorization. You can use the quality rater guideline tables to attempt to find where in the spectrum of this concept you fall. This can be highly useful in informing your healthcare SEO efforts. WSince our team specializes in healthcare SEO we don’t spend much time on whether this topic is appropriate or not because our team specializes in healthcare SEO, therefore all of our clients fall under the category. That makes this next concept particularly appropriate for our purposes. Google’s EAT Expertise, Authority, and Trust (E.A.T.)  fall at the heart of any good healthcare or medical SEO campaign. This concept attempts to quantify the subjective topic of authority. If your website, and more specifically an individual page, speaks about a topic that could have adverse outcomes on someone’s health, you need to prove it was produced and/or reviewed by an individual of authority to speak on that topic. This concept of authority is monitored on a page level, meaning that even if an entity is seen as an authority on a domain level, the individual page doesn’t automatically assume equal authority. Our team is constantly touting our ability to translate our clients’ physical or real-world authority into the digital space. Simply adding in a medical reviewer or a last date reviewed will not suffice to prove you are an authority. Exhaustive efforts need to be made to review the content against medical consensus and prove the information is not harmful to a user. If your healthcare SEO agency isn’t leading with this concept, you should run for the hills.  On Page SEO Keywords Once it’s understood that your content is being held to a higher standard and you have the authoritative experts to speak on your key topics, keywords are the most important area to start. Google has stated that pages with less technical SEO factors will outrank because of proper content and authority indications. In other words, the gap between what healthcare calls itself and the consumers of it speak continues to be the largest area of opportunity in healthcare SEO campaigns. We are constantly preaching about the massive language barrier between care providers and healthcare customers. In one instance our team mapped over 1800 consumer / layman keyword variations for a single surgical intervention which only had twelve medical keyword variations. That means that for every one medical-heavy keyword or key phrase we mapped 150+ consumer variations that led to that condition. From step one, it is critical to not solely rely on Google search console or keyword planner. A patient journey keyword research project needs to be at the heart of all healthcare SEO campaigns. The previous research tools provide a great quantitative foundation, but equal weight needs to be given to the qualitative way consumers speak. You need to consider what they are saying online and in forums, to their providers in person, to their significant others, and in general as they’re navigating their healthcare journey.  Once you have a balanced understanding of how people are searching and how people are talking about your healthcare services, you can begin to translate that into digestible media. This visual gives a stark example of the differences between what the business of healthcare says, how people search, and how people communicate. Content / Video Once you have your keyword and language foundation in place, expanding it into informative and digestible content becomes the next step. It’s not as simple as injecting a few key words into existing copy or repeating the important keywords throughout the title and subtitles. A full site audit should be done to understand which pages may be competing with each other and where the greatest opportunity for traffic growth exists. The common mistake we see people make while producing content for healthcare SEO campaigns is to produce medical-heavy, textbook style information. While that structure is a good foundation to start, the information needs to be translated into understandable, consumer-friendly language along with keyword consideration to hit all relevant consumer topics. They should be paired with the information consumers need to help educate and clarify what they’re going through.  Using the schema.org healthcare guidelines provides a good structured starting point. Take the structured data table of a medical condition page as an example. It gives you the initial framework of clinical questions to ask to gather the initial information needed.  Where does this condition affect the body? How can it be diagnosed? What is the most likely outcome? What are possible complications? What are possible treatments? How is it prevented? What are risk factors? And much more We suggest starting with written content, but always pairing that with video content. Not only do different demographics digest information through different mediums; people also search each platform in different ways. To achieve a comprehensive healthcare SEO campaign, we suggest pairing mixed media assets to educate your potential patients throughout their entire online research journey. Video becomes the perfect opportunity to showcase a balance of quantitative and qualitative language along with approachable authority in the individual care providers. Using your keyword research and long-form content as a guide, you can produce digestible video assets which further your statement of authority on a particular topic. Authorship  Because we firmly believe all health-related web pages fall under the E.A.T. category, authorship becomes an important piece after media creation. It’s very easy to see who is a content creator on video, but isn’t as clearly designated in written form. It’s important to understand that signing an author or content reviewer to existing content will not improve your health care SEO efforts by itself. Having one general medical reviewer also will not suffice. If you are speaking on a wide range of topics, it’s necessary to have a topical specialist in each area. User Experience User experience is often limited to traditional marketing metrics and page experience testing. While those are important and should not be overlooked, we emphasize user experience from an easy and preferred method of communication. Navigating the complexities of your own healthcare on top of the insurance and billing for it is stressful enough. Making the initial inquiry as frictionless as possible is important. The endless amount of complex call trees, medical taxonomy, doctor finders, and incorrect contact information continues to surprise us.  Forward thinking brands are separating themselves from the crowd by removing the onus to know exactly who to see and how to reach out from the patient. The term ‘care navigator’ is often used to label this position but this role, simply put, is having someone who advocates on behalf of your patient (customer). This can come in preferred methods of communication that must be structured with a patient first mentality. The adoption of chat is important, but deploying it in a manner that meets the complex needs of your business is just replacing one problem with another.  Speed, Security, Mobile  There is an endless amount of technical guides and metrics on why site speed and mobile use must be prioritized. I’m keeping this section brief, not to minimize its importance, but because these topics are exhaustively covered elsewhere. Helpful tools can be found Developers Google Speed, Page Speed and Lighthouse.   Digital Business Growth The continued evolution of healthcare brands inevitably involves rebranding, patient acquisition, and de novo location opening. The opportunity loss can not be understated in the traffic, authority, and patient volume that can be missed if this is not handled correctly. In-depth content and technical review must be performed to ensure you aren’t combining competing pages, you are properly redirecting existing traffic, you are combining and leveraging existing reputation, and you are communicating a seamless transition.  Backlinks and Citations  Much like I mentioned in the site speed section, there are endless tools and lists on traditional healthcare SEO backlinks. While these are important, they have become commonplace and saturated. With the emphasis on authority becoming more and more present in the last few years, we think about links and citations from more of a speciality/topical perspective. While having a correctly filled out profile on a HealthGrades or WebMD is important, it only provides a partial threshold of indicating authority. It separates your website from the general internet as having doctors on staff. But now you have to convey how you are more of a topical authority relative to other doctors. The first area of opportunity we look for are topical off site healthcare SEO backlinks and citations. While this list isn’t exhaustive, we consider it the next level of authoritative ‘directories’: Board Certification Profiles Medical Association Memberships Publication and Research Paper Citations Local Community Outreach Events and Partners MedlinePlus.gov SAMHSA.gov Insurance search The next area of opportunity for topical off site healthcare backlinks is from the patient community perspective. There is less of a clear starting point with this approach, but using your existing patients and/or current efforts as a guide will allow for a place to start.  Do your medical associations link to or partners with patient support groups? Where do your potential and current patients communicate with each other online? How do patients find care in areas you don’t service? Use these and similar questions to start your research on finding areas of opportunity to communicate your professional experience and authority. This is another area where just getting your name mentioned or listed on a directory is not the solution. Educating the community and fostering a genuine conversation around your area of speciality is the first priority.  Social Media  Social media can be a platform for community outreach, but it is also a platform for validation during a prospective patient’s research journey. Social media platforms have become the fastest-growing, but still the smallest, channel for patient attraction. Their current value to improving your healthcare SEO efforts is undeniable.  Having a built out and active profile has, at minimum, acted as a validation along the research path. We are now seeing a shift to 1st step search directly on social media platforms. With the recent announcement from TikTok that they are furthering the ability to search directly on the platform, they are emphasizing the importance of… keywords and links. That is, the same two key factors traditional search engines have prioritized for decades.  The ‘concern’ on social media based search is that virality or popularity doesn’t always translate to authority. This presents a great opportunity, not dissimilar to Youtube, to provide authoritative content directly from the voice itself.  As consumers and potential patients shift their decision making habits more towards social media platforms, healthcare SEO efforts can take the structure and learnings from traditional search engine campaigns and begin to translate them into other search outlets.  Local SEO Local healthcare SEO efforts are among the most important efforts to be taken. As a physical service provider this is the biggest area of opportunity against large authoritative brands like Mayo and Cleveland Clinic. Simply, they can not physically be everywhere. Google will preferentially show websites and businesses that match a user’s location when there is an intent to find care.  There is no way to separate local SEO from the other sections of this guide. Local links/citations, keywords, social media and on page schema all factor into local healthcare SEO efforts. Beyond having a separate and properly built out location(s) URL on your website, the single most important area to focus on is your Google Business Profile (formerly Google My Business).  Reputation/GMB The power of having a claimed, optimized and continual reputation on Google Business Profiles is incomparable. There are three main rules of thumb in gathering reviews: Quantity – volume matters  Quality –  positivity matters Recency – continually attracting review matters This is another area we specialize in and find a great return on investment: reputation management for doctors. and physicians. A couple of best practices and data points we often see areas of improvement in are: Multi Doctor / Locations Brands: Make sure to link to separate URLs for the individual practitioner or location listings Make sure to promote Brand and Provider Listings 7 to 1 Appointment Ratio: For every seven appointments driven by a brand location listing, one is driven by an individual provider location listing.   Content Matters: speak in and encourage patients to write reviews in the language common to them. When patients are searching for specific procedures online, the providers and practices with the most matching keywords will come up first. Google even pulls out keywords at the top as a filter for patients to use to read other patients’ experiences.  FAQ  What is medical or healthcare SEO? Healthcare SEO is the specialization of search engine optimization specifically for the healthcare industry. Whether your SEO campaigns are B2B or B2C, the ‘customer’ journey within healthcare is a unique path. Combining that with the higher bar that search engines put in place for health related topics, healthcare is arguably the most complex industry for SEO professionals.  How does a marketing agency specialize in healthcare? A marketing agency that specializes in healthcare solely focuses on the complexities, compliance, and patient journey that is unique to healthcare. Finding an agency that solely focuses on healthcare will address the large learning gap that a non-specialized agency would have to bridge in attempting to apply traditional SEO efforts to the healthcare industry.  What makes a ‘good’ healthcare SEO agency or group? A ‘good’ healthcare agency certainly has to perform and provide the desired results. But just as importantly, it’s necessary to understand the complex marketing and business requirements needed to perform.  A ‘good’ healthcare SEO agency is able to advise in all areas, whether it is the SEO concepts of E.A.T. and Y.M.Y.L or data control of PHI.  What are Google’s E.A.T. and Y.M.Y.L. concepts? Google introduced the concepts of Expertise, Authority and Trust (E.A.T.) and Your Money, Your Life (YMYL) through their quality raters guidelines. These guidelines provide an outline to thousands of real people who provide feedback to the algorithm’s results. Sections of the document cover YMYL, which distinguishes content that speak to someone’s financial or physical health. If your website falls under this category, you are held to a higher standard to prove you are an adequate expert (ie – E.A.T) in your field.  Summary In review, SEO campaigns have evolved drastically to be much more complex and holistic. No single effort or one time cleanup will solve everything. This is particularly evident in healthcare SEO campaigns where the need to consistently review, update, and compare content against medical consensus is required. Finding the right healthcare SEO agency will make all the difference in achieving results that position you as an authority.  ### END_RECORD ### START_RECORD TYPE: post ID: 650 TITLE: Youtube Furthers Healthcare Content Production URL: https://www.tidalhealthgroup.com/youtube-furthers-healthcare-content-production/ EXCERPT: The concept of E.A.T. (Expertise, Authority, Trust) was introduced by Google as a ranking factor that they highlight in the quality raters guideline internally used. The subjective concept is meant to help provide guidance when identifying content that has a high bar on who is producing it. This is broadly applied to all health related […] DATE_PUBLISHED: 2022-08-08T13:33:18Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Improve your healthcare content production with YouTube. Discover why video matters for healthcare SEO and how to optimize videos for search engines. TAX_category: Blog BODY_CONTENT: | The concept of E.A.T. (Expertise, Authority, Trust) was introduced by Google as a ranking factor that they highlight in the quality raters guideline internally used. The subjective concept is meant to help provide guidance when identifying content that has a high bar on who is producing it. This is broadly applied to all health related content because of the real world requirements to be able to speak on it. Not only did Google introduce the E.A.T. concept, they are actively flexing that muscle and producing or partnering with sources they see that exceed the required E.A.T. threshold. This gives us an opportunity to continually answer:  What makes someone an authority? Youtube and its parent company Google make it clear that the healthcare industry hasn’t just lagged behind in areas of technology, operations, and experience that were sorely brought to light during the COVID-19 pandemic – it has also lagged behind in how it communicates online with its potential consumers. The largest aggregator of content is investing in health content production. A press release from January 2021 makes it clear that YouTube isn’t sitting on the sidelines as just a data/content aggregator anymore. Technology and social media platforms are devoting more resources to thwarting misinformation and highlighting authoritative voices. Youtube has made it clear they are taking a hands-on approach to achieving this goal.  This is a clear call to arms for the healthcare industry at large. With health-related queries being the largest category of search traffic (~5+% of billions of searches) this isn’t a communication problem YouTube can tackle alone. The goal is clearly stated in the headline of the press release: “Bring more authoritative, engaging health content to the platform.” That is a bold statement. Not only is there a quality problem about who is providing the information, but also in how they are providing it.  It goes even further identifying specific communication problems with the current library of health information online. “ The majority of existing health information online is predominantly text-based and lacks the accessibility, depth, and engagement that patients seek.” In translation:  the health industry speaks a very different language than those that consume it. Simply put, the information needs to be in a format that is more digestible for the layman. The new executive running the program elaborates by saying, “There is a clear need for more trusted and easy to understand health content online.“ Those in charge of healthcare communications and marketing should see this as a threat and an opportunity. YouTube is making clear strides to partner not only with established health institutions, but with health creators and brands as well. Google has always made it clear which health institutions were key partners for this ongoing project.  The list has continually evolved and expanded. This announcement singles out “the American Public Health Association, Cleveland Clinic, The Forum at the Harvard School of Public Health, Mayo Clinic, Osmosis, Psych Hub, and the National Academy of Medicine, to create high quality health content for viewers around the world.”  While none of the names on that list should be a surprise, some of the health creators that were listed are another story. They are bridging the gap between well known health brands and more consumer forward health creators such as Dr. Natalie Crawford, Dr. Ali Mattu, and Dr. Cedric “Jamie” Rutland.  One thing worth noting about the creators that were listed is the size of their reach, which is relatively small. These creators start to answer the who quality problem and do an engaging and digestible job with the how quality problem. But that brings up the problem of reach. Dr. Garth Graham, Director and Global Head of Healthcare and Public Health Partnerships at YouTube, says, “Creators will continue to be an important part of YouTube’s health initiatives, given their ability to foster connection with their global audiences in real time.” With authoritative health creators still in demand, that quote makes it clear that much more help will be needed in getting this information out there. YouTube creators (not just YouTube health creators) across the world conducted more than 60 interviews with leading health officials to share helpful COVID-19 information with their audiences.  This announcement goes on to make a point of stating that additional partnerships will continue to develop throughout the year and beyond. This signifies an opportunity for both well established health brands and new health creators. The established brands on the shortlist continue to expand in numerous medical specialties aimed at different health audiences, including medical students with the growth of the osmosis.org platform.  So what does this mean if we aren’t on the short list yet? The team at Tidal Health has spoken about this for years in articles like Medical Marketing, Think Like a Patient and Shift in Healthcare Search. This furthers that concept by identifying more important factors. The goal is clearly stated as to “bring quality content from authoritative, evidence-based sources front and center on the platform”. Focusing on: Credible Information (Causes, Symptoms, Diagnosis, Treatment) Guided Practices (Fitness Classes, Physical Therapy Demonstrations)  Emotional Support (Testimonials, Community) These can be categorized as pre-care, care, and post-care. This couldn’t make it any more clear that YouTube and their parent company) are being hands-on. The content isn’t meant to just be passively informative, it is meant to be actively engaging, covering the entire healthcare interaction from start to finish. It was stated by the YouTube Health team, “The content from YouTube’s health collaborators is seeking to empower patients, while keeping clinicians at the heart of how health is managed.” Healthcare consumers want more access, involvement, and ease with the healthcare industry. That extends all the way to the first point of interaction online. We are betting that closer access to the constant research of healthcare will only be exposed more. How you keep your information up to date, referenced, vetted, communicated, and validated will only continue to become a more collaborative, real-time experience. ### END_RECORD ### START_RECORD TYPE: post ID: 648 TITLE: Featured on UNMISS Podcast hosted by Anatolii Ulitovskyi, Bryan Cush Talks E-A-T. URL: https://www.tidalhealthgroup.com/featured-on-unmiss-podcast-hosted-by-anatolii-ulitovskyi-bryan-cush-talks-e-a-t/ EXCERPT: The E-A-T parameter impacts a lot to the medical industry. Many websites can’t grow because of low expertise, authority, and trust. How to increase E-A-T? Watch or listen to the entire episode with Bryan Cush to know a lot more. DATE_PUBLISHED: 2022-08-02T11:19:12Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Improve your website's E-A-T (Expertise, Authority, and Trust) to boost your medical practice's online presence. Listen to the Unmiss.com podcast now. TAX_category: Blog BODY_CONTENT: | The E-A-T parameter impacts a lot to the medical industry. Many websites can’t grow because of low expertise, authority, and trust. How to increase E-A-T? Watch or listen to the entire episode with Bryan Cush to know a lot more. ### END_RECORD ### START_RECORD TYPE: post ID: 646 TITLE: Bryan Cush, MS was featured on RustyBrick’s Search Vlog URL: https://www.tidalhealthgroup.com/bryan-cush-ms-was-featured-on-rustybricks-search-vlog/ EXCERPT: RustyBrick CEO, Barry Schwartz, interviewed our Co-founder, Bryan Cush, MS on his Youtube Channel, Search Engine Roundtable. Bryan Cush, the co-founder of Tidal Health Group, a healthcare marketing company, stopped by my office to chat SEO and healthcare marketing. Bryan is pretty technical and is able to bridge that with his deep understand of medical […] DATE_PUBLISHED: 2021-11-12T10:36:06Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Learn how Tidal Health Group bridges technical expertise with medical and health knowledge in marketing and site development. TAX_category: Blog BODY_CONTENT: | RustyBrick CEO, Barry Schwartz, interviewed our Co-founder, Bryan Cush, MS on his Youtube Channel, Search Engine Roundtable. Bryan Cush, the co-founder of Tidal Health Group, a healthcare marketing company, stopped by my office to chat SEO and healthcare marketing. Bryan is pretty technical and is able to bridge that with his deep understand of medical and health, with marketing and site development – I find it to be a beautiful thing. They work primarily on patient acquisition and authority building for their clients. We dug a bit into this and how he works with his clients. Challenges Using Health Data For Content: We briefly spoke about the delicate aspects of using your internal health data and client health data for content marketing purposes. Bryan explained he shares an office with an attorney and has tons of insurance because of the sensitivity of this data. He shared some stories of how he used some of his clients data to map keyword data around technical terms versus what the consumers type in search for that technical term. So there is a key need to map your data for marketing purposes. This may be more important in health than in other industries. Did you know Google used MUM for a similar purpose, to identify and map 800 or so different variations of the COVID vaccine names. Bryan said they don’t necessarily use AI or machine learning for this but rather a simple structured taxonomy where you do data mapping over time. He said you can use this method over and over again, no matter who the client is. ### END_RECORD ### START_RECORD TYPE: post ID: 624 TITLE: Changing The Provider Experience URL: https://www.tidalhealthgroup.com/changing-the-provider-experience/ EXCERPT: Bryan Cush, Co-Founder of Tidal Health Group is on a mission to change the way consumers find providers. Backed with a strong purpose and the courage to try, he and his team are tackling the large task at hand. Listen along as Bryan shares a bit on his background, the company’s mission and some key […] DATE_PUBLISHED: 2021-05-03T13:00:53Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Bryan Cush of Tidal Health Group, shares his background, company mission, and valuable lessons learned in changing how consumers find providers. TAX_category: Marketing BODY_CONTENT: | Bryan Cush, Co-Founder of Tidal Health Group is on a mission to change the way consumers find providers. Backed with a strong purpose and the courage to try, he and his team are tackling the large task at hand. Listen along as Bryan shares a bit on his background, the company's mission and some key valuable lessons he's learned along the way so far. ### END_RECORD ### START_RECORD TYPE: post ID: 622 TITLE: Healthcare Marketing During Covid and the Power of Agency Specialization URL: https://www.tidalhealthgroup.com/healthcare-marketing-during-covid-and-the-power-of-agency-specialization/ EXCERPT: Bryan Cush is the President and Co-Founder of Tidal Health Group, which is a specialized agency working within the medical and healthcare marketing field. Tidal Health Group focuses on the digital representation of quality doctors and the care they provide. By showcasing a doctor’s expertise and patient experience online they are able to better connect […] DATE_PUBLISHED: 2021-04-30T20:50:50Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_description: Tidal Health Group focuses on the digital representation of quality doctors and the care they provide. Learn more by watching the Digital Agency Growth video. TAX_category: Reputation Management TAX_category: Marketing BODY_CONTENT: | Bryan Cush is the President and Co-Founder of Tidal Health Group, which is a specialized agency working within the medical and healthcare marketing field. Tidal Health Group focuses on the digital representation of quality doctors and the care they provide. By showcasing a doctor’s expertise and patient experience online they are able to better connect the proper patient with excellent medical attention. Watch the full video below! Visit the Sales Schema site HERE! ### END_RECORD ### START_RECORD TYPE: post ID: 620 TITLE: Anatomy of a Search Result | Doctor.com | Tidal Health Group URL: https://www.tidalhealthgroup.com/anatomy-of-a-search-result-doctor-com-tidal-health-group/ EXCERPT: We’re excited to be teaming up with our partner Doctor.com, a Press Ganey Solution, to give an introductory course on SEO. It was hosted by our Co-Founder, Bryan Cush and DDC Client Success Manager, Michael Hamburg. You will learn: Watch the full seminar below!   DATE_PUBLISHED: 2021-03-09T23:52:26Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_description: Tidal Health and Doctor.com, a Press Ganey Solution, give an introductory course on SEO. Learn why SEO matters and how it impacts your online reputation. Watch now. TAX_category: SEO TAX_category: Video TAX_category: Marketing BODY_CONTENT: | We’re excited to be teaming up with our partner Doctor.com, a Press Ganey Solution, to give an introductory course on SEO. It was hosted by our Co-Founder, Bryan Cush and DDC Client Success Manager, Michael Hamburg. You will learn: What SEO is and why it matters What is most important to having a competitive search result How SEO and Reputation Management work hand in hand Watch the full seminar below!   ### END_RECORD ### START_RECORD TYPE: post ID: 618 TITLE: What Did You Learn + Tidal Health Group URL: https://www.tidalhealthgroup.com/what-did-you-learn-tidal-health-group/ EXCERPT: Co-Founder Bryan Cush and Brian Dragich, sat down with Ahava Leibtag, MA, President and Founder of Aha Media Group. They discuss how handling the COVID-19 pandemic was for them and their clients. To learn more about Aha Media Group, visit their website at:https://ahamediagroup.com/ DATE_PUBLISHED: 2021-02-13T01:52:07Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_description: Discover what our team at Tidal Health Group has learned through our experience in healthcare marketing during COVID-19. Watch to see what we learned. TAX_category: Marketing BODY_CONTENT: | Co-Founder Bryan Cush and Brian Dragich, sat down with Ahava Leibtag, MA, President and Founder of Aha Media Group. They discuss how handling the COVID-19 pandemic was for them and their clients. To learn more about Aha Media Group, visit their website at:https://ahamediagroup.com/ ### END_RECORD ### START_RECORD TYPE: post ID: 616 TITLE: How pharma giants, non-profits, government agencies and corporations are working to convince Americans to get vaccinated URL: https://www.tidalhealthgroup.com/how-pharma-giants-non-profits-government-agencies-and-corporations-are-working-to-convince-americans-to-get-vaccinated/ EXCERPT: Our Co-Founder, Bryan Cush, was featured in a Business Insider article where he was asked about how he is working with clients to help them educate their patients and the public on the importance of getting the COVID-19 vaccine. He is mentioned here – “Hospitals and physician primary care groups are also involved. Bryan Cush, […] DATE_PUBLISHED: 2021-01-20T01:05:22Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_description: Discover how pharmaceutical giants, non-profits, government agencies, and corporations are working to promote COVID-19 vaccinations. Read the Business Insider article. TAX_category: Marketing BODY_CONTENT: | Our Co-Founder, Bryan Cush, was featured in a Business Insider article where he was asked about how he is working with clients to help them educate their patients and the public on the importance of getting the COVID-19 vaccine. He is mentioned here – “Hospitals and physician primary care groups are also involved. Bryan Cush, president and co-founder at healthcare marketing agency Tidal Health Group said that his firm had been inundated with client requests to do vaccine education efforts.” You can read the full article on Business Insider. ### END_RECORD ### START_RECORD TYPE: post ID: 614 TITLE: Healthcare Rap Podcast – Is Consumer-Centered Healthcare Possible? URL: https://www.tidalhealthgroup.com/healthcare-rap-podcast-is-consumer-centered-healthcare-possible/ EXCERPT: Our Co-Founder, Bryan Cush, was featured on the Healthcare Rap podcast as the “Flava of the Week” about the destination where we want to go with the the Digital Transformation Movement. For more information on Healthcare Rap, please visit their website at: https://shows.acast.com/healthcare-rap/ DATE_PUBLISHED: 2021-01-09T02:48:58Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_description: In this Healthcare Rap episode, hosts Jared Johnson and Zain Ismail discuss whether consumer-centered healthcare is achievable with guest Bryan Cush. TAX_category: Marketing TAX_category: Practice Managment BODY_CONTENT: | Our Co-Founder, Bryan Cush, was featured on the Healthcare Rap podcast as the "Flava of the Week" about the destination where we want to go with the the Digital Transformation Movement. For more information on Healthcare Rap, please visit their website at: https://shows.acast.com/healthcare-rap/ ### END_RECORD ### START_RECORD TYPE: page ID: 104 TITLE: Request an Appointment URL: https://www.tidalhealthgroup.com/book-a-strategy-consultation/ EXCERPT: Talk to Us About What Your Digital Presence Is Costing You We review your current situation before the call. The 45 minutes go toward your specific organization, your market, and what an honest growth plan looks like for you. What Happens in the Call A 45-minute working session with our strategy team. No slide deck, […] DATE_PUBLISHED: 2020-11-16T06:38:25Z DATE_UPDATED: 2026-04-06T05:00:03Z SCHEMA_TYPE: Article META_seo_title: Book a Strategy Consultation | Tidal Health Group META_seo_description: Schedule your free strategy consultation with Tidal Health Group. Tell us about your practice, your goals, and where your digital presence is falling short. We'll show you exactly what to fix. META_flexible_content: a:1:{i:0;s:10:"schema_faq";} META_flexible_content_0_faq_repeater_0_faq_title: How long is the consultation? META_flexible_content_0_faq_repeater_0_faq_answer: 45 minutes. We run to time. META_flexible_content_0_faq_repeater_1_faq_title: Do I need to prepare anything before the call? META_flexible_content_0_faq_repeater_1_faq_answer: Nothing formal. If you have access to Google Analytics, Google Search Console, or reports from a current marketing partner, sharing those before we meet gives us more to work with. It's not required. META_flexible_content_0_faq_repeater_2_faq_title: What happens after the call? META_flexible_content_0_faq_repeater_2_faq_answer: It depends on what comes out of the conversation. We might move toward a proposal, recommend starting with an AuthorityInsite™ audit to get grounded in data first, or tell you that a different kind of partner is a better match. We'll be direct about which of those applies. META_flexible_content_0_faq_repeater_3_faq_title: Is the consultation free? META_flexible_content_0_faq_repeater_3_faq_answer: Yes. No charge, no obligation. META_flexible_content_0_faq_repeater_4_faq_title: What if we're already working with an agency? META_flexible_content_0_faq_repeater_4_faq_answer: That's the most common situation we encounter. We're often brought in alongside existing vendors, or to give a second opinion on work that's already been done. The consultation is useful either way. META_flexible_content_0_faq_repeater_5_faq_title: Will you have experience with our specialty? META_flexible_content_0_faq_repeater_5_faq_answer: Most likely yes. We've worked across psychiatry, cardiology, OB-GYN, podiatry, multi-location primary care, hospital service lines, and healthcare consumer technology. If your specialty is outside our experience, we'll tell you upfront. META_flexible_content_0_faq_repeater: 6 BODY_CONTENT: | Talk to Us About What Your Digital Presence Is Costing You We review your current situation before the call. The 45 minutes go toward your specific organization, your market, and what an honest growth plan looks like for you. Schedule Your Consultation See how we've helped practices like yours What Happens in the Call A 45-minute working session with our strategy team. No slide deck, no templated proposal. We come prepared, and we use the time to get into specifics. Here is what we cover: Your patient acquisition picture. What's actually driving volume right now, where it's leaking, and how far apart your clinical reputation and your online presence are. Your priority service lines and revenue targets. The conversation stays grounded in what finance needs to see, not just what marketing can claim. What we see in your market. Who is outranking you, where you have ground worth defending, and what it would realistically take to shift the dynamic. A clear view of next steps. We'll tell you directly if that means starting with an AuthorityInsite™ audit, moving into a service engagement, or acknowledging that we're not the right fit. We'll always tell you what we actually see. Who This Call Is For This conversation is most useful for healthcare organizations in one of these situations. Your physicians are respected in the field, your patient outcomes are strong, and your website tells a completely different story. The gap between how good you are clinically and how you appear online has become a real business problem. Marketing vendors are sending reports full of clicks and impressions, but finance sees flat revenue. Leadership is losing confidence in the investment and nobody can explain why volume isn't moving. You're opening locations, launching service lines, or expanding into new markets. The systems built for a smaller operation aren't keeping pace, and patient volume needs to catch up. You've already tried freelancers, agencies, or in-house hires. The work wasn't bad. The problem was that it never added up to a coherent strategy. If any of that describes your situation, this call is worth the time. Simplify Your Path to Growth Completing our proposal request form is the first step towards transforming your digital strategy. Whether it’s enhancing your authority or expanding your digital presence, we’re ready to discuss how our customized solutions can meet your specific needs. Name* First NameLast Name Phone Number* Please enter a valid phone number.Format: (000) 000-0000. Email* example@example.com What is your biggest growth struggle right now?* thg_4978f9 thg_4978f9_ts thg_1985e1 thg_1985e1_ts thg_ddb779 thg_ddb779_ts thg_f94173 thg_f94173_ts thg_4447b2_c thg_4447b2_m thg_4447b2_s thg_4447b2_ts Schedule your consult Should be Empty: The Virtuous Cycle of Healthcare Authority In healthcare, digital authority compounds. The practices that invest in making their expertise visible online attract better-fit patients. Better outcomes generate reviews, referrals, and the kind of credibility that can't be manufactured through ad spend. Most marketing programs break that cycle before it has a chance to run. They generate activity without direction, spend without accountability, and volume that doesn't match what leadership actually needs. What we build is a foundation for that cycle to sustain itself. Getting there starts with an accurate picture of where you stand right now. What You Get From This Call By the end of the consultation, you'll have a clearer picture of where you stand than when you started. You'll know where your digital authority gaps are. Not a generic score, but a specific read on your organization based on what we've reviewed before the call. You'll have a realistic sense of timelines and investment. We'll tell you what early progress typically looks like for organizations in a similar position, and we won't overstate it. You'll know if we're the right partner. We're direct about fit. If your situation calls for something different from what we do, we'll say so. There's no obligation and no follow-up pressure. If you want a proposal, we'll send one. If you want to take what you learned and move on, that's a fine outcome too. Frequently Asked Questions How long is the consultation? 45 minutes. We run to time.Do I need to prepare anything before the call? Nothing formal. If you have access to Google Analytics, Google Search Console, or reports from a current marketing partner, sharing those before we meet gives us more to work with. It's not required.What happens after the call? It depends on what comes out of the conversation. We might move toward a proposal, recommend starting with an AuthorityInsite™ audit to get grounded in data first, or tell you that a different kind of partner is a better match. We'll be direct about which of those applies.Is the consultation free? Yes. No charge, no obligation.What if we're already working with an agency? That's the most common situation we encounter. We're often brought in alongside existing vendors, or to give a second opinion on work that's already been done. The consultation is useful either way.Will you have experience with our specialty? Most likely yes. We've worked across psychiatry, cardiology, OB-GYN, podiatry, multi-location primary care, hospital service lines, and healthcare consumer technology. If your specialty is outside our experience, we'll tell you upfront. ### END_RECORD ### START_RECORD TYPE: page ID: 21 TITLE: Home URL: https://www.tidalhealthgroup.com/ EXCERPT: Your Track Record Says ‘Expert.’ Your Digital Presence Doesn’t. Tidal Health helps provider groups and specialty practices with respected physicians and strong reputations rebuild outdated websites and digital marketing platforms so their authority shows up online, and drives more new patient growth. 350+ Practices Served 143% Avg. Lead Increase 5.0★ Client Rating Trusted Partners Most […] DATE_PUBLISHED: 2020-09-29T03:25:51Z DATE_UPDATED: 2026-04-27T05:52:59Z SCHEMA_TYPE: Article META_seo_title: Tidal Health Group | Healthcare Marketing Agency META_seo_description: Tidal Health Group is a healthcare marketing agency providing digital marketing solutions such as SEO, web design, social media management and more. META_flexible_content: a:1:{i:0;s:10:"schema_faq";} META_flexible_content_0_faq_repeater_0_faq_title: What kinds of healthcare organizations does Tidal Health work with? META_flexible_content_0_faq_repeater_0_faq_answer: We work with specialty practices, multi-location medical groups, hospital service lines, and healthcare consumer technology companies. Our clients include single-specialty practices like Weil Foot & Ankle and Pelvic Rehabilitation Medicine, multi-location groups like Advantia Health with 13 brands, and hospital systems like Maimonides and Children's Mercy. The common thread is not size. It is that the organization has real clinical authority and a digital presence that does not reflect it yet. META_flexible_content_0_faq_repeater_1_faq_title: How is Tidal Health different from a general digital marketing agency? META_flexible_content_0_faq_repeater_1_faq_answer: Most generalist agencies learn your specialty from a brief and apply standard playbooks. We have been working in healthcare marketing for years and understand what makes healthcare SEO, paid media, and web development different from every other vertical. HIPAA-aware tracking, E-E-A-T content standards, Google's policies on health-sensitive ad targeting, and the difference between a "lead" and a clinically and financially qualified patient are not things we have to look up. They are how we think from day one. META_flexible_content_0_faq_repeater_2_faq_title: Does Tidal Health manage everything, or just strategy? META_flexible_content_0_faq_repeater_2_faq_answer: Both, depending on what you need. Some clients come to us for an AuthorityInsite audit first to get clarity on where to focus, then build internally or bring us on for execution. Others hire us to run everything from website to SEO to paid media. We offer our services individually or as part of the Authority Builder Program, which gives you ongoing benchmarking, execution, and accountability in one engagement. META_flexible_content_0_faq_repeater_3_faq_title: What results can we realistically expect, and how long does it take? META_flexible_content_0_faq_repeater_3_faq_answer: Timeline depends on what you are starting with. Empire State Psych saw organic impressions increase 102.8% and clicks increase 166.7% in the first full quarter after their new site launched. Pelvic Rehabilitation Medicine saw Healthcare PPC conversions increase 79% year over year while cost per acquisition dropped 44%. We will not promise outcomes we cannot back up with a rationale. What we will do is show you the baseline during the AuthorityInsite audit and give you a timeline grounded in your specific situation. META_flexible_content_0_faq_repeater_4_faq_title: Do we need to sign a long-term contract? META_flexible_content_0_faq_repeater_4_faq_answer: Our ongoing programs are structured around a 12-month engagement because the work that actually moves the needle in healthcare, from technical SEO to content authority to paid media optimization, compounds over time. Short sprints rarely produce lasting results in this category. That said, the AuthorityInsite audit is a standalone engagement with no ongoing commitment. It gives you a clear picture before you decide on next steps. META_flexible_content_0_faq_repeater: 5 BODY_CONTENT: | Your Track Record Says ‘Expert.’ Your Digital Presence Doesn’t. Tidal Health helps provider groups and specialty practices with respected physicians and strong reputations rebuild outdated websites and digital marketing platforms so their authority shows up online, and drives more new patient growth. Our Process Book a Strategy Consultation 350+ Practices Served 143% Avg. Lead Increase 5.0★ Client Rating Trusted Partners Explore Our Work Most Agencies Miss the Mark in Healthcare Marketing. We Built for It. When you hire a generalist agency or try to piece together a team in-house, you end up managing the mess yourself. Tidal Health is built to remove that burden, with a team that understands your world, leads with strategy, and earns trust through results. ❌ With Other Agencies✅ With Tidal Health GroupYou waste time translating healthcare basics they should already know.We speak your language, from coding schemes to referral pathways to payer mix.You get a menu of services, not a real strategy.We lead with strategy and operate like an extension of your team.You’re stuck chasing down updates and asking for reports.We communicate clearly, report proactively, and stay aligned to business goals.They focus on campaigns, not your digital foundation.We fix the core issues, visibility, listings, infrastructure, before scaling.Your authority in the field doesn’t show up online.We turn your real-world credibility into a digital presence that builds trust.Focus on outputs like clicks and impressionsFocus on real outcomes, like better-fit patient inquiries, smarter targeting, and business-aligned growth. Book a Strategy Consultation Greg Santillo VP of Business Development, Pelvic Rehabilitation Medicine I’ve worked with many marketing companies but no one focuses on getting the most value from the marketing spend like Tidal Health Group. They are always thinking about ROI and measuring results. I recommend Tidal Health Group without reservation. The Digital Authority Vital Signs™ Framework You’ve built real-world authority. Now it’s time your digital presence matched it. Our Digital Authority Vital Signs™ Framework helps top-tier healthcare groups go from invisible online to in-demand, without adding marketing chaos to your plate. We turn your clinical reputation into a cohesive, search-visible, and referral-ready presence that grows patient volume and trust. Learn How It Works CASE STUDY Explore Our Success Stories Are you ready to transform your healthcare practice? Let our case studies inspire you to take the next step towards strategic growth and success. With Tidal Health Group, you gain more than a marketing agency; you gain a partner dedicated to your practice’s success. Join us, and let’s create your success story together. Advantia Health How Advantia Health Turned 13 Brands Into a Single Growth Platform Learn More Viva Eve How Viva Eve Turned a 'Rat's Nest' of Marketing Tech Into Clarity and Growth Learn More Complete Health How Complete Health Began Building Digital Authority in a Value-Based Care Market Learn More See All Case Studies OUR SERVICES From Invisible Expertise to Digital Authority Positioning, web presence, and ongoing growth for healthcare brands ready to lead online the way they do in real life. Healthcare Website Development A website technology that is a profit center. Our development theme and plugin know how to take what makes you an authority in the real world, online. Learn More Healthcare SEO Search Algorithms have made it clear that any website that speaks about healthcare or finance is held to a higher standard. You must prove you are of AUTHORITY to be talking about your specialty. Learn More Healthcare Google/PPC Are you driving patient volume or just “leads” that are taking up your time? Understanding if a lead is clinically, geographically and financially relevant are the keys to growth. Learn More Healthcare Meta/Social Ads Are your social ads building future patients or just cheap impressions? We design Meta campaigns that put your expertise in front of the right people, with compliant creative and clear paths to book care, not just “like” your posts. Learn More View All Services Solutions Healthcare Specialties We Know Inside Out Cardiology Learn More Pain Management Learn More OB/GYN & Women's Health Learn More Oral Surgery Learn More Physical Therapy Learn More Orthopedic Learn More Dermatology Learn More Gastroenterology Learn More Podiatry Learn More Behavioral Health & Psychiatry Learn More Explore All Specialties Frequently Asked Questions Behavioral health practices are heavy Zocdoc users. Can digital marketing actually replace that volume? It can replace it and exceed it, but the sequencing matters. Practices that try to turn off Zocdoc before owning their organic and paid search channels take a volume hit that is hard to recover from. The right approach is to build owned channels in parallel: restructure the website around conditions, insurance, and providers; launch paid search for high-intent mental health queries; and wire up attribution so you can see exactly which channel is driving booked visits. Empire State Psych went through exactly this process. In the first full quarter after rebuilding their web infrastructure and launching paid search, organic clicks increased by 166.7% and the practice had a growing, measurable alternative to marketplace dependence.Mental health advertising has platform restrictions. How do you navigate them for behavioral health practices? Google and Meta classify mental health and psychiatric services under sensitive health categories, which affects targeting options, ad copy standards, and landing page requirements. Campaigns built without accounting for this get disapproved reactively or quietly underperform because targeting is too restricted to reach the right audience. We design campaigns within those constraints from day one, using condition-level keyword targeting, compliant ad copy, and landing pages that meet platform policy, rather than building first and troubleshooting after launch. Campaigns built this way run cleanly and scale without the constant policy fire-fighting that catches most generalist agencies off guard. ### END_RECORD ### START_RECORD TYPE: post ID: 605 TITLE: Understanding Healthcare Customer Decisions URL: https://www.tidalhealthgroup.com/understanding-healthcare-customer-decisions/ EXCERPT: Estimated Reading Time: 12 Minutes Terms like the retailization, consumer experience, and customer journey are not new ones. But, especially in this COVID world, they are becoming new again in healthcare. Rightfully so, healthcare needs to understand and communicate to its customers in an improved and more efficient manner.  Healthcare is just another consumer industry […] DATE_PUBLISHED: 2020-09-03T20:19:31Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_description: Looking to understand how healthcare consumers make decisions? Read this blog by Tidal Health Group and learn the factors that influence patient decision making. TAX_category: Marketing TAX_category: Practice Managment BODY_CONTENT: | Estimated Reading Time: 12 Minutes Terms like the retailization, consumer experience, and customer journey are not new ones. But, especially in this COVID world, they are becoming new again in healthcare. Rightfully so, healthcare needs to understand and communicate to its customers in an improved and more efficient manner.  Healthcare is just another consumer industry that got away for too long not being one. Patients are customers no differently than any other product or service industry.  Zeev Neuwirth, MD focuses on completely turning the way we all look at the industry of healthcare on its head in his seminal book, Reframing Healthcare. It starts with making sure we look at the individuals (patients) driving it as what they actually are, customers. Dr. Neuwirth touches upon the latin origins of the word patient which means ‘suffering’. Taking it even further, the verb form of patient is defined as, able to accept or tolerate delays, problems, or suffering without becoming annoyed or anxious. That is awful. No wonder Dr. Neuwirth is passionately advocating for a complete reframing of healthcare. I don’t want to suffer, tolerate delays, or problems and not become annoyed.  A large part of the work done at Tidal Health Group is dedicated to direct to customer (not patient) marketing. We have written about the numerous digital touchpoints (on average 12-15) that consumers have with healthcare brands online before making some physical outreach (graphic and study referenced later). Supporting those interactions is a tall task in itself but when your ideal customer is at the prime decision point are you meeting, improving, and adjusting to their needs at that moment? Through the group of website properties we manage there is a treasure trove of customer behavioral data. It’s first, and most often last, application is to adjust your marketing efforts around conversion data. While this is important it is not the topic of this article. There are huge operational and customer psychology findings within that data as well.  Our team researched the global data of over 25,000 healthcare appointments spread across all medical specialties in an attempt to glean any trends and findings. One of the first areas of focus will be staffing. We are going to attempt to understand and answers questions like: Are your 1st interaction staff member* volumes and working hours right? How do you scale up without always hiring more staff*? When are your customers (patients) making “purchase” decisions? *For the sake of this article and diluting its focus I am using ubiquitous terms like “staff” and “1st interaction” to make it clear who I am describing. In truth, the role and title of all players (patients, doctors, staff, etc) deserve a hard look at the terms we give them. But that will be explored in a separate piece.  Staffing volumes are a company-specific metric that needs to be researched much further to understand support needs. But a baseline metric on each type and volume of inbound communication should be gathered (i.e. phone calls, emails, chats, etc). For now we are using the metric of appointments only. Working hours is the concept we will work on for now.  Traditional healthcare working hours are 9 am – 5 pm. Does it make sense to be available only when you are open? If every business operated that way how many customers would they lose? Healthcare should be no different and if anything be even more customer-first*. You have a highly motivated and potentially emotional customer looking to interact and “purchase” something from your brand, why wouldn’t you be ready to jump at that?  *The idea of making healthcare “customer first” is another concept highlighted in Dr. Neuwirth’s book Reframing Healthcare that is worth a read and exploring further.  There is an amazing study from 2012 from Google titled “The Digital Journey to Wellness: Hospital Selection” that is even more relevant today. One graphic is very pointed in representing the amount of online research done prior to making an appointment. On average a customer researches 15.3 different websites before they decide to make an appointment compared to only 4.5 when they decide not to. This is useful data to have about the number of customers you may be losing that you didn’t even know about. But where we are focusing on is the next step of the journey. If you have customers having 15 touchpoints with your brand, then making a “purchase” decision, are you converting all of them? Are you available to interact at that “purchase” decision point? Two immediate sets of data to look at are the day of the week and the time of the day. This graph represents the percentage of those 25,000+ appointments based on what day they were submitted. There are two points that immediately jump out at me.  Almost a majority of appointments are on Monday and Tuesday. 41% to be exact. If your customers are most active on only two days of the week are you supporting that customer activity? The smaller, but shouldn’t be ignored, amount that occurred on weekends. 13.6% percent occurred on Saturdays and Sundays. Are you bringing all of those customers in? Do you have processes or tools in place to communicate with them when they want to be? We will explore that last question further into the article. If an appointment, be it something scheduled or requested, comes through on Saturday morning and you don’t interact with that customer actively or passively for another 48 hours is that a good thing? I love to challenge that concept within healthcare. How often do you personally try to purchase or book something online only to be frustrated at the lack of customer support only to end up going to another brand? The answer is, often. Customers, of all industries, are inundated with choice. Customers of healthcare are educating themselves more and more every day and making decisions based on non-clinical reasons before you ever get to interact with them. The next slice of data is the time of day that the requests come in. In parallel responses to the previous data two points stand out.  A large chunk, 27.5% to be exact, occurred between 10 AM – 12 PM. That may not be eye-opening in terms of identifying your busiest time. But it can help define, how busy? Overlapping the previous data lets you isolate Monday and Tuesday between 10 AM and 12 PM as your peak customer service hours. Are you adequately supporting the volume of your peak customer conversion times? The volume outside of “normal” business hours should also be taken into consideration. If we agree to define “normal” as 9 am – 5 pm for now it allows us to see that 35.6% of volume occurred outside those hours. That is a massive chunk of business that is occurring when your business isn’t open. Are those customers converting at the same rate as the “normal” business hours customers? If they are, congratulations you run a tight ship. More than likely they are not.  The first two sets of data answer the question of, “When are my customers most likely to buy?” The question that needs to be answered from that is, “Are you meeting your customer’s demands?” More on how-to and the potential implications of not will be explored later.  With an understanding of when we will start to dive into where now. There are endless digital sources you can attribute your customers to, down to on a single web domain level. That level of granularity is useful in other capacities but we are going to keep them in larger buckets for now. The first set of data represents the common digital sources broken down in Google Analytics. These numbers are aggregated across numerous clients, budgets, and other factors to take into consideration.  What jumps out is a question we often get asked and I recently addressed in a podcast interview titled, Does the Internet see you as an Expert? The question I was asked is, “Should we [doctors, institutions] even attempt to compete online with the likes of legacy hospital brands?” (i.e. – Cleveland Clinic, Mayo Clinic, etc). Spoiler alert, in that interview I said yes and this only reinforces that further. Almost half of the appointments came through organic search via google, bing, yahoo, etc. There is no doubting competition is getting harder and ads more expensive but that doesn’t account for the billions of healthcare searches online every year.  One of our, and should be yours, first pokes at this data is to understand what are those organic searches? The first answer to that is symptoms and conditions. Another graph from the  “The Digital Journey to Wellness: Hospital Selection” white paper shows us that symptoms and conditions account for over 70% of online healthcare searches. We push that number even further and track the search buckets of branded vs unbranded ourselves. That branded percentage in terms of the organic search (47.4%) is only 9.8%.  More pointedly stated is, ~43% of appointments came from organic search terms that were NOT branded.  That is almost half of the appointments came from searches that did not identify a doctor’s name or brand. Potential customers were educated and informed about their symptoms and/or condition related search enough that they considered that doctor or brand an authority on the source and wanted to make an appointment. The concept of authority (E.A.T.) from a digital lens is explored further. This number starts to create and answer, does the internet see you as an expert? If you are receiving almost a majority of your “sales” from terms around what you do, not who you are, that is a resounding YES! While those digital sources are tracked and attributed to automatically the customer can identify or categorize sources differently. A question built into those appointments is one asking the customer to self-identify, “How did you find us?”. Those results can then be compared to our previous report graphic.  Some immediate points of comparison are: “Google” and “Organic Search” are the largest sources and close in percentages. 42.2% versus 47.4%. That makes sense because Google controls the lion share of search engine traffic.  “Friend/Family” and “Direct” + “Other” are comparatively similar in size. 30.4% and 27.1%.  There will not always be a one to one comparison to draw lines between. The self-identified sources clearly take in many more “real-world” sources. This should spur even more thoughts and validations. Are you tracking “Friend/Family” source growth? Do you have a referral process in place? Are you fostering peer to peer relationships for colleague referrals? Is your data syndicated to insurance directories correctly? We have addressed staffing volumes and working hours along with understanding where your customers are coming from. But what if you now have all that information and are a growing business? How do you support that growth efficiently? Our technology partner  MedChat helps address those uncontrollable spikes with its HIPAA-compliant chatbot and live chat platform.  MedChat is the only one of the handful of platforms with these capabilities to be scaled and feature-rich enough for broad deployment. Our team adds value to the MedChat platform by building out chatbot workflows proven to increase patient conversion rates and lower staff work effort.  We tailor these workflows to each client and then train their staff members. The result is dramatically better response times and labor productivity for both inbound and outbound patient communication.  While MedChat is our technology partner this is not a sales pitch for them. But is it a sales pitch for their mode of communication. Meeting demand and reducing friction are two key factors of customer happiness. It has been proven time and time again that customers prefer passive modes of communication that can relay information much faster (i.e. text and live chat). There are numerous studies that support this so it isn’t worth spending too much time on it. I will reference one great study from Stephen Klasko, MD the CEO of Jefferson Health called Forging a Match.com Relationship with Patients. But there are numerous others that can be found online as well.  Improving your communication efforts is an important piece to being “customer first” but it is only a piece of the puzzle. We have walked through a lot of data and steps along the customer journey. At the end of the day, all of this and the resulting efforts are framed around one concept, customer satisfaction. This certainly isn’t a new concept but it is newer within healthcare. The concept is wrapped into what is leading a massive shift in the economics of healthcare, value-based care.  Value-based care has a mixed reception in its terminology and implementation. That is because it also has a communication problem. I would expand on Dr. Neuwirth’s concept of reframing healthcare even further into how we communicate the financial aspects of it. Value-based care is simply a concept of checks and balances to ensure the product being delivered is meeting its customers expectation. This is not simple in application though. Something that has implications of life and death is difficult to place an objective financial value on. But healthcare is like every other business transaction, there is a transfer of goods and services at an expected value.   The Centers for Medicare & Medicaid Services has already started to standardize customer satisfaction with HCAHPS. These hospital surveys are meant to, ”produce data about patients’ perspectives of care that allow objective and meaningful comparisons of hospitals on topics that are important to consumers.” If CMS is even referring to patients as consumers I think we are already behind the curve. This is an attempt to objectively quantify the subjective aspect of healthcare delivery. Simply put, it is placing a really large value on the customer’s view of their experience.  Customer feedback is important, it is even more important when it is tied to your revenue. As reimbursements only become more and more tied to customer satisfaction they cannot be ignored. As things go, processes at CMS start to become adopted by commercial payers and the industry at large.  If you are only looking at the lens of customer satisfaction through HCAHPS you are doing your business a disservice. Taking a hard look at every aspect of your customer’s experience will not only help improve your general business it will improve your revenue.  ### END_RECORD ### START_RECORD TYPE: post ID: 603 TITLE: Healthcare Rap Podcast – Does the internet see you as an expert? URL: https://www.tidalhealthgroup.com/healthcare-rap-podcast-does-the-internet-see-you-as-an-expert/ EXCERPT: Hosted by Jared Johnson & Peter Balistrieri, our Co-founder, Bryan Cush, discussed how you and your health content can be viewed as trustworthy. In this episode, you’ll learn the building blocks for your healthcare content to compete in search, how to match your digital expertise with your physical, and how Google’s quality rater guidelines apply […] DATE_PUBLISHED: 2020-08-13T00:50:44Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_description: In this episode of Healthcare Rap, Bryan Cush, of Tidal Health Group, shares insights on creating trustworthy healthcare content for search. Listen now! TAX_category: Marketing TAX_category: Practice Managment BODY_CONTENT: | Hosted by Jared Johnson & Peter Balistrieri, our Co-founder, Bryan Cush, discussed how you and your health content can be viewed as trustworthy. In this episode, you’ll learn the building blocks for your healthcare content to compete in search, how to match your digital expertise with your physical, and how Google’s quality rater guidelines apply to health and medical information. For more information on Healthcare Rap, please visit their website at: https://shows.acast.com/healthcare-rap/ Interview Transcript New Speaker (00:06):The show is here. You know, our mission is clear. It’s time to change. Healthcare have no fear. Today is the day. This is the work together. You know, we’ve got the power about the side though, is we’re all the same team patients, docs, nurses, tech, and marketing. How can anyone be satisfied with the way things have always been? Yeah, we’ve tried to join us now. Join the revolution. Digital health is the evolution status quo status. No, you’re out. This is the healthcare rap y’all. Come on. That’s go. Welcome to the healthcare Raff, where we are ushering in the future of healthcare and the status quo no longer exists, where we are challenging assumptions about marketing and technology. And we check yesterday sticking at the door. We’re true, drops like an atom bomb and knowledge flows like Niagara falls each week. We challenge assumptions that have been Jared Johnson (01:01):Holding back healthcare marketing and explain how we can do better. New Speaker (01:05):Join us. This is the healthcare rap. Jared Johnson (01:10):Welcome back. I’m your host, Jared Johnson. And I hope you’re staying safe and doing well. I hope you’re ready to learn something, do something and be a part of something. Because here on this program, we are done with the status quo in healthcare. We are here to finally start making healthcare about consumers and innovation. We call it marketing forward. If you want to be a part of it, then this is the place for you. We’re going to help you find your place in this new movement. And you are going to be one of the ones shifting the way that healthcare is marketed and experienced. I can’t wait for you to be a part of this, this marketing forward movement. Now you’ve probably heard me talking a lot about the shift.health content network. Not only because it’s brand new, but because in these times when we aren’t getting the opportunity to see each other in person, one of the only ways to grow professionally is to watch a video series or listen to a podcast. That’s why I launched shift.health. It’s a content network of podcasts and video series for anyone who wants to shift the way to health care is marketed and experienced. So go check it out. A shift.health. So here’s, what’s going to go down today. We’ll kick things off with the flavor of the week, about the new age of marketing innovation. Then we’ve got Brian cush in the house to talk about how the internet sees you as an expert. It’s another episode packed full of insights and tips. So are you ready? Let’s go Jared Johnson (02:29):Flavor of the week, Jared Johnson (02:31):Pay attention because this is the Dawn of a new age of marketing ideas. I’ve been finding several silver linings in the pandemic recently. And one that’s starting to become very clear is that this is becoming a new age of marketing innovation. I guarantee you the ideas that will fuel the next decade of marketing success are being generated right now in the middle of the pandemic. For instance, we’re exploring whether we have to advertise as much. We’re talking about how the experience really is the brand. So the end to end matters more and logos matter less as an industry. We’re talking more about how getting better at optimizing our current channels. Isn’t enough. We have to go upstream to the business models that we’re driving customers to. We have to collaborate more and silo less. We have to drive the discussion with strategic planning, business development, sales, it, clinical leadership, and other departments that historically haven’t seen the need to invite marketing to the table. Jared Johnson (03:25):In fact, marketing is starting to create its own table and we’re seeing movement as a result six to 12 months from now, marketing is going to be seen widely as more than just managing advertising or producing pretty things or wordsmithing. We will be seen as the ultimate voice of the consumer and other departments will finally be asking us how to make health care about consumers and innovation. It would be so easy to go back to the old ways of doing things leaning heavily on advertising spam clickbait, and trying to convince people. They need things that they don’t really need. Those things are familiar. They’re a known quantity. They used to work. I get it. Believe me I’ve been there, but what of better ways were around the corner and you’re ignoring them because you’re not willing to explore. Has the pandemic not taught you anything? Jared Johnson (04:11):So where do you start? You ask, well, how much do you know about the retail health models that are poised to take away some of your primary care revenue base or direct primary care and concierge practices or why? Although a lot more patients have had a telehealth visit, do a majority feel about the experience and what can you do about it? If you need a starting point, seriously message me. And I’ll give you a dozen more, but the time to wait for others to clear the path is long gone. It’s time to create our own paths. This is the time to listen to new ideas, Create some of our own. It’s an open innovation [inaudible] what do you have to lose? And that’s the flavor of the week. Jared Johnson (04:49):All right, listeners, check this out. I’ve got Bryan cush in the house. Bryan’s the co founder and CEO at Tidal Health Group. And he’s got a lot to say about how the internet sees you as an expert and if not, what to do about it. And it can’t wait to dive into this with him. Bryan, how are you doing today? Bryan Cush (05:03):I’m doing well. I’m real excited to be on. And this is the fun topic to talk about. Jared Johnson (05:07):Yeah. You know, what’s going to happen. When, when two of us get really, uh, nerded out about the stuff that we have a passion for, and we do for a living about digital marketing and how the healthcare really has some new opportunities now to do the things they’ve done, but to do it in a way that garners trust and expertise even more, you know, can’t wait to see where we go with this thing. But before we dive into that, tell us a little bit more about yourself and kind of where he came from and tell us about title health group. Bryan Cush (05:35):I’m a New York native here and started Tidal Health for about 10 years of my partner, also Brian, and we love to confuse people and just collectively call ourselves about “Bri(y)an’s.” We’re a full-service kind of outsource marketing agency that exclusively works in health care. We really specialize in understanding the patient’s journey to making healthcare decisions online. Our team supports kind of all those digital interactions underneath, but it’s always through the lens of health care. Jared Johnson (06:01):And I’ve started asking this question a little bit more, but what brought you into healthcare? Was it intentional? Was it just kind of how things happened and what’s kept you in healthcare? Bryan Cush (06:10):It definitely wasn’t intentional. And it’s funny, we referenced this a lot, but we were a marketing company just by definition 15 years ago, by one of the impetus that drove us into healthcare was actually my mother’s sickness. She was misdiagnosed with Lyme disease for probably eight or 10 years. And this, the difficulty of finding a specialist and really finding proper information online was something we struggled with. Obviously personally, we went into the space even further with the clients we had in there and just really started to segment and put an expertise to the label on them, separating from the crowd online. And 10 years ago, we flipped the switch and became specialists in healthcare. Jared Johnson (06:54):Well, thank you for sharing that. And that kind of story is really what drives. I’m finding that more and more often that there’s a story like that behind a lot of us in our field. And that is what keeps us in healthcare. So thank you for sharing that. It’s always great to hear kind of where, why we are, where we are and whether it’s a combination of lots of different things and finding we are in such a unique industry that it’s great to hear those kinds of stories. Bryan Cush (07:21):And I appreciate that. It’s even how we walked into kind of calling our moonshot idea of trying to connect more people with proper healthcare than anyone else. And we use proper, very intently, not just connect with healthcare, but qualify that it’s the proper healthcare. Jared Johnson (07:38):Perfect. We’ll tell you what, that, that’s kind of the, the, the seed, the start of our conversation in the rap battle today. So let’s dive into that. Jared Johnson (07:58):Metal is where we challenge the status quo in healthcare, especially when it comes to marketing and digital engagement. And where we really want to go today is talking about whether the internet sees you as an expert, right. Being seen as qualified to talk on health and medical topics. And that’s something that I don’t know, a whole lot of people ask themselves. They just would see all the activity that was going on in their digital marketing efforts. And they they’d feel like, yeah, that was working. And you can look at the numbers. You could look at the metrics and say, yeah, I’m sure this has worked where it’s not as easy to tell whether the internet sees you as an expert. I feel like these days, it’s ultimately important to build trust with all of our digital tactics. We can’t just say, Hey, we’re going to put these things out there and not worry about whether we’re building trust with that in today’s environment. There there’s more fake health news than ever. There are those who are actively trying to combat that. And then there are those who just don’t know what to about it. So at the heart of all of that is being seen as an expert. So Bryan, tell us about that. Where, what do health systems and hospitals and practices, what do they need to know about being seen as an expert and what are some common mistakes? Bryan Cush (09:10):Yeah, I think a good way to reference our question is there really is a qualitative approach or quantitative approach to that qualitative question. Where are you an expert? Isn’t just a black and white answer. I think a really interesting way to start that is there’s a study out from 2012. I think it was from Google in their Think With division, which is just a giant white paper division that attempted to categorize a hundred billion healthcare searches online. What they distilled from that was actually four core categories, the two smallest for branded or treatments and procedures. So you think about a hospital’s name or a facility name, a doctor’s name, and fundamentally people don’t search for healthcare because they don’t know who does what they need or what it’s called that they need from a treatment standpoint. And we find a lot of our clients, that’s the start or just the industry, a large kind of plays in that smaller field, or just leading with the medical terminology that they know. Where those larger categories for roughly 80% of the searches fall in what’s labeled either conditions, disease, or symptoms, which really is just the layman terminology that we as just general public use of trying to describe what we’re looking up through a healthcare lens Jared Johnson (10:31):Or even more. I know one topic you love to talk about is the concept of, of E.A.T., of eat expertise, authority, and trust. So this really dives into those tried and true Google quality raters, the guidelines that the Google provides. Tell us about that kind of, how does that relate it? And let’s dive into this party even more. What common mistakes do you see when it comes to these concepts? Bryan Cush (10:53):A good segue from that is that’s really how we approach our philosophy is there are a lot more people that know what you do than who you are. So our job is to take that expertise and associated to the conditions and symptoms that you do online. And through that lens, the Google Quality Raters guideline is literally 180 page manifesto that Google gives to their internal team, trying to put a process and quantify how they want people to look at content. There’s sections of that specifically that speak to what they consider, Y.M.Y.L, which is your money or your life. So content that either could have had an effect on the user’s money or the effect on the user’s health. And one of the kind of core acronyms underneath that references E.A.T., which is expertise, authority, and trust. What are the signals and what are the items that we can look for that ultimately indicate that this is a source of quality, that this is a source of expertise. Jared Johnson (11:54):Any examples come to mind there that have changed recently or as COVID-19 has the pandemic change to this much at all? Bryan Cush (12:02):Yeah, I think that’s changed. I think it just highlighted even further that there’s this call and struggle for and does this early not elusive to Google just the internet at large, to qualify healthcare content. There’s some very technical and then some very operational, your philosophical approach, but the Google quality raters guideline gives a baseline on some very aesthetic things, but then watering it down to giving examples of companies and the hospitals that they’ve partnered with. There’s a, we have an article on our website around a shift shift in healthcare search that lists out really what we call kind of like the patient zero of healthcare content. Google just come out and explicitly said, whenever you do a search and you’ll see kind of those medical panel knowledge on the right hand side, they list the, the companies that they’ll either partnering with or pulling that content from. So we always look at an approach. The closer you can get your website, either from a literal link standpoint or a content or quality standpoint to those patient zero sites, the better you are and closer you are to getting seen as an authority. Jared Johnson (13:12):Gotcha. Now patients don’t necessarily search in the same way. They don’t necessarily see expertise and authority the same way Google does. Right. So there’s a psychology about how patients search for things. Tell us about that. You mentioned about how the majority of searches happen for symptoms or conditions rather than a place. Is that still the case? What do we need to really understand about how patients search? Bryan Cush (13:41):Yeah, I think it certainly still is the case and only growing further, you mean the concept of something like 90 plus percent of searches are new. So as disease states evolve and become more complex, people are only just searching more in that layman category. And I think healthcare in kind of at large was always a little bit more of a pull system in the sense that they weren’t talking both directions. So what we really sit down with and preach is that there’s this very complex medical taxonomy, whether it’s the language, the billing codes or whatever it is that is very quantitative, but how people search is very different in the literal terms. So you think you and I, when I have a problem, I’m not qualified enough to diagnose it and know what it is from a medical standpoint. I’m searching the things that I’m suffering from. I’m searching the pains that I’m having, the things that I’m feeling or the body of life that this condition is stopping me from doing. And we have to meet people in the middle and then walk them through that maybe this is something that you should come in for, or draw ideas or thoughts towards to then connect them ultimately to who that provider or facility would be to support that. Advertising (14:57):Hey, there listeners, if you’re all about listening to your website, visitors, to learn more about how to improve your website experience, then G site is for you. G site is a suite of digital improvement tools that capture the voice of the digital customer. Hi, I’m Rob Klein, Co-Founder of G site and Founder and CEO of Klein and Partners, a market research and brand consulting firm dedicated to helping hospitals and health systems find their brand voice. I co-developed this service offering with the team@greystone.net several years ago, G site helps you prioritize and focus your website improvement and enhancement efforts. It’s a suite of solutions, including a popup website experience survey tool, a user-friendly dashboard and reporting tool, a user behavior tracking tool, expert consulting services, and more. What if I told you that 8% of your visitors have a new negative opinion of your brand after visiting your website? Now multiply that number by the total number of annual visitors. Does that number scare you? If so, go to www.greystone.net/gsite to learn more about how we can help and sign up for an introductory overview. I hope to speak with you soon. Jared Johnson (16:15):I’ve seen an evolution of this concept cause you’re right. And you know, this understanding the baseline of how patients search is so key to, to organic search results. And when we look at how things have evolved, what I am seeing is just the need for being seen as an expert and the need to be trusted. It’s been magnified a thousand percent in my mind since the beginning of the year. We see debates in the public health realm right now about what seemed like pretty basic objective data measurements, you know, data points and people can’t even agree on that. So who’s to say that by just putting out content, like we used to, that people are going to naturally trust it and see it as you being the expert, it just seems like that that’s even tougher these days. And so it just, it takes even more work to understand how both to help Google see it and how to help patients see it. I don’t know if you’ve seen much of an evolution of that this year with your clients, or if, you know, if things are pretty much the same as they’ve always been, but I’m curious about that, about whether, whether anything has changed as far as how patients search because of how little people tend to trust any content anymore. Bryan Cush (17:33):We’ve seen a couple evolutions in a recent, our microcosm of the world. Our organic traffic has been going up because we’ve been doing this for a decade and do a lot of technical things on how we code and how we qualify our clients sites. They’re just further being trusted, kind of in the digital realm. That’s the broad stroke and kind of carve out of the healthcare marketing world that we’re in, but that’s kind of a call to arms at large, to anyone, whether you’re internal or external in this space, do we need to constantly be pushing back and representing the expertise that we have. Jared Johnson (18:10):Agreed I’ve seen? And I’m thinking back to some conversations I’ve had over the years, including some this year about how a health system decides whether or not they’re going to try to compete with, with those nationally ranked health systems that have created a lot of them. Their own health content, right? So they’re subject matter experts, their medical authorities, creating blog posts and videos and other content, the Cleveland clinics of the world, the Johns Hopkins of the world, the Mayo clinics of the world who have their own library of thousands of articles that are medically written by their experts. And I don’t think many people would doubt the expertise of those well-known institutions. It’s the choosing whether or not to compete with that. You know, when you’re a mid sized provider, when you’re a private practice, when you’re somebody who doesn’t have that built into their staff, the agreements. There are institutions that it’s required of clinicians to publish every so often on their own blog and so forth. And so I remember those conversations pretty clearly about, Hey, should we even try to compete with that? In other words, should we, as a health system, try to create any of our own content. Isn’t Google just going to pull up the web MD and the Mayo and the Cleveland clinic stuff. Are they even going to get to us and see us on page one of their search results? And over the years, I feel like that answer has changed. It used to be absolutely, you know, still it’s still worth it. I’m seeing fewer providers for better or worse choosing to even compete with that. And I don’t know if being seen as an expert, just compounds the problem. In other words, if I’m a health system and I’m trying to decide whether we’re going to really put forth an effort to really drive a lot of traffic because our, our clinicians are starting to offer more content, and use that effectively. Then I would think the conversation would be evolving this year to being asked. Well, okay, if we do all that, we still don’t know if people are going to trust it. You know, it was one thing to get an institution to be able to say, yeah, okay, we are going to compete with that. We do feel like we have our own regional take on things and it’s worth, you know, people want to hear from our experts. So we’re going to put our experts out there and have their content out there. And that’s what was going to drive things for us. That’s, what’s going to drive our web traffic. And so it feels like the question of expertise and trust has just compounded everything. And so, you know, I felt like there has been some momentum of institutions have chosen to compete and put out the content because to me that’s the best thing, put out your own content, have your experts out there, you know, show that local flavor, uh, explain things in your terms, get people to understand that this expertise is coming from, from your staff at your institution. It’s always just been kind of a no brainer to be. And so when an institution has come and said, I don’t know if we can compete with that, it’s been a challenge. And so for those institutions who are still trying to decide whether they’re, they want to put content out there from their own medical experts, what would you tell them in terms of the importance of being seen as an expert. Bryan Cush (21:20):I think the answer is unequivocally still. Yes. And I can give some pointed examples as those organizations, you referenced like Mayo clinic and Cleveland clinic, or some of the kind of patient zero organizations that Google does reference. But the big question you referenced, as well as the local. I may search for something and you just want information, but if I’m kind of down that decision path and I’m looking for care provider, there’s so many signals that may not be just in your actual search term of where you’re based. The Cleveland Clinic and Mayo Clinic don’t exist everywhere physically. So if I’m looking up for something, I have a pain and I just want information. Yeah, it might come across Cleveland clinic or Mayo, but I’ve, I have a pain and I qualify that with Manhattan or Upper East Side, just because of where we’re based. They’re looking then obviously for a provider in that location, there are institutions here, but even underneath that, then I have to start to get into the consumer psychology of all this, that people have choice. People have choice around the insurance coverage. People have choice around the qualitative things or the experience of that healthcare as well. And you’re seeing reimbursements even start to get dictated around those qualitative things. So on that level, those smaller providers should really think about what are the things that we can distinguish that us from those institutions that actually use that as a selling point. And I say that explicitly, as it’s almost like conscious marketing, that maybe it’s hard to compete on a pure organic level, but this methodology is not exposive to just Google organic it’s every platform it’s every paid ad platform, it’s every social platform, it’s podcasting. And you just have to find out of that area of where your niche community and customer base is. Jared Johnson (23:08):For sure. For sure. I’m glad you went there too, because it’s, it makes it feel like more of a responsibility and it helps connect all of these efforts together to understand that the way you just described. So thank you for that. As we start to wrap up here, I’m wondering if there’s anything else that we haven’t mentioned. Anything else that any final message you’d like to share with our listeners about just the state of the world right now, about their efforts to be seen as an expert, to develop that trust and to ultimately help connect them with, with patients and their caregivers, any final words of advice? Bryan Cush (23:43):I think it’s a, it really is a call arms to people that are physically experts. And this is a common conversation we have when we sit down with, even if it’s a seminar or client conversation of you may have all these physical things you’re doing, if it’s research publications, outcomes, data, and you are an expert physically, but is that reflected digitally? And a lot of times the answer is no, but there is a path to represent in doing that work. So to constantly take an objective thought on, are my efforts physically matching my efforts digitally. Jared Johnson (24:20):Awesome. Well, Bryan, this has been a pleasure. It really has. I’m glad to go here with you and to really peel back some of the layers to really help digest some of the evolutions that have taken place in this area. So before we go, how can listeners connect with you if they want to hear more from you? Bryan Cush (24:35):Yeah, I think the two easiest is either our, our company website is tele title health group.com, which has a lot of more pointed information and points to a lot of the documentation that you and I described. And then me personally, I think LinkedIn is the best. Then it just Bryan with a Y Kush C U S H. People can announce, send me messages there. I’m really responsive through that platform. Jared Johnson (24:57):Perfect. Well, Bryan, thanks so much for giving us a few minutes today. Stay save and stay well and keep up all the great work you’re doing to connect patients with care. You as well. Jared is really a pleasure. Jared Johnson (25:15):So you crank out content, but it’s getting stale. It might be nutritious, but it tastes like kale. You’re down with finding a way to up your marketing game. Yeah, but when you look for health, everyone seems lame. We’re Altera digital, Google us and C were spelled like ultra with an extra E we’ll help you market forward. Google has said, look, we’re Altera digital. It’s off the hook. Hey guys, this is Jared hold. Tara. Digital is just another name for our consulting team that helps you when your content, your strategy or your brand is getting stale. You know, like that chocolate glaze donut, that was a little piece of heaven in the morning. But when you left it on your desk until four 13 in the afternoon, and you went to finish it off by then not so heavenly was it by now, you know, our philosophy that content is the future, but only when it engages audiences and it isn’t a snooze Fest. And you’ve heard how we wrote the healthcare rap. What you’re listening to right now is exhibit a, we don’t do boring. So if your content, your special event or your strategy is getting stale, let us help you give it that spark, that rhythm, that new life you’re looking for. Altera digital marketing forward. Okay. Now back to the podcast, right? Cause it’s pretty legit. Jared Johnson (26:22):Hey, thanks to Bryan. And thank you for listening. Don’t forget to be part of the marketing forward movement. This is an open invitation subscribe. Leave a review. Tell your friends care. Rap is a member of the brand new shift to.health content network. Go check it out. A shift to.health is podcasts and video series about shifting the way that healthcare is marketed and experienced. So on behalf of Bryan and myself, keep marketing forward. Thanks. And that’s a wrap. ### END_RECORD ### START_RECORD TYPE: post ID: 601 TITLE: Passionate Pioneers with Mike Biselli URL: https://www.tidalhealthgroup.com/passionate-pioneers-with-mike-biselli/ EXCERPT: During episode 63 of Passionate Pioneers with Mike Biselli, Mike had the opportunity to spend time with a former healthcare industry outsider who is now making a sizable impact for providers and the patients they serve. Bryan Cush is the President and Co-Founder of Tidal Health Group, a specialized agency focused on the digital representation […] DATE_PUBLISHED: 2020-06-30T21:17:45Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_description: Passionate Pioneers podcast interviews Bryan Cush, of Tidal Health Group, about connecting patients with quality doctors through digital representation. Listen today! TAX_category: Marketing TAX_category: Practice Managment BODY_CONTENT: | During episode 63 of Passionate Pioneers with Mike Biselli, Mike had the opportunity to spend time with a former healthcare industry outsider who is now making a sizable impact for providers and the patients they serve. Bryan Cush is the President and Co-Founder of Tidal Health Group, a specialized agency focused on the digital representation of quality doctors and the care they provide. By showcasing a doctor’s expertise and patient experience online, Bryan and his team are able to better connect the proper patient with excellent medical attention. While together, Bryan shared how his previous career outside of healthcare empowered him to bring a fresh perspective and capabilities to the industry. Additionally, Bryan shared what fuels his team’s mission of reducing the number of healthcare system interactions by better understanding a consumer’s needs and connecting them with the right care. It is because of passionate and innovative leaders like Bryan that I remain confident and excited that we can move the healthcare industry’s health forward, with the ultimate goal of better serving its patients across our nation. For more information on Mike Biselli, visit his website at: https://mikebiselli.com/ ### END_RECORD ### START_RECORD TYPE: post ID: 597 TITLE: Table Of Contents Can Provide Additional Link Options In Organic Search URL: https://www.tidalhealthgroup.com/table-of-contents-can-provide-additional-link-options-in-organic-search/ EXCERPT: Co-Founder of Tidal Health Group, Bryan Cush, talks to Search Engine Land about implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user experience. Seeing search results as real estate is nothing new. Digital marketers are constantly trying to gain “share” of that […] DATE_PUBLISHED: 2020-06-26T22:03:34Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_description: Read the Search Engine Land article by Bryan Cush of Tidal Health to learn how a table of contents can provide additional link options in organic search. TAX_category: SEO TAX_category: Marketing BODY_CONTENT: | Co-Founder of Tidal Health Group, Bryan Cush, talks to Search Engine Land about implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user experience. Seeing search results as real estate is nothing new. Digital marketers are constantly trying to gain “share” of that real estate any way we can. These tactics are constantly changing and ultimately controlled by search engines. Table of contents links are not new either but one that provides several values regardless of how search engines include them in search results. By implementing anchor jumps using that match a page element with the same ID you may be able to gain some benefits. Additional organic search result real estate: Search engines can add these TOC links below your organic search results ultimately taking up more visual space and providing additional link options. Insight into your site visitors: Using search console you will begin to see clicks and impressions for each TOC header link separate from the main URL. For a healthcare client, we saw almost 10% of the clicks for a page go directly to the TOC links in the search results. With 4% going to one link in particular. Besides being at the bottom of the search results and visually much smaller users choose one of the text links in the TOC options 1 out of 10 times. That gives a tremendous amount of insight into what content searchers are looking for. The text in those preferred TOC links could be expanded on or used to create new pages to explore the sub-topic further. Repurpose organic click data: These extended TOC links are very similar to ad features like sitelink extensions or callouts. You can easily prioritize or further highlight the TOC link text with the highest click-through rate organic and add them to your search ads. Read the full article on Search Engine Land. ### END_RECORD ### START_RECORD TYPE: post ID: 589 TITLE: Shift in Healthcare Search URL: https://www.tidalhealthgroup.com/shift-in-healthcare-search/ EXCERPT: As a co-founder of a healthcare marketing agency, we are constantly in the process of communication to “qualify” our clients as a voice of authority or expertise. This evolving process can be explicitly seen by the ever-changing and updating policies (Healthcare and medicines and Prescription drugs) in regards to healthcare advertising. If you are in this space […] DATE_PUBLISHED: 2020-04-23T23:24:24Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_title: Shift in Healthcare Search | Healthcare Marketing Agency META_seo_description: Learn about the shift in healthcare search trends in this informative article by Tidal Health Group. Improve your healthcare website's search performance. TAX_category: SEO TAX_category: Marketing BODY_CONTENT: | As a co-founder of a healthcare marketing agency, we are constantly in the process of communication to “qualify” our clients as a voice of authority or expertise. This evolving process can be explicitly seen by the ever-changing and updating policies (Healthcare and medicines and Prescription drugs) in regards to healthcare advertising. If you are in this space and don’t have a notification sent to when either of these URLs are updated you are potentially going to be caught by surprise.  These two pages only begin to scratch the surface on the moving target of policy control. A more recent addition to the healthcare policies was the section, “Speculative and experimental medical treatment.” This was in direct reply to the unregulated use and marketing of stem cell and PRP therapy. There were rouge medical care providers misrepresenting and abusing the use of these therapies. Understandably a correction needed to be made. Generally, when a policy is announced there isn’t an immediate hammer enforcing it. We often see several weeks or months lag until an account is flagged. Even with monitoring and making preventative changes, there is no way to completely prepare your online presence.  A small and seemingly harmless example was the word regenerative within a physician’s bio. It was explaining the unique training and identifying the medical school department name. There was no reference to treatments offered or pushing any sort of unverified medical claim. That single word flagged a large ad account and stopped all ads running that weren’t referencing that term or even pointing to that page. The multi-week process that ensued caused a measurable effect on the bottom line of the client. The question becomes, how does an authoritative voice become heard? This isn’t limited to ad accounts either. Recently and notably Google has struggled to adapt its search algorithms to identify “quality” medical content. Colleague and CEO of Five Blocks Sam Michelson says, “Google has figured out not only the kinds of questions people often ask but that people appreciate the format as an efficient way to find information quickly.” Another URL of theirs that you should be monitoring lists the sources Google has partnered with to highlight medical content.  The list isn’t exhaustive or even that long. But it gives a trove of information on who is seen as the voice of authority.  We consider this list as patient zero. The closer we can align our clients to any of these sources the closer to an authority you become, simply. That sentence could spur endless amounts of content on how to achieve that positioning. There is no hack, workaround, or script to achieve this.  You need to be doing something in the physical world that is notable, peer-reviewed, and medically sound. Simply put, you need to have physical world expertise or authority before it can translate into a digital one.   There is no set checklist to represent the translation of physical expertise to digital. This is abundantly clear from the 168-page Google Quality Raters Guideline. This is meant to arm the thousands of people that manually review the “quality” of a search result. The two most relevant topics to healthcare are E.A.T. and YMYL.  They represent Expertise, Authority, Trust, and Your Money Your Life. Google has segmented out search results that speak to anything health or financial related and put that at a higher standard. This makes complete sense. It is the undemocratization of the internet. All voices are not equal, especially when it comes to healthcare information. But again, how does a voice get to that higher standard? The recent Google HLTH keynote by David Feinberg gave some hints at potentially how google is tackling it from their side. Comments such as their awareness of doctors using youtube to do research and a “health” search tab make strong indications.  Would google pull out health-related searches into its own bucketed section? Like shopping, news, flights, etc, would “health” become the next thing to be carved out? Maybe. If it doesn’t, we should be acting as if it is though.  Going back to the idea of patient zero websites. They are a great starting point to audit what and how they are representing themselves and their content. Past that there are some fantastic non-profits and outside parties that are attempting to define a minimum requirement to be producing health content. One that we have partnered with is the Health On the Net. They promote transparent and reliable health information online through a certification process.  Even that process isn’t completely exhaustive. Our healthcare audit team is constantly building out as close to an “objective” list of processes, factors, and indicators to what makes a voice be seen as an authority online. Just like the google quality raters guidelines, ours is constantly growing and will always have a partially subjective manual review aspect. Our audit team is lucky enough to work with some world-class doctors, researchers, and thought leaders in the healthcare space. It can be a struggle for them to have physical efforts that aren’t reflecting online. That is where our team comes in to translate physical expertise into digital.  As with anyone in the digital space we are always thinking, are we all just appeasing the almighty Google? We certainly can’t ignore them but we certainly don’t have to be completely boxed in by them either. A recent presentation by Rand Fiskin, co-founder of Moz and SparkToro outlines the emphasis on brand value in 2020. There is no recording of the video at this point but outlined in a blog titled Google in 2020: From Everyone’s Search Engine to Everyone’s Competitor are the slides.  As Google gets itself directly into more verticals the importance of zero-click searches becomes more important. This is where a searcher gets the information they need simply from the search result and never clicks into a result. Rand highlights further into the slides, how information searches are crushing industries that relied on that user coming to their website to educate them further. This is already apparent in healthcare searches that have the knowledge panel and featured snippet pop up.  Where we are tasked, is to keep educating the public with all efforts, both digital and physical. Rand makes it clear that a search result comparison between something like “endometriosis treatment” and “endometriosis treatment ” are drastically different. This may seem obvious but there is much less room for Google, Bing, or anyone to co-opt a search result when the brand is clearly identified. This distinction is at the heart of all healthcare efforts.  There is a much smaller pool of people who know you by your brand versus what you do or what you treat. How do we associate your brand to that larger pool in an authoritative and expert manner? ### END_RECORD ### START_RECORD TYPE: post ID: 585 TITLE: Healthcare Communication Challenges: Providing Proper Individual and Community Care URL: https://www.tidalhealthgroup.com/healthcare-communication-challenges-providing-proper-individual-and-community-care/ EXCERPT: How do you handle communicating real-time changes to your patients? How do you handle a rapid increase in inbound inquiries to your healthcare business? For healthcare and medical businesses there is no question that these confusing times have been an operational and financial burden to their businesses. We are approaching this unprecedented challenge from two […] DATE_PUBLISHED: 2020-03-18T01:28:44Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_description: Struggling with healthcare communication challenges? Learn how to provide proper individual and community care with Tidal Health Group's expert insights. TAX_category: Practice Managment TAX_category: Marketing BODY_CONTENT: | How do you handle communicating real-time changes to your patients? How do you handle a rapid increase in inbound inquiries to your healthcare business? For healthcare and medical businesses there is no question that these confusing times have been an operational and financial burden to their businesses. We are approaching this unprecedented challenge from two perspectives on behalf of our clients.  Things will return back to normal at some point Patient communication and safety need to be efficient and effective On the first point we are helping our clients manage the delicate situation of delaying current and future patients. Undoubtedly patients are nervous and looking to cancel, reschedule or postpone medical appointments until there is more clarity. Even if physical consultations are reducing or coming to a halt all together, your business can and still operate digitally and more specifically remotely.  Through one of our strategic technology partnerships, MedChatApp, we have been able to rapidly deploy or ramp up our clients abilities to work remotely from an administrative and clinical ability. Additionally, we have been able to support the rapid increase in call volumes through the setup of automated chatbots and live chat agents.  This has been triggered by a population health event that will eventually come under control. For our clients that were already on the MedChatApp platform they already had workflows in place to handle non COVID-19 inquiries (appointment, prescription, and other questions) at scale. We quickly deployed new automated workflows and live agents seats dedicated specifically to the COVID-19 inquiries.  From those learnings we were also able to launch mirrored workflows for other clients that were new to the platform.  “Going into a formal channel partner relationship with Tidal Health Group only a few months ago proved to be extremely beneficial for their clients sooner than we thought”, says Matt Yagey, CEO of MedChatApp. “It has been tremendous to provide support anywhere we can for quick and scalable healthcare communications.” Matt and his team have quickly proven to be a tremendous resource for the Tidal Health Group team and our clients.  When a communications overload happens it is important to have checkpoints in place to handle that. Increasing staff availability may not always be readily available. In numerous instances we aided our clients in updating their call tree/hold language to direct patients to the website and ultimately chat/chatbot support. Email, social and SMS notifications were sent regularly to update patients about operational changes and move as much inbound inquiry volume to chat as possible. In the matter of days/week we have helped triage patients clinically. Through a set of clinical screening questions and clinical live agents our clients have been able to properly steer patients for testing or self quarantine. Secondarily from that we have helped direct and capture non COVID-19 inquiries.  It is important to remember that a large portion of patients may be moving consultations, treatments or surgeries today but it will only be a matter of time until things get back to normal. We must properly communicate with all of our clients patients, not just the population health event ones. ### END_RECORD ### START_RECORD TYPE: page ID: 3 TITLE: Privacy Policy URL: https://www.tidalhealthgroup.com/privacy-policy/ EXCERPT: Privacy Policy This Privacy Statement is effective as of January 10th, 2015. We are committed to respecting the privacy of visitors to our websites. We have created this Privacy Statement to describe how our websites operate, and how we collect, use, and share information gathered from our online visitors. This Privacy Statement applies to https://tidalhealthgroup.com/ […] DATE_PUBLISHED: 2019-09-12T17:11:05Z DATE_UPDATED: 2026-04-16T09:44:37Z SCHEMA_TYPE: Article META_seo_description: Read Tidal Health Group's privacy policy to understand how we collect, use, and protect your information when you visit our website. BODY_CONTENT: | Privacy Policy This Privacy Statement is effective as of January 10th, 2015. We are committed to respecting the privacy of visitors to our websites. We have created this Privacy Statement to describe how our websites operate, and how we collect, use, and share information gathered from our online visitors. This Privacy Statement applies to https://tidalhealthgroup.com/ and all other external websites, web-hosted applications, web pages and/or web properties owned and operated by Tidal Wave Marketing,Tidal Wave Marketing business units and Tidal Wave Marketing subsidiaries (collectively referred to as “Tidal Wave Marketing” and individually as a “Tidal Wave Marketing company”) referred to in this statement as “Sites,” except to the extent such other websites contain their own Privacy Statement. The following topics are presented in this Privacy Statement:1. Collecting Personal Information from Website Visitors2. Collecting Other Information3. Using Personal Information4. Sharing Personal Information5. Protecting Personal Information6. Visiting Non-Tidal Wave Marketing Websites7. Managing Personal Information8. Our Right to Change this Privacy Statement9. Contact Us 1. Collecting Personal Information from Website Visitors In order to provide you with access to certain services or data within our Sites, we may require that you provide certain personal information. This information may include your name, postal address, telephone number, fax number, e-mail address, subscriber name or screen name, password used to access our services, method of payment, and, if applicable, payment information, such as credit card number and expiration date associated with online purchases. In addition, we collect (1) the e-mail addresses of visitors that communicate with us via e-mail, post messages to our bulletin boards or post messages to our chat groups, and (2) information provided by visitors in sales orders, registration forms, surveys, contest entries, and other submissions to us. We also collect and track automatically (1) the home server domain names, IP addresses, type of client computer, and type of web browser of visitors to our Sites, and (2) aggregate and specific information on what pages visitors access. 2. Collecting Other Information Tidal Wave Marketing uses several automatic data collection tools and techniques including cookies, clickstream, and web beacons. CookiesSome of our Sites use a technology called “cookies” so that we can better serve visitors when they purchase a product on our Sites, request additional information about our company, products or services, or participate in various activities posted on our Sites. A cookie is a bit of text that is placed on a user’s computer hard drive when certain websites are visited. These cookies may be placed by us or by third party vendors and are used to obtain data such as user-name, shopping cart contents, and web pages or advertisements viewed by the visitor. When the visitor revisits our Sites, we can recognize the visitor by the Internet cookie and customize the visitor’s experience accordingly. You can set your browser to provide notice whenever a cookie is received, which gives you the opportunity to decide whether to accept it or not. Without cookies, however, you may not be able to take full advantage of all our Site features. For example, if you turn off cookies or refuse them, you will not be able to make purchases on our Sites. ClickstreamCertain of our Sites may collect information about the “clickstream” of our customers during their visit to our Sites. This clickstream data contains the pages the visitors came from, the navigational paths they took, and the areas of the Sites they visited. From time to time, we track such information inside and outside of our Sites. Additionally, we may from time to time track and match clickstream data with personal information you provide to us in order to deliver content and other offerings – i.e., products and services that might improve your customer experience. 3. Using Personal Information Personal information we collect through our Sites will be used to, among other things, fulfill orders and requests for information, for marketing and promoting products and services of Tidal Wave Marketing and other entities that we believe you may find of interest, for feedback purposes, for a statistical analysis of users’ behavior, for product development or enhancement, for content improvement, to notify you of upcoming events and to customize content and layout of our Sites. Names, postal and e-mail addresses, and phone numbers collected through our Sites may be used to contact you regarding products and services and upcoming events we believe you might find of interest. We also may use the personal information you provide for Tidal Wave Marketing internal purposes, such as administration and operation of our Sites, data analytics, and compliance with our legal obligations, policies and procedures. 4. Sharing Personal Information We do not share or otherwise disclose personal information about our Site visitors, except as described here or where permitted by law. Tidal Wave Marketing may share your personal information within theTidal Wave Marketing family of businesses and with third parties that perform services for us or on our behalf (for example, credit card companies, financial institutions, shipping companies, consultants, advisors and market research firms). Service providers and suppliers are required to keep confidential and secure the personal information received from us and may not use it for any other purpose other than as originally intended. We also may disclose personal information when, in our judgment, we believe it is necessary or appropriate to prevent fraud, injury, or harm to persons or property, to protect our rights or the rights of others, or as otherwise required by applicable law, regulation or legal process. We also may provide, rent, sell or otherwise share the personal information we collect from you for marketing campaigns conducted by us or other companies or organizations that offer products or services we believe may be of interest to our customers. Depending upon local law, you may either opt in or opt out of having your personal information used and/or shared for marketing purposes in the Your Choices section below. If you are in California, please see the United States section under Country-Specific Requirements regarding the sharing of your personal information among our affiliated companies for marketing purposes. Personal information may also be transferred in connection with a business transition such as a merger, acquisition, insolvency, or asset sale involving any Tidal Wave Marketing business or asset to which the information pertains. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Statement. 5. Protecting Personal Information We maintain reasonable administrative, technical and physical safeguards to protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of personal information you provide on our Sites. 6. Visiting Tidal Wave Marketing Services Websites This privacy statement applies solely to information collected during your use of our Sites. Our Sites may contain links to other websites that may operate independently from Tidal Wave Marketing. These and other websites may also reference or link to our Sites. Tidal Wave Marketing is not responsible for the privacy practices or the content of such other non-Tidal Wave Marketing websites. We encourage you to be aware of the privacy statements of each and every website with which you may interact. 7. Managing Personal Information a) Marketing Emails Submit your email address in the contact form and you will be removed fromTidal Wave Marketing promotional/marketing email lists within 10 days. If you are a Tidal Wave Marketing customer, you will continue to receive email about your account and the Tidal Wave Marketing products you own, lease, rent or subscribe too. b) Other Personal Information Request changes to your personal information including address information and phone numbers. Where required by law, you may request access to your personal information that we maintain. As permitted by law, we may charge a reasonable fee for providing access to personal information, but we do not charge for lodging a request for access. 8. Our Right to Change this Privacy Statement This Privacy Statement may be updated periodically and without prior notice to you to reflect changes in our online information practices. We will indicate at the top of the statement when it was most recently updated. We recommend that you visit our Privacy Statement page whenever you visit our Sites so that you are aware of any changes. 9. Contact Us If you have any questions or comments about this Privacy Statement, please contact us at: Global Ethics & Business PracticesTidal Wave Marketing, LLC.5 Tudor City Place, #320New York, NY USA 10016 ### END_RECORD ### START_RECORD TYPE: post ID: 632 TITLE: Google Takes Medical Appointments URL: https://www.tidalhealthgroup.com/google-takes-medical-appointments/ EXCERPT: Google Will See You Now In the online medical space, ZocDoc is clearly the gorilla in the room when it comes to medical appointment scheduling. Their market share is tremendous and they often dominate search results for doctors’ names and specialty searches within a region. But Google has quietly taken a stab at integrating your appointment booking […] DATE_PUBLISHED: 2015-10-22T03:36:22Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_title: Google Takes Medical Appointments | Healthcare Marketing Agency META_seo_description: Google will now showcase a ‘book an appointment’ option embedded into their long heralded google business listings. TAX_category: Marketing BODY_CONTENT: | Google Will See You Now In the online medical space, ZocDoc is clearly the gorilla in the room when it comes to medical appointment scheduling. Their market share is tremendous and they often dominate search results for doctors’ names and specialty searches within a region. But Google has quietly taken a stab at integrating your appointment booking process right into their search results. Partnering with MyTime, Google will showcase a ‘book an appointment’ option embedded into its long-heralded Google business listings. The GMB listing is a high-value territory that is often fought over. Most recently the local search results have been chopped down from 7 listings to 3 listings. These results can be seen with specialty and location queries like “dentist midtown nyc”. If you already have a dentist in mind and search for them by name you will more than likely get a different result. Instead of seeing the multipack of local listing you will see the individual business listing for that dentist. The normal content is still there like photos, business hours, reviews, etc. But nestled at the bottom is a section labeled “Book An Appointment”. These are where being friends with google pays off. MyTime Medical Appointment Partnership With Google MyTime has tapped into the contents of hundreds of thousands of google business listings and have embedded options to book any type of service or appointment. It is important to note that MyTime is not limited to the medical industry like ZocDoc. You can schedule appointments with anything from personal trainers to dog groomers to chiropractors. But we are going to focus on the health and wellness section of their service. Providers with a more clear cut or bundle prices are already seeing a positive return. Some of the most active specialties in the health and wellness section are dentists, acupuncturists, and chiropractors. These types of medical professionals are not the client base for ZocDoc and it doesn’t seem like MyTime is timing to take away any of their clients anyway. Why I can say that is because they have the ability to sync your ZocDoc calendar with their own system. This is very attractive to the medical professionals currently on ZocDoc because all it does is give them another potential outlet for patients to discover you on. Additionally, MyTime also pulls review data from Yelp. So if you have already put time and effort into establishing your reputation on Yelp and use the booking system on ZocDoc you can simply benefit from both and port them over to MyTime. Difference between MyTime and ZocDoc for doctors Now it is important to understand the financial differences between all these platforms and see why they do not compete. ZocDocs’ customer base has always been the doctors themselves. For a monthly fee, you can be placed on their directory with the opportunity to receive new patient bookings through them. Whereas MyTimes’ customer base is both the consumer and the business owner. There is no fee for businesses to create an account on MyTime but there are numerous add on features that have varying monthly costs. These services range from reputation management, business listing syndication, and of course an online appointment scheduler if you are not using one. Their big difference in terms of the booking of the appointment itself is they take an upfront percentage for a new patient booking or purchase and a smaller residual percentage for any repeat visits. This provides for an interest cross section depending on what type of provider you are. How to use MyTime and ZocDoc as an out of network doctor For dentists, and chiropractors it can become an e-commerce solution to showcase your prices online and gain new patients even when your office is closed. For doctors, they have the option of offering a medical consultation where you can choose whatever price you want to charge for a new patient consultation. This is where some testing is in order. Since a consultation is not as directly tangible as an adjustment or teeth cleaning you may want to adjust your prices accordingly, or even potentially to free. For many of our clients that are out or network and more specifically surgeons the internal process of determining a patient’s benefits is important. So it is better not to dissuade the potential patient with a high upfront consultation cost and get them to contact the office first. MyTime is still a fairly young company but with a very strong partnership. Their representation in the medical consultation option is still very low but they will be important to watch in the future because they are not replacing the likes of ZocDoc but becoming a tool to expand their footprint. Even if you are not receiving bookings immediately through the platform we find it still important to claim your profile and list the services that you offer. They currently only have one option, medical consultation, but you can add several custom options that suit your practice better. As you claim your profile and create custom options, at a minimum all that is doing it providing data in a direct pipeline back to google with who you are, and what you offer. MyTime Booking Process for doctors If your google business listing is shown and you have set up a MyTime account the dropdown underneath where it says ‘book an appointment’ will have all the options you provided. Once the patient chooses which type of appointment they would like they can click on the link below it where it says “continue booking”. They will be lead to a new page that shows your available appointments on MyTime through whatever calendar system that you synced with them. This is where cross utilizing ZocDoc can be very useful. You still only manage your calendar in one location and patients can actually book open spots through MyTime not just request an appointment. It is very important to note how the booking process differs from ZocDoc. On MyTime they do not request or have an area to select your medical insurance. This is where we are testing to see the type of patient base doctors are receiving from MyTime. Depending on whether you are receiving cash based patients or insurance based patients, your prices should adjust accordingly. Once a time is selected the patient is brought to a confirmation page. If there is a price for your service or consultation payment is taken immediately. If you have your service as free the patient’s appointment is confirmed. As an out of network doctor, this is where it is very important to have internal processes in place to contact this new patient. The insurance type should be checked immediately along with benefits. It is still unclear what type of patient can be attributed to the MyTime platform, but it is very clear that you can control another point of data about your practice that is directly connected to google. ### END_RECORD ### START_RECORD TYPE: post ID: 581 TITLE: Video – Private Medical Practice URL: https://www.tidalhealthgroup.com/video-private-medical-practice/ EXCERPT: How to start a medical practice In the first video of the “Start a Medical Practice” series you will learn about Identity and start up costs. Video 1:(31 minutes) Identity and Start Up Costs for a Private Practice Doctor -How to Incorporate your business-What are the Tax Benefits and implications-What are the differences between Group and […] DATE_PUBLISHED: 2015-03-27T01:36:32Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_title: Private Medical Practice Video | Healthcare Marketing Agency META_seo_description: In the first video of the “Start a Medical Practice” series you will learn about Identity and start up costs. TAX_category: Video TAX_category: Marketing BODY_CONTENT: | How to start a medical practice In the first video of the “Start a Medical Practice” series you will learn about Identity and start up costs. Video 1:(31 minutes) Identity and Start Up Costs for a Private Practice Doctor -How to Incorporate your business-What are the Tax Benefits and implications-What are the differences between Group and Individual NPI Numbers-How to identifying your brand and demographic-What you need to get started-How to set up a practice with a $10,000 Budget-How to set up a practice with a $100,000 Budget CME for Starting a Medical Practice Series To learn more about this video series and how to receive CME credits for finishing and passing the series exam please visit the website for Creative Practice Solutions HERE. About Creative Practice Solutions Tidal Wave Marketing is a long time partner to Creative Practice Solutions. They are a business consulting company geared towards Medical Professionals.  With over 27 years experience in Healthcare administration, they have improved the functioning, efficiency and collections of both private practice and outpatient hospital departments throughout New York City.  Additionally Tidal Wave Marketing is also a long time partner to their sister company, VGA Billing Services, Inc., which has collected over $41 Million for their clients since 2011. VGA Billing specializes in the auditing and analysis of existing medical billing systems and policies. They are also a full billing service for patient and insurance accounts, accounts receivable recovery and fee schedule/rates analysis. Together these three agencies have been providing services to medical and healthcare professional in the New York metro area for years and have helped streamline and expand numerous private practices. ### END_RECORD ### START_RECORD TYPE: post ID: 631 TITLE: Health Questions Need Answers URL: https://www.tidalhealthgroup.com/health-questions-need-answers/ EXCERPT: Medical Information First Being sold to when you are not looking to purchase always puts a bad taste in your mouth. This is especially true in the healthcare/medical industry. The public will quickly judge your practice depending on how you present information to them on a digital scale. It is important to position yourself as […] DATE_PUBLISHED: 2015-01-23T23:59:47Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_title: Health Questions Need Answers | Healthcare Marketing Agency META_seo_description: We strive to connect the association me or practice to the relevant medical answers as this will create a connection between your practice and the potential patient. TAX_category: Marketing BODY_CONTENT: | Medical Information First Being sold to when you are not looking to purchase always puts a bad taste in your mouth. This is especially true in the healthcare/medical industry. The public will quickly judge your practice depending on how you present information to them on a digital scale. It is important to position yourself as a educated, versed leader within your health speciality. ThinkWith Google is an insightful platform that shows trends and progression in all industries. VP of Search Marketing Josh Palau, has a succinct and appropriate response to marketing within health based queries. He says, “The more you can answer a users question, and resist the sale, the better the user experience will be.” To expand on that further, the user will now associate the source, you, as a credible and relevant outlet for their medical needs. Patients Need Medical Answers The first results a potential patient should see when they search for medical diagnosis online should be an answer. It is a very personal and intimate process when someone types medical queries into search engines. If someone is being sold a solution to something they are only started to learn about they will disregard that source immediately. In the longer picture it is beneficial to position yourself as a highly informative and truthful source. The association made to your name or practice by providing relevant medical answers will create a connection between your practice and the potential patient. You will already be labeled and seen as a trustworthy source of medical knowledge. Medical Marketing Content The craft of writing medical content with the goal of marketing towards prospective patients in unique. Firstly the content must be compliant to federal standards and private marketing standards within the likes of Google and Bing. Secondly the voice and verbiage must create a delicate balance between informative and leading. The content must provide answers to what the person is seeking. It also needs to make a connection to that individual in a manner where you are deemed trustworthy and they believe your expertise is needed. Tidal Wave Marketing, Medical Marketing Specialists, focuses in the development of content that is suited to fits those needs. ### END_RECORD ### START_RECORD TYPE: post ID: 626 TITLE: Medical Marketing, Think Like a Patient URL: https://www.tidalhealthgroup.com/medical-marketing-think-like-patient/ EXCERPT: The business of Medical Marketing A private medical practice is a business just like any other. The offerings of a medical business are highly educated and beneficial, but they are a product that must be showcased none the less. As a doctor you should have an understanding of what you are best at treating and […] DATE_PUBLISHED: 2015-01-22T23:19:23Z DATE_UPDATED: 2026-02-23T08:09:12Z SCHEMA_TYPE: Article META_seo_title: Medical Marketing, Think Like a Patient | Healthcare Marketing Agency META_seo_description: The idea of medical marketing should be handled as a category within marketing like anything else. Identify key patients, market accordingly and convert. TAX_category: Marketing BODY_CONTENT: | The business of Medical Marketing A private medical practice is a business just like any other. The offerings of a medical business are highly educated and beneficial, but they are a product that must be showcased none the less. As a doctor you should have an understanding of what you are best at treating and what it is that you want to handle. This must be thought of as the service that you want to market. Like any other service or product there is a path to conversion that should be set in place. The identification of your potential patient must be done through an acute understanding of how people search for their medical needs online. As a long term medical marketing specialist, Tidal Wave Marketing has a strong understanding of exactly how, where and when to showcase your medical expertise. Don’t just think of procedures Whether you are creating content, using paid marketing channels or building a patient outreach program do not focus solely on the medical terms of your practice. There are usually two polarities that occur when this happens. For a term like “chiropractor [insert city]” the competition is tight. This is the default thought and way to marketing a doctors services. This is a high value term to aim for in the long run, which will come with time and credibility. But is it also a high cost term in the short run, take a look at the average monthly search volumes and proposed cost below. There is a healthy amount, about 200+ searches each month within this target area. But the suggested cost per click is somewhere in the $13.50 range. That cost is only to drive traffic to your site, that is not a guaranteed patient. Even if your site has a moderate conversion rate of 3-5% that means it could cost you upwards of $300 for one potential patient. That may be a positive ROI for you but you must make sure you site is causing that many people to reach out to you. On the other side of the coin a term like “turbinate hypertrophy [insert city]” which will be so lonely your marketing efforts will cease to exists. With this combination there is no historical search volumes, and there is no suggested cost. You may trickle in a few people that are more in the know medically to search something like this. But it will not move the needle in terms of expanding your practice. This is where some brainstorming and patient education will become useful. Find the layman terms that people use when they are looking for a certain doctor or treating a certain ailment. For the otolaryngologist that is going to reduce that turbinate hypertrophy a few examples are nose doctor, ear nose and throat doctor, ent doctor, nose surgeon or nose specialist. This is not groundbreaking insight but a thought process that will widen the search area and bring your medical marketing efforts closer to the general public. The next thought process, if done properly, will affect your medical marketing efforts greatly. Now that you have a more layman pool of terms to focus on, start to think a few more steps backwards. What are the signs and symptoms that cause the ailments and procedures that you offer? What are some of the things someone might be experiencing that could be a precursor to your specialty? When you start to dig deeper into understanding the whole process and not just the outcome you will start to attract patients either before your attention is needed or as they are trying to understand what medical care they need. For that ENT that would be treating someone with a broken nose, sinus infections or turbinate hypertrophy, what are some things that a potential patient might be going through? Chronic infections or a untreated broken nose affects your breathing and your eyes. This can always cause puffy eyes and dark circles to occur from a lack of sleep or numerous other problems associated to these ailments. Below is a snapshot of the volumes for the past 30 days from an article about how to treat puffy eyes and dark circles. The article is extremely informative in giving easy to use remedies to treat those items, but it also asks and informs the reader. It asks the reader about any suffering from long term breathing or untreated injuries. That one article has no cost besides its creation and drives over 3,000 readers to it each month. Which in itself is a great outreach and branding effort. From those readers an average of 3-5 each month reach out and contact the doctor. That is built in reoccurring marketing at no long term cost. Medical Marketing Overview It is very easy to get caught thinking only about the direct medical implications of your specialty. In no way should this methodology be avoided when building a medical marketing campaign. But also in no way should the campaign be focused solely on it. Think of your practice as a service and determine who, what, and where along the path of bringing in a new patient can you identify the point where you can place your practice in front of them. As medical marketing specialist, Tidal Wave Marketing is always working to identify and develop the best ways to bring new patients to the best doctors. ### END_RECORD ### START_RECORD TYPE: post ID: 578 TITLE: Medical Marketing Resources URL: https://www.tidalhealthgroup.com/medical-marketing-resources/ EXCERPT: Medical Marketing Articles MD.com has recently launched a resource blog for all things Medical Marketing related. We were honored to be requested to be one on the first agencies showcased. An article called, “The Search Terms Your Practice Website Should Be Targeting” was written by one of our experienced staff members. The article focuses on […] DATE_PUBLISHED: 2014-12-05T23:05:26Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_title: Medical Marketing Resources | Healthcare Marketing Agency META_seo_description: Tidal Wave Marketing is a marketing agency that solely focuses on helping those within the medical field build their practice by marketing a doctors expertise online. TAX_category: Marketing BODY_CONTENT: | Medical Marketing Articles MD.com has recently launched a resource blog for all things Medical Marketing related. We were honored to be requested to be one on the first agencies showcased. An article called, “The Search Terms Your Practice Website Should Be Targeting” was written by one of our experienced staff members. The article focuses on search terms using a ThinkWith Google report about millions of healthcare queries and how they relates to your practice and how you showcase yourself. To read the full article click on the link below. The Search Terms Your Practice Website Should Be Targeting – MD.com Medical Marketing Blog Medical Research and Marketing Companies Tidal Wave Marketing – is a marketing agency that solely focuses on helping those within the medical field build their practice. By marketing a doctors expertise online, generating a positive reputation and helping in the understanding of medical billing, Tidal Wave Marketing has been helping doctors for years. MD.com – makes it easy to find a doctor, whether by specialty, location, name or gender. Patients can learn about each doctor’s background and specialties, schedule appointments, find offices and associates and more. We also help patients explore healthcare options, and learn about health and wellness. ### END_RECORD ### START_RECORD TYPE: post ID: 582 TITLE: Medical Marketing Digital “TouchPoints” URL: https://www.tidalhealthgroup.com/medical-marketing-digital-touchpoints/ EXCERPT: The conversation always start the same, ‘I don’t like Yelp’ or ‘Those bad reviews are fake anyway’.  Seemingly every doctor or medical practitioner we speak with has the same lament about the perception of their online persona. To them the idea of Medical Reputation Management isn’t foreign but more so restricted to the confines of […] DATE_PUBLISHED: 2013-02-08T18:21:29Z DATE_UPDATED: 2026-02-23T08:09:11Z SCHEMA_TYPE: Article META_seo_title: Medical Marketing Digital | Healthcare Marketing Agency META_seo_description: At Tidal Wave Marketing we build out your profiles out completely, fostering real and positive reviews, and monitoring the reputation purported by them is key. TAX_category: Marketing BODY_CONTENT: | The conversation always start the same, ‘I don’t like Yelp’ or ‘Those bad reviews are fake anyway’.  Seemingly every doctor or medical practitioner we speak with has the same lament about the perception of their online persona. To them the idea of Medical Reputation Management isn’t foreign but more so restricted to the confines of their office. Medical Marketing Perspective Whether based on reality, slightly construed or completely false there is an unbiased personal perspective an online review gives about you and your practice. With hundreds of millions of medical based queries typed into Search Engines each year there are bound to be a few that cross paths with you and your specialty. Within those searches Google has stated that over 70 million of those medical based queries are branded to either doctors or practice names. Medical Reputation Search Results When your name or practice are searched for, this is a potential patient already showing intent towards you. It is key to manage the highest amount of market share within those search results. The algorithms are constantly evolving but there can be 6+ “digital touchpoints” where your online medical reputation is presented to those looking for you and your practice. Besides having correct business information, which you hopefully have, these results all generally have a review and rating feature built into them as well. In the nano-second that search results populate a potential patient is given a snapshot of you. Where are the eyes drawn to first? Starred and numbered ratings system that encompass 90% of the results shown. Which ratings will be clicked on first? Any poor or negative ones. Over 2/3’s of searches scour through the moderate and low ratings to get an understand of the potential downside to visiting you. Are you notoriously late in seeing patients? Have you cancelled appointments last minute? These may be overlooked if you are specialized and an expert in your field. Are there statements towards medical claims, negligence, malpractice and more? All these statements may be unsubstantiated but they are still posing a negative perspective regardless of there truth. Medical Marketing Touchpoints These are a great starting point to help manage your digital reputation. Building the profiles out completely, fostering real and positive reviews, and monitoring the reputation purported by them is key. 1. Your Personal Website – Connected to Google Reviews 2. Your Business Listing – In Google, Bing and Major Search Engines 3. ZocDoc – Only if you are using their service 4. Yelp Business Page 5. LinkedIn Personal and Company Profile 6. HealthGrades Doctor Profile You care about your patients. You are a leading doctor. Now showcase it online. At Tidal Wave Marketing, Medical Practice Specialist, we care about connecting patients with the highest quality medical care. ### END_RECORD