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Healthcare Marketing During Covid and the Power of Agency Specialization

Bryan Cush is the President and Co-Founder of Tidal Health Group, which is a specialized agency working within the medical and healthcare marketing field. Tidal Health Group focuses on the digital representation of quality doctors and the care they provide. By showcasing a doctor’s expertise and patient experience online they are able to better connect the proper patient with excellent medical attention. Watch the full video below!

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Youtube Furthers Healthcare Content Production

Youtube Furthers Healthcare Content Production

The concept of E.A.T. (Expertise, Authority, Trust) was introduced by Google as a ranking factor that they highlight in the quality raters guideline internally used. The subjective concept is meant to help provide guidance when identifying content that has a high bar...

Healthcare’s Self-reinforcing cycle

The Greater your level of Authority, the more consumers you can attract.

The more consumers you attract, the more important your level of Authority Becomes.

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